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RESEARCH

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objectives

A START UP BAKERY GIVING GOURMET TASTE AND CONTEMPORARY STYLE TO HOMESTYLE BAKING.

programming

evaluation

THREE LOCATIONS LAFAYETTE / BATON ROUGE / NEW ORLEANS

TWO YEARS

“NOT JUST CAKE ANYMORE” THE MANTRA / THE FOCUS / THE PRINCIPLE

BEGAN OPERATING TWO YEARS AGO

SOLELY OPERATED

ONE PASTRY CHEF


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RESEARCH

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PROBLEM

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objectives

The company has a growing customer base between Lafayette and New Orleans; tracking and attaining customers have become more important over the company’s operating span.

increase sales + ADD MOMENTUM TO GROWTH

programming

evaluation

GOAL TO INCREASE VISIBILITY IN KEY METRO CITIES POSITIONING THE COMPANY FOR GROWTH


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input objective

output objective

RESEARCH

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objectives

TO INCREASE SOCIAL MEDIA IMPRESSIONS AND PRESENCE BY 50% OVER 90 DAYS.

TO PROVIDE A PHYSICAL PRESENCE FOR KEY PUBLICS TO EXPERIENCE THE COMPANY’S BRAND.

programming

evaluation

PUBLICS 1. Customers 2. Potential Customers 3. Community Organizations 4. Independent Coffee Shops 5. Event Planners


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RESEARCH

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objectives

strategies

programming

evaluation

1. Develop Web 2.0 Blitz that reflects the brand. 2. Develop a social community for key publics.

objective TO INCREASE SOCIAL MEDIA IMPRESSIONS AND PRESENCE BY 50% OVER 90 DAYS.

tactics

1. Post content to Web 2.0 at least 3x per day 2. Encourage publics to share content 3. Direct message new likes/follows with welcome 4. Provide eligibility for special discounts 5. Utilize facebook like gate 6. Give Web 2.0 followers ‘shout-outs’ monthly


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RESEARCH

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objectives

strategies

objective TO PROVIDE A PHYSICAL PRESENCE FOR KEY PUBLICS TO EXPERIENCE THE COMPANY’S BRAND.

tactics

programming

evaluation

1. Increase visual presence in target cities. 2. Develop a community presence that will increase social media impressions.

1. Place ads in E-Magazines & Newsletters 2. Place ads in independent owned businesses 3. Provide handouts at local events 4. Implement pop-up parties in target cities 5. Give-a-way product to independent businesses. 6. Direct upload content from events featuring potential or new customers to Web 2.0.


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RESEARCH

timeline

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objectives

programming

90 Days - Reimplemented Quarterly

Phase 1 - First 30 Days /Begin increasing Web 2.0 presence through introducing the Taste Buds program. /Roll Out AD Placements /Implement Web 2.0 gates

Phase 2 - Second 30 Days /Emphasize Social Sharing /Give-a-way product /Implement first pop up party

Phase 3 - Last 30 Days /Reiterate Taste Buds Progam /Replace Ads /Implement second pop up party

Phase Inserts - Every 15 Days /Product Give A Ways /Ad Placement Refresh /Social Sharing Spotlight

evaluation


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RESEARCH

budget Pop Up Parties | $400 Total / Event Rental / Decor / Tableware

Give A Ways | $150 Total / Baking Supplies / Presentation Material

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objectives

programming

PARTIES. GIVE A WAYS. ADVERTISING.

AD Placement | $350 Total / E-Magazine Ad Placements / Print Ads / Taste Bud Material

evaluation


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RESEARCH

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objectives

Surveying New Customers Success and Participation of Tastebuds Program Increases in Web 2.0 Activity Impressions & Feedback from Pop-up Parties

programming

evaluation

GOAL TO INCREASE VISIBILITY IN KEY METRO CITIES POSITIONING THE COMPANY FOR GROWTH


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tASTEBUDS

POP UP PARTIES

B E U T D S S A T e share what you tast

AD PLACEMENTS

B E U T D S S A T WEB 2.0

e share what you tast

rewards


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tASTEBUDS

POP UP PARTIES

AD PLACEMENTS

WEB 2.0

Pop Up s s a P y t r Pa

Pop Up s s a P y t r Pa

Pop Up s s a P y t r Pa

NOLA

BATON ROUGE

LAFFY

6P / HYATT HOTEL

5P / CAPITAL ROOM

8P / ULL BALLROOM

TA S T E B U D S

TA S T E BU D S

TA S T E BU D S

share what you taste

share what you taste

share what you taste


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tASTEBUDS

Not Just Cake AC K E S BY

POP UP PARTIES

AD PLACEMENTS

WEB 2.0

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on facebook , twitter baton rouge, lafayette, new orleans


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tASTEBUDS

POP UP PARTIES

AD PLACEMENTS

WEB 2.0

on facebook , twitter baton rouge, lafayette, new orleans


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QUESTIONS?

SEKAC by Cook  

Public Relations Campaign