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Why automate? The benefits of business automation are immense. There is optimization that is needed to retain and attract clients or the business will lose out to competitors. Conversions in your business could be going down and you might be seeking ways to increase them. Through this channel, it will be possible to boost sales through higher conversions. The mantra here is: automate or perish.

We all know how expensive it is to market your business in the print and electronic media. Most businesses set aside a huge part of their budget for marketing. If you are a small business, then marketing cost will eat up much of the revenue. Marketing automation would greatly help to cut the cost of marketing significantly.


Both the short-term and the long-term sales issues of your business could be addressed through the adoption of business and marketing automation software. We have taken a lead in this innovation through the following: Getting leads - Our software will prove to be a huge assistance to sales and marketing professionals. Most of the sales professionals today rely heavily on leads to make a sale. With a lead management system, you will have a detailed lead management system to help you market and sell product or service. Engaging a customer and retaining them for an up sell rate is not easy. Marketing automation software will help you increase this up sell rate through a qualified lead nurturing process. Most business fail on this part of lead nurturing, but the “money is in the follow-up”. Most sales happen between the 5th and 8th email, but most companies stop contacting prospects after 23 emails. With business process and marketing automation, you can be sure that you are reaching your prospects during the “money period” – and ensuring that you are in front of them when it is their time to buy.


Scoring - This is an aspect of business whereby one employs metrics to get some and prospects. Companies which have already automated utilize this feature all the time to their advantage.


Using web analytics - It is only when you automate will you be able to use

the website to analyze your customer‟s behavior. It helps to answer the question: what are the site visitors‟ browsing behavior? There are those who will click on a product and then check all the other products; others will just check on a specific product; better still, there are those who make a „stopover‟ before going away. With marketing automation systems, you can track when someone clicks through to visit your website, and then be sure to send them a quick email that is timed perfectly. This sort of custom interaction really works to drive sales.


www.MarketingAutomationPlatforms.net

Automation software  

Within the Automation Marketing software, you start by creating a campaign and defining the starting behavior, like filling your online form...

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