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CORPORATE IDENTITY QUICK REFERENCE GUIDE

SPRING 2012


TABLE OF CONTENTS

04/05 KEY 06/11 LOGO 12/15 COLOR 16/17 TYPOGRAPHY 18/19 APPLICATIONS


04/05

KEY

OUR BRAND IDENTITY IS MORE THAN OUR LOGO. IT IS A DESIGN SCEME MADE UP OF SEVERAL CORE ELEMENTS AND GUIDING PRINCIPLES THAT COMBINE TO CREATE A DISTINCTIVE LOOK THAT IS RECOGNISABLE AS SKI DUBAI.


THIS GUIDE WILL HELP YOU TO FAMILIARISE WITH THE CORE BRAND ELEMENTS OF SKI DUBAI, ILLUSTRATING HOW TO APPLY THEM. IT INCLUDES THE DIRECTIONS ON HOW TO USE OUR LOGO, COLORS AND TYPOGRAPHY.


06/07

LOGO

SKI DUBAI’S LOGO IS THE PRIMARY IDENTIFYING MARK OF THE BRAND. WHEN THE LOGO IS USED PROPERLY WITH OTHER ELEMENTS OF THE IDENTIFICATION GUIDE, A UNIQUE AND EFFECTIVE STYLE CAN BE ESTABLISHED.


LOGO


08/09

LOGO

ELEMENTS

SYMBOL

LOGO

WORDMARK


THE LOGO CONSIST OF A SYMBOL AND A WORDMARK IN ENGLISH AND ARABIC. THE SYMBOL IS SHAPED AS A SNOWFLAKE, WITH ONE HEAVY LINE. THE ENGLISH WORDMARK IS SETT IN DIN BOLD, WHILE THE ARABIC IS SETT IN KUBIC GROTESQUE.


10/11

LOGO

TO ENSURE IMPACT, KEEP THE SPACE AROUND THE SKI DUBAI LOGO FREE FROM OTHER TEXT AND GRAPHICS. THE CLEAR SPACE AROUND LOGO SHOULD ALWAYS BE EQUAL TO OR LARGER THAN THE X-HEIGHT OF THE SKI DUBAI WORDMARK.


CLEAR SPACE


12/13

COLOR

COLOR HAS AN IMPORTANT ROLE IN REPRESENTING THE SKI DUBAI BRAND. PURPLE IS THE BRAND COLOR, WHILE THE GREY COLOR IS USED AS A BACKGROUND COLOR.


BRAND

PURPLE (PANTONE 2727)

GREY (10% BLACK)


14/15

COLOR

LOGO

COLOR & REVERSED OUT

BLACK/GREY & REVERSED OUT


THE LOGO SHOULD BE USED IN THE PURPLE ON GREY, OR GREY ON PURPLE. A BLACK AND WHITE OPTION IS ALSO ACCEPTABLE IN SOME USES.


16/17

TYPOGRAPHY

SKI DUBAI’S TYPEFACE IS DIN. IT’S MODERN AND BOLD, AND SETS A CONFIDENT, CONTEMPORARY TONE FOR THE SKI DUBAI BRAND. DIN IS AVAILABLE IN A RANGE OF WEIGHTS AND ITALICS.


TYPEFACE /DIN

BOLD ITALIC MEDIUM ITALIC REGULAR ITALIC


18/19

APPLICATIONS

STATIONARY /LETTERHEAD AT 50%

Petter Hansen Holmenveien 38 C 0374-02 Oslo Norway May 17th, 2012

Dear Petter, Expla et volores ad magnam haritio nsequae. Et ut hitate nem qui doluptas plia nimint. Cus estia veri tem fugitas eum reptatia ipit dus. Xerro commos as modictum endae sum, officilcus aut escium quis as quatione doluptat fugit, que molorib usdantis ea verem suscia dolenimus, saperspe poribus dolorupti ut omnisquae sitis solumquo doles aut volora quis ea quas net liquunt rem. Ut es volorep eratusandusa autat maximus doloribusam quos re dit et ex estiis pore natur, sende perit hario inullor a elesto. Ad unt molut odis eos sam, quunt ariat omnist volorporro cum a conse ma et aut quiderit au debitatur, ut voluptae non peri aute alignam suntia inctur sament rempor sandeli tinctestrum sapieni autat rerferios. Perum voluptatio. Itatus aut estruntur aut la aut arum et exceri site. Quis pre nulpa dolor sam as excest labor solorem porepratum repelit invendis veni veles volo rrum que nisquis et alit quam harchic non peri autat. Exceperiores as erum culleni scites sequisci dolupta as eos pro omnienimpe nonectis alit ea voleste in mquias dolut ad moluptas num ipsum enda venimet ea quid quissiti remoluptis earum reserrum velu eturi doluptatem estiumq uibus, verchic ienecum faccaerovid quiate hita as explique seque laudio et delicil itaspelit auditio eosapiendae voloreh entiati ratior as rerrovid eossimus abor reressercit et dit.

Sincerely,

Stefan Karadash Chairmain & CEO

SKI DUBAI MALL OF EMIRATES SHEIKH ZAYED ROAD 98375-5643 DUBAI UNITED ARAB EMIRATES T 00971 4 409 4000 E INFO@SKIDXB.COM W SKIDXB.COM


STATIONARY /BUSINESS CARD AT 80%

STEFAN KARADASH CHAIRMAIN & CEO SKI DUBAI MALL OF EMIRATES SHEIKH ZAYED ROAD 98375-5643 DUBAI UNITED ARAB EMIRATES T 00971 4 409 4000 E INFO@SKIDXB.COM W SKIDXB.COM

FRONT

BACK

STATIONARY /ENVELOPE AT 45% Petter Hansen Holmenveien 38 C 0374-02 Oslo Norway SKI DUBAI MALL OF EMIRATES SHEIKH ZAYED ROAD 98375-5643 DUBAI UNITED ARAB EMIRATES T 00971 4 409 4000 E INFO@SKIDXB.COM W SKIDXB.COM


For further information or to obtain artwork, please contact Ski Dubai Brand Management. Sheikh Zayed Road Dubai, United Arab Emirates T 00971 4 409 4000 E management@skidxb.com W skidxb.com

Ski Dubai  

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