16+ hour days at uni and intense emotional strain, as their creative forces are drained alongside their physical states. The light at the end of the tunnel is the deep personal pride and satisfaction as their ideas are brought to life to their fully envisaged effect – the accumulation of a year’s hard work and three years of study and professional practice. All are certainly hoping of making the cut for the Rookie show, although it must be noted that, as it is a show, the collections chosen must work well in the environment as a whole. Whether chosen to appear in Rookie or otherwise, the designers are all amazing and should be widely revered and rewarded for their hard work, dedication and creativity. Rookie is certainly a big deal, in that it gives students the most prime opportunity to present themselves as designers and the work they are capable of to the New Zealand fashion industry. Rookies in previous years have gone on from the show to impressive things, such as 2010’s Sam Hickey, who is now designing for Huffer. First spotted at last year’s Rookie
show by Steve Dunstan, Hickey was snapped up immediately to become the new menswear designer at the quintessential New Zealand label, with his first collection for the house showing recently at New Zealand Fashion Week. Success stories continue with 2009 Rookie Glenn Yungnickel, who caused a stir with his wholly red-toned collection. He followed on with an impressive stint at the Crane Brothers’ workroom and is currently lending his notable skills as an AUT fashion design tutor. Preceding Yungnickel, the 2008 Rookie show included another immense talent, Nadeesha Godamunne, who is widely known and respected internationally in the art and design spheres. Her hand-illustrated printed dresses caused more than a stir and she has since gone on to achieve mammoth achievements. If her merits were to be listed here it’d certainly be a long read – do yourself a favour and look her up. Your life will be forever enriched. Godamunne and Yungnickel are also both members of the recently established Anew Menswear Collective, who are
setting about as a group creating and achieving magnificent things. Alongside these, other past Rookie success stories include – but are not limited to – esteemed designer Jaeha Alex Kim, Frances Howie – who was snapped up to become a designer in the House of Lanvin in Paris – and designer Sherie Muijs, who is rapidly moving from strength to strength, with international and local boutiques stocking her label. The AUT Rookie show has the rightful reputation of presenting the next big names in fashion. This year is set to feature heavily scrutinised designs and patterns, specialty dyed fabrics and trims and collections aimed at sectors of the market from street wear to high end ready-to-wear. The range on show is primed to be magnificent. We’re privileged to be a part of a university that is housing such talent, so hop to it pronto and snap up a ticket from Ticketmaster before it’s too late. For further info visit www.autrookie.co.nz/ to view this year’s Rookies and read their individual statements on their design ethos’ and graduate collections.
For programmes, timetables and other information, contact:
0800 AUT UNI
Welcome to the final issue of debate for 2011, brought to you by AuSM.