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Austria’s vacation magazine 2013

Moments of Bliss IMPERIAL On the trail of the Habsburgs // ARCHITECTURE & IDENTITY A harmony of traditional and modern // CULINARY Regional delicacies and exceptional award-winning restaurants // WINE Where a glass of wine is an experience // CULTURE Museums to inspire // MANY TIPS for unforgettable moments of bliss

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At this very moment culture, local flavors and a great atmosphere are on the menu at a Viennese wine tavern. And where are you?

Photos: TVB Innsbruck/R. Rovira; Austrian National Tourist Office/Jungwirth

Heuriger Sch端bel-Auer

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If you ask me ... … luck is no accident, except perhaps if you win the lottery. True happiness is a state of being – no jackpot required. I don’t want to suggest that a vacation will ensure eternal happiness, but I can promise that a vacation in Austria bestows many moments of bliss that will remain with you long after you leave. Austria offers the ideal conditions for such moments. From the Alps along the Danube and across the Pannonian plains, the country is home to wonderful natural landscapes – all sure to help you find both serenity and invigoration. There are also countless exciting experiences. There’s a good reason that Austria is recognized as the cultural center of Central Europe and is known far beyond its borders as a country that knows how to live. That’s because of the special people who live here. With a long tradition as hosts, we look after our guests to make sure they have a good time.

Photos: TVB Innsbruck/R. Rovira; Austrian National Tourist Office/Jungwirth

During your next vacation in Austria, I wish you many moments of bliss! Sincerely, Petra Stolba, Managing Director, Austrian Tourist Office

What to Expect 04 MAP Great vacations await: At a glance  06 LIFESTYLE A country that knows how to live  08 TRADITION Where time-honored customs are carried on  10  IMPERIAL HERITAGE On the trail of the Habsburgs  12  SPECIAL PLACES World Heritage Sites in Austria  16  ARCHITECTURE & IDENTITY Where buildings influence people and vice versa 22  ART MELANGE Culture to inspire 24 DISCOVER The best museums  26 CULINARY Savor the zest for life at the table  28 TREAT Regional delicacies  30  CREATIVE CUISINE Austria’s award-winning chefs prepare a culinary feast 32  TOP CHEF Interview with a famous Austrian chef  34  WINE CULTURE Experience Austrian gemütlichkeit in the vineyards  38  GREAT HIKES Explore breathtaking landscapes at your own pace  40  HIKING TRAILS across the country


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Austria: At a Glance



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1 Innsbruck – imperial capital

4 Salzburg – the city of Mozart, Sound of

in the heart of the Alps See page 22. Innsbruck Tourismus Burggraben, 6020 Innsbruck, Austria T +43 (0) 512 59850-0

Music and true Baroque highlights See page 16. Salzburg City Tourist Board AuerspergstraĂ&#x;e 6, 5020 Salzburg Tel:Â +43 (662) 88987-0

2 Tirol – the heart of the Alps

5 Graz – best for art loving foodies

See page 40. Tirol Tourist Board Maria-Theresien-StraĂ&#x;e 55, A-6010 Innsbruck, T +43 (0) 512 7272-0

See page 23. Graz Tourismus Information, T +43 (0) 316/8075-0,



Klagenfurt WĂśrther See

  Millstätter See


7  MuseumsQuartier Wien – gigantic art Dr au Ossiacher See and culture complex Klagenfurt

See page 28.  Museumsplatz 1, A-1070 Vienna T +43 (0)1 523 58 81

WĂśrther See

8 Haus der Musik – the interactive sound museum See page 29. Haus der Musik Seilerstätte 30, A-1010 Vienna T +43 (0)1 513 48 50

6 Kunsthistorisches Museum Vienna 3 Salzburger LAND – a culture of superlatives in Salzburg and beyond See page 16. Salzburg State Board of Tourism Tel: +43 662 6688 25

Museum of fine arts with a culinary twist See page 28. Kunsthistorisches Museum Vienna Maria Theresien-Platz, A-1010 Vienna T +43 (0) 1 525 24 0

9 Hotel Sacher Wien – tradition redefined See page 13. Hotel Sacher Wien PhilharmonikerstraĂ&#x;e 4, A-1010 Wien T +43 (0)1 514 560


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Get there quickly


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From all of Austria’s neighboring countries there are frequent, convenient train connections to Vienna as well as to all major cities and towns. Some have auto-cars. The comfortable and environmentally friendly train is also recommended for connections to and from the airports. More information for travel by train:




BY car



Austrian Airlines and many other airlines connect Austria with all the important destinations of the world. In addition to Vienna-Schwechat, there are five more international airports: Graz, Innsbruck, Linz, Klagenfurt und Salzburg. Shuttle buses and trains run round the clock to bring visitors to city centers. Transfers to vacation regions are also available. You’ll find more information on the airport web sites. You may also fly to Munich or Zurich, with convenient and frequent train connections to western Austria.

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10  Hotel Sofitel Vienna Stephansdom

13  Hotel Sans Souci Wien

Living in an artwork See page 29. Hotel Sofitel Vienna Stephansdom Praterstrasse 1, A-1020 Vienna T +43 (0)1 906160

The charismatic hideaway in Vienna See page 29. Museumstrasse 1, A-1070 Vienna T +43 (0)1 522 25 20

Austria’s autobahn and highway networks are very well developed and well suited for those traveling by car. Please note: The highway network comprises toll roads that may not be driven without a Vignette (tag for electronic toll collection). You can pick up a Vignette in Austria at the automobile clubs ÖAMTC and ARBÖ, at newspaper stands and at gas stations. When driving into Austria from a neighboring country, be sure to get a vignette at a gas station close to the border.

Austrian arts and handicrafts to take home See page 28. KärntnerstraĂ&#x;e 6, A-1010 Vienna T +43 (0)1 512 24 18

14  Austrian Wines – discover Austria’s wine regions See page 36. Ă–sterreich Wein Marketing Prinz-Eugen-StraĂ&#x;e 34 / 1040 Vienna T +43 (0)1 5039267

12  Hotel Altstadt Vienna

15  Austrian Railways – connecting in Austria the most comfortable way See page 29. Ă–BB Wagramerstrasse 17-19, A-1220 Vienna T +43 (0)1 517 17


Your home away from home See page 29. Hotel Altstadt Vienna Kirchengasse 41, A-1070 Vienna T +43 (0)1 522 66 66,

16 Vienna – imperial city, wine destination, world’s capital of classical music and so much more See pages 2 and 12. Vienna Tourist Board Obere Augartenstr. 40, 1020 Vienna T +43 (0) 1 24 555

17 BURGENLAND – the land of wines

See back cover Wein Burgenland EsterhazystraĂ&#x;e 15, 7000 Eisenstadt Tel.: +43 (0)2682 702 631


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A Country that Knows How to Live

Photo: © WienTourismus / Karl Thomas; Café-Restaurant im Palmenhaus: Burggarten

It seems as if everyday life in Austria is a celebration, no matter whether you’re in a Viennese coffeehouse, in Salzburg’s Old Town, in a Styrian vineyard or high up in the Tirolean Alps.


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efore leaving Austria, visitors often feel compelled to write a few lines in the guestbook. Typical comments read: “With this beautiful scenery and mild climate, no wonder you’re all in such a good mood every day.” Or: “You’re not called the cultural center of central Europe for nothing. You really know how to live life.” By “you” they mean the hosts, the locals, Austrians. The scenery of a region can be very beautiful, the festivals exciting, the lakes crystal clear. But what makes a country truly unique is the people. It’s not just about experiencing a sensational concert in Vienna’s world-famous Musikverein, but also sharing that joyous feeling with a good-natured audience. An inspiring hike in the Tirolean Alps leaves a lasting impression, when you sense exuberance and contentment in the people you meet on the trail or in the tavern. As renowned cultural analyst Roland Girtler puts it: Over the centuries, the Austrian has learned to open a generous heart to strangers. He comments on many qualities of the people here – about the easy-going way Austrians interact with others, without being intrusive; of their active involvement in everyday life, which allows you to really experience the culture of this country firsthand; of the way they strive to give guests a unique experience. Indeed, everywhere in this country, you find a welcoming warmth and gracious hospitality. Whether with a farmer in the Wachau or a waiter in a café in downtown Vienna. With a vintner in southern Styria, a chef in “Vienna’s coffeea Tirolean hut or a house culture means charming hotelier newspaper reading, in Salzburg. We shall creamy cappuccino, celebrate, whenlight breakfast and ever there’s a reason sweet treats. In short: for celebration, we Enjoying life’s little often say here. It pleasures.” seems as if every

