AUBSU Advertising Booklet 2021-22

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Advertising Opportunities

2021-22


AUBSU is the Students’ Union at Arts University Bournemouth. During their time at university, the majority of students engage with AUBSU, whether that’s by joining us at our Freshers’ Fair, signing up to a club or society, volunteering with us, or attending one of our events. Our students are as creative and diverse as their courses, and are interested in a wide range of opportunities, and you can communicate your message to them via a variety of on-campus or online advertising opportunities. Want to work with us? Great! We’ve composed this handy guide to outline our current prices. Feel free to contact us, we may even be able to design a custom marketing package for you. Please do not hesitate to contact us if you have any questions or queries. We’re always excited to bring new opportunities to our students.


Contents Term Dates 4 AUBSU 6 On Campus Marketing

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Online Marketing 10 Freshers Marketing 12 Club & Society Sponsorship

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Additional Opportunities

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Contact 18

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Term Dates The term dates below are approximate and are not inclusive of reading weeks or variations across different levels of study. Autumn Term 4th October - 17th December 2021

Spring Term 17th January - 25th March 2022

Summer Term 19th April - 24th June 2022

AUB often run short courses and summer courses that occur outside of term time, so contact us to see if we can help you reach these audiences too.

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Who are AUBSU? AUBSU look after the representation of students at AUB, as well as providing opportunities to help them develop and flourish during their time at University. We run many different events, campaigns and initiatives, all aimed at improving and enhancing the student experience. The Union team consists of seven staff members, two full-time Sabbatical Officers and a group of part-time Executive Officers. If you let us know your needs, we can match you up with a staff member that can best answer your questions.

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The Team

Ellie Grant SU President 2021-22

James Day Events Assistant

Bethan Dovey Democracy Coordinator

Judith Allen SU Vice President 2021-22

Hannah Crocombe Nuala Clarke SU Assistant Activites & Communities Coordinator

Emma Green Digital Media Assistant

Joss Agne Sports Assistant

Katherine Pliskin Office Manager

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On Campus Marketing Posters Noticeboards Courtyard Stalls

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What To Expect AUBSU poster frames are located in key areas around campus, which promote both internal and external events and products. These are maintained by Union staff and are in areas of high footfall. Additionally, we host monthly Market Days; these days are highly anticipated by the student body and can be an opportunity for third-party advertisers talk to students.

Prices Poster Frames Business/Organisation Up to 10 A3 posters £30/month Event/Club Night Up to 10 A3 posters £20/fortnight

Campus Stalls Business/Organisation/Event Individual lunchtime £40 Market Day event £30 Charity (registered charities only) Individual lunchtime £5 Market Day event £5

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Online Marketing Sliding Banner Affiliates Page

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What To Expect Providing our students with trustworthy brands is our top priority. We cannot post third-party paid advertising directly onto our social media feed, so the AUBSU website features a dedicated section, connecting students directly to you. There is potential to design longer-term online marketing plans with you; please get in contact with us if you would like to discuss a more tailored approach.

Prices Affliliates Page Per Term Premium Slot (1280 x 720) Medium Slot (640 x 360)

£300 £150

Per Year Logo Slot £35

Sliding Web Banner Please contact studentunion@aub.ac.uk for a more detailed quote

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Freshers Marketing Freshers’ Fair Freshers’ Bags Freshers’ Guide

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What To Expect Freshers is the prime time to advertise to new members of AUBSU. Our Freshers is about showcasing the very best things on offer, and the incredible things that happen within the local community. Our Fair is highly anticipated by incoming students, as well as current students who often tag along to see what is on offer. We can provide additional space to advertise in our Freshers Guides - the ultimate information pack for incoming students! It’s packed with information about the Students’ Union, and also available in a digital format throughout the year.

Prices Freshers’ Fair Standard Table £100 Charity Table £20

Freshers’ Bags Promotional Item (one per bag) Promotional Flyer (one per bag)

£75 £150

Freshers’ Guide Half-page advert £200

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Student Group Sponsorship Work with students Display your Logo

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What To Expect We are always eager to work with brands and organisations that may wish to sponsor our student groups and provide them with exciting opportunities throughout the year. Additionally, we are always seeking out venues and organisations that might want to offer discounts to some of our student groups. Our Activities & Communities Coordinator will be happy to collaborate with you in designing and developing a tailor-made sponsorship package, ensuring that your message fits with what our students would like to achieve across that academic year.

Examples of Possible Sponsorships Logo displayed on sports kit Featured alongside affiliated student group on social media Use of your venue or equipment for student group Logo displayed on website alongside student group information All sponsorships must be approved by the Activities and Communities Coordinator and Students’ Union Office Manager. Please contact us to discuss details: studentunion@aub.ac.uk

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Additional Opportunities Extra things to get involved with

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What To Expect AUBSU is a union like no other, we place the student experience in the heart of everything that we do; our students have gone on to achieve many incredible things, becoming frontrunners in their creative industries. Why not be part of that journey and celebrate their successes with us? You might wish to sponsor a specific event, or become a featured supporter of a campaign. There may be an advertising opportunity that isn’t currently listed in our guide that you think would work well for our students. In which case, get in touch and discuss it with us!

Examples of Possible Opportunities Sponsor an AUBSU Event Offer AUB-specific student discounts Donate goods or services to an event Offer relevant opportunities to AUB students

All sponsorships must be approved by the Students’ Union Office Manager and Executive Team. Please contact us to discuss details: studentunion@aub.ac.uk

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Contact If any of the opportunites within this booklet are of interest to you, get in touch with us: studentunion@aub.ac.uk For the following queries, write to: On Campus Marketing

Students’ Union Assistant

Online Marketing

Digital Media Assistant

Freshers Marketing

Students’ Union Assistant

Student Group Sponsorship Activities and Communities Coordinator Additional Opportunities Students’ Union Office Manager

All the marketing services provided by AUBSU will be

designed to ensure that your message is communicated to AUB students in the best possible way.

Check out our social media: @aubsu @aubsu

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AUB Students’ Union


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