Page 1

Austria‘s Hidden Treasures Fresh views and enchanting surprises

Online guide 2012

When you visit Austria in summer for the first time, there’s a good chance you’ll be delightfully surprised, for our country is usually swathed in warm sunshine, the mountains providing a wonderful backdrop to watersports, al fresco dining and all the wonders of summertime in Europe. Take a deeper look inside and let Austria surprise you.

Photo: Udo Bernhart

On Cloud Nine

Riegersburg, where you can gaze out over the Styrian countryside, sits enthroned atop a steep, 482-metre high volcanic cliff. Encircled by three-kilometre long defensive battlements, it was never captured in all the centuries of its existence. Regardless of being unassailable, it looks back on a very eventful historic past. Nowadays, things evolve more peacefully: on the slopes of this fortress today grapevines thrive. Or visitors can ogle at an array of predatory birds and their dramatic stunts, peruse an exhibition of witches


w w w . A u s t r i a . i n f o / t r ea s u r e s

inside the fortress or simply stand goggle-eyed and take in the magnificent views. This ‘land of thermal spring sources’ is Austria’s fruit orchard, since its volcanic soil is particularly fertile and rich in nutrients. The warm days and cool nights are perfect for growing great wines. Visitors are advised to simply let themselves go: be spoiled, by the charms of the hilly countryside, your heart-warming hosts, the regional specialties, the sparkle of top white wines or wellness offerings at one of the thermal springs...or all of the above.


Š Alpbachtal Seenland Tourismus

Natural delights

Authenticity perhaps best describes Alpbachtal in western Austria. For centuries, residents have preserved traditional farming practices and observed strict building controls. Surrounded by dramatic alpine peaks, this valley charms with its way of life.

Green meadows, rustical farmhouses, impressive mountains... that´s the Alpbachtal in Austria. 2

w w w . A u s t r i a . i n f o / t r ea s u r e s


Nat u r a l

Things to do

D e l i ght s

Kisslinger Kristallglas Rattenberg – Mysterious World of Crystal Rattenberg has long been synonymous with top-quality, handmade glass. Since 1820, glass makers, engravers and painters have been showcasing their craft here.


eadows awash in yellow wildflowers, oxlips, orchids, primulas and alpine roses; brilliantly colourful floral displays adorning the gorgeously carved wooden balconies of Alpbach’s traditional chocolate box chalets – from the moment you arrive it’s a real feast for the senses.

“There’s an herb for every ailment” Learn about the healing and medicinal prop­ erties of indigenous herbs with the Messner family at Neuschwendt mountain farm in Brandenberg.

Living traditions.

Helpful links: Crystal World Kisslinger Alpbachtal Seenland Card – all inclusive card Family Fun programme Alpbachtal How to arrive Latest deals


w w w . A u s t r i a . i n f o / t r ea s u r e s

Augustinian Museum Rattenberg Formerly, an Augustinian monastery founded in 1834, today it is home to an award-winning museum showcasing nine centuries of Tirolean art and culture, with masterpieces from the Romantic and Gothic periods.

Open the door to authentic Alpbachtal. Taste Alpbachtal haymilk cheese in the dairy of Reith im Alpbachtal.

Food glorious food

Family enjoyment

Indeed, with farming still hugely important here, there are more than a hundred small holdings scattered around the valley, many having belonged to the same families for centuries. One of these is Gasthof Rossmoos, just a 10-minute drive up the valley from Alpbach. Perched on a hillside some 1200m above sea level, and overlooking the wide natural bowl, this inn owned by the Moser family is famous for serving up tasty local dishes, like speck­knoedel – a typical farmer’s meal of dumplings, bacon, eggs, onions and diced bread. Just what you need after a day out in the mountains. Another ‘must try’ is a traditional dessert called Kaiserschmarren – a thickly baked pancake, chopped into small pieces and served with plum sauce. Guaranteed to leave you stuffed but satisfied.

An Alpbachtal holiday ensures fun and recreation for the whole family. One such highlight is Juppi Zauberwald (Juppi´s enchanted forest). After a ride on the Reitherkogelbahn, a 2kmlong exploration trail (also buggy-friendly) awaits you. While mums and dads enjoy wonderful scenery from the viewing platform looking over the Alpbach, Ziller and Inn valleys, kids can have fun in various adventure play areas which include a wobbly bridge, haunted marsh, and birds nest swing. Don’t forget to stand by the photo board for your souvenir picture! Here’s a good tip – use of the Reitherkogelbahn and access to Juppi Zauberwald is free with your Alpbachtal Seenland Card!

Juppi Zauberwald (Juppi´s enchanted forest) Children will love a spot of play in the Juppi Zauberwald where the fun starts with taking the Reitherkogelbahn up the mountain to Juppi’s 2km trail of exploration and adventure. Museum of Tirolean Farmhouses in Kramsach Journey back into time and experience the way it used to be as you stroll amongst originally preserved farmhouses, a saw mill, flour mill, school house and chapels. The museum also hosts a varied programme of events, exhibitions and guided tours.

Healing hands

After all this fresh air and fine local food, the only thing you now need to have you firing on all cylinders again is a relaxing massage. You’ve come to the right place, as Alpbachtal is home to several wellness centres and spas dotted around the area offering toe-tingling treatments using local, herb-derived products. Check in at the family-run Hotel Galtenberg and unwind in the 600m2 ground-floor spa and wellness centre with various steam rooms and an al fresco ‘sauna garden’ where you can sit and sip a refreshing fruit tea while soaking up the magnificent view.

© Alpbachtal Seenland Tourismus

Take a stroll along the lane from the village and have a look around the Vorder-Unterberg farming museum, once a 17th century working farm, today offering a fascinating snapshot into Alpbach’s rural way of life with over 800 pieces of original furniture and farm items. This is a region where ‘living traditions’ and a way of life passed down generationally figure prominently. In the near­ by village of Brandenberg, the Messner family have been cultivating alpine herbs, for their healing and medicinal properties, on the Neuschwendt mountain farm for over 23 years. Adhering to the ‘there’s a herb for every ailment’ belief, Gertrude Messner and her husband produce creams, oils, teas and other mixtures using indigenous medicinal herbs. Experience the ‘Tirol of old’ at the province’s largest openair museum – the museum of Tirolean farmhouses – situated in nearby Kramsach. An air of nostalgia hangs over these old farms, bearing witness to a past culture that still however has impact on the present. On site are many outbuildings, such as a saw mill, flour mill, blacksmith, and also two chapels and a school house, all having been dismantled with great care and rebuilt here. The museum hosts a varied programme of events, exhibitions and guided tours. Admire splendid objects made of glass at the Kisslinger Kristallglas Rattenberg – Mysterious World of Crystal. Since 1820, Rattenberg has been well-known for top quality, handmade glassware. Glass engravers and painters demonstrate their art, too. Originally founded as an Augustian monastery in 1384, the award-winning Augustinian Museum Rattenberg opened its doors for the first time in 1993, showcasing nine centuries of Tirolean jewels of art, including masterpieces from the Romantic and Gothic periods. Numerous displays of religious folk art, historical cultural objects from the region and a collection of rare gothic sculptures are also on exhibit.

Contact details

Alpbachtal Seenland Tourismus Zentrum 1, A-6233 Kramsach/Tirol T +43 (0)5336 600-609 F +43 (0)5336 600-699,



Keeping it real means just that in Alpbachtal. Here, where traditions are celebrated and loyally preserved, come and experience Austria – up close.