day’s a celebration. It might be the apricot harvest in the Wachau or relaxing and reading the newspaper in a coffeehouse in Vienna; working in the vineyards, watching the sunset over the Tirolean mountains, or strolling through the historic old town in Salzburg. In Austria, enjoying life’s pleasures comes naturally. Visitors can’t help but feel it. Hosts exude a good mix of charming politeness and old-school formality, the easy feeling of ‘live and let live’ and entertaining conversation. Austrians are known for engaging people, be it with typical Viennese humor (always with a wink) or heartfelt sincerity. Don’t worry if you don’t get the joke. Just crack a little smile – and Austrians are satisfied, happy. But don’t misunderstand: Austria is no “Island of the Blessed.” There are the same everyday concerns as in any other country, only here life’s hardships are in perspective. People complain here, too, but don’t dwell on it. As the cabaret performer Hugo Wiener once said so well: Life is a tragedy – made up of many comedies. In Austria, we prefer the comedies, the finer things in life. A country that knows how to live, you could say. To be honest, at first you may doubt this “ideal world,” then eventually you’d probably be jealous. Back home, in your daily routine, wouldn’t it be wonderful to let go and relax? But jealousy never got anybody far. No, you should simply be inspired. If two weeks of vacation stay with you, they have served their purpose. The feeling of joie de vivre and laidback, natural ease in this country is exactly what you can bring home and enjoy long after your vacation. No wonder, then, when the guestbook reads: “We’re heading home with tears of joy and sadness. Joy, because your zest for life has so rejuvenated us. That we take with us. And sadness, because we won’t see you for many months. But be warned: Next summer, we’re coming right back.”


To get inspired, enjoy a video of vacation tips at or:


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Power of Tradition

Photos: Austrian National Tourist Office/gr. Bild: Burgstaller/restl. Bilder: Rigaud

Austria offers surprising diversity, extending across the most charming expanse. The one reason for that is Austria’s open-mindedness and curiosity; the other is its passion for tradition.

The raw material of the long established Modemacher Steiner 1888 in Mandling bei Schladming comes from all over the world.


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Vorarlberg: Many young artisans, craftsmen and architects here are using wood in their projects. From tradition, they know how to work with it. They’re captivated by this building material from the region, because it’s the successful answer to so many pressing questions in our life – from forest conservation to creating a cozy, sensuous living environment. Burgenland: In the past, Blaudruckerei Koó made everyday clothing by hand and dyed it with indigo. Today they’re using the same process and tools that have been passed down to create clothing that makes young creative types and design lovers happy. Salzburg: With your heart in the heavens and

both feet firmly planted on the ground – that’s how you feel in an Alpine meadow. In June, herdsmen drive their cattle into the lush high mountain meadows and repair to their alpine huts, where they make rich milk, butter, cheese and other specialties. They gladly give samples to hungry hikers.

masquerade is so great that maskmakers can prosper and continue to ply their craft. Wine is at home in LOWER AUSTRIA. Wine cellars, Heurigen and fine wines delight the conoisseur. It’s a culture in and of itself, which every November, Perchtoldsdorf near Vienna celebrates with the so-called Hiata procession. A harvest festival dedicated to wine – and at the same time a celebration that brings the town together. And then in Vienna – cosmopolitan and international, modern and elegant – the capital city is especially musical and full of exquisite pleasures: it all comes together during Ball season, the height of Viennese enjoyment. If you find yourself at one of the more than 400 Balls that take place every year in Vienna, and you’re waltzing over gleaming floors in historical ballrooms, then you’ll know what it is to experience the exciting joy of this romantic celebratory event. A few examples FOR TRADITIONS:

In CARINTHIA there’s a craft that’s still alive and well today that you might think belongs in a museum – rifle making. In fact, the hunting rifles from Ferlach are very highly regarded worldwide because of their handcrafted precision. The artistry of their products also makes them valuable, rare pieces, which have become collectibles. Bad Goisern in UPPER AUSTRIA – this picturesque place on Lake Hallstatt is the home of the world famous “Goiserer”. In other places, people go to the office in flipflops; here they make hiking boots, low shoes, or brogue shoes exclusively by hand and according to age-old tradition: custom-made and hand-sewn.


Werkraum Bregenzerwald Burgenland

Blaudruckerei Koó Salzburg


Rifle-making Museum Ferlach UPPER AUSTRIA

Goiserer Shoes STYRIA

Ausseer Handpress

In the Ausseerland in STYRIA, a particularly picturesque stretch of Austria, the idyllic beauty of the landscape is reflected in the Tracht, or traditional costume. Still handmade today, as it has been for centuries, each Tracht can be customized with a distinctive combination of colorful fabrics. Especially sensuous are the hand-printed silks that make it all the more flattering.


Many cities in TiROL celebrate Fasnacht with masked processions that are so elaborate that they take place – in alternating towns – only every few years. The enjoyment of the passion-for-tradition

Schnitzschule Elbigenalp – Trade School for sculpting, painting, gilding, calligraphy LOWER AUSTRIA

Hiata Procession Perchtoldsdorf VIENNA

Viennese Ball Calendar


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Photos: Austrian National Tourist Office/Bartl

On the Trail of the Habsburgs

For more than 500 years Vienna was the geographical center of Europe, and the Habsburgs were in power for just as long. Along with their palaces, government buildings and formal parks, they left behind a considerable legacy.


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S r H m s 足i t


Schönbrunn Palace - the former summer residence of the Habsburgs is Vienna’s most beloved visitors site. One can almost ­imagine that Imperial times are still with us.

little more than 90 years ago, Austria was still ruled by the Habsburgs. The legacy of the monarchy can still be experienced in countless structures throughout the country – above all in Vienna, where the Habsburgs had their residence, the Hofburg. This is where Franz Joseph I, the longest reigning Kaiser in the 68-year history of the Austro-Hungarian Empire (1848 –1916), ruled. Empress Elisabeth (1837–1898), famously nicknamed Sisi, was the most celebrated member of the monarchy. The SisiMuseum and the Kaiser Apartments offer a glimpse into the private life of the Empress and display, among other things, a recreation of her bachelorette party gown and the original death mask of the murdered Empress. Traces of the Habsburgs can be found throughout the city center. In the Augustinian church on Josephsplatz, the Habsburgs held their elaborate wedding ceremonies. The afterlife is also celebrated here, as you’ll see in the Heart Crypt, where 54 Habsburg hearts are preserved in urns; and in the Emporer’s Crypt, where 12 emporers and 19 empresses and queens were laid to rest. A stunning remnant of the monarchy is the Baroque Schönbrunn Palace along with its magnificent grounds. The entire property has been designated a UNESCO-World Heritage Site. While the Habsburgs were in residence at the Hofburg, they lived the greater part of the year in countless chambers of the palace. One part of the grand 1,441-room residence – the salons and living spaces of the Imperial family – can still be seen. On a daily basis, many visitors pass through the expansive palace grounds to enjoy the view from the Gloriette Terrace and to explore the Schön­ brunn Zoo, the world’s oldest zoo still in existence. In the warmer months, the Habsburgs spent time away from the capital city in Bad Ischl, a spa town in the Salzkammergut. That’s also where Franz Joseph got to know his future wife Elisabeth. From then on, the famous couple made their summer residence in the Kaiservilla, a wedding gift from Arch-Duchess Sophie. Still today, the villa and park offer visitors the same view enjoyed by the Monarchs. The Habsburgs also left their mark in the region around Vienna. The private chambers of the last Imperial couple, Karl I and Zita, can be seen in the Eckartsau hunting palace. The Baroque banquet hall and the ornate staircase, in particular, are well worth a look. One of the main attractions is the palace courtyard. In the first half of the18th century, the opulent palace served as a hunting lodge for Commander-Prince Eugene of Savoy. It was a “princely reward“ from the Habsburgs to show their appreciation for the victory over Turkish invaders. In memory of Prince Eugene, a Baroque festival is organized from time to time, and hosted on the terrace. It’s almost as if Austria were still a monarchy. Online

General information about the Habsburgs


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Burggarten: with Palmenhaus and Imperial Palace

A fact that makes millions of visitors to Vienna so enthusiastic has again been confirmed by a wellknown international city survey: Vienna’s the best in every way!!! Each year the international consulting firm Mercer does a survey to evaluate the quality of living in 221 cities around the world. Once again in 2012, Vienna came out on top in the study, making the Austrian capital the world’s most livable city for the forth time in a row. That is why Austrian Airlines is going to open a new direct flight from Chicago to Vienna. Starting in May 2013.

