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ENTERTAINMENT CITY QATAR [DOHA, QATAR] ENTERTAINMENT CITY QATAR IS A 100 MILLION-SF MIXED-USE ENTERTAINMENT DESTINATION THAT SETS A NEW BENCHMARK FOR LIFESTYLE DEVELOPMENT IN QATAR. RTKL created a layout that integrates

RTKL strengthened the brand with

hospitality, leisure and recreational

a series of themed districts that

facilities with commercial and

graphically connect the project’s

residential components for a

diverse spaces and choreograph

comprehensive and authentic

unique user experiences.

Client ABU DHABI Investment House PJSC Services Urban Planning, Environmental Graphic Design

destination for residents and visitors alike and dramatic views of the

The master plan features an urban

Persian Gulf.

village concept that fuses traditional Arabic hospitality with contemporary

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RTKL’s process commenced with an

lifestyle attractions. A series of canals

intensive contextual study of Qatar’s

link the various components of the

history, culture and people. The

site, while a thoughtful mix of water

team worked with the developer to

parks, hotels, shopping, restaurants,

understand the needs and interests

and cinemas create a distinct sense

of the resident population, as well as

of place and complete the range of

the foreseeable tourist demographic.

entertainment choices. The plan calls

Careful consideration of these user

for a variation in building heights to

requirements led to the evolution of

craft a comfortable rhythm and flow

Entertainment City’s overall brand.

throughout each district.

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commercial design  
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