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The Voice Cuyahoga Community College 2900 Community College Ave. • Cleveland, OH 44115

ADVERTISING

RATE SHEET

Melissa Swafford Student Newspaper Adviser (216) 987-30892 • melissa.swafford@tri-c.edu

FOR SPRING 2014

Ikechi Dixon Advertising Manager (772) 643-1917 • Ikechi.dixon89@gmail.com


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THE VOICE • ADVERTISING RATE SHEET FOR SPRING 2014

POLICY &

PAYMENT

Advertising Policies

Per The Voice Student Publication Guidelines, Voice editors may reject advertising based on space availability and/ or content if the ad is deemed absence or defamatory, or if there is reason to believe the advertising is not placed in good faith. Political ads may be accepted.

Prohibited Material

A. Students cannot publish or distribute material that is obscene as stated in the law of the student press. Obscene is defined as material that meets all three of the following requirements: 1. The average person, applying contemporary community standards, would find that the publications taken as a whole appeals to a prurient interest in sex; and 2. The publication depicts or distribute, in patently offensive way, sexual conduct such as ultimate sexual acts (normal or perverted), masturbation and lewd exhibition of the genitals; and 3. The work, taken as a whole, lacks serious literary, artistic, political or scientific value. B. Students cannon publish or distribute libelous material. In accordance with the law of the student press, libelous statements are false and unprivileged statements that do injury to an individual’s or business’ reputation in the community. If the allegedly libeled party is a “ public figure” or “public official” (as defined below, 1 through 5), then the office of student life must show that the false statement was published “with actual malice” (i.e., that the students journalists knew that the statement was false or that they published the statement with reckless disregard for the truth or without trying to verify the truthfulness of the statement). 1. A public official is a person who holds an elected or appointed public office. 2. A public figure either seeks the public’s attention or is well know because of personal achievement.

3. When an allegedly libelous statement concerns private individual, college officials must show that the false statement was published willfully or negligently (i.e., the student journalist who wrote or published the statement has failed to exercise reasonable prudent care). 4. Under the “fair comment rule” (definition: as ling as information from a public record or proceeding is fairly and accurately reported), a student is free to express an opinion on a matter of public interest. 5. Students may criticize college policy, performance of faculty, administrators or other collage employees. C. Students cannot publish or distribute material that will cause “a material and substantial disruption of college activities.” The following explanation is cited from the law of the students press: 1. Disruption is defined as student rioting; unlawful seizures of property; destruction of property; or substantial student participation in a college boycott, sit-in, walkout, or other related form of activity. 2. Material such as racial, religious or ethnic slurs, however distasteful, is not in and of themselves disruptive under this guideline. Material that stimulates heated discussion or debate does not constitute the type of disruption prohibited. 3. In determining whether a student publication is disruptive, consideration must be given to the context of this disruption as well as the content of the material. 4. Student life must protect advocates of unpopular viewpoints. 5. “College activity” means educational activity sponsored by the College, and includes, by way of example and not by way of limitation, classroom work, library activities, physical education classes, official assemblies and other similar gatherings, college athletic contests, band concerts and plays.

Payment All payments and signed original advertising contracts must be received. All payments must be made by check or money order, no cash or credit cards will be accepted. Please make checks payable to Cuyahoga Community College. Please see pages 5 and 6 for advertisement specifications and pricing information.


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SCHEDULING &

CIRCULATION

Publication Schedule

Spring Semester advertisement submission deadlines & newsstand dates for February to April of 2014.

• Issue Six Ad Submission Deadline: February 4, 2014 Newsstand Release: February 17, 2014

• Issue Eight Ad Submission Deadline: March 4, 2014 Newsstand Release: March 24, 2014

• Issue Seven Ad Submission Deadline: February 18, 2014 Newsstand Release: March 3, 2014

• Issue Nine Ad Submission Deadline: March 25, 2014 Newsstand Release: April 7, 2014

• Issue Ten Ad Submission Deadline: April 8, 2014 Newsstand Release: April 21, 2014

Campus Circulation

Publication distribution numbers on the campuses of Cuyahoga Community College.