2013: The art of enjoyment Vienna is also globally known as a metropolis of art and culture. No fewer than three new cultural institutions are set to enrich the city in 2013: the Chamber of Art and Wonders in the Kunsthistorisches Museum shines with a new splendor, the new concert hall of the Vienna Boys’ Choir in the Augarten invites visitors to regular performances, and the Stadtpalais Liechtenstein offers art of the Biedermeier and Classicism periods. The Vienna Coffee house conversations The Vienna Coffeehouse Conversations are a novel exclusive event series for visitors and Vienna residents. They facilitate eventful trips to Vienna by connecting you with local residents one by one, in English, revive the history of Vienna coffeehouses and their particular culture, protected by UNESCO and provide interesting topics for conversation through a menu of conversation questions. vienna-coffeehouse-conversations.html

Waltz in Vienna Waltz in Vienna stands for exclusive dance classes and ballroom dance shows for groups and individuals in Vienna. The shows are exclusive and can also include interaction with your clients to become part of the event. All show couples are international ballroom dancers and all instructors are certified dance masters, which sets clearly apart in terms of quality and experience in Vienna. Just lean back and enjoy... The Goldenes Quartier The Goldenes Quartier is located in the near of the Old Town of Vienna, which has been awarded UNESCO World Heritage status and is regarded as Vienna’s top address in one of the oldest parts of town. A new 5-star hotel belonging to the “Park Hyatt” group and unique retail spaces await the guest in the city center in the midst of the new pedestrian zone. The famous streets Kohlmarkt, Graben and Kärntner Straße extend via the pedestrian zone to the Judenplatz and the Hof. Here, Louis Vuitton and Prada as well as Miu Miu, Armani, Brioni and other brands are opening stores in 2013.

Further Information and brochures please contact the Vienna Tourist Board: Tel: +43 1 211 14 0

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Hotel Sacher Wien

combines tradition, luxury, contemporary style and Viennese charm with comfort and pleasure.

Of all the world’s capitals, the Hotel Sacher could only ever have existed in Vienna. A city with one foot in history and the other in modernity calls out for a unique institution that can preserve tradition while delivering the highest levels of luxury and style. The Sacher was born in 1876 and almost overnight became synonymous with the glamorous city. Conveniently located in the city center, the hotel rose to international acclaim as a nexus for politicians, artists and aristocracy. Personal care, unparalleled service and utmost discretion combined with a singular atmosphere to create one of Austria’s premier five-star deluxe hotels. Never one to rest on its laurels, the Sacher underwent an extensive, six-year renovation recently, completing the project in 2012. The challenge was to retain the Sacher flair while bringing up the rooms and suites to cutting-edge standards of comfort. The result? A place where guests feel at home, and rooms adapt easily to their occupants’ needs. In total 86 rooms and 63 suites have been refurbished, updated and adapted to today’s Sacher style.   The hotel is, of course, inseparable from the Original Sacher-Torte, perhaps the most famous cake in the world since 1832.

The original recipe is a well-kept secret of the hotel – and one of many reasons gourmets from around the globe keep the Sacher on their short list. A balance of international and traditional Viennese cuisine, the firstclass, locally sourced meals are at once innovative and light, and always an unforgettable experience.   Guests craving true pampering will also love the Sacher Spa, with its line of signature body care and beauty products. The “Time to Chocolate” treatments rejuvenate the skin with creamy chocolate and a cocoa bean peeling – and are just another ingredient in an always-magical stay at the Hotel Sacher.

Hotel Sacher Wien Philharmonikerstraße 4, A-1010 Wien T +43 (0)1 514 560


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The historic center of Salzburg is one of the largest Old Towns in Europe. Here you can journey through many major periods of architecture.

Photo: © Tourismus Salzburg GmbH/ Bryan Reinhart/(1) Wiesenhofer/(2) Herzberger/(3+6) Weinhäupl/(5+7) Popp Hackner; (4) ÖBB; (8) BMLFUW/G. Ofenböck; (9) Österreichische UNESCO-Kommission

A ­Heritage that Means the World Remarkably, nine places in Austria are recognized by UNESCO as World Heritage sites. It is an honor that ­everyone holds dear. Here, ­unforgettable ­experiences await. 14

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7 8



3 5


orld Heritage indicates something that amazes us, fills us with wonder – by its sustained human achievement, its grandiose symbiosis between culture and landscape, its natural wonders and works of art. Forty years ago in Paris, UNESCO adopted the World Heritage Convention, the most binding international agreement in human history. A total of 962 such special places in 157 countries are designated by UNESCO as the heritage of all humanity. Nine of them are in Austria – a considerable achievement considering the size of the country. The natural beauty of Austria earned its special place on the list, because of the unique interplay of culture, archaeology and tradition. You get that feeling very clearly at every single World Heritage Site. In the Wachau, this picturesque river landscape along the Danube is known for its many magnificent castles and churches as well as medieval ruins; in the incomparable small village of Hallstatt in the Salzkammergut, salt mines and Celtic artifacts are surrounded by an awe-inspiring cultural landscape; and the historical centers of Vienna, Graz and Salzburg are a journey through all the major periods of architecture. The Imperial Schönbrunn Palace in Vienna feels like a step back in time and, still today, projects the sense of a unique zest for life. No wonder, then, that Empress Sisi felt so content in the fabulously colorful palace gardens. The stunning cultural landscape around Lake Neusiedl; the vintage Semmering-Train; or the prehistoric dwellings, dating back to 5000 BC, that perch on stilts along the lakes bordering the Alps – all of these places are a testament of unique human achievement in a brilliant symbiosis with spectacular natural landscapes. Here everyone “inherits” an unforgettable experience.




since 1996 3 Hallstatt


since 1998 5  OLD TOWN OF GRAZ

since 1999 and 2010 6  THE Wachau



since 2011


For more information visit: eng.htm


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A culture of superlatives in Salzburg and beyond


“Salzburg is the heart of the heart of Europe,” the poet Hugo von Hofmannsthal once declared, and just a few footsteps in this beloved arts center reveals why. From legendary composers past to today’s cutting-edge Walk of Modern Art, from top-shelf music festivals to the renowned Museum der Moderne Salzburg, the city simply breathes culture. With over 190 sights to see and countless wonderful excursions to make, experiencing the full sweep of Salzburg would take a lifetime. Which is to say you’d better get started... Mozart’s Birthhouse & Residence

Where does genius come from? In the case of Wolfgang Amadeus Mozart, the answer lies in a small house on the Getreidegasse. Two and a half centuries later, the exhibition rooms show off the former apartments of the Mozart family, and a glimpse of the Salzburg of the mid-1700s. The family subsequently moved to a larger residence on the Markartplatz – also a museum today – where the young composer created the most important works of his Salzburg period. Mirabell Gardens

It was through “The Sound Of Music” that the Pegasus sculpture and the hedge maze reached worldwide fame, but the gardens of Mirabell Palace have dazzled – and soothed – strollers for centuries.

Salzburg Festivals

Mozart Week, Easter Festival and Whitsun Festival are all cherished – but with 232 performances in 45 days at 15 different event venues, the summer Salzburg Festival is without rival. This year, for the second time, the festival will be extended ten days. A new cycle, Ouverture spirituelle, will dedicate itself to spiritual music. Hellbrunn Palace & Trick Fountains

Hohensalzburg Fortress

High above Salzburg, this fortress is the largest fully preserved castle in Central Europe. Since 1892, the funicular has ferried guests up to the fortress – where today’s visitors can explore the medieval princes’ chambers and the castle museum.

Salzburg is home to a breathtaking architectural ensemble, and at the foot of the Hellbrunn Mountain stands this striking example of Mannerist construction. Lovers of Italian architecture will swoon, and young visitors will enjoy the same fountain tricks that Archbishop Markus Sittikus once played on his guests.

Photos: ©Tourismus Salzburg; ©Tourismus Salzburg; ©Tourismus Salzburg; ©SalzburgerLand Tourismus; ©Tourismus Salzburg



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A S i g r t

R f g S


I f A v a


T A r d

Photos: ©Tourismus Salzburg; ©Tourismus Salzburg; ©Tourismus Salzburg; ©SalzburgerLand Tourismus; ©Tourismus Salzburg

SalzburgerLand - The Land of Lakes and Mountains

Krimml Waterfalls

A large number of lakes, rivers and waterfalls are dotted across the Salzburg region, the city of Salzburg and its surroundings, as well as in the Salzkammergut region and numerous mountain valleys. The sun gives the water a particular sparkle. A refreshing jump into the water, a relaxing boat trip on one of the crystal clear lakes, or a walk to one of the waterfalls shows off the Salzburg region at its most beautiful.

From a height of 380 meters, the mountain waters of the Krimmler Ache plunge over three tiers to the valley below, forming Central Europe’s tallest waterfall – and one of its most extraordinary natural spectacles.

