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Your big brand ideas deserve a dose of ™ Attention


ATTENTION GROUP

OUR VALUES

› Over 39 years of experience in design and production › International clientele › Extensive portfolio

› International standards rooted in Danish design › Knowledge about the local market › Competitive pricing


ATTENTION DESIGN

ATTENTION ENGINEERING

ATTENTION PRODUCTION

ATTENTION VIETNAM

Adelgade 15, 3

Adelgade 15, 3

Vedelsgade 7

3rd Flr. GB Land Bldg

1304 Copenhagen K

1304 Copenhagen K

4180 Sorø

55 Truong Dinh St., District 3, HCMC

Denmark

Denmark

Denmark

Vietnam

+45 31 31 00 33

+45 31 31 00 33

+45 70 23 15 19

+84 8 3930 0686

info@attdesign.dk

info@attdesign.dk

info@attdesign.dk

info@attdesign.vn


Our International Clients

A.P. MØller / Advokatfirmaet FØlsgaard / Advokatfirmaet Plesner og LunØe / Advokatfirmaet Vestagervej / Aerospace / Alfa Laval Separation / Amoi / Art Form / Asah-Medico / Assa Abloy / B&H el-artiklar / BØrma / Bantex / Baron Boltens Gaard / Basta / Bea / Besam AB / Birka Cruises / Bilka / Bornholmstrafikken / Bruel & Kjær BRIO / Broem / Budde-Schou og Co / Caltronic / Carlsberg / Chris-Wine / Cimbrta / Cisco / CMA Software / Coloplast / Com Travel / Copenhagen Eyes / Crimp / Cubic Transportation System / Danish Center / Danmarks Tekniske HØjskole / Dansk Data Elektronik / Danyard / DDE / De Danska Slagterler / Delta / Delta Lys & Optik / Denka Lift / omiciDGT Volmatic / DIT International / Domicilla Gruppen / Dronningburg Industries / DSØ / DSB / Du Pont de Nemours / East Solution / EDVI / Elcold / Electromatic / Elworks / Encotec / Epoke / Erhvervsregistret / Eudevi / Falck / FC Gruppen / Fendt / FL Schmidt / Flex Dental / Forskningssekretariatet / Forus / Fuji / Furuno / Gambro A/S / Georg Fischer Disca / Gernl / Glunz & Jensen Intl / GMF / GN Nettest / GN Resound / Gourmet Coffee / Gram Commercial / Grundfos / Guldager / Gram / Haier / Hanherred / Hardi International / HC Huset | Nyhavn / Hi press Novenco / Hitec / Hitec Vision / Hoffman / Holten Laminair / House of Prince / Howaldtswerke Deutsche Werft / Hvldtved Larsen A/S / Ideal Standard / Intra Juvel / ISS Clorius / ISS Securitas / JØrgen Kruger / J.Lauritzen / Jabra / Jado BØrma / JAI / Jakobsen / Jakobsson / Janssons Eftf. / Kompan / Kongskilde Industries / Kosan Crisplant / Kruger Elektrolyse / KTAS / Kunsthalien / Kverneland / Löwener / Laser Interface / Lattec / LB Systemer / LH Agro / Lyfta / Lyskær / Maersk Data / Maersk Drilling / Maersk Medical / Marinedesign / Massy Fergusson / Migatronic / Ministry of Economy and Business Affairs / Motorola / NaturBornholm / Naturcenter Fosdalsgård / Necta Vending / Nifisk-Advance / NKT / Nokia / Nopa / Novo Nordisk / NTP / OBH Nordica / Odim Hitec / Oritron / Oticon / Pallas Informatik / Panda Stål / PBI Electronic / Perstorp AB / Polystan / Post Danmark / Progress / Qvortrup Medical / Rastronics / RE Instruments / Reflex Promotion / Remy Danmark / Sany / SAS / Scandinavian Light / Scandlines / ScanMedico / SDS Bank Ltd / Semco / SFK Meat Processing / Skaarup & Jespersen / Skandinavisk Tobakskompagni / Scloid Echberg / Skodisborg Sundhedscenter / Sonofon / Sons Terminalborde / SP Radio / SR Electronics / Stenestams Industries / StenhØj / Taarup / Tetrapak AB / Thürmer / Thermoform / Thrane & Thrane / Tinder / Trace Company / Unomedical / Velfac A/S / VELUX / Vestfrost / Vilhelm Lauritzen / Vingcard / VIR A/S / Visiworld / Water Living / Welfair Int. / Widex / Window Master / Wittenborg / Wodschow / ZOO / ZTE / Ødegaard & Danneskloid-SamsØe / Øresundstrafikken / Ørskow & Co


