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National Fleet

If Ms Lim does manage to sell the Female First Services at National Fleet and become successful with her project, she will make sure that 10% of all proceeds go back into the foundation, in turn helping more women gain success in their businesses. All funding raised for the foundation via sponsorship or revenue will be used to help women who might need the money to set up a business or for education. The foundation’s primary revenue will come as passive revenue rather than active. This style of revenue creation is an important part of Ms Lim’s ideals for the foundation, as she wants to run the project as a non-profit, with no intention of ever actively going out to ask for money. Those who donate will do so off their own backs.

Eventually, the foundation will act as an international project for any businesses wishing to establish a footprint in Australia. Ms Lim stresses that she will happily encourage male-run businesses wishing to help female-run businesses to become involved in the project. An important channel of the foundation will be the Active Business Relationship, which has yet to be formed. Most important is that members and contributors will become involved through good will rather than being actively approached. The level of support National Fleet offers women in purchasing vehicles, driven by the impressive Ms Lim, is truly inspiring. This step towards equality in the automotive industry is long overdue, and the company deserves great credit for its innovations.

The National Fleet Group is Australia’s largest automotive dealership network

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The Australian Business Executive - Q1 2017

Profile for The Australian Business Executive

The Australian Business Executive - Q1 2017  

Cover story: Shark Tank's Steve Baxter. Also includes: Defence Bank, Premium Strata, National Fleet, Alupole Australia. Editorials: How Re...

The Australian Business Executive - Q1 2017  

Cover story: Shark Tank's Steve Baxter. Also includes: Defence Bank, Premium Strata, National Fleet, Alupole Australia. Editorials: How Re...

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