What’s on in Austria

Meet the locals

Yodeling in Vienna? The local Viennese call it ‘Dudeln’ and its emergence came in the 1820s when choral groups from the Tirol introduced the respectable Viennese to the romance of the Alps. However, while a yodel is always performed vocally, the Viennese ‘Dudler’ is accompanied by instruments and often imbedded in a lyrical Viennese song. Another typical Viennese form of music enjoying a bit of a renaissance is ‘Schrammelmusik’. Attributed to two brothers, it’s recognisable for its characteristic ‘whining’ voice accompanied by a lively instrument ensemble. Some 200 Viennese songs are attributed to the Schrammel brothers.

Natural Quality 7-night stay with half-board in 3-star hotel/inn Alpbachtal Seenland Card for duration of stay, providing access to three summer mountain lifts, local Regiobus, lakes, museums, guided walks, bike tours and more. From GBP 299 per person (excl. flights) Information and booking:

Inghams package 7-night stay with half-board in 3-star hotel Flights depart London Gatwick Free glass of wine, beer or soft drink with evening dinners Free Alpbachtal Seenland Card Live Tirolean music Sunday evenings (July and August) From GBP 489 per person Information and booking:

Georg Leitner, Feather quill embroiderer “I am one of only five people in the Tirol who practice this generation-togeneration craft. I learned from my father, who learned in the region years ago, and I am passing on my expertise and secrets to my own son.”

Farm holidays in Austria Try something different this year and let the whole family experience some holiday time on a farm. Whether large and quite modern, or smaller with old-school charm, all farms are well-maintained, very clean, and wonderfully cosy. Fresh eggs from free-range hens, homemade apple juice, butter and milk, and a quiet sit-down in front of a tiled stove in the parlour – learn what life on the farm is really like.


w w w . A u s t r i a . i n f o / t r ea s u r e s

© ANTO: Farm H. / Popp & Hackner; Schrammel. / Klang Festival / Mussil; Birdwatching / Popp Hackner

“I was born on the Unterberghof farm and lived here until it turned into the present day Vorder-Unterberg museum in the seventies. Today, I live next door and work as the museum’s guide, and tend to the animals.”

© Natural Quality: ANTO / Diejun; © Alpbachtal Seenland Tourismus

Ander Schiessling, Farmer

Crystal package 7-nights at bed & breakfast Flights depart London Gatwick Free Alpbachtal Seenland Card for all guests in Alpbach including complimentary use of cable cars, buses and entrance admission to local attractions. From GBP 468 per person Information and booking:

Austria’s Passion for Tradition and Nature:

A time-honoured piece of clothing The traditional ‘Juppe’, as worn by Bregenzerwald women (tightly-pleated, high skirt, bodice, lavish sleeves, apron and decorative belt), is one of the oldest women‘s costumes found in the alpine region. From the mid-16th century, a wide-brimmed hat became part of the look, and in 1781 the famed artist Angelika Kauffman painted herself wearing the distinctive Juppe. Today, the Juppe is still being manufactured in one workshop in Riefensberg; it is always custom-made to fit the wearer, a one-off piece. Guided workshop tours available.

UNESCO Biosphere Reserve “Making use of nature without causing harm” – this is the philosophy of the UNESCO Biosphere Park Grosses Walsertal in Vorarlberg. Biosphere parks are model sites which strive for sustainable development and seek to create a balanced relationship between protection of the natural environment and populatory needs. One of the functions of biosphere parks is environmental education. Visitors are offered tailor made excursion programmes, and families can embark on the Biosphere Park Adventure or take the popular learning trails around the park to understand this unique natural arena. Birdwatching at Neusiedler SeeSeewinkel National Park Peace, space and tranquility – this is Burgenland. Experience a plethora of landscapes, flora, and fauna unheard of within such a small area anywhere else in Europe. The UNESCO-recognised Neusiedler See-Seewinkel National Park for instance, is home to varied habitats which include a shallow lake of steppes, lowland moor, reed beds, salt lakes, and small-surfaced sand dunes. A paradise for birdwatchers, the park is a stepping stone for many migratory birds on their flight from northern Europe to Africa. Over 300 documented species have been sighted here, including some not found anywhere else in on the continent.


© Zillertal Tourismus / Andre Schönher

Natural delights From the lush pastures of the Zillertal valley to your plate! This region in western Austria is well known for its healthy cuisine using organic herbs, naturally reared beef and award-winning dairy products.

Enjoy the natural way of fine dining at Zillertal‘s gourmet huts.


w w w . A u s t r i a . i n f o / t r ea s u r e s


Nat u r a l

Things to do

D e l i ght s

Lasting memories

Special photo viewpoint locations within the High Mountain Nature Park of the Zillertal Alps ensure memorable holiday photos. Another tip: the park currently features three environmentally-focused exhibits offering insight into glaciers


or anyone with even the slightest interest in good organic food, not to mention a delectable palate, this place is a veritable promised land. Zillertal’s steep, flower-filled meadows are peppered with traditional huts, walking trails and coffee-brown cows who lazily chew away the days under huge blue skies. But it’s not just the milk and honey that you’ll love.

Hidden treasures

With a GPS device in hand, find some hidden surprises tucked away upon the mountain summits, forests, old huts, mills, and chapels that help define the charm of the Zillertal.

Nature’s nutrition

Embark on even just one of the Zillertal’s walking routes or hikes and you’ll soon see why this valley is renowned for its cuisine and natural ingredients. Herbs grow all over the mountainsides and spring water couldn’t be much fresher. (Go on, give it a try, it’s free along the way!) Steep, flower-filled meadows are peppered with traditional huts, walking trails and coffee-brown cows who lazily chew away the days under huge blue skies. But it’s not just the milk and honey that you’ll love. For centuries, the region’s hearty farmers have quietly been churning out delicious cheeses, smoked meats and other homemade delicacies, unbeknown to the rest of the food-loving world. Now, though, the secret is finally out…

Savour tradition

With little effort, ride an E-Bike to one of 135 mountain huts and sample some regional specialities such as spicy cheese soup or a Zillertal beer. Full speed through the Zillertal

Enjoy a pint at Kreuzjochhütte hut, Carpaccio of Tuxer beef with fresh herbs, relaxing at Scharzachtal valley

Experience the Zillertal from the nostalgic perspective of a historical steam locomotive.

Foodie heaven

Say ‘cheese’!

Take a walk into history to the Berliner Mountain Hut, a protected alpine landmark, and the oldest stopping point for hikers built in 1879.

Locally brewed beer, mouth-watering speck and tangy local chutneys. These are just a few of the temptations that you’ll encounter while you’re here. In fact, even the water is rather special; it’s fed by rain and snowmelt, then, filtered through bedrock, before reappearing out of thousands of springs throughout the valley, ready to drink. It’s the meat and dairy products however, that cause gourmands to go weak at the knees. The beef comes from traditional Zillertal Tuxer cattle, renowned for their marbled quality. Here, not just the steaks are good, the valley is peppered with small, family-run butcher shops such as Metzgerei Gasser in Mayrhofen, where the aroma of smoked pork hangs in the air courtesy of the prime cuts hanging from nearby hooks. It’s the oldest family butcher in the valley, with the current owner, Hans Gasser, himself having been here for some 25 years. Alongside the strings of seasoned sausages, you’ll also find cheese, honey, bread and even schnapps – everything you need for a gourmet picnic to take with you when exploring the valley. Don’t forget though that this area is also enviable for its great restaurants – like Landgasthof Linde, in the village of Stumm. Run by Hannes Ebster and his wife, Christina, this 500-year-old eatery prides itself on natural local ingredients and serves up a mean rack of lamb. Throughout the year there are many regional festivals that of course also inevitably involve copious amounts of eating. Gauderfest, for example – the country’s largest springtime traditional costume parade – even has its own signature beer called ‘Gauder Bock’.