Our Local Clients

ACB / Agtex 28 / Art Glass / Asia Food / BankInvest / Beer Lao / BV Pharma / Cai Mep International Terminals / Centria Golf Resort Chan Thuan Thanh Plastic / Dai A Bank / D.A.N. Jewelry / Danish Embassy / DearMar / Dien Quang / Do Thanh Pharma - SPM East Saigon / Emborg / Gamuda Land / Ha Long Brewery / Ha Long Canfoco / Halida Beer / Henkel / Hong Phat Real Estate Hop Tri Agrochemicals / Hue Brewery / ICP / IMV / Intresco / Kido / Kronenbourg Vietnam Ltd / Masan / Meiji / MobiFone / My Hao / Nam Chau A / NutiFood / Philip Morris Vietnam / Pitco Petrolimex / Power Company / PV Oil / Rong Viet Securities / Sacomreal / Saroma / Seaspimex / Tafico / Tan Hiep Phat / Tan Tan / Thai Thinh Capital / Thanh Binh Consulting / Tin Nghia Corporation / Tradewind Asia / Trung Nguyen Coffee / Tuong An Cooking Oil / United Pharma / Unza Vietnam VietFund Management / Vinamilk / Yen Viet


1 / UNDERSTAND

2 / OBSERVE

3 / DEFINE

4 / IDEATE

5 / TEST & ITERATE

6 / IMPLEMENT

Our design thinking.


1

Our work process.


CORPORATE IDENTITY DEVELOPMENT

PACKAGING DESIGN

INDUSTRIAL DESIGN

BRAND IMPLEMENTATION

BRANDED SPACE

PRINT DESIGN

Our expertise.


PACKAGING DESIGN


CHALLENGE

SOLUTION

To create a brand identity system that can

We started by developing the brand logo first so

be easily adapted to different variants

that it communicates the brand’s key message.

To communicate the message “precious

We incorporated the splash of milk in the logo

nutrition from mother’s love”

to create the imagery of nurture and care. The

Dielac Milk

BRAND IDENTITY PACKAGING DESIGN

master layout we developed emphasizes on achieving a fresh and natural image.


DIELAC VARIANTS The different variants of Dielac Milk using the same master layout that we developed.


CHALLENGE

SOLUTION

To create a brand identity with maximum

We developed a unique and distinctive

impact

packaging design that was unlike any other

To create a layout that will connect with the

product in the milk category. We used a bold

rural target market and parents of children

and high contrast color palette that created

with nutritional deficiencies

impact on the supermarket shelves.

GrowPLUS+ Milk

BRAND IDENTITY PACKAGING DESIGN CHARACTER DESIGN


MAIN DESIGN Our main design utilized a blue and yellow color scheme. The brand logo occupied most of the layout space and helped maximize its exposure. We also developed a character to help personify the brand.


CHARACTER DESIGN Shown are the different stages of development of the GrowPLUS+ character. We wanted to show characteristics in the boy that the target users will aspire to achieve.


CHALLENGE

SOLUTION

To capture the energy and vibrancy in a

The visual strategy of the packaging shares

breakfast cereal product

some similarities with the competitors so that a

To create differentiation from the

sense of familiarity is associated with the newly

competitors

launched brand. Differentiation is achieved

Ngu Coc Dinh Duong Cereal

BRAND IDENTITY PACKAGING DESIGN MASTER LAYOUT DEVELOPMENT

through the bright color palette and dynamic layout of the packaging.


