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Ausbike Australia Bike Expo 21-23 August, 2010

www.ausbike.com.au

Ausbike Bike Expo 2010 Australia’s Premier Bike Expo Information Package Melbourne Showgrounds Melbourne, Victoria, Australia 21-23 August, 2010 Public Day Saturday 21 August, 2010. Trade Only Days Sunday 21 - Monday 22 August, 2010. Exhibit and take advantage of the first showcase event of the spring/summer cycling season in Australia. The initial Ausbike 2010 launch has resulted in a majority of Expo space being secured by our returning 2009 exhibitors.

www.ausbike.com.au

Head Office - Telephone: +61 (0) 3 9682 8822 Simon Head General Manager - Mobile: 0419 392 051 or email: simon@ausbike.com.au Morven Grant Expo Manager - Mobile: 0438 281 044 or email: morven@ausbike.com.au


Ausbike Australia Bike Expo 21-23 August, 2010

www.ausbike.com.au

Exhibit at Ausbike 2010 The Ausbike 2010 Bike Expo will attract: • over 2,000 trade customers from Australia & overseas • thousands of the Melbourne, Victorian and interstate cycling-mad community Ausbike 2010 will give a 2-way interactive face-to-face environment to showcase products in a unique way not available through other forms of media. You will be able to: • Raise your profile • Generate leads and build databases • Establish new distribution channels • Sell product Ausbike will exceed your expectations to meet your objectives in Australia’s growing bicycle market.

The Ausbike Venue The Melbourne Showgrounds has recently gone through a $108m redevelopment transforming itself into a world class venue. Conveniently located just 15mins from Melbourne’s International Airport and 10kms from the central business district, the Melbourne Showgrounds are also fully serviced by public transport and cycle paths. For 2010 Ausbike has expanded to include an outdoor demo area and exhibition space for exhibitors who deal directly to the public and / or want an area to have their bikes available to be demonstrated outside. Beyond exhibitors, the main outdoor area will include a 10 metre wide, 450 metre long dirt circuit. It’s designed to test tyres, gruppos and the 2011 MTB models. The closed internal roads that surround the Expo will offer a 750 metre black top course to test road, commuter and assisted pedal bikes. Specific areas will also be set up for BMX, a Kids’ course and Trials demos. (Refer to page 4 for a Site Overview).

Melbourne is Australia’s most bicycle friendly city: • Victoria has over 27% of the retail stores in Australia

above the Australian average of 11.6% (or 1,928,100 people)

• Over 40% of wholesalers/distributors are situated in Victoria

• Ausbike marks the beginning to a busy period of major Melbourne-based cycling events. These include the

• Nearly 14% of Victorians cycle, which is

Delgani Kinglake Ride with 3,000 riders and Around the Bay in a Day with over 15,000 riders (Australia’s largest ride for the general public).

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Ausbike Australia Bike Expo 21-23 August, 2010

www.ausbike.com.au

Benefits of Ausbike 2010 Other Benefits from exhibiting at Ausbike 2010: • Buyers and Trade Visitors The opportunity to conduct business with more than 2,000 industry buyers and trade visitors. The opportunity to directly target and influence the purchasing decision of thousands of end users from Australia’s cycling community. • Two-Way Online Appointment Diary Especially designed for smaller companies who don’t have an extensive network of sales representatives. Receive details of individually requested and matched appointments with buyers and retailers at Ausbike. • Personalised Web Page on the online Ausbike Trade Directory. A listing containing your company’s description, contact details and company press releases is continuously updated all year round. Entry into the Ausbike Trade Directory for 2010/2011, which is used as a year round

reference tool by retailers and industry buyers. • Ausbike monthly industry e-magazine Promote your presence at Ausbike by providing us with your industry news and new product releases throughout the year. Be part of the Ausbike monthly industry e-magazine which will be sent out to all retailers and subscribers. • Two Industry Print Magazines jammed packed with editorial on exhibitors, industry and new products for 2011. The first magazine is published prior to Ausbike 2010. This will be distributed to all retailers and industry members who request a copy. The second magazine will be published and made available through retail stores and newsagents in the lead-up to Christmas. This will primarily be a Gear Guide, showcasing product from Ausbike 2010.