The dairy products of the Zillertal must be mentioned in any foodie discussion, with a nod to some very special ingredients. The grassy hillsides where the Tuxer cows feed are littered with herbs like veronica, heath milkwort, lady’s mantle and yarrow – all of which combine to create a distinctive ‘Zillertal flavoured’ milk, known as hay-milk. Visit the Adventure Alpine Dairy Zillertal while you’re in Mayrhofen, and you can work your way through a menu that includes cheeses, yoghurts and other milk-derived delicacies. In fact, the milk in this region is so good, they even recommend that you bathe in the stuff. We’re not sure on the science behind it but why not try it?

Building up an appetite

Helpful links: Zillertal Activcard Getting there INTERACTIVE MAP High Mountain Nature Park of the Zillertal Alps GEOCACHING Social Media,!/zillertal_at


w w w . A u s t r i a . i n f o / t r ea s u r e s

A well-tread path

© Zillertal Tourismus / Andre Schönher; Zillertal; © Zillertal Tourismus / Andre Schönher

One of the best ways to effectively experience what this region is all about is to fill up your backpack with goodies and take to the trails. Around 30 percent of the Zillertal is designated conservation area – which equates to more than 600 miles of hiking routes, and 30 adventure tracks and nature paths that can be explored on foot or even by way of E-bike. From Mayrhofen, for example, there’s a path that takes you all the way up to the Karl von Edel hut: at 2,238m it’s more than 1600m above the village. From here, you can watch the sun set over the Zillertal while tucking into a tasty, traditional home-cooked meal before hitting the hay. And, traditions aside, why not discover the latest – and coolest – outdoor trend sport that’s also found its way to the Zillertal. ‘Geocaching’ involves using a GPS to find hidden surprises in some of the most unlikely of places. Your stomach will be growling as you energetically, and with much anticipation, search mountain summits, forests, old huts, mills, and chapels for that elusive find.

High mountain wonders

Hiking enthusiasts – eat your heart out. The High Mountain National Park of the Zillertal Alps is an inspiring 379km² of not only stunning mountains and glaciers, but also of natural and cultural importance. Of further interest to visitors: the park currently features three environmentally-focused exhibits offering insight into glaciers (85 within the park perimeter), the area’s natural and cultural landscape, and the alpine ibex. Also, capture those high mountain wonders by participatig in a photo workshop for amateur photographers to learn from the pros. 16. - 20.06.2012. Participants must register their interest by 20.05. at

Contact details

Zillertal Tourist Board Bundesstrasse 27d, A-6262 Schlitters T +43 (0) 5288 87187 F +43 (0) 5288 871871,



Mmmm...more please! Fill your days with mountain fun and your plate with a hearty helping of locallyproduced Zillertal treats. Fügen-Kaltenbach – Family Treats (July - Sept 2012) 7-night stay in family room in chosen category Visit to a hay-milk producer Guided walk Round trip tickets for ‘Children‘s train’ Family admission to thermal baths From GBP 425 per family (2 adults, 2 children) per week in B&B Information and booking:

Zillertal Arena – “Cheers!“ (01.07. -  08.07.2012) 7-night stay in double room in chosen category Admission to “Night of 1,000 Beers” Zillertal beer 6-pack 1 ride on Arena Coaster (alpine roller coaster) From GBP 146 per person / per week Information and booking:

Mayrhofen – Fly in and enjoy (19.05. - 15.09.2012) 7-night stay in B&B Return flights from London Gatwick to Innsbruck with Thomson Airways All airport transfers Free hiking in the Zillertal Alps Nature Park From GBP 354 per person / per week Information and booking:

What’s on in Austria

Meet the locals

Julia Schneeberger, Pioneer, haymilk hotels “All hay-milk partner hotels pride themselves on using local produce and ingredients. Hay-milk may sound innovative, but years ago it was a normal farming practice. Products made from hay-milk are of the highest quality, are extremely healthy and taste delicious.”

“Paradeiser” paradise In Austrian dialect, tomatoes are known as ‘paradeisers’ (apples of paradise). Erich Stekovics is renowned for the tomatoes he grows in his fields in Frauenkirchen, on the eastern shores of Lake Neusiedler See, and has been dubbed the ‘Emperor of Paradeisers’ by local inhabitants. He rejects the concept of greenhouse-grown vegetables and instead embraces the idea of growing his vegetables under the open sky, completely exposed to the elements. He doesn’t even water his plants, but instead waits for rain to come. Visitor tours operate in the summer.

Johann Dengg, Haymilk farmer “Meadows here in the Zillertal valley have many herbs, which plays an important role in creating highquality hay-milk which yields tasty butter and cheese. My role is important as milk is a precious commodity and people appreciate locally-sourced quality produce.’

Green gold In the region of Styria, pumpkin seed oil is regarded as sacred. Locals will tell you that salads and boiled beef are unimaginable without it. For some 100 years, the farmers here have cultivated the soft-shelled pumpkin seeds, creating the socalled ‘skinless Styrian pumpkin seeds’ for their famous oil. Deep and dark green in colour – thus the nickname ‘green gold’ – it has a nutty aroma and intense taste. In 1998, over 2,300 local pumpkin seed farmers, and 30 mills where the seeds are ground and processed, merged to form a co-operation and were given the EU protected appellation of origin (g.g.A) which means the oil can only be produced here.


w w w . A u s t r i a . i n f o / t r ea s u r e s


© Zillertal Tourismus

Tux-Finkenberg – Mountain Adventure Package (23.06. - 06.10.2012) 7-night stay in a double room in chosen category 6-days Zillertal Activcard Free shuttle between Finkenberg and the Hintertux Glacier From GBP 186 (B&B) Prices are per person / per week Information and booking:

Days of wine and good food There has always been a very special connection between a country’s cuisine and its wines. In Austria, it’s a match made in heaven. The best place to enjoy wine and good food is at a ‘Heuriger’, a true Austrian institution. These are mainly family-run pubs or restaurants, some traditional, some more contemporary, with a limited license to offer homemade wine and dishes from local produce.

Fishing delights If you’re keen on fish, whether catching or eating them, a visit to the Gut Hornegg estate in southern Styria is a must. Run by Heinrich Holler, the estate breeds fish naturally in ponds that are fed by natural brooks and streams guaranteeing high quality water. You can buy fish directly from the estate and visitors are encouraged to give angling a try themselves. If you’re not fish mad there’s plenty more to keep you busy – during the warmer months, there’s swimming in Lake Spiegelteich and numerous beautiful running trails and nearby tennis courts.

Diversity of bread “White or brown?” is hardly even a question in an Austrian bakery. Bread here is always a healthy choice whether it’s Vollkorn (wholemeal), Mehrkorn (granary), Sonnenblumen (sunflower seed) or Kürbiskern (pumpkin seed) Austria’s best organic baked bread is reputed to be Mauracher Strutzen, baked on the Mauracherhof farm in Rohrbach in Upper Austria. Visit and you’ll learn how it is made using recipes passed down through the generations.


Cultural highlights

The region of Bodensee-Vorarlberg provides a perfect backdrop for the arts, its cities hosting dozens of annual music and art festivals, including the renowned Bregenz Festival on Lake Constance with its floating stage.