MAIN DESIGN ADAPTATION This is the adaptation fo the main design for the Beauty variant.


Nuvita Grow Milk

BRAND LOGO DESIGN CHARACTER DESIGN PACKAGING DESIGN

CHALLENGE

SOLUTION

•

To use the existing brand identity of the

We achieved the premium visual positioning by

Nuvita brand and develop it into a more

giving the packaging a more analogous color

premium line of products called Nuvita

scheme mixed with metallic gold highlights. The

Grow

correct mix of colors is vital in order to keep the packaging young to connect with its target audience.


MAIN DESIGN ADAPTATION We adapted the main design for the Tetrapak packaging into the 400g and 900g can variants.


CHALLENGE

SOLUTION

•

To create a new packaging design for soya

We created packaging designs with elements

milk for women

that connected with the female target market. We used elements that evoked femininity --

Sua Dau Nanh Soya Milk

BRAND IDENTITY PACKAGING DESIGN

caring hands and curved lines. We wanted the packaging design to show a product that is natural and organic.


ADDITIONAL DESIGN We developed additional concepts that utilized curved shapes to communicate femininity and to connect with the target market. We used soft pastel colors to make the packaging look more organic and natural.


Spivital Spirulina Supplement

BRAND IDENTITY PACKAGING DESIGN MASTER LAYOUT DEVELOPMENT

CHALLENGE

SOLUTION

To refresh the brand identity of Spivital that

We developed a master layout that maximized

best communicates the organic nature and

the Spivital branding and lessened the number

effectiveness of their product

of elements on the layout. The design style and

To create a master layout that is easy to

color palette highlights the pure and natural

adapt to the different variants

source of the product.


CHALLENGE

SOLUTION

To create a new identity that will differentiate

We developed a packaging design that drew

Yen Viet from its competitors

inspiration from Imperial Vietnam. The ornate

To build a brand image that will create more

background and textures applied to the label

trust in the Yen Viet brand

helped achieve a more premium look.

Yen Viet Bird’s Nest

BRAND IDENTITY PACKAGING DESIGN


TET GIFTSET A giftset box was designed especially for the Tet holidays. We designed the box so that it looked larger than the competitors while at the same time keeping the production costs low.


PREMIUM PACKAGING We developed a different design style for their packaged raw bird’s nest. We designed it so that the customers feel the luxuriousness of the packaging as they open it and therefore help increase the perceived value of the product.


PREMIUM PACKAGING We developed a different design style for their packaged bird’s nest. We designed it so that the customers feel the luxuriousness of the packaging as they open it and therefore help increase the perceived value of the product.


Romano Shampoo

PACKAGING DESIGN CONTAINER DESIGN

CHALLENGE

SOLUTION

•

To design a shampoo container bottle that

We developed the bottle design for Romano

communicated the strength and masculinity

shampoo with a silhouette that resembles the

of the Romano brand

V-shape of a muscular man. The bottle design also incorporated sporty details and ergonomic features.


BOTTLE DESIGN REFRESH We wanted to continue the tapered look of the original bottle but at the same time making it look more premium and sophisticated. We minimized the cap height in order to maximize the label area.


CHALLENGE

SOLUTION

•

To design a label for Dr.Men Shampoo for the

We used city imagery to achieve the urban

fast-paced life of young urban professionals

look for the packaging. The client also wanted to achieve a very masculine and scientific look

Dr. Men Shampoo

BRAND IDENTITY REFRESH PACKAGING DESIGN

so we designed the brand logo and the formula icon to answer these needs.


Eversoft Whitening

PACKAGING DESIGN

CHALLENGE

SOLUTION

•

To create a design that will cater to urban

Attention Vietnam designed a more elegant

women and emphasize the pearl element

looking packaging for Eversoft White to match

of the product

its premium positioning. The design puts focus on the pearl element of the product and immediately communicates the product’s benefits, high quality and natural ingredients.