Government/Education/Eve

Ausbike Attendees

Wholesalers/Manufacturers

Family/General Bike Retailer Speciality Bike Retailer

At Ausbike 2009, Buyers and Attendees were represented by all Australian States and Territories. Buyers and Attendees were also represented by no fewer than 8 other countries, including China, France, Hong Kong, Japan, New Zealand, USA, Taiwan and Switzerland. % Breakdown of 2009 Buyers / Attendees

% Breakdown of 2009 Retail Buying Interest Triathlon/TT Recumbent

Government/Education/Events

electric/power Assist

Wholesalers/Manufacturers not exhbiting

Cycle cross

Family/General Bike Retailer

Folding

Speciality Bike Retailer

Other Kids/Family BMX Comfort/Commuter

63.3%

Speciality Bike Retailer

16.0%

Road

7.5%

Mountain Folding

17.4%

Family/General Bike Retailer

15.6%

Mountain

6.8%

Road Cycle Cross

14%

Wholesalers/Manufacturers not exhibiting

12.0%

Comfort

6.2%

Electric/Assist

5.3%

Government/Education/Events

11.6%

BMX

3.2%

Recumbent

electric/power Assist

11.2%

Kids/Family

1.7%

Triathlon/TT

Cycle cross

8.2%

Other

Triathlon/TT Recumbent

Folding Other Kids/Family BMX

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Ausbike Australia Bike Expo 21-23 August, 2010

www.ausbike.com.au

Ausbike Overview INDOOR EXPO AREA MOUNTAIN BIKE DEMO AREA

INDOOR GENERAL DEMO AREA

12

12 20

OUTDOOR EXPO AREA

153

12

20

154

155

10

156

10

12

MOUNTAIN BIKE DEMO AREA 6

ROAD BIKE DEMO AREA

157

BMX DEMO AREA

ROAD BIKE DEMO AREA

12

26

6 15

KIDS’ BIKE DEMO AREA

158

KIDS’ BIKE DEMO AREA

12

3

3

3

3

3

6

6

12

6

161

163

10

3

3

3

3

160 3

3

3

3

3

3

3

3

2

3

3

3

3

5

3

3

3

6

3

10 11 12 13 14 15 16 17

3

9

3

3

3

3

3

3

3

3

18

3

3

BMX DEMO AREA

6

4

6 3

183

ENTRY / EXIT

3

3

6

16

3

19 20 3

21

3

3

22 23 24

6

3

3

25

3

3 3

6

3

26

27

28

29

3

6

3 3

3

3

30 31

6

32 33

3

3

9

34 35

3

38 39

3

36 37

6

40 41

6

42

3

60

6

3

9

CAFE

14

9

3

6

43

9

44

9

45

9

9

3

3

46 47

3

48 49

3

50

14

3

9

3

52 53

3

54 55

6

22

56

6

INDOOR DEMO

9

3

57

3

58

3

59

3

83

3

84

6

3

6

3

62

6

6

3

9

9

20 6

6

3

3

63

6

64

6

65

66

9

10

68

67

69

6

9

3

70

6

71

6

9

9

73

72

9

74

6 3

3

3

6

3

6

6

6

3

6

75

12

77

6

82

80

3

3

81

79

6 9

3

87 1

89

18

90

9

93 94

98

6

91

92

9

9

95 96

6

101

99

6

6

103

3

6

97

12

9

3

118 119 120 121 122

20

20

6

6

3

85

3

116

5

5

105

10

109

10

3

3

110 111 112

3

113 114 115

3

ACCESS TO THEATRE / SEMINARS

REG.

1

164

10

159

165 166 167 168 169 170 171 172 173 174 175 176 177 178 179 180 181 182

MAIN ENTRY / EXIT

2

10

6

3

14

3

3

6

6

9

9

126

3

3

123

124

6

6

125

127 128 129

3

3

138 139 140

3

136 137

3

3

1

141 142 143

3

6

9

130

6

131

6

132

133

6

16

6

145 144

6

134

6

3

3 20

3

3

3

21

3

6

3

9

6

10

3

147 148

3

149 150

3

6

146

10

3

135

23

CAFE

23

9

3

151 152

1

PROPOSED SECONDARY PUBLIC DAY ENTRY / EXIT

Trade Events are Effective because:

Why Consumer Events Work:

• 83% of all visitors to a trade event have the authority to purchase or are a decisive influence in the purchasing decision of the company.

