Work required Stage Broadcast
Sign up for accounts No how to use the accounts Get the branding right Know the culture of the channel (have a content plan).
Sign off procedure Monitoring shifts Maximum reply time Public facing ‘policy’ Reporting, external to the team Prioritisation of campaigns.
Stakeholder lists Individual monitoring Content delivery plan Multimedia support Internal feedback processes Management buy-in 11 mantras of digital comms Integration with offline work.
Leader lead Staff wide support Media buy-in Social media considered from the beginning of work.
Published on Dec 10, 2012
Based on my experiences starting, running and growing social media accounts this sliding scale of engagement shows the different levels acco...