Page 63

• Developing insight into consumer attitudes and purchasing motivation and guiding the design of effective communication interventions aimed to dissuade purchasing of illicit wildlife goods. Project outline: Illegal trade in wildlife represents the second greatest global threat to species survival behind habitat loss. Wildlife trade is the single greatest direct threat to numerous endangered species, many of which are species that are part of ASMP program initiatives. TRAFFIC, the wildlife monitoring network, is seeking to partner with ZAA, and ZAA member institutions, to support the appointment of a new staff position within the TRAFFIC Southeast Asia Team, based in South East Asia. The partnership would support the salary and overhead expenses of a Wildlife Crime Data Analyst. The partnership would allow ZAA, and ZAA member institutions, to play a key role in a unique, proactive and crucial approach to tackling illegal wildlife trade. The Wildlife Crime Data Analyst would be responsible for proactively analysing crime data to provide intelligence to inform and direct relevant Government agencies and NGOs enforcement efforts. Focus will be centred on mapping transnational and organised crime networks and capacity building with Government and NGO enforcement agencies. ZAA is actively promoting this opportunity because it is relevant to so many of the collections in our region, many species impacted are those we manage under the ASMP and global programs and intelligence suggest even New Zealand and Australian species are being traded within the SE Asian region. Messaging about illegal trade in endangered species is already a significant element of many members’ interpretive strategies and participation in this initiative would demonstrate how zoos and aquariums are proactively supporting solutions to this increasing threat to wildlife in our greater region. Grant Amount: Amount awarded 2013/14:

$15,000

Total amount awarded to this project to date

$15,000

63

Profile for Auckland Zoo

Auckland Zoo Field Conservation Report 2013/14  

Auckland Zoo field conservation report - 2013 / 2014

Auckland Zoo Field Conservation Report 2013/14  

Auckland Zoo field conservation report - 2013 / 2014

Advertisement