SOCIAL TAKEOVER GUIDE 1. RESEARCH: Track the artist on social media to determine which platform is best for them – do they take stunning photos on Instagram? Do they use Twitter more frequently? Can they tell a fun story with Snapchat? 2. WHAT: In the initial email, explain the concept (many have done it before, for other companies) of a takeover if they are not familiar. 3. WHEN: When would you like them do the takeover? We like to do it either the weekend before tech, tech week, or backstage during dress rehearsal. All have been successful for us, but it depends on the artist. Ask them what they think, since they know the show best (you may also have to get stage management involved). 4. HOW: Let them know what you would like them how you envision the takeover – are they tracking their day from start to finish? Only at rehearsal? Only at the theatre? Are there specific things you would like them to show your followers? Have a loose outline, but overall, let them have fun and explore. 5. WHY: Make a case for it, so the artist understands that what they’re doing is useful for audience engagement and connecting with your followers. 6. LOG IN: Once they agree, be sure to give them the username and password of the account. 7. EXTRA STUFF: a. Creating a specific hashtag keeps the posts connected and consistent. We have used: #WilkowskeTweets (His name is Andy Wilkowske), and #ChiquitaInstagramma (She was dressed as Carmen Miranda). Be sure to keep it short and simple. b. Create a cute graphic to announce the takeover to your followers. Do this up to one day ahead. c. Whether the takeover lasts one day or two, be sure to keep track of how it’s going. This is your brand, not theirs. If posts are inappropriate or infrequent, check in with them and regroup.
Published on Jul 24, 2017