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Work required Stage Broadcast

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Reactive

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Sign up for accounts No how to use the accounts Get the branding right Know the culture of the channel (have a content plan).

Sign off procedure Monitoring shifts Maximum reply time Public facing ‘policy’ Reporting, external to the team Prioritisation of campaigns.


Proactive

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Gold standard

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Stakeholder lists Individual monitoring Content delivery plan Multimedia support Internal feedback processes Management buy-in 11 mantras of digital comms Integration with offline work.

Leader lead Staff wide support Media buy-in Social media considered from the beginning of work.


A sliding scale of engagement