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brand concept . 2011 - 2012


UZMANĪBU Šis ir izstrādāto risinājumu saīsināts kopsavilkums, kas paredzēts kā informatīvs materiāls apskatei, lai iegūtu vispārīgu izpratni par darbā izmantotajām metodēm un gala nodevuma saturu, kas atbilst klienta darba uzdevumam. Šis kopsavilkums ir klienta īpašums. Bez saskaņošanas ar klienta pārstāvi šos materiālus izmantot ir aizliegts. Darbā izmantotās metodes ir IGLOO, SIA intelektuālais īpašums, kuru aizsargā Latvijas likumdošana. Jebkuru jautājumu gadījumā lūdzam sazinieties ar mums personīgi. +371 67288158 info@igloo.lv www.igloo.lv

IMPORTANT NOTE This is a summary of solutions intended for informative purposes only to provide overall understanding of the contents as well as the methodology employed according the client brief. The contents of this summary is client's property. Any unauthorized use of this material is prohibited. The methodology applied is intellectual property of IGLOO SIA protected by the respective legislative acts of the Republic of Latvia. For enquiries please contact us. +371 67288158 info@igloo.lv www.igloo.lv

IGLOO - design and marketing for retail


Description content ABOUT B HYPER . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1

INSTORE NAVIGATION & DESIGN . . . . . . . . . . . . . . . . 28

What is B Hyper? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 Who is B Hyper? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 Why B Hyper in Croatia? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Facts about B Hyper Lumini . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5

Navigation & design guidlines . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29 Category name solutions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30 Banners plan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31 Navigation guidlines . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32 Banner guidlines . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34 Check-out & entrance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36 Seasonal goods section . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37 Fresh! section: deli . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38 Fruit section . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 39 Vegetable section . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40 Eco section . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 41 Household section . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 42 Beauty section . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 43 Banner guidlines . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 44 Dairy, beverages section . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 45 Fresh! section: fish . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 46 Frozen section . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 47 Electro section . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 49 Press, book section . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 50 Banner guidlines . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 51 Bread section . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 52 Fresh! section: pastry . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 53 Cheese section . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 54 Pets section . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 55 Kids section . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 56 Fresh! section: meat, sausages . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 57 Fresh! section: meat . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 58 Banner guidlines . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 59 Home section . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 60 Alcohol section . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 61 Textile section . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 62

BRAND CONCEPT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 B is B . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 Be Concept . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 Quality of family life . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 Slogan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

“FLOURISHING” . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11 Logo . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12 Brand development . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13 Graphics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14

BASIC MATERIALS & COLORS . . . . . . . . . . . . . . . . . . . . 20 Basic colors & materials . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21 Shopping sections . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22 Lowered ceiling . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23 Walls in Fresh! section . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24 Department colors (visual communication) . . . . . . . . . . . . . . . . . . . . . . . 26 Zoning with colors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27

Description content

B•HYPER . brand concept . 2011 - 2012


Description content Grocery section . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 63 Fresh! section images / banners . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 64 Fresh line images . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 65 Decorative lamps: Bakery section . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 66 Decorative lamps: Wine section . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 67 Decorative lamps: Home section . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 68 Decorative lamps: Beauty section . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 69 Entrance / Check-out . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 70 Entrance / Info desk . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 72

ALTERNATIVE SECTION NAVIGATION . . . . . . . . . . . . 74 Section navigation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 75

EQUIPMENT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 85 Equipment colors & materials . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 86

PRICE MARKS GUIDELINES . . . . . . . . . . . . . . . . . . . . . 96 Price marks / usage . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 97 Price marks . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 98 Price marks / everyday . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 99 Price marks / new price . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 100 Price marks / special price . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 101 Price marks / A3, A4 horizontal . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 102 Price marks / disposition examples . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 103

STAFF . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 113 Staff dress code . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 114 Staff labels . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 116

NEWSPAPER . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 117 B HYPER newspaper . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 118

PACKAGING . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 120 Shopping box . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 121 Plastic shopping bag . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 122 Fresh! section product labels. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 123

COMMUNICATION MATERIALS . . . . . . . . . . . . . . . . . 124 City Billboard. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . City Lights . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Loyalty card . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Loyalty card flyer . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

125 126 127 128

MASCOT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 129 Shop mascot . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 130

SPECIAL PROMOTIONAL PLACES . . . . . . . . . . . . . . . 105 Special promotional places /center of aisles . . . . . . . . . . . . . . . . . . . . . 106 Special promotional places /shelf ends . . . . . . . . . . . . . . . . . . . . . . . . . . 109 Special promotional places . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 112

Description content

B•HYPER . brand concept . 2011 - 2012


brand concept . 2011 - 2012

about B Hyper

1.


