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Richard E. & Sandra J. Dauch


At COBE, our primary mission is to help our students grow into financially savvy and entrepreneurial business professionals who exhibit excellent communication skills, strong critical thinking abilities and high ethical standards. To that end, we’ll give you the opportunity to explore the many facets of business in order to determine which path is right for you. We’ll provide you with a broad, competency-based education that will not only prepare you for your chosen field, but also

provide you with the creative problem-solving skills so prized in today’s rapidly changing workplace. And we’ll help you put the principles you learn into practice with real-world experience that includes summer internships, hands-on projects, seminars and national competitions, and opportunities to learn from esteemed business professionals at major seminars and corporate networking events. Whatever business path you choose, when you have completed your education at the Dauch College of Business and Economics, you’ll have all the tools and knowledge you’ll need to work effectively in your field of choice from day one, as well as strong connections you’ll maintain for the rest of your life.

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When you become a student at the Ashland University Richard E. and Sandra J. Dauch College of Business and Economics (COBE), you become a participating member of the global world of business while enjoying the close connections that come with attending a mid-sized University that emphasizes relationship building and small class size.

college of business & economics

I am connected. I am well-rounded. I am a critical thinker. I am responsible. I am a leader. I am a professional.



Business students receive individual attention with a low student faculty ratio of 18:1.

I am a critical thinker. We’ll help you find the path that’s right for you. The world of business is rich, complex and varied. Knowing that you want to be part of this exciting global network is a great first step, but determining your specific field of expertise can be complex. At Ashland’s College of Business and Economics (COBE), we partner with our career development center to provide you with individual assessment techniques that can help you identify your unique talents and abilities. We provide you with the opportunity to hear what different careers are really like from business people invited to speak in your classes. And we require that you complete an internship that will allow you to work in your chosen field to ensure it’s the right one for you. In essence, we give you the big picture up front, and then provide you with the guidance necessary to narrow your focus as you learn. That way, when you declare your major, you’ll be able to do so with confidence.

Determining your field of expertise: our undergraduate majors at a glance We offer ten majors to meet the needs and interests of a wide range of students. Our common business core classes allow many students to complete two majors within four years. • • • • •

Accounting Business Management Economics Entrepreneurship Finance

• • • • •

Hospitality Management International Business Information Systems Marketing Supply Chain Management

In addition, every student in the COBE must declare a minor. We offer ten minor programs designed to broaden your background and supplement the education necessary for your chosen vocation.

I am well-rounded.

Institutional Core Competencies Category List • Communications (3 credits) • Composition I & II (3 credits each) • Lifetime Wellness (2 credits) • Math/Logic (3 credits) • Religion (3 credits) • Aesthetics (6 credits) • Humanities (6 credits) • Natural Sciences (6 credits) • Social Sciences (6 credits) • Historical Reasoning (3 credits) • International Perspective (3 credits)

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You’ll learn everything about business, and a whole lot more. Nearly every day at COBE, we get written feedback about our student interns that say something like this: “Her research skills, phone skills and business knowledge are exceptional.” That’s because in addition to teaching you everything you need to know about business, we also provide you with the critical thinking, relationship, oral and written communications and creative problem-solving skills that are in high demand in today’s competitive market. Because all businesses prefer to hire well-rounded people, we require that you complete both our business core courses and our institutional core courses, which are designed to give you a much broader knowledge base (see the sidebar on this page). You’ll learn how to think on your feet and find unique solutions to unexpected problems. And you’ll learn how to balance the demands of business with social responsibility and your personal values – traits every business admires and needs, now more than ever.

Business Core Competencies • Financial Accounting • Managerial Accounting • Information Technology • Principles of Marketing • Introduction to Management • Operations Management • Business Communication • Financial Management • Business Law I • Principles of Microeconomics • Principles of Macroeconomics • Elementary Statistics • General Psychology • Senior Seminar Capstone • Internships

college of business & economics

Our business students hail from more than 12 countries.

In order to become well-rounded, critical thinkers, every student at the Richard E. and Sandra J. Dauch College of Business and Economics must complete both the business and institutional core competencies.


I am connected. At Ashland University, you get lots of opportunities to put principles into practice. At the Dauch College of Business and Economics, active learning is the hallmark of our entire curricula because we understand that in business, connections are everything. Throughout your degree program, you’ll be given opportunities to work with local, regional and national businesses through class projects, student organizations and internships. You’ll have a chance to hear some of the nation’s most highly esteemed business people speak. And you’ll get to meet and interact with successful business leaders at on-campus networking events. We even print business cards for all of our students, so you can start making your valuable connections right away.

The COBE Internship for Credit Program Internships are today’s key to getting the job you want when you graduate. Every student in COBE completes at least one internship and we will work with you to help you find the internship that is right for you. Usually undertaken between your junior and senior year, your internship will be designed by you, the COBE faculty and your employer to incorporate specific learning goals and track your performance. Here’s just a partial list of places student interns have worked in years past: • • • • • • •

The J.M. Smucker Company Four Seasons Edward Jones Wells Fargo Enterprise Rent-A-Car Hauser and Taylor Sherwin-Williams

• • • • • •

Morgan Stanley Smith Barney Wal-Mart KeyCorp Westfield Companies Worthington Industries Walt Disney World

Many of these employers have commented that our students are more competent than their peers from other schools, and many of our students have been offered full-time jobs as a result. We’re not surprised!

Dr. Lucille and Larry Ford Distinguished Business Lecture Series Since 2003, this lecture series has brought some of the country’s foremost business leaders to campus. The Burton D. Morgan Center for Entrepreneurial Studies Lecture & Luncheon Series This lecture series has brought a number of entrepreneurs from several different industries to Ashland to share their personal experiences.

