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Social Media Recap Date __ / __ / __


Overview • • • • •

Total Followers: _____ New Followers: _____ Increase over previous week: __% Engagements this Month: ____ Increase over previous week: __%


Learnings & Optimization for this Week • What worked really well? • What did we not post that we should? • Any events coming up we need to post about?

Learnings & Optimization for this Month • Which type of posts worked well across the month? – Based on Engagement – Comparable to increase in overall page Likes

• What did we not post that we should next month? • Any events coming up next month?


FACEBOOK • • • • • • •

Total Likes: ____ New Likes: ____ Likes increase over previous week: __% Total Engagements: ____ Engagementsover previous week: __% Posts: ___ Most liked, commented and shared posts: Top 3 Best performing posts


TWITTER • • • • • • •

Total Followers: ____ New Followers: ____ Increase over previous week: __% Tweets: ____ RTs: ____ Link Clicks: ____ Most engaged tweets:

Top 3 Best performing posts


INSTAGRAM • • • • •

Total Followers: ____ New Followers: ____ Increase over previous week: __% Posts: ____ Highest performing posts:

Top 2 Best performing posts

Date __/__/__ Likes: ____ Comments: ____

Top 2 Best performing posts

Date __/__/__ Likes: ____ Comments: ____

Social Media Recap Template  

Build and deliver social media monthly reports (like this) on your success, learnings and next steps. Present to staff or demonstrate the va...

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