MARCH 2018 • ISSUE NO. 3
NTC NEWS live, shop, dine and play #nexttochicago with Jacknow Realty
A Note from the Editor Happy March! We have had our first jacket free day of the season and houses are starting to move quickly #nexttochicago, Spring is in the air! You will notice I have changed a few things around this issue based on reader, business and personal feedback. If you have any suggestions for ways to improve the newsletter, please email me! This will be an ever changing newsletter and I am happy to use your suggestions to make it as great for people living in the area. Get ready for green beer, Epic Mom's Night's out and new businesses coming to town. It's going to be a great March! Aubrey Jacknow email@example.com Photo & Styling Credit: Home Ec.
GO FOR THE GOLD - 5 INSIDE THIS GO GREEN! - 1 WHAT'S NEW #NTC - 2 #OLDHOUSELOVE - 6 ISSUE: MEET YOUR NEIGHBORS - 3 ASK THE EXPERTS - 7 MARKET UPDATE - 4
go green! 5 EASY HOUSE PLANT IDEAS FROM NATALIE & KIM AT HOME EC. FOLLOW THEM ON INSTAGRAM @HOME_EC_OP
There are so many benefits to incorporating plants into your home. They not only decrease stress and the improve the air quality inside but they can dramatically transform your home design as well. Decorating with house plants is an easy and attractive way to create beautiful spaces and save money. We love using green plants to add relaxing color and freshness to modern décor! Maybe you don't have a green thumb? That's ok! We'll give you our list of easy to care for and maintain indoor houseplants. 01. SNAKE PLANT - Snake plants are great for beginners as well as provide a dramatic, upright form. They can tolerate neglect but as all living things do, responds well when treated with care. These houseplants can handle low light as well as bright light in moderately dry soil. We love snake plants in large containers on a plant stand or dwarf varieties on a desk or countertop!
02. PHILODENDRONS - Philodendrons are a beautiful option for a hanging plant. For indoors there are two basic types of philodendrons: the climbing varieties and the self-heading (non-climbing) types. They are vigorous and can be acclimated to nearly direct sunlight in the right conditions, but they thrive in light shade. As long as the soil is kept somewhat moist, these beautiful heart-shaped leaves will give you a nice pop of indoor green! 03. ZZ PLANT - The plant commonly known as ZZ has become a popular houseplant because of its pretty foliage and adaptability to challenging growing conditions. We use these frequently for decorating with as they practically thrive off neglect! It has thick, upright stems bearing narrow, darkgreen glossy leaves that make a perfect room accent. They tolerate low light, rarely need fertilizer and are forgiving if you forget to water... 04. SUCCULENTS - Succulent plants are trendy for a reason. The color variation of succulents seems almost endless and offer beautiful textures from rounded and berry like to spiky and variegated. They like the dry
go green! (cont.)
humidity and warm conditions found in most homes, and while they like direct light, they can adapt to lower light. They all prefer a fast-draining potting medium that's not watered too often. They look especially beautiful with combined varieties in terrariums. 05. FERNS - While there are many species of ferns, the indoor varieties are all pretty easy to care for as long as they have a bright location. Boston ferns have been a longtime favorite for hanging plants, they love sunlight and a little humidity to flourish. Bird's nest ferns make the top of our fern list with their lush form and bold fronds. They are less finicky about humidity and light making this one of our easier-to-please indoor fern picks!
what's new #nexttochicago
CLICK FOR THIS DELISH RECIPE
Studio 8 is officially open in Forest Park and I couldn't be more thrilled for owner Melody Kratz. Check out the handmade counter, and a ton of vintage made modern decor. I have my eye on a few pillows and light fixtures. They are located in the old Yearbook space @ 7316 Madison.
Moms, do NOT miss this Epic Event that we are helping the amazing Pem Hessing with! There are so many sponsors I can't list them all here, but vetween the mini beauty treatments, alcohol, raffle and live DJs, this will truly be an Epic night out for a great cause! Click to see details!
meet your neighbors
RIVER FOREST CHOCOLATES IS ONE OF THOSE MAGICAL SHOPS #NEXTTOCHICAGO THAT HAS A WAY OF TRANSPORTING YOU AS SOON AS YOU STEP IN THE DOOR. THIS CONFECTIONERY DELIGHT IS PERFECT FOR ADULTS AND KIDS! MEET YOUR NEIGHBOR DONNA FANTETTI-SLEPICKA
I caught up with Donna as I was shopping for some fun stuff for our annual St. Patrick's Day scavenger hunt. Make sure you read on in the newsletter for a special St. Patrick's Day and Easter pairing! Q. How long have you been in the chocolate business? A. River Forest Chocolates opened in March, 2011. In the Fall of 2017, River Forest Chocolates relocated just three blocks east of our original location on lake Street in River Forest to a new, larger space at 7769 Lake Street. Q. What would you consider to be your specialty? A. We are known for our signature English Toffee and Sea Salt Caramels. Our River Forest Tortoise is very popular.