• 62% attend for information • 34% look for new products and services

• 72% of trade event visitors intend to make a purchase either at the event or in the near future

• 21% have attended the same event before

• 54% of visitors come specifically to see new products and services

• 53% plan to attend before the event opens

• 48% come for information

• 82% of those from out of town or state have travelled specifically to visit the event

• 40% to keep up to date with technology

• 87% are aged over 25

• 15% to make business contacts (Source EEAA, 2009)

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Ausbike Australia Bike Expo 21-23 August, 2010

www.ausbike.com.au

Ausbike Stand Pricing INDOOR STAND DETAILS Exhibiting and trading 3 days; 21-23 August, 2010 Size(m):

m2:

Price($#):

Location:

Space:

OUTDOOR STAND DETAILS Exhibiting and trading 3 days; 21-23 August, 2010 (An option to exhibit and trade for 1 day only (21 August) exists).

1 X 3

3

$

900

Indoor

Booth

Size(m):

3 X 3

9

$ 1,550

Indoor

Booth

3 X 3

3 X 6

18

$ 2,775

Indoor

Booth

6 X 6

36

$ 5,175

Indoor

6 X 6

36

$ 4,320

6 X 9

54

9 X 9 10 X 20

m2:

Price($#):

Location:

Space:

9

$ 1,550

Outdoor

Marquee

3 X 6

18

$ 2,775

Outdoor

Marquee

Booth

6 X 6

36

$ 5,175

Outdoor

Marquee

Indoor

Clear

6 X 12

72

$ 8,000

Outdoor

Clear

$ 6,400

Indoor

Clear

10 X 10

100

$ 10,500

Outdoor

Clear

81

$ 9,000

Indoor

Clear

12 X 12

144

$ 12,000

Outdoor

Clear

200

$ 16,200

Indoor

Clear

10 X 16

160

$ 12,500

Outdoor

Clear

10 X 20

200

$ 16,200

Outdoor

Clear

# Prices exclude GST. Please contact Ausbike to discuss availability and pricing of irregular-shaped and different stand sizes, alternative options and special requests.

Ausbike Stand Information Signage Each indoor stand with a Booth Package will be supplied with signage. The stand number will be on the left end and your company name in the centre.

123

YOUR COMPANY

(Please note where walls are shown there will be 2.4m carpeted black walls in place).

Diagram: Impression of a 3m x 1m

Indoor Stands Indoor Stands Up To 18sqm Each indoor stand up to and including 18sqm comes standard as a Booth Package. Each Booth package includes: • 2.4m high black Velcro compatible fabric walls and fascias (1 x 3m booths exclude fascias) • one company sign per each open aisle • power, spotlights and carpet

Diagram: Impression of a 3m x 3m

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Ausbike Australia Bike Expo 21-23 August, 2010

www.ausbike.com.au

Indoor Stands Of 36sqm The option exists for stands of 36sqm to be either a Booth Package (without walls) or a Clear space. If a Booth Package is chosen, it includes: • fascias • one company sign per each open aisle • power, spotlights and carpet Diagram: Impression of a 6m x 6m

Indoor Stand Options 54sqm and Above Stands 54sqm and above come standard as a Clear space. If you would like to book Clear space and do not have your own custom stand we have three options to choose from. These packages have been designed to meet Ausbike’s policy whereby stands are not allowed to inhibit the view of smaller stands in their vicinity.

Diagram: Impression of Option 1; Supported Facia Stand

Cost per each package option is $40 +gst per sqm in addition to the Stand price. Option 1: Supported Fascia • fascias (and walls where necessary) • one company sign per each open aisle • power, spotlights and carpet Option 2: Island Stand • centre island / walls • one company sign per each open aisle (where suitable) • power, spotlights and carpet

Diagram: Impression of Option 2; Island Stand

Option 3: Storeroom Stand • storeroom (and walls where necessary) • one company sign per each open aisle (where suitable) • power, spotlights and carpet

Diagram: Impression of Option 3; Store Room

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Ausbike Australia Bike Expo 21-23 August, 2010

www.ausbike.com.au

Outdoor Stands Outdoor Stands Up To 36sqm Each outdoor stand up to and including 18sqm comes standard as a Marquee Package. Each Marquee Package includes: • marquee • flooring All marquees are Pagoda-style Marquee with white walls weighted with 45kg concrete weights. The flooring is grey Dura Grid. The marquees are designed to be weather proof. Image: Marquee arrangement (flooring not shown)

Outdoor Stands 72sqm and Above Stands 72sqm and above come standard as a Clear space only. There are no provisions with Outdoor Clear spaces.