AndrĂŠ ChĂŠnier (c) Karl Forster, Bregenz Festival 14

w w w . A u s t r i a . i n f o / t r ea s u r e s


City of Bregenz at Lake Constance – Bodensee

C u l t u r a l

Things to do

H i gh l i ght s

Bregenz Festival A musical and theatrical festival like no other, some of the world’s most distinguished operas have performed on the floating stage at the Bregenz Festival. In 2012, audiences will see Umberto Giordano’s ‘André Chénier’ performed amidst stunning set design and the gorgeous backdrop of Lake Constance.


  ucked away into a four-country corner of Austria, Germany, Switzerland and the Principality of Liechtenstein, the Lake Constance (Bodensee) region in Vorarlberg has a proud identity and a daring imagination. The old adage that ‘opposites attract’ might as well have originated here, as an extraordinary blend of old and new come together in this westernmost part of Austria. The cities of the region – Bregenz, Dornbirn, Hohenems and Feldkirch – combine rural idyll with urban flair, and although uniquely influenced by the Vorarlberg’s geographic crossroads, they remain defiantly distinct in identity, even within Austria itself.

Kunsthaus Bregenz The Kunsthaus Bregenz (KUB) is not only Vorarlberg’s most important art and exhibition centre, but also an award-winning architectural marvel. British artist and sculptor Antony Gormley’s latest project, the much acclaimed ‘Horizon Field’ is in association with the Kunsthaus Bregenz.

Architecture and design: a dichotomy of old and new

Cultural hotspot

When it comes to culture, Bregenz, the region’s capital, certainly hits the cultural nail on the head. The renowned Bregenz

Helpful links: Programme Bregenzer Festspiele Kunsthaus Bregenz Rolls-Royce Museum Watch the video How to arrive Latest Deals


w w w . A u s t r i a . i n f o / t r ea s u r e s

Rolls-Royce Museum Visitors can enjoy over 1,000 exhibits – including the Queen Mother’s famed Phantom – set over some 3,000m2 and throughout three storeys at the world’s largest Rolls-Royce Museum, housed in an old spinning mill built in 1862.

Festival brings together the Vienna Symphony Orchestra, performers, and directors to produce the finest in modern entertainment. A hi-tech floating stage on Lake Constance has become a platform for some of the world’s most distinguished operas. This year, Umberto Giordano’s ‘André Chénier’ (July/Aug 2012) takes floating centre stage packed with high voltage drama. As well as the festival’s staggering feats of set design, Lake Constance provides an inspiring backdrop for each show. Scenic sunsets, ominous clouds or misty evenings only add to the spectacle for the audience seated on the lake’s shoreline. The Bregenz Festival might be its most well-known, but the Bodensee-Vorarlberg region is ripe with festivals throughout spring and summer. The annual music festival in Feldkirch (the Feldkirch Festival), headed by Phillipe Arlaud, takes place 06. - 17.06., playing early and modern music, and focusing on a different country each year. In 2012, the spotlight is on Finland and Norway. Feldkirch is also the venue for one of Europe‘s hottest music and cultural festivals. At the Poolbar Festival, held over seven weeks in July and August, some 20,000 visitors, DJs and musicians from around the world will descend upon Feldkirch to revel in a real party atmosphere where music, art, fashion and architecture coolly intermix within an old indoor swimming pool complex. In contrast to this super-modern event, nearby Hohenems, since 1976, has hosted a festival dedicated entirely to the composer Franz Schubert. Drawing some 45,000 visitors (both festival sites Schawarzenberg and Hohenems) to its approximately 90 concerts split over May and October, the Schubertiade Festival is considered the most important and distinguished Schubert festival in the world.

A cultural expression not to be overlooked, dance takes its place at the Bregenz Spring Festival (March to May) with modern ballet, contemporary dance and theatre. © Vorarlberg Tourismus/Gruppe S.F.H.; Bregenz Festival/andereart; Kunsthaus Bregenz/M. Weissengruber; Rolls-Royce Museum; poolbar Festival/M. Rohmberg; Kunsthaus Bregenz/Ed Ruscha

Dornbirn, the region’s largest city, has firmly established itself as a leader in innovative architecture. Structures of glass, steel, and concrete astonishingly find their place among more traditional wooden buildings, and even enhance older existing buildings with contemporary additions. Visitors taking just a simple stroll in the natural landscape will be pleasantly surprised at the subtlety of these testaments of modern design, as it all just fits in and strangely makes sense. The area is furthermore a trailblazer in renewable energy sources and passive energy building. Dornbirn is also home to the Rolls-Royce Museum, uniquely housing the world’s most impressive collection of Rolls-Royces in an old spinning mill built in 1862. One of Vorarlberg’s most heralded architectural highlights – The Kunsthaus Bregenz (KUB) – is not only the province’s most important art and exhibition centre, but also a portal to the world of international art. Designed by Pritzker-winning architect, Peter Zumthor, its glass façade, in the shape of a lamp, mirrors the elements and channels the light of Lake Constance. Last year it joined with British artist and sculptor Antony Gormley in presenting ‘Horizon Field’, a unique landscape installation (on display Aug 2010 - Apr 2012) consisting of 100 life-sized figures of the human body standing at exactly 2,039m above sea level across 150km2 of Vorarlberg’s mountain landscape.

Cuisine du jour

As with most facets of Vorarlberg, contradiction can even be found at mealtime. Whilst most cuisine in restaurants is tradition­ al, you will discover that it is complemented with startlingly modern and classic fare. The region is packed with high-quality restaurants, many of which are very fresh in style and 19 which bear the prestigious Gault-Millau distinction. Known for its fine schnapps, be sure to visit award-winning distillers like Freihof Destillerie in beautiful Lustenau, Albert Büchele’s Michelehof Distillery, or go to the village of Fraxern to taste the unique and delicious ‘Fraxner Kriase’ cherry schnapps. The cultural and culinary scene on the Austrian side of the Lake Constance region in Vorarlberg draws attention way beyond its borders. The fresh, modern imagination of the Lake Constance region in Vorarlberg and its inhabitants make it an inspiring place to explore.

Poolbar Festival Over six weeks in July and August, some 20,000 visitors will descend upon Feldkirch for one of Europe‘s hottest music and culture festivals. Set within an old indoor swimming pool complex, come revel in a real party atmosphere where music, art, fashion and architecture coolly intermix. Ed Ruscha exhibition at KUB 07.07. - 14.10.2012 Ed Ruscha is well-known for his paintings in which he has placed individual words or sentences. No less popular are his works with motifs from landscape and architecture. KUB is showing not just one medium, but a wide spectrum, starting with photographs, through painting to his books.

Contact details

Bodensee-Vorarlberg Tourismus Lake Constance Postfach 16, 6901 Bregenz T +43 (5574) 43443-0, F -4 Lake Constance – an enchanting region in Vorarlberg:


Bregenz Festival – Égalité 18.07.-18.08.2012 2-night stay including breakfast in your choice hotel 1 welcome drink 1 ticket to André Chénier 1 Bodensee-Vorarlberg Leisure Card (giving access to attractions, transportation and discounts with participating partners) From GBP 176 per person in a double room Information and booking:

Feldkirch Festival (06.06. - 17.06.2012) 2-night stay including breakfast in 3- or 4-star hotel 1 welcome drink 2 tickets for two festival events 1 Bodensee-Vorarlberg Leisure Card (giving access to attractions, transportation and discounts with participating partners) From GBP 176 per person in a double room Information and booking: For extended stays, plesas contact the Bodensee-Vorarlberg Tourism board!


w w w . A u s t r i a . i n f o / t r ea s u r e s

Austria’s cultural highlights. Klimt 2012. The kiss that changed the world Austrian painter Gustav Klimt (1862-1918) would have celebrated his 150th birthday in 2012. His work, including his best-known painting ‘The Kiss’ (on show at the Vienna Belvedere), helped revolutionise the art of painting in the new modern era. While his works generated a lot of criticism in Austria, Klimt won numerous prizes abroad, and still today his pictures decorated with gold ornaments are among the most expensive in the world. In 2012, many museums will hold special Klimt exhibitions.

