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HEALTH & WELLNESS

Marketing Guru’s Healing Message By Marcia Caller Jaffe

anti-social. Could social media be an antidote for isolation? In today’s time, “yes.” It is like turning your hand-held device into a real hand held. I once had a girlfriend who texted me, “Is your head under your pillow? I’m here.” My head was indeed under my pillow. But with my phone, so was she and so were the words I needed to hear. That inspired me to do the same.

He’s somewhere between Woody Allen, the Dalai Lama and Federico Fellini. He has been a purposeful and businesswise marketing stanchion on the Atlanta stage for decades. Joey Reiman is back with a new message that has lit up social media and serves as a platform to support friends and strangers alike who suffer from depression. Jaffe: Is it cathartic to speak out Globally known as the “King of Cor- about emotional problems? porate Purpose,” for the past 25 years Reiman: If you don’t speak out, all Reiman helped Fortune 500 companies one can do is speak in — into yourself, discover and articuinto your already chaotic mind. This late their brands just exacerbates the with purpose. Fast Company magaproblem. When you zine named Reiman share your probone of the 100 peolems, they are cut ple who will change in half. Hopefully, you are talking to the way the world thinks. Renowned a person who is a witness without marketing professor Philip Kotler judgment — a true blessing. called him “The Moses of Marketing.” These days Jaffe: Do you when he’s not orthink that high chestrating a ballet profile figures like for the Atlanta Symyourself are widphony Orchestra, ening the door for like he did in March mental illness to be 2018, he teaches better understood? creative and critical Reiman: Jon Marketing guru Joey Reiman thinking, “Ideation,” Hamm, Ashley Judd, exudes creativity. at Emory UniverGwyneth Paltrow, sity’s Goizueta Business School. Jim Carrey, Harrison Ford, Angelina Jolie, Last year Reiman also took the helm Lady Gaga, Michael Phelps, J.K. Rowling, as founder and chairman of Brand New have all been visited by demons. By speakWorld Studio, a storytelling business that ing out, they have become angels rescuing develops purposeful films with top tier those of us stuck in the dark. companies such as Proctor & Gamble. A fabulous life still did not shield Jaffe: Is your experience that Jews him from bouts of depression, denying have more depression and anxiety because it, then ultimately dealing with it. “Inten- of parental pressure, guilt or suffering, or tion heals all wounds. One can’t wait for even the well-meaning push for perfection? a miracle.” Reiman: Jews tend to be perfectionThe topic seems to also concern Rei- ists and with that comes guilt, shame, emman’s students. “Ten years ago students barrassment, and the truth — no one is would talk 80 percent to me about grades perfect. Western culture’s obsession with or schoolwork and 20 percent about radical individualism stunts our growth personal matters. Today it’s 20 percent as humans. Artists are more prone to decourse-related and 80 percent anxiety/ pression as art is a mortal attempt to crebad feelings. … I tweaked the curriculum ate heaven on earth. That is a daunting from corporate purpose to include ‘Why task, first given to the gods, then G-d, and am I here?’ I see a devolvement of happy, now his disciples — artists. Being a Jewjoyous students.” ish artist is a double whammy. Joey’s journey unfolds. Jaffe: Have you benefited from Jaffe: What is your goal in using so- mindfulness, meditation, or other mild cial media to make a safe space for others calming exercises? suffering from depression? Reiman: Yoga has been a life saver. Reiman: Depressed people become Meditation boosts medication and some-

times your yoga mat can become your soul mat(e).

to normal, you don’t think yourself back into a stupor.

Jaffe: What books did you find most helpful? I liked “10% Percent Happier: How I Tamed the Voice in My Head, Reduced Stress Without Losing My Edge, and Found Self-Help That Actually Works” about Dan Harris’ struggles Reiman: “Darkness Visible” by William Styron, “The Noonday Demon” by Andre Solomon, “When Things Fall Apart” by Pema Chödrön, and “Yoga for Depression” by Amy Weintraub.

Jaffe: What words would you ascribe to depression? Reiman: The word “alone” stands all alone. You can be in an arena with 50,000 people and feel ostracized. You are blinded by the darkness, and can only hear the deafening sound of silence.

Jaffe: How would you respond: Therapy versus medication in terms of healing? Genetics versus circumstance? Reiman: Depression is not a flaw in character. It’s a mistake in chemistry. My protocol was both meds and cognitive behavioral therapy (CBT). Meds are a miracle. Unless you are wildly wealthy and can go to an oceanside sanatorium where nurses come check the condition of your easel, take meds if your doctor encourages you. In addition, see a cognitive therapist. They will help you rewire your thinking, so when your chemistry is back

Jaffe: “If you knew then what you know now” what would you have done differently, perhaps preventively? Reiman: I would have been kinder and gentler to myself. Depression is not a weakness, rather it means you have been too strong, too long. In both cases, I learned that there is no better medicine for the brain than love in your heart. Jaffe: What’s your mantra? Reiman: Thoughts have wings. ■ Reiman’s best-selling book, “The Story of Purpose: The Path to Creating a Brighter Brand, a Greater Company, and a Lasting Legacy” follows his breakthrough business book, “Thinking for a Living.”

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