“The Sound of Music” & The Trapp Family

Rare is the girl who doesn’t dream of following in Maria Von Trapp’s footsteps at least once in her life, and indeed travelers from around the globe come here to see where the classic film was shot. Year after year, Salzburg, music and the Trapp Family go hand in hand. Origins of “Silent Night” in Oberndorf

It was in the Oberndorf parish church in 1818 that the world’s most famous Christmas song, “Silent Night! Holy Night!” was first performed. A memorial chapel now sits at the site of the old parish church, and visitors can discover the fascinating story behind the song’s creation at the Silent Night Museum. Hohenwerfen Castle

World of Ice Giants, Tennengebirge Mountain Range

High above the village of Werfen is the entrance to the world’s biggest explored ice cave. Discovered in 1879 by a Salzburg naturalist, the 42 kilometer-long cave system is incomparable in its natural wonder – and its sheer cold. Bundle up and venture in! Grossglockner High Alpine Road

At 3,798 meters, the Grossglockner is not only Austria’s highest peak, it’s one of the tallest mountains in all the Alps. With its striking vistas and sophisticated construction, the serpentine mountain road makes for an unforgettable drive.

Salzburg State Board of Tourism, T +43 (0) 662 6688-0, Salzburg City Tourist Office, T +43 (0) 662 88987-0,

This medieval 11th century landmark receives visitors from its Alpine throne high above the Salzach Valley. Once a prison, it’s been reinvented as a “Castle of Adventure” whose highlights include a daily falconry demonstration.


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Architecture and Identity

Photo: Austrian National Tourist Office/Burgstaller

In Austria, magnificent Gothic and Baroque edifices, innovative glass complexes and contemporary wood structures stand side by side. A mingling of architecture that makes the country unique.


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A house that stands for the motto of Vorarlberg: one with nature and nonetheless ­extraordinary. True to tradition, yet modern; straightforward and innovative.


ne could so easily cause a scandal 100 years ago. When the famous Architect Adolf Loos built a modern commercial building – without ornament around the windows, without pomp – right next to the splendid Imperial Hofburg, the people and the Emperor saw it as an insult. Today, the Looshaus is considered to be a masterpiece, one that shapes the image of Vienna. And it’s an indication that architecture has the power to move people and cities, indeed entire countries. Thanks to its great history, Austria is blessed with spectacular architecture. Here, splendid Baroque and Gothic edifices from imperial times stand side by side with Jugendstil buildings from the turn of the last century, modern glass complexes, contemporary wood structures and traditional and ultra-modern wine cellars. That architecture can transform an entire region in a short time, is evidenced by the city of Linz. Where once it was considered a “gray” industrial city, today it’s a vibrant, cosmopolitan cultural and urban arts center. This is, above all, thanks to the new, modern technology center, museums and music halls. Graz is already a metropolis of avant-garde culture. Wedged in among the neighboring medieval houses of the Old Town is the enormous, irridescentblue, bio-morphic shape of the Kunsthaus Graz. Affectionately referred to as the “Friendly Alien”, it stands for the bold architecture in this country. Admittedly less ostentatious, but just as innovative and especially environmentally friendly, are the wood structures in Vorarlberg. Their unique construction forms a successful symbiosis between architecture and nature.


Discover architectural highlights in Austria at


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Info: More Architecture

 Regions and entire nations left their imprint on buildings and structures. Austria gleams with a successful blend of the traditional and the contemporary.



The Loisium in Lower Austria – where exquisite wine, futuristic architecture and Austrian zest for life come together. The Wine Museum, an architectonic masterpiece, is an internationally regarded project. It’s the expression of the young, dynamic generation of vinters in Austria, who’ve been on the job for several years. The bombastic building – with its mystical cellar world and the hovering, glass-floored hotel – is brilliantly situated in the century-old vineyard of Langenlois, the largest wine town in Austria. If you haven’t learned it by now, you’ll learn here that wine is not just wine but also a fabulous experience–an authentic one in the middle of the natural landscape of Kamptal. ADMONT MONASTERY

Styria is influenced by sacred structures. First among them is the imposing Benedictine monastery Admont – the oldest ­existing cloister in Styria (since 1074). Incidentally, the monastery also happens to house the largest cloister library in the world. The grand 230-ft long by 43-ft high room with its elaborate ceiling frescoes and hand-carved woodwork at one time was called the “eighth wonder of the world.” This Baroque jewel meets up with contemporary art. Indeed, in the new Museums wing, you encounter works by Erwin Wurm, Rudi Molacek and Lois Renner.

Ars Electronica Center

Not only does the Ars Electronica Center rank among the most important museums for future technologies in Central Europe, the extraordinary architecture also symbolizes the rapid transformation of the city of Linz. Up until a few years ago, Linz was considered a gray industrial city; today it’s a vibrant, cosmopolitan city of culture and arts. The imposing Ars ­Electronica Center is especially colorful at night, when the lighted facade of the building, one of the largest LED-facades worldwide, puts on a flashy display of color. An added treat, the surface of the adjacent Danube River is transformed into a spectacular sea of light.

Photos: Austrian National Tourist Office/Loisiarte; TVB Innsbruck/S- Dauth; TVB Innsbruck / Christoph Lackner; Liszt Centrum/U. Schwarz; Austrian National Tourist Office/Wiesenhofer/Weinhaeupl

The Hungerburgbahn represents the modern side of Innsbruck. The lift connects downtown with the higher terrain of the Hunger­ burg neighborhood and illustrates the innovative link between the city center and mountain – typical of Tirol. With hair-raising stops and gorgeous mountain stations, the lift established international standards. Best of all, during the trip you can marvel at a breathtaking panorama.


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Photos: Austrian National Tourist Office/Loisiarte; TVB Innsbruck/S- Dauth; TVB Innsbruck / Christoph Lackner; Liszt Centrum/U. Schwarz; Austrian National Tourist Office/Wiesenhofer/Weinhaeupl

While the shore of the idyllic Ossiacher Lake entices swimmers, nearby architectonic jewels are the magnet for cultural enthusiasts. The crowning piece is the roughly thousand-yearold Ossiach Monastery, a former Benedictine monastery and one of the most important landmarks of Carinthia. This is where history meets new architecture. The monastery was exceptionally well renovated, remodeled and expanded with an impressive concert hall. The semitransparent facade is spectacularly backlit, providing a delightful ambience for cultural events. During your stay in Innsbruck you find locals and visitors alike relishing the city’s intriguing proximity of nature and culture. An hour’s worth of skiing during your lunch break, a quick coffee above the clouds before continuing the hunt for souvenirs, it’s all possible in Innsbruck. Aboard the funicular railway, taking you from Innsbruck’s city center to the base of the majestic Nordkette Mountain in minutes, you marvel at the eccentric shapes of the funicular station designed by star-architect Zaha Hadid. Another ten-minute ride with the Nordkettenbahn and you reach your goal. On the top of the mountain, you realize that the souvenirs can wait. The glittering sun is shining as you settle comfortably into one of the deck chairs, sipping your hot chocolate and enjoying the view.


The Franz Liszt Concert House in Raiding is a symbol for how modern architecture has evolved beautifully in the middle of typical Pannonianstyle structures in the Burgenland. With its peaceful white facade, the symmetrical, austere concert house seamlessly fits into its village surroundings. The bold, slightly mirroring facade blurs the border between exterior and interior space. Stupendous – as brilliant as the famous composer Franz Liszt.


The people of Vorarlberg are European pioneers, especially when it comes to architecture that combines splendid natural scenery with energy-efficient building methods. The proof of this is the idyllic town of Schwarzenberg. At first glance, it’s obvious what Vorarlberger architecture is made of. They use the most important, renewable resource of the region: wood. The countryside is characterized by its many different types of wood structures. Here, you’ll see the traditional “Maisäß“ houses with their unique windows and infinite number of small shingles; over there are more modern wooden houses with their large glass facades. All are masterful works that are environmentally friendly. THE MODERN MUSEUM

Salzburg, Mozart’s birthplace, is the most meaningful Baroque city in Austria, above all because of the glorious cathedral. But that’s not all. The city is now also characterized by a successful blend of traditional building design and contemporary architecture. The Modern Museum Salzburg illustrates that beautifully. Clad in marble, the museum is perched magnificently on the Mönchsberg where it overlooks the city and, in one glance, brings to life the contrast in various building styles. A short stroll away stands the majestic Hohensalzburg fortress, the largest completely preserved castle fortifications of Central Europe.