Yilmaz Dziewior, Director, KUB “Visitors from around the world are amazed by both the architecture of the Kunsthaus Bregenz and the artwork that it houses. I especially appreciate the openness and the curiosity of our guests when reacting to internationally-known artists and their work.”

Johannes Vonier, MD, Rolls-Royce Museum

Bregenz Spring Dance Festival (30.03.-25.05.2012) 1-night stay including breakfast in a 4-star hotel 1 performance ticket (best available category) Lunch, including aperitif, at the Wolford restaurant (open Mon to Sat) 10% discount at the Wolford boutique and champagne reception Surprise Wolford gift From GBP 102 per person in a double room Information and booking:

What’s on in Austria

“I absolutely love working at the world’s largest Rolls-Royce museum, and the opportunity to test drive different cars every day is very appealing! Come visit over 1,000 exhibits collected over the last 40 years, including the Queen Mother’s Phantom 3.”

Ars Electronica Center Linz Interactive, colourful, all-encompassing – the Ars Electronica Center is a museum of the future, presenting innovative projects in the spheres of technology and computer art. In the museum’s Futurelab, visitors discover how art and science are closely interwoven and an inspiration to each other. Above all, the Center is for all to take part: isolate your own DNA, clone plants, or snap a photo of your own retina! Your visit is sure to leave you amazed. Vienna’s mumok With its ever-changing special exhibits, Vienna’s museum of modern art (mumok) is a real draw for visitors. From October 2012 to January 2013, look forward to an exhibition of minimalist Dan Flavin; 14.06. - 16.09.2012 explore how art has influenced fashion using some famous examples, and running from 27.01. - 27.05.2012 is the highly anticipated display by Swedish sculptor Claes Oldenburg wherein MUMOK itself will be part of the installation.

© Klint: ANTO /  Bartl; ANTO / Jazzvestival Saalfelden

Dance. Drama. Music. The glorious festival season of the Bodensee-Vorarlberg region lauds a range of fine arts. Get in the spirit!

© Bregenz Festival/K. Forster; Bregenz Spring Dance Festival/Akram Khan Company, R. Haugton, L. Ziegler; Feldkirch/Stadtmarketing und Tourismus Feldkirch GmbH


Meet the locals

Carinthian summer music festival Some 10,000 visitors each year attend the “Carinthischer Sommer” music and cultural festival, now running for over four decades. This is not only because of prominent artists, but also a great stage atmosphere whether at the lakeside benedictine monastery in Ossiach or at the congress centre in Villach with its amazing mountain views. The programme gracefully combines old and contemporary music.

Styriarte Festival Any discussion about Styrian music is sure to mention world-famous Styrian conductor and pioneer of early music and classical performance, Nikolaus Harnoncourt. The Styriarte Festival was founded in his honour in 1985, each year with a highlight theme such as, Bach, Haydn, Schubert or Händel. This year, the Stabat Mater by Dvořák and the Missa Longa by Mozart are dedicated to Harnoncourt.

Jazzfestival Saalfelden For 33 years every August, thousands of visitors flock to the stunning mountain scenery of Salzburgerland to enjoy the world-class Jazzfestival Saalfelden with its sounds ranging from contemporary jazz to experimental sound. In addition to the main stage at the Congress Saalfelden, concerts also take place at art house Nexus, with free performances at City Hall Square and amidst the surrounding Alps. Full programme details will be released at the beginning of June.


State of the art

Glass and wood are the building materials favoured by contemporary architects.


w w w . A u s t r i a . i n f o / t r ea s u r e s


© Bregenzerwald Tourismus/ Lingg

Vorarlberg’s Bregenzerwald is famous for its contemporary architecture. Throughout the region, classic wooden buildings are preserved, yet also enhanced, in bold modern form. Stay at one of the area’s design hotels for further proof.

C u l t u r a l

Things to do

H i gh l i ght s

Schubertiade Festival in Schwarzenberg Honouring composer Franz Schubert, the Schubertiade Festival in Schwarzenberg draws circa 45,000 visitors to its annual programme of some 50 concerts, lieder recitals and master courses. Runs 16.06. - 25.06. & 27.08. - 09.09.2012


orarlberg is the European centre of modern architecture, and its Bregenzerwald region is a true architectural feast for the eyes with its unique blend of traditional wooden buildings and steel, concrete and glass-inspired new-builds. Bregenzerwald is also famous for the art of cheese-making.

Innovative construction

Wood culture

While the aforementioned village of Hittisau may have its contemporary glass structures, it is wood that has ingrained itself as ‘the’ building material. As a raw and building material, wood has always played – and still plays – an essential role in the design of living spaces and daily functions in the Bregenzerwald and Hittisau. Visitors can find out more about wood and the part it plays in the way of life in the Bregenzerwald during rambles and guided tours. In fact, the oldest bridge in Vorarlberg – a wooden one – can even be found here The traditional Bregenzerwald farmhouse

Elegant, sunburned, made of wood: traditional Bregenzerwald farmhouses can still be seen in many places. Normally, the stable

Helpful links: Programme Schubertiade Guided Tours in wood architecture Cheese Street How to arrive Latest Deals


w w w . A u s t r i a . i n f o / t r ea s u r e s

Cheese, glorious cheese! Don’t miss the Bregenzerwald ‘Cheese Street’, a variety of ‘stopping off’ points including small dairy farms, cheese cellars, and delicatessens – all important partners for their part in the cheesemaking process. A real treat for the taste buds this outing is! The beautiful Bregenzerwald scenery in autumn. The traditional local dress worn by the ladies of the Bregenzerwald is made in the Juppenwerkstatt. The Bregenzerwald locals are masters in the art of cheese and cheese culture

and residential house are situated under one roof. Something very typical, and uniquely Austrian, is that the farmhouses are covered with wooden shingles. These shingles give the building an elegant flair. The so-called Schopf, a loggia or winter garden, in the entrance area is another architectural feature. Several exceptionally beautiful farmhouses can be found in: Au-Schoppernau, Bizau, Hittisau (around the Dorfplatz/town square), Schnepfau and Schwarzenberg.

Mon - Fri 10am-6pm, Sat 9am-5pm. Nazes Hus in Mellau, the only listed house in Mellau, was built several hundred years ago and since then has been extensively renovated. A delicatessen offering numerous local wine and cheese products can be found in the house today. You can also watch how cheese is made on the Bregenzerwald’s small dairy farms. Visitors welcome at the alpine dairy Bergkäserei Schoppernau, the historic dairy Nostalgiesennerei Au-Rehmen or the modern Sulzberg Dairy.

A street dedicated to cheese

Cheese is undoubtedly ‘the’ product of the region, and if there are any doubts to the contrary just find your way to Bregenzerwald’s famed ‘Cheese Street‘. While not a street in the true sense of the word, the Cheese Street is instead a variety of ‘stopping off’ points including small dairy farms, cheese cellars, and delicatessens – all important partners in the cheese-making process. Throughout the year this association of cheese partners collectively help organise cheesethemed events and tasting sessions to share the secrets behind the production process. Don’t miss the popular spicy alp and mountain cheeses! Highlights: Farmer Ingo Metzler and his family, in addition to producing whey-based products, also established Vorarlberg’s first dairy school where every student is invited to produce a wheel of cheese which can then be taken home. Andelsbuch is one of Bregenzerwald’s oldest villages, and Andelsbuch Cheese House is just the place to try different varieties of cheese as well as purchase regional specialties. Open daily; cheesemaking demonstration every Sunday at 4pm. At the Bregenzerwald Cheese Cellar in Lingenau you can admire thousands of loaves of cheese stored to age. Shop open for purchases and sampling:

Culinary walks

The Bregenzerwald Tourist Office offers two different, scenic culinary walks. Best of all, the walks include a 3-course menu of regional specialties (with choice), uniquely served in three different mountain inns or restaurants.