CHALLENGE

SOLUTION

•

To create a cap design and label design to

We developed variant labels and color schemes

help refresh the old Coast deodorant bottle

that put less focus on the old bottle shape. We also designed the new cap so that it helps create

Coast Deodorant

PACKAGING DESIGN CAP DESIGN

a new silhouette for the old bottle.


CHALLENGE

SOLUTION

•

To create a packaging design that will cater

We develop a label and packaging design

to Vietnamese teenage girls

system that would appeal to this young and fashion-conscious market through the use of

Fantasy Perfume

BRAND IDENTITY PACKAGING DESIGN

a very graphic art and pop culture design style and a very bright color scheme that appeals to the young girls.


CHALLENGE

SOLUTION

•

To refresh the Halida brand and create a

We developed a brand identity that utilized

more memorable brand identity

the elephant imagery to help connect the new packaging with the previous one. To make the

Halida Beer

BRAND IDENTITY PACKAGING DESIGN

packaging look more established, we designed the master layout to look like a coat of arms with a predominantly gold color palette.


Carlsberg Beer

PACKAGING DESIGN

CHALLENGE

SOLUTION

•

To design a new export bottle shape that

The new design for the export bottle borrows

references the long history of the Carlsberg

from historical and traditional cues of the

brand

Carlsberg brand name and symbol.


Lasegar Cooling Water

BRAND IDENTITY PACKAGING DESIGN

CHALLENGE

SOLUTION

•

To create a packaging design for a traditional

We developed a packaging design that looked

medicinal concoction that talks to a younger

like it was a canister of icy water. We wanted

target market

the layout to look as minimalistic as possible

To emphasize the purity of the product

to help create the look of purity. The variant

•

flavour image adds a splash of color contrast to help keep the packaging interesting.


Merino Ice Cream

PACKAGING DESIGN CONTAINER DESIGN FOOD STYLING

CHALLENGE

SOLUTION

•

To create a packaging design for Merino Ice

We developed an ice cream container with a

Cream that will set it apart from the standard

windowed lid so that customers can see the

container designs of its competitors

product inside.


Juicie Orange Drink

BRAND IDENTITY PACKAGING DESIGN


O째 Green Tea

BRAND IDENTITY PACKAGING DESIGN


Yomilk Yogurt Milk

BRAND IDENTITY PACKAGING DESIGN


Unif Mi Vua Bep

PACKAGING DESIGN


CafĂŠ Moment

BRAND IDENTITY PACKAGING DESIGN

CHALLENGE

SOLUTION

•

To create a new brand identity for Cafe

We revamped the previous minimalist packaging

Moment that will be more appealing to the

design of Cafe Moment and gave it a more

Vietnamese market

traditional master layout design. This new design connected more with the consumers and helped increase the brand awareness.


CAFE MOMENT RANGE The main design adapted to the can, pouch and sachet product lines.


PACKAGING DESIGN SYSTEM


Dielac Milk

BRAND IDENTITY PACKAGING DESIGN


DIELAC VARIANTS Our master layout was adapted to the various subbrands of the Dielac product range.


DIELAC POSM Adaptation of the Dielac brand identity to shelf talkers, carton boxes and standees.


KRONENBOURG 1664

PACKAGING DESIGN ADAPTATION


MAIN DESIGN ADAPTATION We developed the main design into secondary packaging such as carton boxes for beer cans and six-pack boxes.


MAIN DESIGN ADAPTATION We adapted the main design to secondary carton box packaging for the bottles.


MAIN DESIGN ADAPTATION Implementation of the brand identity to the beer cases.


Halida Beer

BRAND IDENTITY PACKAGING DESIGN


 



 



MAIN DESIGN ADAPTATION



We developed the brand identity into bottle labels for the body, neck and cap.


