JORGE FERRARI REDEFINING THE PRODUCTIVE FORCE OF MEXICO
His vision is to make Latin America a great place to work, his work method is to inspire and promote changes to improve the work environment of the Latin companies. Following the legacy of Robert Levering and beginning operations in Mexico since 2001, Great Place to Work® develops the ranking of The Best Companies to Work for® in 50 countries. Its methodology is based on a survey that makes a diagnosis of the capacity of each company to offer a good workplace, and it also offers an award for those companies that achieve the highest results. In exclusive for Auge de México, Jorge Ferrari, president of Great Place to Work Mexico®, Central America, The Caribbean and China, shared his perspective of the current work environment, that where three generations converge: Baby Boomers, Generation X and the millennials.
In the last few years, the term millennial has invaded the popular culture. How does Jorge Ferrari define the generation that has changed the social, economic and industrial outlook in the world? Even though there isn’t an exact segmentation of generations, people born between 1981 and 1997 are usually referred to as millennials or Generation Y. Currently, these young people are between the ages of 18 and 36, which were deeply influence by the change of millennium. They are a portion of the population with features and demands that have contributed to a change in paradigms in the work sphere and that pose an important challenge to the corporate world. Beyond the trend that they enjoy, millennials constitute a phenomenon that encourages leaders and organizations to modify the work styles, structures and institutional initiatives to adapt to a new era where change is inevitable. They are a generation that is starting to rapidly climb positions in the companies by their distinctive characteristics that give a boost for development.
How do they influence in the work environment of Mexico? The current work environment actively gathers three generations (Baby Boomers, Generation X and Millennials). This environment demands adaptation, change, and, without a doubt, an open mind. In other words, it demands a different way of looking and talking inside and outside the organization. Our job/work in Great Place To Work® is to offer specialized solutions to act as an ally in the creation of initiatives for the selection and retention of young talent in order to capitalize their influence level and encourage their digital and technological skills. What does the young talent represent for companies? According to data from the inegi, the millennials represent the one fourth of the Mexican population, this is, nearly 30 million people. In the next decade, they will be the 75% of the workforce; therefore, it is vital to promote an adaptation process for the new individuals that carry with them a new life style and a new cultural and professional perspective.
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