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B R A N D I N G

P R O P O S A L

for T O W E R S

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W W W. ATMEDIA DESIGN.COM


INDEX

LET TER FROM THE CEO It has been evident to us for years now that Tower Investments is unlike any other real

ABOUT

AT

estate development company in Philadelphia, and we are thrilled to have the opportunity

MEDIA

to present our ideas and process for branding Towers Place. To potentially be apart of the ambitious effort to transform North Broad Street, extending Center City’s boundaries

OUR

APPROACH

and continue toward a more walkable, impressive Philadelphia, is a tremendous honor to us and we thank you for taking time today to meet with us. Bart’s vision for our City is one

PROPOSED

SERVICE

PHASES

that we want to be connected to, and we believe that our skills and abilities will impress you to the point of engaging our team beyond today’s introduction.

IDENTIT Y You might not already know that your desire to transform our City is a similar value that our

COLL ATER AL

team shares in our commitment to making Philadelphia brands more valuable. By making our expert design and marketing ability affordable to unique brands, we seek to make an impact in the way Philadelphia’s economy develops for decades to come. Positioning

WEB

PRESENCE

companies for direct target market and audience participation is a daily job for us, and we take pride in doing it extremely well with only a few chosen clients.

ONGOING

MARKETING In this proposal we intend to give you a window into our process and ideas for Towers

PRICING

STRUCTURE

Place. The images we are presenting were designed by our team specifically to show Tower Investments how inspired we were at the vision for North Broad Street and 1400 Spring Garden. They are property of At Media, and should be considered spec work for the purpose of introducing our boutique design and development expertise.

The following proposal is based on the needs communicated by the Client, and is valid for 30 days. All prices and timelines listed in this proposal are not applicable to any other party and should be considered confidential information.

Let us wow you, and in turn, wow your target audiences into participating in this exciting vision for Philadelphia!

-

Antoinette Marie Johnson


ABOUT AT MEDIA is a full-service branding agency that focuses on building a brand’s presence. Located in the heart of Old City Philadelphia, we yield results by implementing effective branding and advertising with one main goal; the highest return on investment for our clients.

WHY US? Remarkable brand presence

MAK E YOUR MESSAGE CLE AR ; TA R G E T A U D I E N C E S T O PA R T I C I PAT E I N T H E T R A N S F O R M AT I O N O F N O R T H B R O A D S T R E E T.

keeps your customers loyal and engaged.  Our ability to target audiences & strategic brand messaging, paired with high quality designs, allows us to help make your brand stand out from the crowd.


PROPOSED SERVICE PHASES

IDENTITY

Brand Discovery & Positioning

Logo, Type & Color Scheme

Brand Guidelines

Business Card & Letterhead

Icons and Brand Elements

COLLATERAL Brochure Tri-folds

Sales One Pager

WEB PRESENCE

OUR APPROACH

Custom Mobile Friendly Website

Social Media Setup & Design

Newsletter Setup, Design & Development

ONGOING MARKETING

Beginning with intelligent strategy and expert ability, we start the project by

Advertising

learning the background, objectives and insights. With stakeholders, our team

Signage

then clearly defines the strategy and positioning, to shape messaging for all

Design

design components. Online and offline design starts on the right foot, paired

Development

with skilled and intuitive designers for stellar market positioning. We will

Social Media Growth & Management

continue efforts on other mediums & platforms to bring your brand to life with

Public Relations

the consistency and appeal it deserves.

& more


LOGO

Structural yet Sleek, Bold but Subtle, Strong Statement, Feminine and Masculine undertones.

IDENTIT Y The first phase of work begins with our discovery of all ideas and insights from stakeholders of the brand. Through the power of language and design, we then create a set of distinct concepts that will generate the response you’re looking for. The brand’s messaging will be the foundation of all materials from this point forward.

Secure, Bold but Soft, Approachable, Universally Appealing, Air of Sophistication.


ICONS

T Y PE FACE

This font is to be used for headings and any large format words.

Brand elements, such as Icon language, drive home the messaging designed in the logo and typeface. Icons are an effective way of bringing the identity to life online, in signage and more. Here we would have the opportunity to expand Towers Place icons once retail

This font is to be

and other amenities are added.

used for secondary treatments and small headers.


BROCHURE

C O L L AT E R A L From brochure to flyers, maps and more, all components of your brand need to be consistent & properly communicate the exact message you want your target audiences to understand in 10 seconds or less. In fact, you want them to be intrigued to read more closely, schedule an appointment, and lease a luxury apartment.