St. Stephan’s Cathedral is not only the signature landmark of Vienna, it serves as a “national sacred space“ for Austrians. It is one of the most important Gothic structures in Central Europe. During Imperial times, no church was allowed to be built higher than St. Stephan’s Cathedral. Today, it manifests the symbiosis between tradition and modern. Right next to the aging, rough-hewn sandstone walls of the c­ athedral soars the sleek, modern glass highrise of the Haas-House. A fascinating, architectonic spectacle – just like the rest of downtown Vienna. sightseeing/sights/st-stephens-cathedral


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Innsbruck – the Capital of the Alps Ranked by CNN Travel as one of the top 10 destinations in Europe for 2013! Imperial Palaces or shopping malls? Hiking boots or high heels? No need to struggle to make the right decision – with a holiday in Innsbruck and its holiday resorts you get the best of both worlds, the city AND the mountains. Where else can you take a designer cable car from a historic city centre that whisk you up to 2,300 metres altitude for afternoon tea? Only in Innsbruck, the capital of the Alps. 22

To take your pick from the vast variety of Innsbruck’s tailor made holiday packages visit:, or email us at

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Graz – Austria’s Hidden Gem

and capital of culinary delights lying in the heart of Austria’s Southern region of Styria. Peering down over Graz’s medieval old town from its fabled hilltop castle, a mystery presents itself: How is it that Austria’s second-largest city – culturally rich, gorgeous, historic yet youthful – remains blissfully undiscovered as a holiday spot?

its romantic alleyways, hushed courtyards and grand, pastel-colored houses. Nowhere is the country’s great melding of cultures on better display than here. UNESCO agreed, declaring the district a World Cultural Heritage site, to be celebrated and preserved for all time.

Whatever the reason, it won’t stay this way for long. The Styrian capital has garnered international recognition in recent years for its architectural innovations. Cutting-edge modern design is always close at hand – the Kunsthaus, for instance. With its curved, blobby exterior defying the angular Baroque rooftops nearby, Graz’s renowned biomorphic art museum takes the breath away. Meanwhile, culinary acclaim has piled on, and Austria’s delicatessen takes on new meaning here. An unending supply of bars, coffeehouses, wine bars, inns and restaurants offer unique regional delicacies, made with the freshest local ingredients. A mouthwatering culinary walk can be started in either of the two centrally located farmer’s markets.

Fortifications on the central Schlossberg hill may date to the 11th century, but a distinctly youthful vitality suffuses the city. Students from the four local universities flock to the cafes. World-class art galleries await, as do excellent shopping and an almost Mediterranean vibe, thanks to its place in the south of Austria. With a liveliness that rivals larger metropolises, Graz is a national secret that’s finally begun to get out.

As edgy as its culture can be, Graz’s historic roots are never far away. Just a short stroll across the Mur River and you’re in the Old Town, with

Graz Tourist Office Herrengasse 16, A-8010 Graz T +43 (0)1 316 8075


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Vienna’s Art Melange

Photos: Secession/W. Thaler; Leopold Museum, Wien/J. Spicker; Albertina, Wien/Harald Eisenberger

In Vienna, museums mean: historical works of art in modern buildings, contemporary works in Imperial structures, and a museum district that doubles as living room.


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he world’s largest Brueghel collection, the world’s largest Klimt collection... Vienna’s museum landscape is rich with superlatives. Even more impressive is the great variety of art periods and trends right next to each other that make Vienna’s museum scene so vibrant. Here beckon stately Imperial buildings like the Museums of Fine Art and Natural History with their extensive collections. There are surprising modern museums, like the bizarre MUMOK that, together with the Leopold Museum and the Kunsthalle, make up Vienna’s MuseumsQuartier: Europe’s largest connected museum landscape is integrated into the original Baroque Imperial stables. Truly the center of this “urban living room” is the expansive square, bordered by several eateries and populated by people of all generations and nationalities. The Albertina is an example of the brilliant symbiosis of past and future: In 2007, the historical palace that houses one of the most important art collections in the world was furnished with a prominent flying roof, a Hans Hollein signature. Only a few minutes away, the goldenleaf roof of the Vienna Secession building gleams from a distance: controversial at the time it was built, the Jugendstil structure today is home to Gustav Klimt’s dazzling Beethoven Frieze. Interwoven even more so with Vienna is the aptly named Vienna Museum on Karlsplatz: With a mixture of art collection and historical collection, it traces Vienna’s path through the centuries. A few other historical satellites include the Hermesvilla and the former homes of Beethoven, Schubert and Mozart. Enthusiasts of the offbeat, or simply off the beaten path, will hit pay dirt at any one of 100 or so museums in Vienna – such as the Forgery Museum, which is devoted to the shadowy world of art forgery. It should come as no surprise that in a city like Vienna there’s a Museum of Coffee. However, the best way for you to conclude your museum tour is by settling into an actual Viennese coffeehouse, where you can enjoy the real thing. Over a latte and pastry, you can feel free to admire and even touch many original pieces – some as close as the table next to you.

Vienna’s museum landscape is multifaceted. In the MuseumsQuartier (upper left) you’ll find a place to relax in addition to art. The Albertina (upper right) cleverly combines the traditional with the modern. In the Secession building, marvel over Klimt’s glorious Beethoven Frieze (left).


More information about museums and various exhibits at


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Info: More Museums

Austria’s museum landscape is as diverse as the entire country, and that diversity is just as evident in classic masterpieces as it is in contemporary art. HAYDN-HAUS IN EISENSTADT


Perched in a prominent spot on the Mönchsberg, high above the Old Town, is the Modern Museum Salzburg. The museum is striking in its architectural design as well as its displays. In addition to the extensive permanent collection of 20th- and 21st-century works, it also presents large rotating exhibits of international contemporary art. Down below, the Moderne Rupertinum serves as a second site for modern art exhibitions. It’s located in the Baroque city palace not too far from the Festspielhaus and cathedral district. More detailed information about current exhibits and events can be found at:



The Art Mile of Krems lies between the historical city center of Krems and the medieval Old Town of Stein – a place of symbolic importance. The multifaceted cultural program offered along this stretch draws many cultural travelers. Every year, the unique Lower Austria Kunsthalle shows rotating exhibits of national and international artists. At the Caricature Museum of Krems, the colorful world of cartoons, comics and pictorial satire is presented. The Forum Frohner is d­ edicated to the well known painter and sculptor Adolf Frohner. The FACTORY of the Kunsthalle Krems sees itself as a place of encounter and exchange, and focuses on new trends in international and Austrian art.

The Benedictine monastery Kremsmünster belongs not only to the largest cloister grounds in Austria, its founding dates back to the year 777. Today, many precious objects from that time can still be seen, including the famous Tassilo chalice and the Tassilo candlesticks. In addition to the art and Wunderkammer (cabinet of curiosities), the magnificent Emperor’s room, the observatory from 1759 and the opulently appointed library are especially worth seeing. In the picture gallery, there are works by major artists of the Gothic, Renaissance, Baroque and Beidermeier periods adorning the walls.

Kunsthaus Graz

Shaped like an immense, irridescent-blue “friendly alien,“ the Kunsthaus Graz is wedged in between the historic medieval houses of the Old Town and the Mur River. The stange-looking building, designed by architects Peter Crook and Colin Fournier, is the new landmark of the city. The Kunsthaus does not maintain a collection or permanent exhibits; it is instead a place for the presentation and convergence of art. In 2013, from June to September, works by the Austrian artist Heimo Zobernig will be the focus of a solo exhibition.

Photos: Austrian National Tourist Office/Markowitsch/Trumler/Dijun/Lammerhuber; Vorarlberg Toursimus/M. Tretter; MMKK Kärnten/Irene Andessner, Timm Ulrichs; Kunsthistorisches Museum Vienna

In no other place are the private life and works of Austrian composer Joseph Haydn so comprehensively displayed as in his former home in Eisenstadt. In the reconstructed rooms – the parlor, kitchen and bedroom – the life of the musician is presented in an appealingly personal way. To put it in context, there is also an overview of more than 300 years of Pannonian music history, and an interactive cultural program is designed especially for families. Find the current program at


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Photos: Austrian National Tourist Office/Markowitsch/Trumler/Dijun/Lammerhuber; Vorarlberg Toursimus/M. Tretter; MMKK Kärnten/Irene Andessner, Timm Ulrichs; Kunsthistorisches Museum Vienna

The Kunsthistorisches Museum with its valuable collection ranks among the most important museums of the world. Unparalleled works from Rubens to Dürer as well as the world’s largest Brueghel collection make a visit here a cultural highpoint. Numerous major works of western art, including Raffael’s “Madonna in the Garden“, Vermeer’s “The Artist’s Studio“, the infanta paintings by Velazquez, as well as masterpieces by Rembrandt, Tizian and Tintoretto are housed in the picture gallery. The ancient Egyptian and Near Eastern collection fascinates with treasures of mysterious cultures of earlier times. In February 2013, the newly opened Kunstkammer Wien, curated from the former Habsburg treasury and Wunderkammer (cabinet of curiosities), is unique in its size and diversity.

Hofburg Innsbruck

The Hofburg Innsbruck, the former residence of Emperor Maximilian, owes its current appearance to Maria Theresa. The Rococo facade, the chapel and the state rooms bear her imprint. The colorful ceiling fresco by F. A. Maulbertsch was created to honor the Habsburg-Lothringen dynasty. A look back at the history of the country is made possible through a walk around the state rooms. The extravagantly renovated Imperial apartments show the exclusive courtly furnishings through the ages. Changing themed exhibitions only serve to enhance the cultural offerings.

