Page 1

Work required Stage Broadcast

    

Reactive

     

Sign up for accounts No how to use the accounts Get the branding right Know the culture of the channel (have a content plan).

Sign off procedure Monitoring shifts Maximum reply time Public facing ‘policy’ Reporting, external to the team Prioritisation of campaigns.


Proactive

       

Gold standard

   

Stakeholder lists Individual monitoring Content delivery plan Multimedia support Internal feedback processes Management buy-in 11 mantras of digital comms Integration with offline work.

Leader lead Staff wide support Media buy-in Social media considered from the beginning of work.

A sliding scale of engagement  

Based on my experiences starting, running and growing social media accounts this sliding scale of engagement shows the different levels acco...

Read more
Read more
Similar to
Popular now
Just for you