Much like Tower Investments, we will design collateral pieces unlike anything else in Philadelphia. The touch and feel of each printed item will evoke the same feeling as the designs. Our high-end design, paired with high quality printing such as letterpress is unlike any design or branding agency in Philadelphia.


SPRI NG G ARD

legend 14 0 0 S p r i n g Ga rd e n St re e t i s c e n t r a ll y

EN S T

l o c a te d , w i t h q u i c k a c c e s s to C e n te r C i t y, t h e A r t M u s e u m a re a a n d o t h e r at trac tions.

NOR TH B ROA

D ST

M U S EU M PA R K BA R S U PER M A R K E T

MAP

Icons that signify the lifestyle of a Towers resident will also point them in the direction of points of interest that are within a 5 minute walking distance.


WEB PRESENCE Towers Place

A website is not the only piece that is required to make a brand come to life online. Our team will create web presence that continues the brand communication and achieve

@TowersPlace P

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leasing luxury - 1400 N. Broad Street Philadelphia www.towersplace.com

1400

Tweet to Benny Frank Towers Place @towersplace beautiful photo of our 2 bedrooms P

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Following

results. Intriguing design, easy user interface, mobile friendly and search-ability are at

Favorites

Recent Images

the top of our priorities. Social Media and Email marketing are factors that cannot be

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Towers Place @towersplace @franklin215 we’ll be in touch soon. thanks for contacting us. Towers Place @towersplace @franklin215 yes, dogs are allowed! woof woof

Users Similar to Benny Frank

overlooked when developing Towers Place’s web presence. Our skilled developers can

Towers Place @towersplace http://towersplace.com has officially launched!

SPRING GARDEN

Towers Place @towersplace signup for our newsletter, for updates on our development Towers Place @towersplace beautiful photo of our 3 bedrooms

agers with automated customed designed Craigslist/HTML outputs to make your sales easier and more efficient.

Towers Place @franklin215 yes, dogs areby allowed! schedule a showing today visitingwoof our woof website - http://towersplace.com @towersplace

Followers

Lists

create custom content management systems (CMS), a long with property/leasing man-

800 24,015

Towers Place @towersplace http://towersplace.com has officially launched!


OUTDOOR

ONGOING MARKETING A brand cannot be successful with identity alone, it needs constent attention offline and online. Continue the strategy & targeted messaging throughout the project with interior branding, signage, advertising campaigns, public relations, social media growth/ management and other components that will drive the communication of your brand.


PRINT ADVERTISEMENT


SIGNAGE

SIGNAGE

Room Numbers

Outdoor Signage

Doormat

Matchbook


PRICING STRUCTURE

WEB DE VELOPMENT Option B Custom Web Design & Development CMS for easy updates & content integration Sitewide SEO for Search Engine Results Copy & Content Development News section to keep audience updated

IDENTIT Y

Lease Manager to manage available properties

Brand Discovery (strategy meeting w/ client)

Craigslist integration w/ Automated Custom Craigslist/HTML Advertisements

Brand Messaging (Tagline & Positioning Statements)

Online Payments & Customer Login

Logo Design

Newsletter Setup & Integration

Business Cards

Custom Designed Newsletter Template

Letterhead

Social Media setup w/ custom designs (facebook & twitter)

Brand Elements Brand Guidelines & Structure

$24,675 (paid in 3 installments)

$10,750 (paid in 2 installments) O N G O I N G M A R K E T I N G & D E S I G N (Agency of Record)

C O L L AT E R A L

Services to include:

Brochure (8-10 pages)

Design (signage, advertisements)

Tri-Fold

Campaign Strategy (copy)

Sales One Sheet

Social Media Growth Social Media Management

$7950 (paid in 2 installments)

Social Media Content & Engagement Plans Advertising Campaigns (social, print, online, and outdoor)

WEB DE VELOPMENT

Media Buying

Option A

Photography

5-10 Page Custom Web Design & Development

PR (press release, and distribution)

CMS for easy updates & content integration

Events

Sitewide SEO for Search Engine Results

Newsletter Management

Copy & Content Development

Web Maintenance & Updates

News section to keep audience updated

Facebook App Creation (fan gating, contest, promotions)

Newsletter Setup & Integration Custom Designed Newsletter Template

$4,500/month (suggested 50 hours per month @

Social Media setup w/ custom designs (facebook & twitter)

discounted rate of $90/hour)

$13,450 (paid in 3 installments)


TOWERS PLACE - PROPOSAL