Kunsthaus Bregenz


The Museum of Modern Art in Carinthia (MMKK) is located on the premises of the Klagenfurt “castle“. Here historical ambience and modern art converge in fresh, exciting ways. Through solo and theme shows, a good mix of emerging and established regional, national and international artists are presented. The castle chapel, with its Baroque frescoes by Josef Ferdinand Fromiller, serves as a space for current art trends.

From the outside, the Kunsthaus Bregenz looks luminous. Thanks to its ingenious design, strategically set windows take in the changing light from the sky as well as the misty light off Lake Constance. Conceived as a daylight ­museum, the interior is transformed into a lavish design space. The exhibition program, which presents trends in contemporary art, is in no way inferior to the architecture: the KUB Arena displays high-caliber artists working in different media – from painting to photography, new media and performing arts. The museum offers an extensive educational program that includes tours and events.

Entering the Kunsthistorisches Museum Vienna, one of the world’s leading museums of fine arts, the history permeating its walls is almost tangible. You are about to embark on an extraordinary journey through five millennia: from the magical aura of the Pharaohs, to the stoic wisdom of ancient Greece and the high ideals of the Italian Renaissance, you come to full circle at the treasures of Imperial Austria. Inspired but also a little dizzy, you take a break at the café and restaurant in the museum’s stunning Cupola Hall. Over mouth-watering bites, scrumptious pastries and excellent coffee, enjoyed in this historic imperial setting, you realize it is not only your appetite for Viennese delicatessen that feels truly sated.


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Kunsthistorisches Museum Vienna – Kunstkammer Vienna

MuseumsQuartier Wien

Throughout the centuries, the emperors and archdukes of the Habsburg family collected magnificent works of art, and created a cosmos of art and beauty. Beginning in March 2013, over two thousand masterpieces of this collection will be magnificently displayed in the re-opened Kunstkammer Vienna of the Kunsthistorisches Museum Vienna. Telling the numerous stories of their creators, collectors and the rulers of bygone eras, the Kunstkammer Vienna re-opening with over 2700 square meters exhibit space is one of the most anticipated art events in Europe.

Enjoyment of Art and Joie de Vivre: With about 70 cultural facilities, the MuseumsQuartier Wien is one of the largest art and culture complexes in the world. The many courtyards, –cafés, and shops throughout the complex lend it the additional quality of being an urban living room and an oasis of calm and recreation in the middle of the city. In addition to big museums, exhibition halls, and event venues, like the LEOPOLD MUSEUM and the mumok, the quartier21 creative cluster is home to 60 smaller institutions dedicated to art and culture.

Kunsthistorisches Museum Vienna Maria Theresien-Platz, A-1010 Vienna T +43 (0)1 525 24 0

MuseumsQuartier Wien Museumsplatz 1, A-1070 Vienna T +43 (0)1 523 58 81

HOUSE OF MUSIC – The interactive sound museum


The HOUSE OF MUSIC in Vienna is a modern interactive sound museum located in the historic city center. Here five floors are dedicated to an exciting presentation of the fascinating world of music and sound. Music not only becomes audible, but also visible in both a real and virtual sense. The HOUSE OF MUSIC allows visitors to enjoy a newfound access to music. You are prompted to engage in interactive play, experience unexpected sounds and you will gain inside knowledge to music history.

Established in the 1910s, the ÖSTERREICHISCHE WERKSTÄTTEN is the perfect stop for authentic souvenirs to bring back from your trip to Austria. The products available in the store transcend the philosophy of its’ founder, Josef Hoffmann, to create objects of everyday use featuring the highest quality and the best designs. Located in the first district’s Kärntnerstrasse, the store offers a wide range of timeless classics such as jewelry, glass design, and fashion accessories.

Haus der Musik Seilerstätte 30, A-1010 Vienna T +43 (0)1 513 48 50

ÖSTERREICHISCHE WERKSTÄTTEN Kärntnerstraße 6, A-1010 Vienna T +43 (0)1 512 24 18


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Your Home in Vienna – The Altstadt Vienna

Hotel Sans Souci – The charismatic hideaway in Vienna

The Altstadt Vienna is at once many things to many people. Located around the corner of the MuseumsQuartier, the Ringstrasse and Mariahilferstrasse, Vienna´s longest shopping street, the 4* boutique hotel is a meeting place for lovers of art and music and a haven for travelers that seek a hotel with character and outstanding service. The owner´s collection of contemporary art is spread throughout the house with great esthetic awareness and a fine sense of humor.

The Sans Souci Wien is located in the cultural heart of Vienna, next to the renowned Museum Quarter, the Spittelberg art and culture quarter. All within walking distance to Vienna’s historic 1st District and near the most exclusive and fashionable shopping areas. Enjoy our personal and intuitive service and the stunning interior design by YOO Studio, inspired by Starck, with revitalized pieces of Vienna’s design tradition. In our trendy restaurant “La Véranda” we serve gourmet cuisine.

Hotel Altstadt Vienna Kirchengasse 41, A-1070 Vienna T +43 (0)1 522 66 66

Sans Souci Wien Museumstrasse 1, A-1070 Vienna T +43 (0)1 522 25 20

Living in an Artwork

Eurail Austria Pass

The Sofitel Vienna Stephansdom is a luxurious Artwork designed by Jean Nouvel that blends into the multi-faceted city of Vienna. As modernistic Five-Star-Superior hotel, it offers the ultimate service and refinement of French art de vivre. With splendid views of its gothic namesake, St. Stephens Cathedral, this avant-garde masterpiece offers 182 elegant guest rooms and suites, and a serene wellness area, the So SPA.

Vacation is about exploring, enjoying and drifting about. With the Austria Eurail Pass, this is easier than ever. This one pass for all of Austria lets you decide spontaneously where it will take you next. It entitles you to any 3, 4, 5, 6, 7 or 8 days of unlimited train travel on the entire network of the Austrian Railways within one month. The rail network links Austria with all European cities, so make the train rides part of your vacation and relax in comfortable first or second class cars.

Sofitel Vienna Stephansdom Praterstrasse 1, A-1020 Vienna T +43 (0)1 906160

ÖBB-Austrian Railways Wagramerstrasse 17-19, A-1220 Vienna T +43 (0)1 517 17


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Photo: Austrian National Tourist Office/Steirisches Vulkanland

Regional Treats

A w d s


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Salzburg Hollersuppe (elderflower soup): Traditional dish, modern interpretation. An innovative expression rooted in local cuisine.


Austria is a vibrant, creative country – and a world leader in organic agriculture. You’ll discover it in Austrian cuisine and experience it spectacularly in the restaurants.

an is what he eats, as the famous saying goes. If that’s so, how does Austria measure up? Pleasure-loving and diverse, attentive to nature, traditional, but at the same time open to other cultures. Austrians are indeed true epicures of food. Not only do we make time for the many delicacies, we also prefer organic regional fare. It’s healthy and tastes fresh. Not for nothing is Austria the world leader in organic farming. Proportionally, it has the largest acreage devoted to organic produce. The diversity of Austrian cooking is attributed to the great monarchy and its cultural influences from Eastern Europe and Italy. At the same time, the menu has expanded to include new specialties. Menus have long offered more than just the classics, like Wiener Schnitzel. Today, you’ll find the native fish called Saibling, grilled and seasoned with lime and basil. Naturally, regional specialties like Carinthian Kasnudeln (cheese-filled pasta), Salzburger Nockerln (fluffy merengue pastry dusted with sugar) and Wachauer Marillenknödel (sweet apricot dumplings) should not be missed and will continue to be prepared according to the classic recipes. No matter whether it’s prepared the traditional way or with modern recipes, you’ll find that the enjoyment of food here is an experience to be savored. You’ll feel inspired by the hospitality, the creativity of the chef, and by the delicious wine. More and more, the wine here is also being produced organically. So, the next time you’re relaxing with friends and you raise your glasses to toast the sunset, remember with every sip that “Bios” means life in ancient Greek. Here in Austria, it could easily mean delightful life. ONLINE

for more information about regional delicacies in Austria – and for many epicurean tips go to:


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In summer, the blooming poppy fields yield the raw ingredient for the many sweet delicacies that are typical of the Waldviertel: poppy dumpling, poppy noodles, poppy cakes and a sweet selection of poppyseed pastries. The history of the poppy here stretches back to the Stone Age. The Waldviertl gray poppy was even traded for a time at the London Exchange.

Vorarlberg is famous for its large variety of mountain cheese. The fresh milk for the Großwalsertaler cheese is sourced from steep hillsides far from large industrialized areas. In small Alpine dairies, Walser cheesemakers then use it to make this cheese known for its unique flavor.