Werkraum Depot The werkraum depot is a communal exhibition platform for furniture and other products made in the Bregenzerwald which are then judged and awarded distinctions. Open to public viewing dur­ ing two weekends in October. Packages available. Bregenzerwald Museum Day Every Friday from 15.04 – 30.10.2012 many of the fine museums of the region offer free admission: eggmuseum at Egg, Frauenmuseum Hittisau, Juppenwerkstatt Riefensberg, Angelika Kauffmann Museum at Schwarzenberg, Felder Museum at Schoppernau. Bon Appétit Inspired by your cheese tour? Learn how to make authentic Austrian dishes at the ‘Ms Kaufmann’ cookery school located in a 300-year old former inn, today the Engel restaurant in Egg. Experienced cooks, farmers, and wine-growers are often invited along to this cooking session which includes an aperitif, the prepared meal with wine, a taster for home, and, of course, the all-important recipes.

On show: cultural Bregenzerwald

© Bregenzerwald Tourismus

Unexpectedly modern, yet simply elegant may best describe the building culture of the Bregenzerwald. Close cooperation between innovative constructors, creative architects and craftsmen ensures that the contemporary buildings of the Bregenzerwald only height­ en the beauty of the old. A splendid example of this is the village of Hittisau, where slick glass façades fit harmoniously alongside the classic pitch-roofs of an era past. Architecturally noteworthy buildings can be found in numerous villages and many of the hotels in the region seem to have achieved this old new balance in particularly exciting fashion. Only in the Bregenzerwald can your hotel be part of your ‘must-see’ attractions! Visual attractiveness aside, the Bregenzerwald is not only built nicely, but also sensibly. Sustainable development is part of the build­ing mantra here, with a focus on renewable energy to heat and generate hot water. Indeed, this idea of preservation – whether of traditions or the environment – is a common theme throughout the Bregenzerwald.

In Hittisau, Austria’s only women‘s museum celebrates the cultural achievements of women through varying exhibits. The Angelika Kauffmann museum in Schwarzenberg explores, from several perspectives, the works of this famed baroque painter, a founding member of the Royal Academy of Arts. And, for those with an interest in fashion, there’s the Juppe workshop in Riefensberg where one can watch this piece of traditional Bregenzerwald women’s clothing take shape. Finally, don’t miss ‚Handwerk+Form‘ (Oct) – part competition, part exhibition that only takes place every three years, this year in Andelsbuch. Bregenzerwald craftsmen as well as international designers and architects showcase their works.

Contact details

Bregenzerwald Tourismus GmbH Impulszentrum 1135, 6863 Egg, Vorarlberg T +43 (0)5512-2365, F +43 (0)5512-3010 Bregenzerwald – an artistic region in Vorarlberg:



Architectural surprises dot the landscape of this part of Vorarlberg, delighting hikers on their many routes through the Bregenzerwald. Schubertiade all-inclusive package: Bregenzerwald tourist office Hotel with breakfast or half-board Concert tickets (min. 3 tickets per person; your choice) Schubertiade shuttle bus service Bregenzerwald Guest Card (free public transport, cable cars, outdoor pools) Assistance with transfers and taxi Info pack and ticket drop off at hotel reception Rates on request Information and booking:

What’s on in Austria

Meet the locals

Ingo Metzler, Whey producer “People who have trav­ elled the world always say that Bregenzerwald has one of the most beautiful natural and cultural landscapes. It’s a privilege as a farmer to produce natural products that help contribute to the preservation of this wonderful landscape.”

From Graz with love Despite being one of Austria’s historic cities, Graz is very much forward thinking and full of modernity. Young, up-and-coming designer Lena Hoschek lives in the city and whilst some of her collections draw on the 1950s for inspiration (lots of pantsuits and petticoats with wide skirts), she also designs studded belts, extravagant latex stockings and high heels. Her collections take inspiration from several decades and received rave reviews at Berlin Fashion Week. US singer Katy Perry has even been spotted wearing a Hoschek creation or two. Why not pick one up while you’re in Graz?

Renate BreuSS, Manager, Werkraum Bregenzerwald


w w w . A u s t r i a . i n f o / t r ea s u r e s

“As an art historian, I really appreciate the history of the local building and home décor traditions as they contribute to improved urban development. In my work as manager at ‘Werkraum’, I enjoy chatting with the craftsmen on the subject.”


Hiking across Bregenzerwald (01.05. - 31.10.2012) 5 nights on half-board basis in selected 3- and 4-star hotels Luggage transport from hotel to hotel Return transfer from the train station Dornbirn or Bregenz to the hotel Hiking maps incl. route description, bus schedule, village map for individual 4-day hiking tour (across Bregenzerwald from Sulzberg to Au) Bregenzerwald Guest Card From GBP 493 in a double room with half board Information and booking:

Modern China Inspired by the word ‘manus’, meaning hand, product designer Hedwig Rotter chose the name Mano Design for her porcelain label. With her studio in the Ottakring district of Vienna, Hedwig specialises in high quality porcelain, producing both traditional pieces such as mugs, bowls and vases, and others in more of an avant-garde style such as lamps that pay homage to the shape of a big ball chair. Humour also plays an important role – porcelain football shoes anyone?

Where wine and art mix The influence of the Weinviertel (wine quarter) region figures prominently throughout the Mistelbach Museum Complex (Museumszentrum: MZM). In the 6,000m2 exhibition space, the focus is on the region’s people, its past, and its present. The museum complex consists of the Nitsch Museum and the Lebenswelt Weinviertel Museum. Local artist Hermann Nitsch, whose ‘splatter paintings’ are a regular source of controversy, is represented here by a broad cross-section of his diverse work. The Lebenswelt Museum features an extensive exhibit on witches and is a rich source of information about the Weinviertel’s varied cultural landscape.

© Bregenzerwald Tourismus

Hiking & Relishing (16.06.- 07.10.2012, Sun-Thurs or Thurs-Sun) 3 or 4 nights in an accommodation with breakfast or half-board Voucher for the ‘Step by step from course to course‘ offer – a culinary full day tour in Bregenzerwald Bregenzerwald Guest Card If you book from Sunday to Thursday you stay four nights and only pay for three From GBP 116 per person Information and booking:

Austria’s Artistic Highlights

Ferlach‘s master gunsmiths The art of gunsmithing has been practiced in the town of Ferlach in Carinthia for over 500 years, with weapons from the Rosental region in high acclaim across Europe. As beautiful as museum pieces when they leave the workshop, they are, however, destined for practical use, renowned and valued for their precision. Even the Empress Maria Theresia appreciated the work of Ferlach‘s armourers, and indeed, these weapons grace the collections of noble houses and museums from St Petersburg to Cleveland. They can be recognised by their approval mark, which is impressed on the lock, stock and barrel, once the master supervisor has certified their excellence. .

