Podcast – Email Marketing Software and Set Up Tips Autopilot Your Business Podcast Transcription
Andrew McCauley: Well, I don‟t think it is. I don‟t think it is dead. I think it is worth it, yes; I don‟t think it is dead and I don‟t think it will die anytime soon because email is the one thing that goes to a constant address. If we are talking about communication with people between platforms say Facebook or Twitter, you have to log in to each of those platforms to talk to each other whereas email just like a cell phone is a constant place; it‟s is the one spot where you know everything will come to in one hit. So, you don‟t have to keep logging into other platforms. Does that make sense?
Heather Porter: Yeah, absolutely. It‟s a great point actually. So, I guess a couple of things about email too that people don‟t necessarily know is that it is so strongly regulated and that‟s okay, that‟s great but there is lot of tools now that can help you kind of cut through the noise and the regulations and specifically there is an act, the Can‟t Spam Act that has come out several years back that. It‟s basically saying that you can‟t send emails to people that don‟t want to hear from you and you always have to have an unsubscribe area at the bottom of all your emails so somebody can get off of your list if they want to. So, things have tightened up a lot and that‟s okay because there are some tools that we are going to share with you today that are really easy and make is easy to actually work within the confines of the new rules.
Andrew McCauley: Yes, I think that came out around 2003 and it came after a whole bunch of people complaining that they were getting just these messages from random people and it took their time to open them and read them. Now, these days email programs like Gmail and Outlook and Macmail have some pretty serious spam filters that they can really narrow it down and get rid of a lot of the crap because there is a lot of crap that‟s out there and you want to make sure that you are standing out above and beyond the rest. So, we are going to talk a little bit about that today as well.
Heather Porter: Yeah. So, so let‟s jump straight in with what is the difference between something like Outlook or Entourage or Macmail or any of those programs that we use, even Gmail versus an email program that you actually send emails through. So, I will start with at least I guess what I see the differences as and please jump in and let me know your thoughts as well but Outlook and those sorts of programs are where you communicate with your friends and family and individuals, yes, colleagues and coworkers and clients but in a individualized fashion. So, they are Listen to the audio version of this document HERE Get your FREE Online Survival guide at www.autopilotyourbusiness.com © 2013 AutoPilot Your Business. All Rights Reserved. Note: We of course can't promise that all links mentioned in this document will be live, and if you stumble upon any that aren't, we apologize!