Tirol without mountains would be unimaginable. Just as it would be without Tirolean bacon. They simply belong together. What makes the bacon so remarkable is the fresh mountain air that infuses it with a special aroma as it ages. And from that the Tirolean bacon dumpling is also made. In it, you can taste the love for life, for culinary pleasures and for nature that abounds in this mountainous region.

Photos: BMLFUW AMA-Bioarchiv/Pichler; BMLFUW/R. Newman (NÖ, VB, S, OÖ, B); Austrian National Tourist Office/Wiesenhofer (VB)/Eisenhut & Mayer (W)/Lesachtaler Mühlenverein (K); Steiermark Tourismus/Harry Schiffer (ST)



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T i t p d s l p

Photos: BMLFUW AMA-Bioarchiv/Pichler; BMLFUW/R. Newman (NÖ, VB, S, OÖ, B); Austrian National Tourist Office/Wiesenhofer (VB)/Eisenhut & Mayer (W)/Lesachtaler Mühlenverein (K); Steiermark Tourismus/Harry Schiffer (ST)


here fun-loving people live, there must also be places for culinary pleasure. In Austria, we refer to them as epicurean regions – and each one is known for its native specialties. There are now more than 110 such epicurean regions. The culinary aspect alone makes it clear just how diverse the cultural landscape of this country is. The delicacies also say quite a bit about the mentality in the indvidual regions. You’ll find one example in the Styrian Salzkammergut. The culinary specialty of the region is the Ausseerland Saibling. From the way this fish is regarded, you can begin to draw a picture of the locals. In the process of reeling in the Saibling from the crystal clear lakes, they maintain a balanced stock of wild fish. It’s a top priority – and typical for Styrians. They are

closely connected to nature and they are serious gourmets. That is to say, they prefer natural, fresh produce from the region ­instead of fish brought in from the Mediterranean Sea. Fishing in the Salzkammergut dates back to the 13th century and, just as they did back then, people here still speak proudly of “their” Saibling. It becomes quite obvious that there’s a strong connection with this age-old tradition. But at the same time, they don’t shy away from modern influences. You notice it on the plate: the smoked or broiled Ausseer Saibling is continually being refined and newly interpreted – but without neglecting the classic recipe. Typical of inventive gastronomers. It doesn’t only happen here: in every epicurean region in Austria, old traditions are interpreted anew. Then you get to taste it. A treat, to be sure!



Wiener Schnitzel

Thanks to its environment, Tennengauer lamb is a tender, light meat. In Tennengau, keeping the sheep close to nature is a top priority and part of a long tradition. That gives the meat its delicate, piquant flavor. On average, only 20 sheep are kept at each farm. These are not large-scale operations, which means the entire process is environmentally friendly.

Upper Austria is the land of beer. From Freistadt to Schärding to Ried im Innkreis – you’ll find breweries everywhere. The beers clearly distinguish themselves from one another by taste. You don’t need much to brew good beer: water, malt, and hops for flavor. Special hops come from the Hans-Berg-Land in the Mühlviertel. The climate and the landscape here are ideal for hops cultivation.

When you think of Viennese cuisine, Wiener Schnitzel should not be overlooked. During Imperial times, Viennese chefs transformed this breaded, pan-fried veal into a real delicacy. According to one anecdote, the idea for the breaded meat originated in Italy. However, in Vienna, flour was added to the breading for the first time, making it a distinctly different dish.




Styrian pumpkin seed oil is already an internationally known brand – and with good reason. Since the 18th century, pumpkin seed oil has been pressed in Styria, and it carries with it a long tradition that has led to a distinctive product: a dark green oil with a nutty aroma and intense flavor. Naturally cholesterol free, the oil is also rich in Vitamin E. As a result, Styrian pumpkin seed oil perfectly blends taste and good health.

Lesachtal is called “the valley of one hundred mills”. Today, as it was 200 years ago, the grain in the Lesachtaler mills is gently ground into a light, fluffy flour. By adhering to such a careful process, the valuable nutrients of the kernels remained intact. No wonder, then, that Lesachtaler Bread is so healthy and fresh-tasting.

In Austria when one thinks of fresh, crisp vegetables, the Burgenland naturally comes to mind. The vegetables cultivated in the Seewinkel (literally, lake corner) area of the province – everything from tomatoes, peppers, radishes and scallions to cauliflower, bok choy, zucchini and sweet corn – are fresh treats and are cultivated according to strict standards.


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Experience Wine Culture

Photo: Austrian National Tourist Office/Burgstaller/U.Bernhart; Weingut Hillinger/M. Sazel

In Austria, you can enjoy a glass of wine in a spectacular fashion or in a peaceful, idyllic setting. In these moments, you feel the zest for living of this country.


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e H

ere, wine is not just wine. Since this young, dynamic generation of vintners has been at work, wine has become an experience – a brilliant interplay between nature and architecture. You can experience that in spectacular fashion at the Loisium in Lower Austria. This imposing wine museum with its extravagant, futuristic architecture is brilliantly situated in the historic vineyards and the culture of Langenlois, the largest wine town in Austria. But you can also enjoy the wine experience in an idyllic setting. The traditional and the modern go hand in hand in the many charming Heurigen in the wine region, in the Wachau, in tranquil corners of the Burgenland, and in southern Styria. In addition to the original, classic vintner cottages in the middle of the vineyards, you’ll often find bold, new architecture. The traditional style of the vineyard structures appears side by side with the more contemporary design. Likewise, the quality of the wine has made great strides. The Austrian Grüne Veltliner is in great demand across the globe. In Austria’s vineyards, people enjoy not only sipping every exquisite drop of wine, but also breathing in the ambience of the entire country that is so fittingly reflected in the wine ­culture. The people are as genial as the regional dishes are warmly prepared. And after sundown, the vintners are just as likely to divulge many a secret about why their wine is so special. Fortunately, Austrian wine culture does not stop at Vienna’s city gates. The metropolis of millions enjoys the privilege of beautiful vineyards within the city limits. You might say the city has its own house wine. To enjoy it, simply drive to the Grinzing section of town or just outside the city in Kahlenberg. In the Heurigen, locals gather to recover from the hustle and bustle of the city and enjoy the charm of Viennese winegrowers.

Austrian wine culture: Experience the idyllic wine country either with friends, or by yourself, enjoying a quiet moment.


Find more information about wine and travel at


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Photos: Austrian National Tourist Office/Burgstaller; Nationalpark Hohe Tauern/Lerch; Austrian National Tourist Office/Rigaud

Photos: Austrian National Tourist Office/Burgstaller; Nationalpark Hohe Tauern/Lerch; Austrian National Tourist Office/Rigaud

What a glorious hike! In the mountains and over meadows, you simply breathe in the power of nature, the scent of wildflowers and the joy of living of this country – and do it so deeply that they stay with you long after you leave.

Exuberance on the Trail

Immerse yourself in gorgeous natural landscapes and experience Austrian warmth and hospitality. Moments of tranquility and unique experiences await you on Austria’s hiking trails.


igh above the valleys, you hear nothing but the melodious tinkling of cow bells. Along the Danube and waterways, one discerns only the soft rippling of the water, the murmur of the colorful woods – and the marvelous fragrance of wildflowers. When you’ve found the right pace and fall into your perfect rhythm, you’ll get to know yourself better. Those are genuine moments of bliss – and you’ll discover them almost everywhere in the impressive natural landscape of Austria. It doesn’t matter whether you’re on a mountain trail high up in the Alps, hiking hut to hut through the unspoiled National Park region, on an inspiring walk through the romantic Wachau and the picturesque

Danube valley in Upper Austria, or along the reed-lined waterways throughout the Burgenland. You encounter moments of tranquility and the boundless, carefree exhilaration of life. Awaiting you along the trail are experiences that will leave a lasting impression: When you come across historic castles and palaces or exceptional contemporary-style structures; or when you are very warmly received by locals in a tavern and served a regional dish. Then, without hesitation, they freely disclose the special ingredients that make their apricot cake so moist. What unexpected delights! Finally, with just the right hiking tips from the owner, you can get back on the trail, more comfortable and invigorated.


For more information about hiking, alpine meadows and lodging:


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Tirol – The Heart of the Alps

dazzles hikers with its gentle uplands, storied long-distance trails and jaw-dropping mountain peaks.

Whether you’re on a serious trek or a casual hike, the 15,000 kilometers of marked trails ensure a magical time. Tirol’s most renowned trail, the Eagle Walk, is 1,480 kilometers long and includes 126 day trips through the entire region – a stunning showcase of what makes the country so unique. On Nature Watch hikes, you’ll spy golden eagles, bearded vultures and all manner of biodiversity. Meanwhile, an exploration of Tirol’s gourmet routes rewards visitors with a bounty of tasty regional delights. At the end of the day, more than 2,000 working Alpine farms and refuge huts provide a peaceful night’s sleep in one of the world’s most idyllic spots. St. Anton am Arlberg

The St. Anton Card delivers both unforgettable mountain experiences and sublime relaxation. Cardholders can ride all operating mountain lifts and use the swimming pool at every day of the week.


