2010 FINALIST - BEST HIGH-RISE APARTMENT National Association of Home Builders (NAHB) 2010 WINNER - COMMERCIAL LAND DEVELOPMENT HIGH-RISE/MULTI-FAMILY RESIDENTIAL Aurora Awards
THE MONARCH [AUSTIN, TEXAS] RTKL WAS TASKED WITH TRANSFORMING A DENSE, URBAN SITE ON THE EDGE OF AUSTIN’S CENTRAL BUSINESS DISTRICT INTO A WORLDCLASS RESIDENTIAL BUILDING. TAKING CUES FROM THE NATURAL BEAUTY AND SOCIAL GRACE OF THE BUTTERFLY THAT PASSES OVER THE CITY DURING ITS ANNUAL MIGRATION TO MEXICO, THE MONARCH INSPIRES A NEW KIND OF RESIDENTIAL ENVIRONMENT— ONE THAT HIGHLIGHTS AESTHETICS, SOCIAL CONNECTION AND HIGHQUALITY AMENITIES. The strategy hinges on the client’s target demographic: stylish individuals with an appreciation for Austin’s energy and attitude. The design team utilized the same branding principals as hospitality environments by translating the Monarch image into a complete design concept—architecturally, experientially and programmatically. From the cyber café and wifi lounge to the gourmet kitchens and spa-like bathrooms that populate units, the Monarch boasts a comprehensive lifestyle environment that is distinctively Austin.
Client ZOM Services Brand Strategy, Architecture, Interior Architecture and Design, Environmental Graphic Design, and Purchasing 58