Shop chic Specialising in contemporary furniture, products, and shop design, Vienna-based EOOS has created shop space concepts for top brands, including Giorgio Armani and Adidas. One particularly re­nowned piece of work is the ‘Inipi Stone’ remote control device which looks like a small stone and enables users to regulate temperature, humidity, colour of light and music in their home.


City special

Innsbruck Panorama Graz Panorama Salzburg Panorama


w w w . A u s t r i a . i n f o / t r ea s u r e s


Š Innsbruck Tourism, Graz Toursimus, Salzburg Information

Austrian cities offer so much more than just traditional guidebook sights. Gourmet Graz, romantic Salzburg, and invigorating Innsbruck offer even seasoned trav­elers new experiences at just the right pace, whatever length of stay.

Restaurant Starcke Haus from the heights of the Schlossberg in Graz View of the cathedral in Salzburg Innsbruck’s famous Hungerburgbahn by Zaha Hadid

Things to do The Walk of Modern Art: Salzburg Uncover a different Salzburg through ten artworks dotted throughout the city on ‘The Walk of Modern Art’. Guided English tours are available; bookable in advance (T. +43 (664) 4968011). A favourite thing in Salzburg Experience ‘The Sound of Music’ in Salzburg – where it all began. This beloved musical is expected to run until June 2013. More information:

Salzburg: where music meets art

Innsbruck: reflection of the past, present and future

Graz is a paradise for foodies, offers a Mediterranean climate and is home to a ‘friendly alien’, yet despite being Austria’s second largest city, still remains relatively undiscovered among British holidaymakers. Despite being Austria’s second-largest city, Graz still remains relatively undiscovered amongst British holidaymakers. It is becoming increasingly popular however, due to its deserved reputation as a culinary destination, with restaurants spread throughout the city featuring traditional dishes sprinkled with a dash of flair and a helping of the freshest regional products. A host of food-themed celebrations also take place throughout the year. ‘The’ event in the culinary calendar is the ‘Graz Gourmet Festival’ (05. - 09.06.2012), where top local and international chefs showcase their talents. Perhaps the most unique food-inspired event is ‘The Long Table of Graz’ (18 Aug, 2012), where fine partner restaurants serve a set menu, including wine, to 600 guests seated at a table placed right in the heart of Graz. In addition to its fabulous food, Graz also boasts some of Europe‘s most exciting architecture, with a unique synthesis of cutting-edge modern design and traditional construction. A classic example of this is the Kunsthaus (art museum), with its curved, blobby exterior that contrasts with the sharp angular Baroque rooftops nearby. At night the entire structure is lit with hundreds of big pixels (bixels), giving it the appearance of a UFO – locals even refer to it as ‘the friendly alien’. From here, you’re close to the UNESCOlisted old town, just a short stroll across the Mur River, and, in contrast to the Kunsthaus, is all tiny alleyways, pastel-coloured houses, and quiet courtyards. Graz definitely has all the ingredients for a fascinating and tasty city break.

Salzburg is synonymous with art, architecture and music, this of course being the birthplace of Mozart. Its romantic and wellpreserved old town is full of gorgeous baroque architecture and is a designated UNESCO World Heritage Site. Visit Europe‘s oldest eatery, dating back to 803, and counting the Mozart family among its patrons in the 1700s. In honour of this connection, St Peter Stiftskeller restaurant hosts regular concerts where musicians in historical costumes and opera singers perform the loveliest Mozart arias accompanied by a delicious three-course meal according to old recipes from Mozart’s mother. An example of modern Salzburg is perched on a cliff above the historic quarter. The Museum of Modern Art which, from a distance, looks like a Lego brick with windows, houses works from the world’s hottest contemporary artists. Perhaps the ultimate blend of old and new in Salzburg is the Rupertinum Museum of Modern Art in a building that began as a school for student priests in 1350, but its interior has now been redesigned with minimalist curved walls, forming the perfect backdrop for the contemporary pieces on show. Modern art has also found a place at the Salzburg Festival (Salzburger Festspiele), held since 1920, and a cultural highlight each summer as music and drama by contemporary composers prove their popular draw. In 2013, the festival will be the stage for the musical version of ten art projects that have run from 2002 to 2011 in public spaces throughout the city in an initiative by the independent Salzburg Foundation. Highlights: A shadow play entitled „Vanitas” staged in the 120m² Romanesque choir crypt of the early Salzburg Cathedral, a 5-metre high white marble sculpture „Awilda“ portraying the head of a girl that seems to spring from the ground, and Salzburg’s own ‘gherkins’.

At the heart of the Alps, Innsbruck blends avant-garde architecture with lavish Baroque heritage. In the last 10 years, a host of futur­ istic structures have shot up across the skyline, creating a 21st-century vision that fulfils what many experts predicted the ‘future’ would look like. The Bergisel ski jump, designed by renowned architect Zaha Hadid, drapes itself over the Bergisel hill in the south of the city. Meanwhile, just as jaw-dropping on the city’s opposite side lies another Hadid creation – the Nordkettenbahnen with its slippery, extraterrestrial-looking arches. Climb aboard the funicular ‘pods’ that whisk you up the mountain to the Hungerburg station, and you’ve got the whole city spread out before you. Meanwhile, at the heart of the city, and tucked between these two striking tributes to modernity, lies ‘old’ Innsbruck, As you stroll the streets look out for the ‘golden roof ’ built for Emperor Maximilian I in the16th-century. Innsbruck’s holiday packages offer the attractive combination of city stay and mountain play. Enjoy the spoils of Innsbruck, including shopping, sightseeing, and great Tirolean cuisine, and then change gears (and maybe shoes), and set off on your hiking holiday. Every morning at 9am a hiking bus takes you on a different guided hike organised by the experienced ASI-guides from the renowned Alpinschule Innsbruck. Innsbruck simply has it all: the mountains, the city life, the air of the Habsburg era blended with modern architecture. It clearly is the best place to live, according to restaurateur Herby Signor: “I came to Innsbruck on a holiday 45 years ago from Vienna and I never left! The quality of life in this city second to none. I shower in mineral water – it really is that clean - have fantastic mountains surrounding me, culture, nature and sports. What more could I possibly want?” Signor loves Innsbruck for its diversity. Variety is key, also in his restaurant S’Culinarium where he serves 300 different flavours of brandy and liquors, Austrian ice wines, and many other culinary delights.

Contact Graz Tourismus

Contact Tourismus Salzburg GmbH

Herrengasse 16, 8010 Graz T +43 (316) 8075-0, F +43 (316) 8075-15,


w w w . A u s t r i a . i n f o / t r ea s u r e s

Auerspergstraße 6, 5020 Salzburg T +43 (662) 88987-0, F +43 (662) 88987-32,

© Innsbruck Tourism, Graz Toursimus, Salzburg Information

Graz: ‘Austria’s delicatessen’

Contact Innsbruck Tourismus

Burggraben, 6020 Innsbruck, Austria T +43 (512) 59 850-148, F +43 (512) 59 850-107,

Innsbruck: Hiking and the city Whether you watch the sun rise, walk along a nature trail on a glacier, or enjoy a gourmet meal 2000m above sea level, Innsbruck’s picturesque mountains are the ideal place for an active outdoor holiday. Enquire about Innsbruck’s free mountain hiking programme. Graz Gourmet Festival 05.- 09. June 2012 Food lovers unite! Historic Graz is a culinary hotspot, with restaurants spread throughout the city featuring traditional dishes sprinkled with a dash of flair. ‘The’ event in the culinary calendar is the ‘Graz Gourmet Festival’, where local and interna­ tional chefs converge to showcase their talents.