meet your neighbors
Q. Which holiday is your favorite (for your Business) and why? A. I really look forward and welcome every holiday and special occasion. It is really the bonus to my work that it is ever changing. I especially enjoy working directly with clients on event orders and personalized corporate gifts. Q. What is something that you do that people wouldn't know if they walked by the store? A. I think people may be surprised by the scope of our selection! We offer our chocolates, truffles and creams, but we also carry many novelty and retro candies. Â In the warmer weather we have fresh lemonade, Italian Ice and chocolate frozen bananas (made in house).
Q. What is your favorite thing about living #nexttochicago? The people! We may live next to one of the largest cities in the country, but everywhere I go I see someone I know. Even when I am travelling I run into people from our wonderful community! I have parents who call the shop to make sure their kids came by and we end up having great conversations and catching up. There is truly a small town feel here that is not easily replicated!
For detailed statistics on Oak Park, River Forest and Forest Park, click HERE. If you would like a detailed report for another town not listed, please email me at firstname.lastname@example.org. The Spring market is in full swing. Houses are seeing a small but steady increase in pricing.Â Â Some of you may know that the Federal Reserve announced that it is ending its quantitative easing policy which has helped keep interest rates at staggering lows since the 2008 market cash. It has been forcasted that the current rate of a 30-year mortgage, which is now at about 3.8 percent will hit 5 percent by late 2018. These numbers will vastly change the amount of home one can afford #nexttochicago and across the country. To give you an example, Thomas Griffith from Guaranteed Rate supplied me with the following numbers:
If you would like more information, please reach out to me or Thomas at the contact information below! Aubrey Jacknow (312)523-7811 email@example.com
Thomas Griffith (630)869-1077 firstname.lastname@example.org
hunt for the gold 2018
SHARING OUR TIME HONORED TRADITION WITH ALL OF YOU! Here is your chance, print this out now, stop by River Forest Chocolates in River Forest and grab your chocolate coins and St. Patrick's Day goodies and place your feet up with a glass of wine on March 16th while basking in your parenting glory. Confused? It's ok, not everyone gets a visit from the leprechauns on St. Patrick's Day, but this is one tradition I took from my childhood and will never let go of! Here's how it works. You have all met Santa, The Easter Bunny, The Tooth Fairy, St. Nick and Cupid. Let me introduce you to the mischievous Leprechauns! You can invite them into your home a few different ways; a leprechaun trap, gold coins or a rainbow, but be warned, once they find your home, they will come back every year! Our leprechauns leave us chocolate gold coins, green candy and a whole lot of mischief! They like to turn pictures upside down, throw stuffed animals on the floor move things to funny places and more. They also leave us a scavenger hunt that leaves the kids in stitches every year. Here is your own copy to download and use, make sure you tag us on Facebook or Instagram if you use our hunt and say hello to your Leprechauns for us! Click the picture to see the how to and download a copy of your Hunt for the Gold 2018! BONUS: If you grab your chocolates at River Forest Chocolates, you can snag a free printed hunt while supplies last! No printing or cutting, just ask for it at the register. Happy Hunting!
ask the experts
Aubrey Jacknow is a real estate broker and local expert #nexttochicago. She has an extensive background with marketing having worked for brands such as French Connection, Mark Shale and William Blair. She founded The Jacknow Halloween Carnival, Noon Year's Eve Bash and Let it Glow Valentine Dance as a way to give back to the community she loves.
Q. WHAT ARE SOME OF THE WAYS THAT REAL ESTATE MARKETING IS CHANGING? Marketing a home for sale has always been part of a Realtors responsibilities when listing your home. Though we have added many tools to our kit, at Jacknow Realty we believe in balancing the old with the new. Real estate marketing is broken down into two categories for us: Digital and Direct. Digital is newer to the scene and is constantly evolving. Right now you will see YouTube videos, Instagram posts, Facebook ads, individual websites and more. In addition to these, Jacknow Realty has strategic partnerships in place to take your listing further, including featuring your home in this newsletter which is circulated to over 1,200 people via email and even more via social media. Contact us to learn more about our digital marketing strategy for your home.
Direct marketing is the original, but still very important way to market your home. Traditionally, this will include newspaper ads, professional photography, printed materials, mailers, open houses and broker's opens. We still have a weekly ad in our local paper and participate in the same direct marketing as all of our competitors, but we also like to mix things up a bit. From unique listing photos to a neighborhood open house and your home highligted in select local businesses, we know that we truly offer unique and one of a kind services to ensure the best for our clients. You can reach Aubrey Jacknow at (312)523-7811 or email@example.com.