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MILLET COMPANY PROFILE


WELCOME IN THE MILLET UNIVERSE

CHAMONIX – Face Nord des Courtes


MILLET ORIGIN

A UNIQUE EXPERIENCE MORE THAN 50 YEARS HISTORY


MILLET ORIGIN 1921 : Creation of Millet Brand 1950 : Ascent of the Annapurna, the first 8000m summit. With Millet Backpacks


MILLET HEROES Strong connection to famous Alpinist


MILLET EVOLUTION 1964 : First Nylon Backpacks 1977 : Gore-Tex Jackets 1996 : Ropes 1998 : Boots & Rockshoes


MILLET LAB « CHAMONIX – MT BLANC »

OUR LABORATORY OUR PLAYGROUND AN INTERNATIONAL REFERENCE


MILLET ELEMENTS SNOW / ICE/ ROC


MILLET DIMENSIONS . VERTICALITY . HIGH ALTITUDE .EXTREM CONDITIONS


MILLET ACTIVITIES . ALPINISM . SKI MOUNTAINEERING . FREERIDE . HIKING . CLIMBING . MOUNTAIN TRAIL


MILLET’S ATTITUDE

DEFINITELY SPORTY


MILLET VALUES

INVOLVMENT / CONVICTIONS


MILLET CONTRIBUTION

CLEAN MOUNTAINS EXPEDITION RECYCLE & SAVE PROGRAM PARTNERSHIP WITH MOUNTAIN RIDERS


L. Bouvet

Climbing gear Ma nager

MILLET ENTHUSIASTS A COMMON PASSION : « THE MOUNTAINS » n P. Geibe er France g na g Sales Ma

rey erne P. V Manager R&D


MILLET PRODUCTS


MILLET EXPERTISE A UNIQUE OFFER


MILLET COMPETITIVE DESIGN EQUIPEMENT DESIGNER R&D INVOLVMENT


COMMITTED IN SAFETY

AVALANCHE SECURITY PROTECTIVE CLOTHING ROPES RANGE


MILLET PRODUCTS PRIORITIES . WEIGHT . ERGONOMY . RESISTANCE FUNCTIONNALITY


MILLET’S MATERIALS

A SELECTION OF THE FINEST MATERIALS ACCESS TO ALL LATEST DEVELOPMENTS


MILLET : THE FRENCH GORE-TEX SPECIALIST GORE-TEX PRODUCTS FRENCH LEADER A UNIQUE OFFER FOR A UNIQUE MEMBRANE THE WIDEST GORE-TEX RANGE


MILLET MARKETING


SPONSORING MILLET INTERNATIONAL PRO TEAM WORLD CLASS SPORTSMEN, EACH ONE IN ITS OWN DISCIPLIN INTERNATIONAL OPEN WINDOW TO THE WORLD


] W E [N

1ST MILLET CHALLENGE CHAMONIX MT BLANC 3 COURSES 100 % MOUNTAIN TRAIL / MOUNTAIN BIKING / ORIENTATION RACE VIA CORDATA / TYROLIENNE BY TEAM OF 3, LIVE A UNIQUE EXPERIENCE IN THE HEART OF MONT BLANC


N S EAS O

II

MILLET EXPEDITION PROJECT 13 EXPEDITIONS SUPPORTED EN 2007 INTERNATIONAL OPENING BILLBOARDS AND WEB SITE IN ENGLISH FINANCIAL & EQUIPEMENT SUPPORTS


PARTNERSHIP

VISIBILITY / IMAGE / CREDIBILITY


MILLET EXPERT SHOP A GLOBAL CONCEPT OF FURNITURE TO VALUE THE IMAGE AND THE MILLET PRODUCTS . CHAMONIX . OSAKA . TOKYO


MILLET COMMUNICATION


A UNIQUE IDENTITY STRONG AND COHERENT

WITH ITS ROOTS, THE MILLET HISTORY AND THE BRAND SPIRIT


PRESS MEDIA PLAN THE BEST MOUNTAINEERING, SKIING AND CLIMBING MAGAZINES


WWW.MILLET.FR . AN UNAVOIDABLE INFORMATION TOOL . THE BEST PRODUCTS CATALOG . THE LATEST NEWS . THE BEST VIDEO SELECTION


SKI RESORTS BILLBOARDS 22 LEADING SKI RESORTS CHAMONIX / VAL D’ISÈRE / VAL THORENS …


MILLET FIGURES


MILLET FIGURES

STEADY SALES GROWTH 1998 -2008 2008 GOAL: 48 M€


MILLET FIGURES

INTERNATIONAL BALANCE 1998 -2008


MILLET FIGURES

BALANCED PRODUCTS ACTIVITY

APPAREL : 66 %

SHOES : 11 % ( BOOTS / ROCKSHOES)

HARDWARE : 23 % ( BACKPACK / ROPES / …)



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