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Triathletes and swimmers who plan to take on chilly water experience a special rite of passage: wetsuit shopping. Some may admire the sleek, superhero look of a wetsuit and welcome the extra buoyancy and speed it offers. Others may curse the inventor of neoprene while breaking into a sweat while working to pull said fabric over the gut. One thing, however, that both can appreciate is the sheer amount of planning, research, and engineering that goes into the manufacturing and design of every single wetsuit before it makes its way onto the rack—not to mention the exciting prospects for future design. At the Drawing Board he design process for all wetsuit manufacturers starts with a simple question: “Who is this product for and how is it going to be used?” said Marcin Sochacki, founder and CEO of Rocket Science Sports, an Austin, Texas-based company that makes triathlon and multisport apparel, including wetsuits. Is the wetsuit wearer a surfer? Is the race just an open water swim? Will the athlete need to make a quick transition to a bike and thus require a wetsuit that is easily removed? Once the answers to these questions have been sufficiently determined, the market research can begin: “[We ask] what other companies and what other products are available to address needs of these athletes,” continued Sochacki. “You do your homework, in terms of what is out there, how is it used, and what are the features…what sells well; why do people buy things and dislike things.” Underlying all of these considerations, however, are the regulations mandated by the governing body of the sport. To be more specific: You might remember the outrageous number of records that were shattered

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Models: Brandon Epstein (Wilhelmina Brown) and Jasmin Castanon

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Profile for Austin Fit Magazine

October 2013 - The Fashion Issue  

Gracing our cover is Austin's most popular stylist, Ross Bennett. We also have Susi Wolff, a female F1 driver and other local apparel compan...

October 2013 - The Fashion Issue  

Gracing our cover is Austin's most popular stylist, Ross Bennett. We also have Susi Wolff, a female F1 driver and other local apparel compan...

Profile for austinfit
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