Helpful links: Graz Gourmet Festival 05.06.-09. 06.2012 Mountain Hiking Programme Innsbruck Salzburg Festival Salzburger Festspiele from 20.07.2012-02.09.2012 How to arrive,, Latest Deals,,


2012 Salzburg Festival packages (27.01. - 28.05.) We would be pleased to design a package for Mozart Week, Easter Festival or Whitsuntide Festival that is specifically tailored to you and your specific interests and requirements. 2 nights at a 4-star city hotel 2 lavish buffet breakfasts Welcome Cocktail 1 ticket from the festival programme (mid category) From GBP 321 per person Information and booking:

Innsbruck – Hike & City package 3-night stay with breakfast in 4-star hotel Guided hikes, equipment rental, transportation on the hiking bus Return trip on Innsbruck’s spectacular Nord kettenbahnen cable car From GBP 135 per person Information and booking:

Graz Classic Weekend Package 2 overnights incl breakfast 24-hour ticket to the Universalmuseum Joanneum plus additional services of the hotel From GBP 65 per person in a double room Information and booking:


w w w . A u s t r i a . i n f o / t r ea s u r e s

What’s on in Austria

Austria’s city life. Vienna’s coffee house culture With a 300-year tradition in the city, the famed Viennese ‘Kaffeehaus’ has become a true institution, spurring a whole culture that has developed around coffee drinking. Take your seat in an era far removed from the daily rush. Your ticket is a cup of coffee, just as it has been for generations. Once you have ordered, just relax and do as you like: read a complimentary newspaper, browse the book you brought with you, surf the internet with free Wi-Fi, discuss religion, world affairs, or talk business. The Viennese Kaffeehaus is like an extended living room, you feel at home as soon as you step inside.

Gisela Zöpnek, Slow Food pioneer, Graz “Born and raised in Graz, I like the city’s family-friendliness. When our four children were younger, we enjoyed its many green parks, and now, with four almost grownup children we take advantage of Graz’s many cultural and sporting activities.”

Kirchtag – traditional city festivals The ‘Villacher Kirchtag’, Austria’s largest tradi­tional folk festival, now in its 69th year, is a dynamic one-week celebration of well-preserved customs from Carinthia, the Alps-Adria region, and across Europe. Musical performances, spirited dancing, tasty treats, displays of time-honoured fashions, and even a fairground with rides, take place all around Villach. 29.07. - 05.08.2012.

Inez Reichlde Hoogh, City guide, Salzburg “Salzburg is beautiful even when it’s raining! I try to be a super guide, showing visitors why I like these old buildings, the fine art in the city, and the people living here. I hope you’ll want to come back!”

© Kirchtag: ANTO / Wiesenhofer; Coffee House: ANTO /  Klub der Wiener Kaffeehausbesitzer; Frequency: Florian Auer; Historic Towns: ANTO / Trumler

An arts-inspired weekend in Salzburg, a re-energising Innsbruck getaway, or a cultural peek at Graz; Austria’s cities are worth a closer look.

© Innsbruck Tourism, Graz Toursimus, Salzburg Information


Meet the locals

“World’s toughest team relay race” The Red Bull Dolomitenmann (Dolomite Man), held in Lienz, eastern Tirol, is a relay race like no other. Four adrenaline-inducing components – an 11km mountain run, a 2,441m paraglide with precision landing, white water kayaking with jump, roll and upstream manoevering, and finally a 17.4km uphill and 9.4km downhill mountain bike, make up the course of this 60km route with a 6700m difference in altitude. 110 teams (a total of 440 participants) compete for a prize pot of EUR 40,000.

Frequency Festival (16.-18.09.2012 St. Pölten) The Frequency Festival, organised by radio station FM4, is one of Austria’s largest music festivals. With previous locations in Vienna, Salzburg, and now in St.Pölten, some of the names to have appeared – Foo Fighters, The Kooks, The Chemical Brothers and Kaiser Chiefs.

Small historic towns Visitors have long been charmed by the sense of tradition, love of life and warm hospitality that defines life in some of Austria’s gorgeous small towns. In fact, hidden all over Austria like precious gems, far from the city hustle, 17 towns have been named to the collection of Austria’s ‘Small Historic Towns’, all specially selected according to very special criteria. Bad Ischl – ‘the Emperor’s town’, Feldkirch – ‘the medieval town’, Gmunden – ‘the town of ceramics’, and Zell am See – ‘the medieval town of tradesmen’ to name just a few. Each season has its own special appeal in the Small Historic Towns. Whether you stay for a weekend in one town, or plan a small trip through various towns, discovering the marvelous lake and mountain scenery nearby, you’ll be enchanted everywhere.


Austria: at a glance

Contact our experts T 0845 1011818 CZ

Lower Austria Linz



Upper Austria

St. Pölten Eisenstadt



Wilder Kaiser St. Johann / Kitzbüheler Alpen Alpbachtal Salzburg Zillertal

Bregenz Tirol FL


Bu rg en lan d



Styria H

Montafon Graz CH


East Tirol Carinthia Klagenfurt

We’ll assist you in planning your holidays, supplying information and recommendations customdesigned for your needs. Simply contact us via e-mail, telephone or facebook. T 0845 101 18 18 (calls are charged at a local rate),


How To get here

Contact Alpbachtal Seenland Tourismus Zentrum 1, 6233 Kramsach/Tirol T +43 (0)5336 600-609 F +43 (0)5336 600-699 Zillertal Tourist Board Bundesstrasse 27d, 6262 Schlitters T +43 (0) 5288 87187 F +43 (0) 5288 871871


We’re very fond of our homeland and are constantly on the lookout for the latest secret tips... and we know where to go poking around for them. Whether at a winemaking farm with guest rooms and restaurant, a natural swimming lake with accompanying music festival or a mountainous region with special children’s programmes – we are delighted to advise you personally and will take time to listen to your individual holiday wishes.

Lake Constance – BodenseeVorarlberg Tourismus GmbH Postfach 16, 6901 Bregenz T +43 (5574) 43443-15 F +43 (5574) 43443-4

w w w . A u s t r i a . i n f o / t r ea s u r e s

Bregenzerwald Tourismus GmbH Impulszentrum 1135, 6863 Egg T +43(0)5512-2365 F +43(0)5512-3010 Montafon Tourismus GmbH Montafonerstr. 21, A-6780 Schruns T +43 (0)5556 72253-0 F +43 (0)5556 74856

Graz Tourismus Herrengasse 16, 8010 Graz T +43 (316) 8075-0 F +43 (316) 8075-15

Innsbruck Tourismus Burggraben, 6020 Innsbruck T +43 (512) 59 850-148, F +43 (512) 59 850-107

Tourismus Salzburg GmbH Auerspergstraße 6, 5020 Salzburg T +43 (662) 88987-0 F +43 (662) 88987-32

Tirol Tourist Board Maria-Theresien-Strasse 55 A-6010 Innsbruck T +43 (0) 512 72720 F +43 (0) 512 72727,

Tourist office Wilder Kaiser T +43 5 0509, F +43 50509-55 Kitzbüheler Alpen St. Johann in Tirol T. +43 5352 63335-0 F. +43 5352 65200

Travelling to Austria by air couldn‘t be easier. With an average direct flying time of only 2 hours from most major UK gateways to a choice of popular Austrian destinations, flights to Austria are probably the quickest, easiest, and most cost effective travel option. For an overview of flight connections to Austria please visit:

All prices shown in this brochure are in pounds sterling at the current exchange rate (EUR1 = £0,86)


Living True Tradition


Online guide 2012 When you visit AustriA in summer for the first time, there’s a good chance you’ll be delightfully surprised, for our count...