Communication technologies have brought sweeping changes to contemporary society and the way we interact. Social media in particular is enjoying unprecedented popularity among Australian consumers, who actively engage with it on a regular basis.
Quick to capitalise on this is the alcohol industry, whose innovative use of social media presents a challenge to health promoters.
Fortunately social media also offers health promoters many opportunities to target audiences with more precision and connect with them more convincingly. Through a growing selection of social media platforms, health promoters have a chance to collaborate with their audiences as they interact with their networks, upload images, ‘like’ and share stories, express personal sentiments and ‘check in’ at various
geographic locations.
The scale and velocity of social
media make it an essential tool
for health promotion.