What is B Hyper? B Hyper is a new concept developed for Hypermarkets in modern Europe B Hyper differs from the other retail - operators in several ways:

• • • • • •

assortment is different to regular hypermarkets, we aim to be “popular” in store environment and colors are worked out in every detail the concept present traditional values and bring new ideas to the market the market communication applies to consumers in new ways the concept is long term based, and is made for the coming decades a flexible local development with an international touch, can easily be adapted to several countries and find it’s place beside existing operators.

2. About B Hyper

B•HYPER . brand concept . 2011 - 2012


brand concept . 2011 - 2012

6.


B is Be Be is:

• affirmative • with people who want to Be rather than to exist • looking for changes Be friendly, Be family, Be helpful, Be affordable, Be happy, Just Be... HYPER! 7. Concept

B•HYPER . brand concept . 2011 - 2012


Be Concept

We come from our grandparents & parents, we continue in our children & grandchildren. Family is one of the most important things in our lives. But the modern family is becoming more and more de-centralized, every member pursues his or hers own interests. Still there is one hypermarket that cares for the whole family allowing everyone to Be whoever he or she chooses.

8. Concept

B•HYPER . brand concept . 2011 - 2012


Slogan consists of two parts

• first part

flexible, makes connection to on-going campaigns, offers, etc. Be SMART, e.g., could be used as a discount campaign slogan or Be SUNNY - for sale of summer related goods.

• second part

fixed, always the same. We suggest Be HAPPY – be satisfied with your life, share the love with the people around you, enjoy what you are doing.

10. Concept

B•HYPER . brand concept . 2011 - 2012


brand concept . 2011 - 2012

“flourishing”

11.


Logo flourishing, plant, flower, star, cake/pie, fresh/eco, carousel... B The logo is made up of two elements – the symbol and the name. The basic idea for the symbol is a blooming flower. At the second level, it is a cake or torte that has been cut into pieces or a carousel. It is alive and open, and it creates simple and positive emotions.

Primary logo

Logo with slogan

The graphic solution is easy to use and develop in visual communications materials. The basic colours in the logo are green and white. At the second level of communications and in the internal navigation of the environment and shops, the symbol can be used with different and additional colours.

12. Identity

B•HYPER . brand concept . 2011 - 2012


Graphics 3D form Due to its simplicity the flower symbol is visible and easy recognizable in both brand communication materials and shopping environment (navigation). The symbol (or its parts) could be used as:

• • • •

Decorative ornaments Part of special offer / price communication Seasonal decoration of the shopping area Design of presentation materials and other brand promotion materials

decorative

HERE

NEW

HAPPY

HOT

99⁷⁰

NICE PRICE

FRESH

information

BeBEST 14.

Identity

B•HYPER . brand concept . 2011 - 2012


Graphics

Graphic images Example of using the flower symbol as the means of decoration of the shopping area whilst using additional colours.

15. Identity

B•HYPER . brand concept . 2011 - 2012


Graphics

Product images

Decorative and navigation elements Product photographs are used as means of decoration and navigation around the shopping area. Here are basic guidelines to produce quality photos:

Products need to be photographed with uniform colour in background,

Products need to be photographed in their most characteristic forms in order to be recognizable from a distance,

Product photos it is recommended to be used in geometrically regular grid in order to fill larger fields.

The product photographs must offer a sense of quality and freshness, and they must make use of the aesthetic attractiveness of each product’s form, texture or graphic design. 16. Identity

B•HYPER . brand concept . 2011 - 2012


Graphics

Product images

Decorative and navigation elements Examples of using product photos according to the flower symbol to create visually attractive yet understandable navigation items. The principle is to be used in the design of communications materials to offer sales promotions for specific groups of products, to prepare seasonal designs for stores, and in other materials which present the brand.

