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Amarok. The only permanent 4x4 pick-up in Jamaica. In bestowing the coveted Pick-up of the Year Award (2014) on the Volkswagen Amarok, 4x4 Magazine lauded the brand’s 4MOTION technology, which gives the driver maximum control on any surface, and its unique blend of practicality and versatility both on and off-road ranking it ahead of all other challengers. Nigel Fryatt, editor of 4x4 Magazine said, “The range of pick-ups available in the UK market is extensive. All the vehicles we tested were very similar in terms of being dieselpowered, double cab vehicles, with standard load beds. However, when it came to the Volkswagen Amarok it was obvious that it was a clear winner. The Amarok has the best engine of the group, both in terms of on-road response, and off-road ability. When coupled with the excellent eightspeed automatic gearbox there could only be one winner.” And a winner it has been in Jamaica; having taken the country by storm the moment it landed in 2011, snatching the number one spot for two consecutive years. This intelligent pick-up is the only permanent 4x4 in its class on local soil. So what is 4MOTION? According to Volkswagen, 4MOTION gives you great grip on the road, come rain, wind or snow. So, however treacherous the road surface, you get a sure-footed vehicle with huge levels of traction. This four-wheel drive system works hard to keep you safe, linking with other active safety systems on your Volkswagen to constantly monitor driving conditions. It reacts to even the slightest wheel slip and automatically sends the right amount of power to the wheels with the most grip. The second it detects a problem, it delivers extra traction where it’s needed. As a driver, you get reassuring stability, optimum control and the confidence that your Volkswagen can safely tackle the roughest roads and the worst weather conditions. That lets you relax and enjoy your drive, knowing that 4MOTION is always on the alert to keep you safe and help you out of

tricky situations. It will take slippery roads, muddy tracks as well as snow and ice in its stride, and help you get out of places where a normal car would be stuck. Split-second action All this happens in milliseconds through control units that are linked to the car’s dynamic sensors, engine management system and gearbox. At the heart of the four-wheel drive system is an inter-axle differential - the design varies depending on the particular system. The differential’s job is to share power between the front and rear axle, sending it where it’s most needed. If the system senses a loss of traction - caused, for instance, by the wheels on one axle spinning on a slippery surface - it will split the wheels’ turning power as needed - almost instantly - to correct the problem. At the same time, the smaller differences in rotational speed that happen when cornering or manoeuvring have to be balanced to stop torsional stresses in the drive train. And the differential must be able to work with the car’s other active safety systems such as Anti-lock Braking System (ABS) and the electronic stability programme (ESP). In order to meet all these different demands, we offer our four-wheel drive system in differential variants. They include the Haldex clutch and Torsen differential. The Haldex clutch automatically gathers information on the driver’s actions, engine performance, transmission and brakes, so it can control the transfer of torque. That lets it deal swiftly with all potentially dangerous or difficult driving conditions. Whether you need maximum torque shift in tricky situations or when accelerating - or less when taking sharp corners or parking - the system keeps you safe while offering better performance and driving comfort. The general principle of the Haldex clutch is to always send the driving forces to the axle with the better traction. In this way, 4MOTION is able to respond swiftly and optimally to any driving situation. However, you still keep the feel of

a front-wheel drive car most of the time. In normal driving conditions, 90 per cent of the engine’s power is sent to the front wheels, with 10 per cent going to the rear. This results in improved fuel efficiency, compared with permanent fourwheel drive. And there’s no risk of torsional stresses on the drive train during parking and manoeuvring. The Haldex clutch can be linked with all our active safety systems, including ABS and ESP. The Torsen differential is a mechanical self-locking centre differential which regulates power between the front and rear axles, using torque sensing. It responds to varying rotational forces between the front and rear axle, sending torque between them as needed. On a Torsen differential the two output gears are connected by worm gears. They limit high differential rotation speeds, but still balance the speeds when cornering. Providing the ultimate 4x4 experience in a comfortable, spacious cabin, the Amarok thinks so you don’t have to.


CR-V Starting Price Monthly Payment: $55,171 20% Duty $69,933 Full Duty

A3 Sportback Starting Price Monthly Payment: $53,605 20% Duty $83,290 Full Duty

Accord Starting Price Monthly Payment: $64,492 20% Duty $77,879 Full Duty

Q5 Starting Price Monthly Payment: $89,390 20% Duty $138,798 Full Duty

Fit Starting Price Monthly Payment: $35,743 20% Duty $44, 976 Full Duty

Q3 Starting Price Monthly Payment: $74,480 20% Duty $95,915 Full Duty

Civic Starting Price Monthly Payment: $46,242 20% Duty $56,433 Full Duty

XF Starting Price Monthly Payment: $109,639 20% Duty $121,106 Full Duty

Tiguan Starting Price Monthly Payment: $54,500 20% Duty $65,100 Full Duty

A7 Starting Price Monthly Payment: $160,057 20% Duty $201,452 Full Duty

Amarok Starting Price Monthly Payment: $46,960 20% Duty $55,990 Full Duty

Evoque Starting Price Monthly Payment: $90,810 20% Duty $106,791 Full Duty

On-site financing now available

Discovery 4 Starting Price Monthly Payment: $146,751 20% Duty $184,574 Full Duty

F-TYPE Starting Price Monthly Payment: $247,271 20% Duty $280,172 Full Duty

Range Rover Sport Starting Price Monthly Payment: $252,648 20% Duty $289,412 Full Duty

Monthly payments are based on lowest bank rates

I think, therefore I Amarok. I Am the ultimate 4x4 experience. I Am the only permanent 4x4 (4Motion) pick-up in Jamaica I Am two speeds better than my next best competitor. I Am Normal, Sport and Tiptronic drive modes. I Am weekends away. I Am Jamaia’s #1 selling pick-up 2011 & 2012. We know you demand on and off road performance, intuitive features, unprecedented fuel efficiency and low service costs. With the new 8-speed Automatic Amarok now available along with standard shift, there’s an Amarok for everyone. You think, therefore you deserve more from your pick-up.

Polo Starting Price Monthly Payment: $36,990 20% Duty $45,400 Full Duty

Freelander 2 Starting Price Monthly Payment: $88,947 20% Duty $105,958 Full Duty

Jetta Starting Price Monthly Payment: $49,400 20% Duty $60,600 Full Duty



ATL Automotive Drive Issue 14