Page 1

M E D I A

PA C K

The Voice of the Auction Industry

2018


Welcome to Auction News

Manufacturing

Attracting 25,000+ website visitors every month

2

Construction

Agriculture

Vehicles + Motor Trade

General + Collective

IT + Office

Catering + Food Production

Science + Medical

Property + Land

Circulated to 30,000+ readers every week


What Our Customers Say...

“Fantastic Service every time. We have been working with Auction News for a number of years and would not hesitate in recommending them. They are always looking to improve the service they offer.”

“We’ve been advertising with Auction News for years now and have always seen great results. We saw a good peak in traffic to our site and registrations from our most recent email campaign so we’re really pleased with the results. They have really helped build our presence in the world of online auctions and live bidding and they are a pleasure to work with.”

“We use the publication to advertise our online auctions both in print and online. The company are very professional and helpful. We receive a good amount of traffic to our website from advertising with Auction News and find it useful that they provide an update on how our adverts perform.”

Read our Google reviews to see what other customers say about us...

“We have been using Auction News for a number of years and will continue to advertise our upcoming auctions at Truck & Plant Assets. Each member of Auction News are friendly, professional and a pleasure to deal with.”

3


Meet Our Readers Agriculture Auction News is the only specialist auction magazine in the industry circulated weekly to over 30,000 subscribers throughout the UK, providing all the latest auctions, market information, industry news and events.

Property & Land

Science & Medical

Our readers are serious buyers and sellers with 85% of our subscribers being businesses and 15% individual consumers.

Catering & Food Production

The graph shows our readers are interested in a broad range of auctions, with 70% interested in Vehicle and Motor Trade auctions followed by 55% indicating their interest in General and Collective auctions. Even our smallest category of auctions Science & Medical is of interest to almost 20% of our readership.

General & Collective

IT & Office Equipment

Auction News remains the best place to advertise to reach both trade professionals and serious buyers who regularly purchase at auction.

Vehicle & Motor Trade

Circulated to 30,000+ readers every week

Construction

Manufacturing

4

0%

10%

20%

30%

40%

50%

60%

70%

80%

100%


Meet Our Website Visitors

Circulation - 30,000 susbcribers

Auctions are circulated regularly by email to our 30,000+ opt-in subscribers

Emails - average 15% open rate

All email marketing is segmented meaning we only send to people who are interested in receiving them

Digital Magazine - over 4,500 opens

The digital magazine e-alert receives over 4,500 opens with an excellent click through rate to the auctions

Our marketing solutions are designed and tailored to meet your requirements

Web traffic - growing month on month 25,000 sessions and 17,000 users every month. 75% are new users and 25% are returning users

Conversions - above industry average

4% of our website visitors register online to receive regular updates from us

Website searches

Over 150,000 searches for auctions on www.auctionnews.com every month

5


Online Advertising Premium Homepage Banner

Featured Auction

Auction Listing

ONLINE

E-ALERTS Dedicated E-Alert

6

Lot Alerts Consumer/ Commercial E-Alert

Our subscribers enter keywords to be notified of matching upcoming auctions and lots

Our targeted email campaigns receive above industry average open and click through rates


Print Advertising Front Cover Pods

Back Cover

PREMIUM POSITIONS

Full Page

ADVERTS

Double Page Spread

EDITORIALS

Double Page Spread

Full Page

Make an impact... our production team can design your adverts for you. Full, half, quarter page, Spotlight and Sales & Services ads...

7


Advertising Rates - Print & Online Packages Value

Classic

MOST POPULAR

Premium

PRINT

PRINT

PRINT

Half Page Advert

Full Page Advert

Premium Position Advert

ONLINE

ONLINE

1 Auction Listing

1 Auction Listing

ONLINE

Auction Catalogue & Images

Auction Catalogue & Images

1 Auction Listing

E-Alert Listing

E-Alert Listing

Auction Catalogue & Images

Promotion via Social Media

Promotion via Social Media

E-Alert Listing

Featured Auction

Promotion via Social Media

Front Cover pod

Featured Auction

£

250

(Per Auction) EXTRA’S Homepage Banner (add £150) Dedicated E-Alert (add £250)

350 (Per Auction) £

EXTRA’S Homepage Banner (add £150) Dedicated E-Alert (add £250)

For more info please visit

8

www.auctionnews.com/advertise Email sales@auctionnews.com or Call 01332 551 300

£

450

(Per Auction) EXTRA’S Homepage Banner (add £150) Dedicated E-Alert (add £250)


Advertising Rates - Online Packages Single Auction Listing 1 Auction

Multi Auction Listing 4 Auctions*

Multi Auction Listing 8 Auctions*

ONLINE

ONLINE

ONLINE

1 Auction Listing

4 x Auction Listing

8 x Auction Listing

1 Auction Catalogue & Images

4 x Auction Catalogue & Images

8 x Auction Catalogue & Images

1 E-Alert Listing

4 x E-Alert Listing

8 x E-Alert Listing

200

£

(£200 Per Auction)