17. Identity

B•HYPER . brand concept . 2011 - 2012


Graphics

Graphic images & product images

19. Identity

B•HYPER . brand concept . 2011 - 2012


brand concept . 2011 - 2012

basic materials & colours

20.


Basic colors & materials corporate

storage

BeHYPER I

BeHYPER II

basic

PMS 382PC

PMS 377PC

NCS S 0560-G50Y

NCS S 2070-G40Y

White

PMS 7PC RAL 7021 NCS S 8500-N

special

~RAL 9007 Stainless steel

6026P 5105P Contract-SL Contract-SL /analog veneer /analog veneer

painting surfaces

floors

high

low

working / services

basic tiles

special / wood texture

NCS S 4502-Y

NCS S 3000-N

NCS S 1500-N

~RAL 7044 ~NCS S 2502-Y

5105P Contract-SL vinyl floor

low - down from basic lights high - up from basic lights ~5000mm

NCS S 1000-N

6026P Contract-SL vinyl floor 21.

Environment

B•HYPER . brand concept . 2011 - 2012


Walls in Fresh! section Visualisations

Tiles sample

Glossy tiles ~150 x 150 mm

Colours / Depatments Warm white NCS S 0502-Y ~RAL 9010

Warm white NCS S 0502-Y ~RAL 9010

Warm white NCS S 0502-Y ~RAL 9010

Warm white NCS S 0502-Y ~RAL 9010

PMS 377PC NCS S 2070-G40Y

PMS 166PC NCS S 1080-Y60R

PMS 646PC NCS S 3040-R90B

PMS 1385PC NCS S 2070-Y30R

deli cookery vegetables

sausages meat

fish dairy

bread pastry cheese

Environment

24. B•HYPER . brand concept . 2011 - 2012


Walls in Fresh! section Glossy tiles ~150 x 150 mm

bread/pastry deli/cookery meat

fish

Wall

Wall visualisations

bread / pastry / deli / cookery / meat

bread / pastry / deli / cookery / meat

meat / fish

meat / fish

Environment

25. B•HYPER . brand concept . 2011 - 2012


Department colors (visual communication) corporate BeHYPER I

BeHYPER II

PMS 382PC NCS S 0560-G50Y

PMS 377PC NCS S 2070-G40Y

White

additional PMS 382PC NCS S 0560-G50Y

PMS 4725PC NCS S 4010-Y70R

PMS 377PC NCS S 2070-G40Y

PMS 4705PC NCS S 6020-Y70R

entrance textiles seasonal grocery fruits deli / cookery vegetables home holder exit Environment

PMS 644PC NCS S 1030-R80B

PMS 646PC NCS S 3040-R90B

fish dairy non alcoholic frozen

PMS 7406PC NCS S 0580-Y

PMS 382PC NCS S 0560-G50Y

PMS 144PC NCS S 1080-Y20R

PMS 377PC NCS S 2070-G40Y

special price

new product

PMS 7418PC NCS S 2060-R

PMS 130PC NCS S 1080-Y10R

PMS 2572PC NCS S 1040-R50B

PMS 1575PC NCS S 0560-Y50R

PMS 3248PC NCS S 1040-B70G

PMS 704PC NCS S 3060-R

PMS 1385PC NCS S 2070-Y30R

PMS 258PC NCS S 3050-R50B

PMS 166PC NCS S 1080-Y60R

PMS 7473PC NCS S 3040-B70G

bread pastry cheese

electro computers stationery press / books

sausages meat pets children

hygiene cosmetic

home alcohol nuts

26. B•HYPER . brand concept . 2011 - 2012


Zoning with colors Pastry

Cookery

Meat

Alcohol

Beverage

Home

Fish Dairy

Vegatable Fruit

Bread

Electro

Deli

Wines

Bread

information & image lines (banners)

Cheese

Children

Cosmetics Frozen

Textile

Entrance

Seasonal

Grocery

Household

Exit

27. Environment

B•HYPER . brand concept . 2011 - 2012


brand concept . 2011 - 2012

instore navigation & design

28.


