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Mapping the Future: E-Marketing & Social Tools

Tiwa York Director Platforms Omnicom Media Group Thailand Tourism Marketing 19 May 2011


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The Trends Social Mobile Local


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Social 681,000,000 Registered 175,000,000 Registered

Source: Facebook.com & Twitter.com


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Facebook as of Jan 24th, 2011


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Facebook as of May 10th, 2011


Facebook Thailand – 7.8M Users on Feb. 6th

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Facebook Thailand – 9.3 M Users on May 10th

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Mobile 4 Billion Mobile Phones

1.08 Billion Smart Phones 3.05 Billion SMS Enabled

Source: http://tag.microsoft.com/community/tag-blog-item/11-03-21/The_Growth_of_Mobile_Marketing_and_Tagging.aspx?category=industry


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Source: http://tag.microsoft.com/community/tag-blog-item/11-03-21/The_Growth_of_Mobile_Marketing_and_Tagging.aspx?category=industry


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Source: http://tag.microsoft.com/community/tag-blog-item/11-03-21/The_Growth_of_Mobile_Marketing_and_Tagging.aspx?category=industry


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Source: http://tag.microsoft.com/community/tag-blog-item/11-03-21/The_Growth_of_Mobile_Marketing_and_Tagging.aspx?category=industry


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Source: http://tag.microsoft.com/community/tag-blog-item/11-03-21/The_Growth_of_Mobile_Marketing_and_Tagging.aspx?category=industry


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Source: http://tag.microsoft.com/community/tag-blog-item/11-03-21/The_Growth_of_Mobile_Marketing_and_Tagging.aspx?category=industry


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Source: http://tag.microsoft.com/community/tag-blog-item/11-03-21/The_Growth_of_Mobile_Marketing_and_Tagging.aspx?category=industry


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Source: http://tag.microsoft.com/community/tag-blog-item/11-03-21/The_Growth_of_Mobile_Marketing_and_Tagging.aspx?category=industry


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Source: http://tag.microsoft.com/community/tag-blog-item/11-03-21/The_Growth_of_Mobile_Marketing_and_Tagging.aspx?category=industry


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Local


Check-in Applications are a hit in Thailand

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Foursquare Top Check-ins List


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From Social Media To Social Commerce


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Social Commerce – The Buzz Word in 2010

Source: http://mediatransparent.com/wp-content/uploads/2010/12/Screen-shot-2010-12-21-at-12.54.46-PM.png


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Groupon Fastest Growing Company Ever‌

Infographic courtesy of socialcommercetoday.com


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Deal-of-the-Day Sales emerge in TH 2010 May

• Ensogo Launches in May

• Offer.us launches and disappears

August

• Sanook Coupon Launches in Aug • Deal Didi Launches in Octoer

October

• TikTokThai launches in November

November

• Launches in December: • U2Deal • DealThailand • DoongChuayDai • BonBonDeals • Coucafe

December

• In Development: • JaJoop • Dealsdee


fCommerce hits Facebook

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Changing Perspectives


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*

*Source: Hubspot – Twitter for marketing presentation http://www.slideshare.net/HubSpot/twitter-for-marketing-and-pr-webinar-presentation/


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*

*Source: Hubspot – Twitter for marketing presentation http://www.slideshare.net/HubSpot/twitter-for-marketing-and-pr-webinar-presentation/


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*

*Source: Hubspot – Twitter for marketing presentation http://www.slideshare.net/HubSpot/twitter-for-marketing-and-pr-webinar-presentation/


P.O.E.M.

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Paid

Owned

Earned

TV, Print, Radio, Billboard, Point of Sale, Banners, Search, Facebook Social Ads

Website, Corporate Blog, Facebook Page, Twitter Account, Youtube Channel, Mobile App

Blog Reviews, Comments, Forums, Ratings & Reviews, Facebook, Twitter, Youtube, Flickr,

Engaging the Audience

Engaging the Audience

Getting Feedback


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Online Consumer Journey

Search

Awareness

31

Compare

Read review

Transact

Early Consideration

Consideration

Purchase


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2010 Google Zeitgeist


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Before we move on‌.. Let’s chat about Tripadvisor


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Is tripadvisor important? TripAdvisor.com attracts over 35 million unique visitors a month – comScore May 2010


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Are Singaporeans looking for Tripadvisor?


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Cornell Hospitality Report


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Top 25 WW Destinations:

#18 Koh Phi Phi

Top 25 Asia Destination:

#4 Koh Phi Phi

Top 10 WW Relaxation:

#10 Bandara Resort & Spa


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Social Tools & Business Opportunities

Source: Facebook.com & Twitter.com


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The Opportunities

Revealing Strategic Insights

Retail Integration

Driving Commerce

Sourcing Content

Product Development

Community Building

Leveraging Influencers

Amplifying Awareness

Activating Employees


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Your Brand Here

“I want a Facebook page!”


“

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Changing Perspective. In order to realize the full potential of social media we need to see the bigger picture and understand social’s role in achieving business success. (from)

digital tactic what show theadvertising and brand tell says amass media marketing strategies tactic (to)

what consumers strategic being involved enabler are saying building relationships learning initiatives consumer centric business strategies


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Virgin America Rewarding brand loyalists and influencers


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Tiwa York Director Platforms

OmnicomMediaGroup 21st Floor, Amarin Plaza 500 Ploenchit Rd., Lumpini, Pathumwan Bangkok 10330, Thailand

T: F: M:

+66 2 256 9890 - 2 Ext. 192 +66 2 256 9790 +66 81 770 5493

tiwa.york@omnicommediagroup.com

@tiwa http://th.linkedin.com/in/tiwayork m_t_y@hotmail.com www.facebook.com/tiwa.york

tiwa_york

n n


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PaidAwareness TV, Print, Radio, Billboard, Point of Sale, Banners, Search, Facebook Social Ads

Strangers

OwnedEngagement Website, Corporate Blog, Facebook Page, Twitter Account, Youtube Channel, Mobile App

Customers

EarnedFeedback Blog Reviews, Comments, Forums, Ratings & Reviews, Facebook, Twitter, Youtube, Flickr,

Fans


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PaidAwareness TV, Print, Radio, Billboard, Point of Sale, Banners, Search, Facebook Social Ads

Strangers

OwnedEngagement Website, Corporate Blog, Facebook Page, Twitter Account, Youtube Channel, Mobile App

Customers

EarnedFeedback Blog Reviews, Comments, Forums, Ratings & Reviews, Facebook, Twitter, Youtube, Flickr,

Fans


P.O.E.M.

Owned

Earned

Creating Awareness

Website, Corporate Blog, Facebook Page, Twitter Account, Youtube Channel, Mobile App Engaging the Audience

Paid

TV, Print, Radio, Billboard, Point of Sale, Banners, Search, Facebook Social Ads

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Blog Reviews, Comments, Forums, Ratings & Reviews, Facebook, Twitter, Youtube, Flickr, Getting Feedback


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Paid

Creating Awareness

Engaging Your Audience

Owned Getting Feedback

Earned

4. Social Media  

4) e-Marketing and Social Media By Mr. Tiwa York - Omnicom Media Group, Thailand Director Digital Business

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