£

480

(£120 Per Auction)

EXTRA’S

EXTRA’S

Homepage Banner (add £150)

Homepage Banner (add £150)

Dedicated E-Alert (add £250)

Dedicated E-Alert (add £250)

£

640

(£80 Per Auction)

EXTRA’S Homepage Banner (add £150) Dedicated E-Alert (add £250)

*Within one calendar month www.auctionnews.com/advertise Email sales@auctionnews.com or Call 01332 551 300

9


Advertising Rate Card Print & Online Packages

Advert Sizes

Front Cover Pod

Featured Auction

Weekly E-Alert Entry

Web Listing

Width mm

Height mm

Width mm

Height mm

Y

Y

Y

Y

144

214

160

240

With margin - no bleed

To edge - add 3mm bleed

Advert

Price

Premium Position

£450.00

Double Page Spread

£475.00

Y

Y

Y

304

214

320

240

Full Page

£350.00

Y

Y

Y

144

214

160

240

Half Page Landscape

£250.00

Y

Y

144

105

-

-

Half Page Portrait

£250.00

Y

Y

70

214

-

-

Quarter Page

£150.00

Y

70

105

-

-

£50.00

Y

70

55

-

-

Spotlight *

Package Upgrades

Online Advertising Price

Type

Price Per Auction

Dedicated E-Alert

£250.00

Dedicated E-Alert

£400.00

Premium Homepage Banner

£150.00

Premium Homepage Banner

£250.00

Additional Web Listings with E-Alert

£100.00

1 x Web Listing & Weekly E-Alert

£200.00

Additional Web Listings

£50.00

2x

"

£140.00

Featured Sale

£50.00

3x

£130.00

4x

£120.00

5x

£110.00

6x

£100.00

Print Deadlines Booking Deadline - 5pm Tuesday

Straight Repeat Discounts - 25%

7x

£90.00

Copy Deadline - 10am Wednesday

* Not eligible for upgrades

8x

£80.00

Within 1 calendar month

Option

Issue Day - Friday For further information on advertising rates please contact our sales team on 01332 55100 or email sales@auctionnews.com

10


Managing a Booking Booking & Copy Deadlines

Supplying Finished Artwork

Additional Information

Print

The preferred file format is Adobe pdf with

Fonts

adverts cropped to the exact size where possible.

We hold a large library of fonts and will try to

Bleed as necessary.

match fonts used on your advert with your

Magazine • Booking deadline – 5pm Tuesday • Copy deadline – 10am Wednesday

Website Premium Homepage Banner • Booking deadline – 5pm Thursday

Email Marketing Weekly E-Alert • Booking deadline – 5pm Thursday Dedicated E-Alert • May be booked for any day of the week, subject to availability • Auction News template available, alternatively provide HTML • Booking deadline – 24 hours in advance

All fonts should be embedded within the pdf file. All embedded images must be at a high enough resolution for print (300dpi). Small images which need to be enlarged will lose image resolution and may appear grainy. Convert files to process colours (CMYK). Pantone and spot colours will be converted and

corporate image or comply with your written instructions. Sending your Advertisement You can send files up to 10mb by email to production@auctionnews.com. Larger files should be submitted using a cloud file sharing service such as Dropbox, Google Drive, Box.com or OneDrive. Please clearly state issue date(s), advert size and any premium page positions required. All

may cause a colour shift.

attachments should be referenced within the email.

Accepted File Formats

We aim to check and prepare for print all artwork

PDF (preferred), indd, doc, docx, txt, rtf, jpg, png, tif, gif.

Cancellations Please note cancellations can only be accepted up to 5pm Monday prior to publication of the magazine. A cancellation fee equal to 50% of the cost of advertisement will be applied for cancellations after this time.

as soon as it is received. If you need to amend your artwork and re-supply it you must phone us to arrange this. Auction News Ltd cannot accept any responsibility if incorrect versions are printed when multiple versions have been supplied and no telephoned instructions have been given.

Terms & Conditions By booking an advert you agree to our terms and conditions as listed on our website.

11


| The Voice of the Auction Industry www.auctionnews.com

sales@auctionnews.com

6 Somme Road | Allestree | Derby | DE22 2NP

+44 (0)1332 551300

Reg. Co. No. 4331781

Auction News Media Pack 2018  

Read about how to successfully promote your upcoming auctions to our subscribers and make the most of the print and online marketing opportu...

Auction News Media Pack 2018  

Read about how to successfully promote your upcoming auctions to our subscribers and make the most of the print and online marketing opportu...