Navigation & design guidlines

Lamps level (basic lightning)

1200 (banners)

Painted wall

3500

2200 - 2700 (painted wall)

Elements in the navigation design are integrated into the interior and equipment of the store. Elements for navigation include the colour and finishing of walls, graphic banners, and spatially extensive product category names.

information ~H 550mm

HoME

Image / graphic banner Product category name White cornice

1600

2350

Storage H (h=2350 mm) Storage S (h=1600 mm)

29. Environment

B•HYPER . brand concept . 2011 - 2012


Category name solution Sign solution

~45

A

painting wall

70

500

image banner

product category name 3D letters ( preferred material - semimat white painted foam rubber with polyurethane covering. Dizainstudija A/www.dizainstudija-a.lv ) H 500mm on white cornice line

A A-A (version - letters with distance from banners. banners are mounted on metal construction in the middle of shelves)

A-A (version - letters close to the banners.

banners are mounted on metal construction adjusted to hanging ceilings)

hanging ceilings

shelves

30. Environment

B•HYPER . brand concept . 2011 - 2012


Navigation guidlines VeGETABLES

FRUITS

See page 35

See page 35

GROCeRY

TEXTILES

See page 45

See page 45

FISH

DAIRY

See page 38

See page 38

HoME painted wall image / graphic banner product category name

Environment

WINe

See page 45

See page 45

32.

B•HYPER . brand concept . 2011 - 2012


Navigation guidlines BREAD

CHeeSE

See page 40

See page 40

COOKERY

MeAT

See page 35

See page 40

CHILDREN

PETS

See page 40

See page 40

COSMeTICS

ELeCTRO painted wall image / graphic banner product category name

Environment

See page 38

See page 35

33.

B•HYPER . brand concept . 2011 - 2012


Banner guidlines

Example of using the flower symbol in banners for in-store decoration / navigation purposes. Expandable vertically by 150%.