Ausbike Stand Inclusions Summary INDOOR STANDS m2:

OUTDOOR STANDS DETAILS

Space:

Power#:

Lights#:

Carpet#:

m2:

Space:

Power#:

Lights#:

Flooring#:

3

Booth

Y

Y

Y

9

Marquee

N

N

Y

9

Booth

Y

Y

Y

18

Marquee

N

N

Y

18

Booth

Y

Y

Y

36

Marquee

N

N

Y

36

Booth

Y

Y

Y

72

Clear

N

N

N

36

Clear

Y

N

N

100

Clear

N

N

N

54

Clear

Y

N

N

144

Clear

N

N

N

81

Clear

Y

N

N

160

Clear

N

N

N

200

Clear

Y

N

N

200

Clear

N

N

N

# Indicates feature as standard. Further details will be supplied with booking. Any questions, please contact Ausbike.

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Ausbike Australia Bike Expo 21-23 August, 2010

www.ausbike.com.au

Marketing / Promotion The Ausbike 2010 Marketing Campaign will include: • Direct mail campaign to over 2,000 prospective visitors (trade) • Email campaign utilising Ausbike’s industry specific databases • Telemarketing to key target markets • Print advertising in key cycling magazines across Australia / NZ

• Public Relations - media releases and articles will be distributed to Ausbike’s global media list and key contacts • Website and online promotions • Events

Ausbike 2009 Stories / Testimonials Dogg Matt Stevens One of the great success stories from 2009 is Matt Stevens of Dogg. “Hunter Leisure have now signed to manufacture and distribute the Dogg Unleashed BMX Bike, a new fun stunt bike, with a multidirection rotor wheel, the Dogg Tail.” Matt is now inventing more products to extend his range. SRAM Rob Eva, Cooperation Marketing Manager “I have to thank you and your team for putting on such a professional first time bike expo.I like the new venue. It has great lighting and plenty of close parking for all. The Show grounds have great potential for the bicycling industry show, for closed road demo rides and extra meeting rooms. The seminars on behalf of SRAM and ZIPP were fantastic. The staff was very helpful and the room was set up very well with the latest equipment. The feedback we had fresh off our great results at the TDF and the new SRAM road range with the first in the world Zipp showing of some MY10 products were fantastic. We will be back for sure bigger and better next year.” REBEL YELL Chris Pollack “Just wanted to drop you a quick line, that our weekend was a great success. We generated a lot of new business and our demonstrations to promote our new website was extremely well received. Thank you for putting on a great event and keep up the good work.”

Cycling Promotion Fund Rosemarie Speidel, Director “The last decade has seen amazing changes in cycling trends in Australia and the range of products and services offered to meet the changing consumer demand have been expanding considerably. The Ausbike Show has filled an important gap in Australia in showcasing the newest products and providing a valuable meeting and networking opportunity for retailers and wholesalers. The Ausbike team ran a professional show catering for the needs of exhibitors and visitors and we hope that this event will grow and become an increasingly important national event for the bicycle industry in Australia.” Synergy Design Group Evie Bicos, Business Manager “I just wanted to take a couple of minutes to thank you and to let you know how successful the recent Melbourne Ausbike was for us and for our clients, Skins and Cannibal. As custom stand builders we attend a lot of shows with our clients. Given the smooth organization and dedication by your team, the show was well attended and enthusiastically received. Your helpful manner and attendance on site allowed us to easily overcome any foreseeable issues during the installation process and allowed us to provide great service to our clients. It was clear that you were dedicated to the success of this event from beginning to end and we were pleased to be involved in such a successful new exhibition. We look forward to working with you again, and hope to be involved in the planning of your next event.”

Contacts Ausbike Head Office

Simon Head - General Manager

Andy Abbott - Client Manager

Telephone: (03) 9682 8822

Mobile: 0419 392 051

andy@ausbike.com.au

(International Telephone: +61 3 9682 8822)

simon@ausbike.com.au

Facsimile: +61 03 9682 8855 (International Facsimile: +61 3 9682 8855)

Morven Grant - Expo Manager

Lisa Flew - Business Manager

L2, 3/186 York Street,

Mobile: 0438 281 044

lisa@ausbike.com.au

South Melbourne, Victoria 3205

morven@ausbike.com.au

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Ausbike 2010 Brochure