Prospective of Philips Domestic Appliances Products in Bangladesh

High cost structure As the products of domestic appliances are totally technology-based items so installation and logistic cost are very high. And their maintenances costs are pretty expensive as well. So, this is considered as their weakness.

Lack of promotion: ' I' as today's business world has become so much competitive so the existing should have in their mind that more recognition of their products leads more sells.

But in terms of promoting that Philips DAP in the market the products are not that much visible in the market because of lack of their marketing policies due to advertisements or doing other activities.

Opportunities: Working people are increasing Now in Bangladesh people are becoming more educated then before. Women also are going out besides men and they are doing different type of jobs. For this reason life style is getting faster; to cope with the fast life people are using those domestic appliances, which provides them saving their valuable time and energy.

Health conscious: Recently people are very much concern about their health. To be fit they are having hygienic food maintained and also prepared in a hygienic ways these leads the people to choose home made food rather than having foods from outside. So these leads those DAP items to confine this opportunities to expand their market locally.

Increasing buying power: At present more people are working outside and having different sort of job; so income level of the people are increasing. Life style of the people is upgrading as well as their taste is also changing. As their income level is going up, their willingness and ability of buying power is rapidly going high.

Expensive media cost: The best way to promote a product is advertising. One of the easier ways to coverage a product through media. In our country there remains many private TV channel like, NTV, ATN, Channel I etc. These private channels have to pay tax towards Govt. So, advertising cost is becoming kind of expensive. So TFX should have taken these opportunities to promote their products easily as they have strong financial background.

Threats: Other foreign companies/ the domestic competitors: Al present in Bangladesh there exist many foreign companies who provides high quality product in reasonable price. And there also remain some other domestic companies; like singer, Siemens, black Decker etc who are their competitors. These foreign and domestic companies could be their threat.