Feather works

INHOUDSOPGAVE 1. Briefing Goosebumps - Ghelamco arena..............................................................................................................4 2. Corporate story Feather Works ..............................................................................................................................6 2.1 Visie .............................................................................................................................................................................6 2.2 Missie ..........................................................................................................................................................................6 2.3 Waarden ....................................................................................................................................................................6 2.4 Persoonlijkheid.......................................................................................................................................................6 2.5 Tone of voice ............................................................................................................................................................6 2.6 Drempel .....................................................................................................................................................................6 2.7 Challenge ...................................................................................................................................................................7 2.8 Doelstellingen..........................................................................................................................................................7 2.8.1 Ondernemingsdoelstellingen ...................................................................................................................7 2.8.2 Communicatiedoelstellingen ....................................................................................................................7 2.8.3 Marketingdoelstellingen ............................................................................................................................8 2.9 Doelgroep ..................................................................................................................................................................8 3. Analyse concurrentie: hoe doen zij het? ..............................................................................................................9 3.1 O2-arena Londen ...................................................................................................................................................9 3.2 Wembley arena Londen ......................................................................................................................................9 4. Communicatiestrategie ............................................................................................................................................ 10 4.1 Overzicht instrumenten ................................................................................................................................... 10 4.2 SWOT-analyse ...................................................................................................................................................... 10 4.2 DEPEST-analyse .................................................................................................................................................. 11 4.3 Model Laswell....................................................................................................................................................... 12 5. Budget ............................................................................................................................................................................. 13 6. Timing ............................................................................................................................................................................. 13 7. Uitwerking strategie event B2B ........................................................................................................................... 13 7.1 Direct email ........................................................................................................................................................... 13 7.2 Netwerken ............................................................................................................................................................. 14 7.3 Filmpje..................................................................................................................................................................... 14 7.3.1 Wat krijgt men te zien? ............................................................................................................................ 14 7.4 Uitnodiging ............................................................................................................................................................ 14 7.5 Website en sociale media ................................................................................................................................ 15 7.6 Het kennismakingsevenementzelf............................................................................................................... 16 7.6.1 Promenade .................................................................................................................................................... 16 7.6.2 Skyboxes ........................................................................................................................................................ 17 2