Brunswick University Center 3605 Center Rd. Brunswick, Ohio 50 Distributed

Eastern Campus 4250 Richmond Rd. Highland Hills, OH 750 Distributed

Metropolitan Campus 2900 Community College Ave. Cleveland, OH 750 Distributed

Western Campus 11000 Pleasant Valley Rd. Parma, OH 750 Distributed

Westshore Campus 31001 Clemens Rd. Westlake, OH 200 Distributed


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THE VOICE • ADVERTISING RATE SHEET FOR SPRING 2014

SPECIFICATIONS &

HOW-TO’S

Image & File Submission Specifications

• All advertisements must be submitted in either PDF (Portable Document File), JPEG (Joint Photographic Expert Group) or TIFF (Tagged Image File Format) formats. • Recommended resolution is 300 ppi (pixels per inch) at final crop dimensions for images, 1200 dpi (dots per inch) for line art (minimum of 200 dpi for images, 600 dpi for line art). Images taken from web sites often use a much lower resolution (72 ppi) and do not print clearly. Numerically enhancing resolution in Adobe Photoshop® or other software will not improve clarity of the image. • All ads should be supplied in either CMYK (Cyan, Magenta, Yellow & K Black) or Grayscale (black and white) color mode. PMS and spot colors should not be used. Any elements that are not set as CMYK or Grayscale will be automatically converted to appropriate color mode in our ad processing system. This may cause a change in appearance of the images.

How to check the color mode of an image with Photoshop In Photoshop, click on Image tab in the menu bar, then click on Mode. Your current color mode is identified by a check mark. In figure 1, the color mode is RGB Color.

Figure 1

How to check the pixel depth of an image with Photoshop In Photoshop, click on Image tab in the menu bar, then click on Image Size. Under Resolution, your pixel per inch size is displayed. In figure 2, the resolution is 72.

Figure 2


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STICKY NOTES &

INSERTS FREE IPHONE WITH NEW CONTRACT

Sticky Note Advertisements Specifications & Pricing

Quantity: Minimum of 25,000

Pricing: $1375 ($55 per thousand)

Call 216-555-1234

Insert Advertisements Specifications & Pricing

Sticky Note Advertisements:

Sticky notes are small advertisements that appear on the front of Tri-C Voice Newspaper.

FREE IPHO FRNE EE WITH NEW IPHO NE CONTR ACT WIT H NEW CONTRACT

Insert Advertisements:

Insert are small advertisements that are nested in the center of Tri-C Voice Newspaper. Pre-Printed Inserts $175 Per Issue

Type

Sides

Quantity

Price

4 Color Printing on a 60 lb. White Offset Paper

Single

2500

$280

4 Color Printing on a 60 lb. White Offset Paper

Double

2500

$550

4 Color Printing on a 80 lb. Gloss Text Paper

Single

2500

$540

4 Color Printing on a 80 lb. Gloss Text Paper

Double

2500

$575

Black Only Printing on a 60 lb. White Offset Paper

Single

2500

$280

Black Only Printing on a 60 lb. White Offset Paper

Double

2500

$350

Black Only Printing on a 80 lb. Offset Pastel Paper

Single

2500

$280

Black Only Printing on a 80 lb. Offset Pastel Paper

Double

2500

$350

Black Only Printing on a 80 lb. Gloss Text Paper

Single

2500

$320

Black Only Printing on a 80 lb. Gloss Text Paper

Double

2500

$385


THE VOICE • ADVERTISING RATE SHEET FOR SPRING 2014

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SIZES &

PLACEMENT

Print Advertisement Specifications & Pricing Space

Size

Color

Price

Full Page

11.375” x 17.5”

CMYK

$750

Full Page

11.375” x 17.5”

Grayscale

$580

Half Page (Horizontal)

11.375” x 8.75”

CMYK

$550

Half Page (Horizontal)

11.375” x 8.75”

Grayscale

$380

Half Page (Vertical)

5.6875” x 17.5”

CMYK

$550

Half Page (Vertical)

5.6875” x 17.5”

Grayscale

$380

Quarter Page

5.6875” x 8.75”

CMYK

$240

Quarter Page

5.6875” x 8.75”

Grayscale

$200

Eighth Page (Horizontal)

5.6875” x 4.375”

CMYK

$90

Eighth Page (Horizontal)

5.6875” x 4.375”

Grayscale

$90

Eighth Page (Vertical)

8.75” x 2.84375”

CMYK

$90

Eighth Page (Vertical)

8.75” x 2.84375”

Grayscale

$90

Web Advertisement Specifications & Pricing

Rectangular (Large Format) 160 pixels x 600 pixels $100 per month

Rectangular (Medium Format) 468 pixels x 90 pixels $200 per month

Square (Small Format) 300 pixels x 250 pixels $200 per month


The Voice Advertising Rate Sheet 2014