The Business Dialogue Program Business professionals share their expertise on current issues, and answer questions on topics like global ethics, ethics in finance, and learning to succeed in business through mentoring and coaching. Internships for Credit: (See previous page)

Publication and Conference Grants Students are encouraged to develop their writing and publication skills, and attend conferences with faculty where they will jointly present papers. Students are also given opportunities to publish or to compete in national competitions including finance, entrepreneurship and marketing. Service Learning Students work with non-profit groups in the surrounding community and receive one-hour credit for each 30 hours of service provided. Field Trips & International Trips Designed to provide students with firsthand experience related to their major or interests. Field trips to places like Wall Street allow students to see the realization of principles that are taught in the classroom.

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The Visiting Executive Program Highly successful executives – all Ashland alumni – from around the country meet with students in small group settings.

Study Abroad Eligible students have the opportunity to study for a summer, semester or entire academic year in 28 countries.

“Ashland University creates many opportunities for students to start their career before they graduate. COBE brings in companies and business leaders for the students to talk to and help make connections that will help them when they graduate. The faculty make students feel at home and give them good direction and feedback.” –Stephanie Unkefer ’10

college of business & economics

Here are just a few of the amazing opportunities you’ll discover here:


I am responsible. Here, where you learn is almost as amazing as what you learn. All you have to do is step into our 60,000-square-foot, state-of-the-art Richard E. and Sandra J. Dauch College of Business and Economics building to know you’ve entered someplace special. Opened in January 2004, the building houses the latest in instructional technology, a product development lab, an executive education center and the Burton D. Morgan Center for Entrepreneurial Studies where students are encouraged to learn about starting their own businesses with the help of professionals. Perhaps the most unique feature of the building is our Trading Room where, amid Wall Street-style workstations and wall-mounted displays, students in the Eagle Investment Group perform real-world fund and behavioral analysis, and invest and manage $1,000,000 of the University’s endowment fund. Another building perk? All COBE faculty have their offices here, so it’s easy to connect with your professors. In fact, the entire building lends itself to a team-based, innovative and world-class business education.

Connect with your peers; join one of our many student organizations From the day you set foot on the Ashland University campus, you’ll never feel alone, especially if you join one of our student organizations that let you meet and work with others who share your interests. • American Marketing Association (AMA) • The Association of Operations Management (APICS) • The Eagle Investment Group (EIG) • Institute of Management Accountants (IMA) • Students in Free Enterprise (SIFE)

• Delta Mu Delta Student Honorary • Society for Human Resource Management (SHRM) • National Society of Minorities in Hospitality (NSMH)

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At the Dauch College of Business and Economics, we have 33 faculty members, all of whom have doctoral degrees and/or extensive industry experience, and many who teach both undergraduate- and graduate-level courses. Since no student assistants ever teach classes, you’ll get to know your professors really well and benefit from their real-world experience from the very beginning, especially since our student-to-teacher ratio is just 18:1. Of course, you’ll also get to know more than just your professors. Here, we encourage you to get to know everyone on our staff – easy to do since our doors are always open to all of our students.

college of business & economics

Our faculty brings the world of business right to the classroom.


I am a leader. We’re proud of our accomplishments, but don’t just take our word for it. The Richard E. and Sandra J. Dauch College of Business and Economics received its initial professional accreditation for all of its degree programs (BA, BSBA and MBA) at all sites from the Accreditation Council for Business Schools and Programs (ACBSP) in June 1993. Since then, our reputation for excellence has been recognized in a number of areas: Our distinctive program in finance includes the study of investment theory, management of the fund and the study for the NASD Series Seven stock broker licensing program. Graduates of the program are regularly placed in prominent positions with firms like Edward D. Jones, National City, Wells Fargo, MBNA and MetLife.

Our MBA programs offer specializations in project management, entrepreneurship, human resource management, finance and global management. Designed especially for middle- and top-level managers, the program is offered at the Ashland campus as well as in Columbus, Massillon, Medina and Westlake. We just keep getting better and better. Our Business Advisory Council is made up of executives from a broad range of industries, and was set up explicitly to assist the dean in finding ways to make the COBE program one of the top choices among students.

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Our Hospitality Management program has a reputation for excellence, with students completing 640 hours of practical experience in the industry.

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“Ashland has made me into a leader and someone that my peers can trust and believe in. The skills that I have strengthened here have provided me opportunities to meet industry leaders and start national organizations. Ashland invests in me like I invest in life.” –Justin Johnson ’09 MBA ’11


ACBSP Ashland ‘s business programs, including the MBA, are accredited by the Accreditation Council for Business Schools and Programs.

college of business & economics

Eagle Investment Group students invest and manage $1,000,000 of the University’s endowment.

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$1 mil


If you’re ready to learn all the amazing, ever-changing things the world of business has to teach you, we’re here to ensure you get the education, support, experiences and vital connections needed to be a success. Please visit our website at to learn about everything the Richard E. and Sandra J. Dauch College of Business and Economics at Ashland University has to offer. Or visit us in person; we’d love to show you around. Call the Office of Admission at 800.882.1548 to schedule a visit. If you have specific questions, call 419.289.5943 or email

college of business & economics

Welcome to the world of business.

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401 College Avenue, Ashland, Ohio 44805 800.882.1548 |

College of Business & Economics  

When you become a student at the Ashland University Richard E. and Sandra J. Dauch College of Business and Economics (COBE), you become a pa...

College of Business & Economics  

When you become a student at the Ashland University Richard E. and Sandra J. Dauch College of Business and Economics (COBE), you become a pa...