Film Publicity and Promotions Internship
Allied Integrated Marketing Audra Flores
PAIN & GAIN We partnered with Bar Louie Dearborn Station, eclectic urban bar of the Bar Louie franchise, to host a 90's themed party. The DJ had 90's hit music playing throughout the bar, while staff dressed up in their best 90's outfits. Patrons participated in an arm wrestling match. Winners received PAIN & GAIN screening passes, Marked bars, Sun Gym towels and hats!
METALLICA THROUGH THE NEVER We partnered with one of Chicago’s infamous burger bars, Kuma’s Too. Kuma’s Too is known not only for their delicious burgers, but for their love for all things metal. Their entire menu of food is named after metal bands. We partnered with them to feature a special on their METALLICA burger, of course! All those who stopped in received $1 off the burger, or 10% off an appetizer. Plus, they had the chance to pick up passes to our advance screening of METALLICA THROUGH THE NEVER. The event was promoted through Kuma’s Too social media and in our Red Eye ad.
ANCHORMAN 2 We partnered with WCSU Radio to host an ANCHORMAN 2 promotion! We encouraged the show to host a “Ron’s Quote of the Day” series, highlight famous songs from the early 80s, and incorporate “Stay Classy” as the tagline during this promotion. Listeners had the chance to receive ANCHORMAN 2 promotional items and VIP seats at the advance screening!