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Survival strategies

Solar 2013 Date: May, 2013 Presented by Katherine Teh-White


• Yourself • Company • Community

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The optimum outcome

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Finding yourself

Finding community interests

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Finding your company’s interests

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Finding my optimum outcome

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Defining my optimum outcome Actual High


didn ’t  be coul lieve d  do  it”    we  

Cost : $20 6   25  y ears Billion ,  US  (F  Alo ne)   irst  




Pote n@ $170 al Cost   E m  &  10,0 s@mate :     00  jo bs  

Cost : $40  Billi on   Low

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Case study CASE FILES The Turnaround Strategy REACTIVE APPROACH


Company: OneSteel Community: Whyalla, SA

Trust and communications between OneSteel and the community reestablished. Local activist group disbanded and the leader of the group now an advocate for the company as a direct result of the Futureye Social Licence to Operate model.

Recipe for transformation:


•  Stakeholder engagement •  Outrage assessment & mitigation •  Corporate social responsibility program •  Internal cultural change program •  Risk assessment •  Envisioning alternatives •  Innovation with employees •  Sustainable development •  Research & policy •  Media & issues management & training •  Strategic foresight processes •  Communication strategy

Red dust and other health concerns arising from the local steelworks over decades had initially caused angst and eventually outrage in the local community, despite the steelworks being the main local employer. By 2005, OneSteel s operating licence was under threat. BRIEF Futureye was asked to help OneSteel rebuild trust with government agencies, the Whyalla community and local stakeholders, in order to secure the company s regulatory conditions and its social licence to operate.

I think they re setting the benchmark for other companies. Ted Kittel, Chairman of the Whyalla Red Dust Action Group (now disbanded).

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Assessing the current strategy

Current state    

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Develop the future state you want

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