Two hours west, the well-kept mountains of Kitzbühel offer state-of-theart cable car and lift systems, ensuring a fast and comfortable ascent in summer and winter. Hike the Hahnenkamm and the legendary Streif, or take a romantic moonlight walk to the postcard-ready Lake Torsee. Ötztal

In Ötztal Valley, the largest side valley of the Inn River Valley, visitors find an array of hiking and mountain bike trails, as well as great rafting and canyoning opportunities. Later, they can relax at one of many public swimming facilities like Lake Piburg and the swimming lakes at AREA 47 – or at Aqua Dome, the famed thermal spa at Längenfeld.

Tirol Tourist Board Maria-Theresien-Straße 55, A-6010 Innsbruck T +43 (0) 512 7272-0


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Photos: TVB Hohe Salve; Austrian National Tourist Office/W. Zajc; Austrian National Tourist Office/G. Wolf

Perhaps you’ve never been to Tirol – but you’ve seen the Alpine paradise in fairy tales. With its sweeping meadows, lush forests and mirror-like lakes, this jewel of western Austria draws visitors from around the globe, just to experience the sheer beauty of the place.


T w H s t s t ­S p s G


Info: More Nature

Wander through breathtaking scenery at your own pace. You can get to know Austria in infinite ways – and get to know yourself in the process.


Discover the beauty of Tirol’s majestic mountain terrain along the Adlerweg. The main hiking trail through Tirol, it runs from St. Johann in the Tirolean lowlands over the Karwendel up to St. Anton am Arlberg and into the furthest reaches of Lechtal. The trail is well marked with uniform sign posts. In more than 30 trail sections, you can gain about 23,000 meters following the main route.

Photos: TVB Hohe Salve; Austrian National Tourist Office/W. Zajc; Austrian National Tourist Office/G. Wolf

Wachau Welterbesteig

The Wachau – one of the most scenic, unspoiled places in Europe – is here at your feet. You can choose from 14 routes along the 112-mile trail, many of which pass through some of the Wachau’s most beautiful UNESCO-World Heritage sites. Along the way you experience the impressive scenery, the rich history of the area and the distinctive spirit of the locals. Hike through picturesque, wine-growing villages and tidy Renaissance towns along the Danube River, past vineyards as well as countless castles and churches. One gladly takes a break in one of the original Heurigen, traditional taverns or award-winning restaurants.

Rauriser Urwald

The Rauriser forest is ideal for family hiking. With a landscape made up of lakes and bogs, this is where you can experience unique plantlife and all kinds of animals. For a better, more comprehensive understanding of the flora and fauna you might encounter, follow the well marked education trail. The area is also known for its loquacious innkeepers who gladly share the folklore of many mystical places in the forest – an insider tip for fun-seeking hikers.


The Dachstein hiking trail goes around Dachstein, the wonderful mountain landscape that is a UNESCO-World Heritage site. Scenic peaks and changes in elevation are seamlessly interwoven in the route. The trail starts from the northwest at Lake Gosau and traverses the Dachstein southward to Ramsau. From there you hike over a glacier to Stoderzinken and finally over mountain pastures to the ­Salzkammergut. That’s where you’ll find such picturesque places as Bad Aussee, Hallstatt and Bad Goisern. On the final stretch to Gosau you’ll conquer the Kalmberg range with Goiserer huts – an experience for body and soul.


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The Karnische Höhenweg is one of the most magnificent hiking trails in the Alps. It traverses the Karnischen ridge that runs along the border between Carinthia and Italy. The stretch from Sillian to Arnoldstein is just under 96 miles and is posted with trail markers. The entire way, the scenery is so rich and diverse that you feel the power of nature all around you. Between Sillian and Nassfeld, there’s an informative Geo-Trail, a teaching path that highlights the geological aspects of the area.

Schilfwanderung Purbach am See

With the pleasant Pannonian climate, countless cherry trees and a rosecolored sea of blossoms, the hiking trails in Purbach near the Neusiedler See offer an experience you won’t soon forget. The area is ideal for picnicking. At local taverns, you can pick up a snack, perhaps some wine and cheese, to be stowed in your backpack. At the same time, it’s a good idea to pick up a hiking map and get some insider tips from the owner. In addition to day hikes, there are also guided overnight hikes. For something completely different, you can “go to sea” on a canoe excursion along the reed-belt in the Purbach canal.

Hohe Künzel

The Bregenzer forest is an extraordinary area to go hiking. An insider tip here is the hike to the Hochkünzel peak. You start in Schoppenau and continue along the trail to Oberschalzbach, then along the mountain path to Gautalpe and past the glacier pools to Glattjöchl. Then there’s the descent over the south slope, at the Giglturm the trail continues to the Biberacher hut. This is where you can put your feet up on the railing and drink in the breathtaking panorama with the knowledge that you’ve definitely earned the local snack of original Vorarlberger cheese.


The Bohemian Forest is a green oasis in the Upper Austrian Mühlviertel district. The massive boulders, lush meadows and mighty and ancient forests are a truly special experience in nature. The Böhmerwald hiking trail takes you through nine communities. And it brings you close to the many special landmarks of the region, like the distinctive Schlägl Monastery. You can truly leave everyday concerns behind here, and emerge rejuvenated. The starting point for the trail is the village of Aigen.

Hiking in and around the city, you can explore culturally rich Vienna, with its green landscape, at your own pace. There are multiple, diverse hiking options in Vienna, including routes through the Prater city park and the Lainzer Zoo, as well as just outside the city in the wine-growing area of Kahlenberg. Walking along the Napoleon circuit trail, you can follow in the footsteps of eminent statesmen and emperors. All together, there are more than 20 routes in and around Vienna. Not only do they inspire, they are also easy to reach with public transportation.


For a most intriguing adventure into Salzburg’s underground world you embark on a tour of the 7000 year-old salt mines at Salzwelten Salzburg. It all starts with a small train ride, taking you deep into the mountain. A fun ride down long wooden slides then leads to where the salt was mined. You wonder about the lives of the miners of the past millennia and there are great exhibits along the way to satisfy your curiosity. A highlight is a boat ride on the mysterious underground lake, lying still and deep in the mountain for more than 10,000 years. You end the tour with a newfound appreciation of the tasty condiment and a lasting memory of this mystifying underground world.

Photos: Austrian National Tourist Office/Diejun; Austrian National Tourist Office/Wiesenhofer; Austrian National Tourist Office/ Wiesenhofer

Karnischer Höhenweg


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Photos: Austrian National Tourist Office/Diejun; Austrian National Tourist Office/Wiesenhofer; Austrian National Tourist Office/ Wiesenhofer

Longing for that Special Trip? Let Us Inspire You.

Email us: Let us know if you have any questions or need expert guidance! Please email us and one of our Austria experts will get back to you promptly. (USA and Canada) (Australia and New Zealand) Your perfect travel companion, our mobile app “Austria. Unique Like You” for IOS and Android smart phones. Learn more about over 200 authentic and uniquely Austrian travel experiences. Plan your trip to Austria! The official website for travel to Austria provides you with an abundance of ideas and travel tips. Take a look at over 250 specially curated, authentic travel experiences and let our team of experts inspire you. Join the Austria Travel Community in the United States, Canada, Australia and New Zealand. Stay in touch and share your wonderful Austria experiences. Download our brand-new ipad version of “Moments of Bliss” with added interactive features. Take a video tour of some of Austria’s highlights and best places to visit.

Publishing details  Editor and publisher: Austrian National Tourist Office, Margaretenstrasse 1, 1040 Vienna  Project management: Eva Maria Mayrhuber, Dr. Michael Scheuch  Editorial: Margit Turac, Andreas Kerschbaumer, Ursula Schiller  Translation and editing: Elizabeth Russell Connelly  Preparation for printing: R12 Spannbauer Ges.m.b.H. & Co KG  Printing: Druckhaus Schöneweide GmbH  Foreign language graphics: Claudia Fritzenwanker  ZVR no.: 075857630  Date: November 2012. E&OE

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N T G/ s t e v e . ha i d e r. c o m · s e i e rp o we r. a t

BURGENLAND unrivalled diversity

Burgenland is Austria’s most easterly and youngest province, but traditions surrounding wine go back a long way. Today aromatic white wines, complex and full-bodied red wines and noble sweet specialities thrive on 35,000 acres of vineyards. Wines from Burgenland provide the perfect accompaniment to the local cuisine. The beautiful landscapes surrounding Lake Neusiedl and the huge selection of things for tourists to do ensure that all visitors are treated to something new – diversity at the highest possible quality.

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