GOLD: CMYK: 00-20-50-30 or PANTONE 874 C (NB: Similar to Stella Artois Gold)

LOGO CMYK: DARK BACKGROUND

BLACK: Process BLACK or PANTONE BLACK GREY: CMYK 60-45-45-00 or PANTONE 326-4

BRAND IDENTITY DETAIL Elephant with Barley LOGO CMYK

GOLD: CMYK: 00-20-50-30 or PANTONE 874 C (NB: Similar to Stella Artois Gold) BLACK: Process BLACK or PANTONE BLACK GREY: CMYK 60-45-45-00 or PANTONE 326-4

Detail of the Halida brand identity that was adapted to the different packaging.


1.200

HORIZONTAL BANNER - SOLID BACKGROUND

1.000

6.000

1.000

6.000

1.000

5.000

800

4.000

Pantone 7405 C

Pantone 874 C

3.000

MAIN DESIGN ADAPTATION The brand identity was also developed for POSM items such as shop signages and carton boxes.

Pantone 1795 C

Pantone Black C


Café Moment

BRAND IDENTITY PACKAGING DESIGN


3-IN-1 VARIANT ADAPTATION The Cafe Moment main design was adapted for the different 3-in-1 variants.


3-IN-1 VARIANT ADAPTATION Design development for the sachet, sachet stick, box and carton boxes.


EXPORT VARIANT We adapted the Cafe Moment brand identity for the Moment Hot Chocolate export variant.


EXPORT VARIANT We adapted the Cafe Moment brand identity for the Moment Hot Chocolate export variant.


EXPORT VARIANT We adapted the Cafe Moment brand identity for the Moment Hot Chocolate export variant.


INDUSTRIAL DESIGN


Marlboro Vietnam

POINT-OF-SALE DESIGN INDUSTRIAL DESIGN

CHALLENGE

SOLUTION

To create a point-of-sale materials system

We developed a specific design style based on

that showed the Marlboro look without

Marlboro’s key visuals for the year. The visual

showing the branding

styling for each item all had something in common to make them look consistent.


CHECKOUT COUNTER Checkout counter design that incorporated storage and product display. This was installed in the checkout aisles of LotteMart.


ENDCAP SHELF We developed an endcap shelf design that incorporated both storage and product display. The key visual display is central in the design and made sure that Marlboro’s key visual exposure was maximized.


ENDCAP SHELF Cutaway view of the endcap shelf showing the slanted shelving system that maximizes the storage space.


SUPERMARKET SHELF Design development for a storage and display unit that can be installed into existing supermarket shelving. This design shares similar elements with the checkout counter and helps create a consistent look throughout the different POSM units.


UNIFLEX DISPLAY We developed a free-standing product display and cigarette dispenser that was installed in convenience stores all around Ho Chi Minh City.


PUSHCART DESIGN We developed design proposals that improved the usability of pushcarts and provided more convenience for the pushcart owners. We also incorporated indirect Marlboro branding in the design.


CHALLENGE

SOLUTION

To design an exhibition booth for Borma

We developed the special character in the Borma

that maximized brand exposure.

name into the actual shape of the exhibition booth. This created association and sparked

Børma Exhibition Booth

EXHIBITION BOOTH DESIGN INDUSTRIAL DESIGN

interest among the exhibition participants especially when they see discovered the connection between the shapes themselves.


ACB ATM Booth

BRAND IMPLEMENTATION INDUSTRIAL DESIGN

CHALLENGE

SOLUTION

•

To develop a new design for ACB ATM

We utilized the ACB blue as our main color

Booths that will make them more visible

for the ATM booths. We also incorporated

in the streets as well as helping build the

a signature shape for the awnings as well as

ACB brand

adding features within the booth for more convenience to customers.


SINGLE BOOTH


TRIPLE ATTACHED


ATM KIOSK


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Attention Vietnam credentials  

We are a multidisciplinary design studio with work that ranges from corporate identities, packaging design, graphic design and industrial de...