Introducing the Backend Tip: Typically, orders are placed by customers in the frontend. In addition, you can create orders in the backend. This enables you to take orders by phone, mail or fax and then enter them into your web store to be managed and tracked. This feature is useful for call center operators to take orders directly from your customers. The ordering process in the backend is not much different from the one your customers experience. The backend provides all the same functions that your customers have when creating an order from your web store, including the ability to move products between the shopping cart and wishlist. It also enables you to give customers special prices and discounts.
To create a new order from the backend: 1. Select Sales > Orders. 2. Click the Create New Order button on the top right. A full description of this procedure is provided in “Managing Orders,” page 227.
5.5 Managing Ratings and Reviews Rating and review functionality is provided by Magento CE to enable customers and web store owners to submit their opinions, feedback, and comments about products. Product reviews and ratings can also be added using the backend. To access the ratings and reviews management features, select Catalog > Reviews and Ratings. For more information about ratings and reviews, see “Managing Customer-Generated Content,” page 235.
5.6 Generating Reports Magento CE provides a variety of reports that you can access at any time. These reports are available under the Reports menu at the top of the Admin Panel. Some of the most important reports are described in “Reports,” page 243.
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