Basic graphic element

next element flip vertical & stick to first

Basic graphic element

background can be expanded vertical up to 150%

34. Environment

B•HYPER . brand concept . 2011 - 2012


Banner guidlines Entrance / Exit / Seasonal / Deli / Cookery

PMS 382PC NCS S 0560-G50Y

PMS 377PC NCS S 2070-G40Y

Fruits, vegetables / Household

PMS 382PC NCS S 0560-G50Y

PMS 377PC NCS S 2070-G40Y

Hygene / Beauty

PMS 3248PC NCS S 1040-B70G

PMS 7473PC NCS S 3040-B70G

35. Environment

B•HYPER . brand concept . 2011 - 2012


Check-out & entrance

PMS 382PC NCS S 0560-G50Y PMS 377PC NCS S 2070-G40Y

Visualization

Entrance

Check-out

36. Environment

B•HYPER . brand concept . 2011 - 2012


Seasonal goods section

PMS 382PC NCS S 0560-G50Y PMS 377PC NCS S 2070-G40Y

Implementation

37. Environment

B•HYPER . brand concept . 2011 - 2012


Fresh! section: deli

PMS 382PC NCS S 0560-G50Y PMS 377PC NCS S 2070-G40Y

Visualization

Implementation

38. Environment

B•HYPER . brand concept . 2011 - 2012


PMS 3248PC NCS S 1040-B70G

Beauty section

PMS 7473PC NCS S 3040-B70G

Visualization

Implementation

Implementation

43. Environment

B•HYPER . brand concept . 2011 - 2012


Banner guidlines dairy / beverages

PMS 644PC NCS S 1030-R80B

PMS 646PC NCS S 3040-R90B

fish / frozen

PMS 644PC NCS S 1030-R80B

PMS 646PC NCS S 3040-R90B

electro / computers / stationery / press / books

PMS 2572PC NCS S 1040-R50B

PMS 258PC NCS S 3050-R50B

44. Environment

B•HYPER . brand concept . 2011 - 2012


Dairy, beverages section

PMS 644PC NCS S 1030-R80B PMS 646PC NCS S 3040-R90B

Implementation

Implementation

45. Environment

B•HYPER . brand concept . 2011 - 2012


Fresh! section: fish

PMS 644PC NCS S 1030-R80B PMS 646PC NCS S 3040-R90B

Visualization

Implementation

46. Environment

B•HYPER . brand concept . 2011 - 2012


Frozen section

PMS 644PC NCS S 1030-R80B PMS 646PC NCS S 3040-R90B

Implementation

48. Environment

B•HYPER . brand concept . 2011 - 2012


Banner guidlines bread / pastry / cheese

PMS 130PC NCS S 1080-Y10R

PMS 1385PC NCS S 2070-Y30R

pets / kids

PMS 1575PC NCS S 0560-Y50R

PMS 166PC NCS S 1080-Y60R

meat / sausages

PMS 1575PC NCS S 0560-Y50R

PMS 166PC NCS S 1080-Y60R

51. Environment

B•HYPER . brand concept . 2011 - 2012


PMS 130PC NCS S 1080-Y10R

Bread section

Visualization

PMS 1385PC NCS S 2070-Y30R

Implementation

52. Environment

B•HYPER . brand concept . 2011 - 2012


PMS 130PC NCS S 1080-Y10R

Cheese section

PMS 1385PC NCS S 2070-Y30R

Visualization

Implementation

54. Environment

B•HYPER . brand concept . 2011 - 2012


Kids section

PMS 1575PC NCS S 0560-Y50R PMS 166PC NCS S 1080-Y60R

Implementation

56. Environment

B•HYPER . brand concept . 2011 - 2012


Fresh! section: meat

PMS 1575PC NCS S 0560-Y50R PMS 166PC NCS S 1080-Y60R

Implementation

58. Environment

B•HYPER . brand concept . 2011 - 2012


Banner guidlines home / alcohol / nuts

PMS 7418PC NCS S 2060-R

PMS 704PC NCS S 3060-R

textiles / grocery

PMS 4725PC NCS S 4010-Y70R

PMS 4705PC NCS S 6020-Y70R

59. Environment

B•HYPER . brand concept . 2011 - 2012


PMS 7418PC NCS S 2060-R

Home section

Implementation

PMS 704PC NCS S 3060-R

Implementation

60. Environment

B•HYPER . brand concept . 2011 - 2012


PMS 7418PC NCS S 2060-R

Alcohol section

PMS 704PC NCS S 3060-R

Visualization

Implementation

61. Environment

B•HYPER . brand concept . 2011 - 2012


PMS 4725PC NCS S 4010-Y70R

Textile section

PMS 4705PC NCS S 6020-Y70R

Visualization

Implementation

Implementation

62. Environment

B•HYPER . brand concept . 2011 - 2012


Fresh! section images / banners Patterns

Isolated food images with the background colour of the respective section In case navigation items (the flower symbol based pattern) is used in the background, posters with product photographs must be placed at the eye level (see example below). Images are to be printed on Komatex and mounted on the wall of corresponding section so it marks the beginning of the next set of products.

Fresh! section images, layout example

DePARTMENT 049 Product product

062

Product product

049

062

Product product

DePARTMENT

049 Product product

049

062

Product product

049

049

062

Product product

Product product

DePARTMENT

049

062

Product product

049

062

Product product

049 Product product

049

062

Product product

049

049

062

Product product

Product product

049

062

Product product

049

062

Product product

049 Product product

049

062

Product product

049

062

Product product

DePARTMENT 049 Product product

049

062

Product product

049

062

Product product

049 Product product

049

062

Product product

049

Producer producer

Producer producer

Producer producer

Producer producer

Producer producer

Producer producer

Producer producer

Producer producer

Producer producer

Producer producer

Producer producer

Producer producer

Producer producer

Producer producer

Producer producer

Producer producer

Producer producer

Producer producer

Producer producer

Producer producer

Producer producer

Producer producer

Producer producer

180 g

180 g

180 g

180 g

180 g

180 g

180 g

180 g

180 g

180 g

180 g

180 g

180 g

180 g

180 g

180 g

180 g

180 g

180 g

180 g

180 g

180 g

180 g

180 g

999999 999999

NICE PRICE

9

999999 999999

NICE PRICE

9

999999 999999

9

999999 999999

NICE PRICE

9

999999 999999

NICE PRICE

9

999999 999999

special price posters

9

image

999999 999999

NICE PRICE

9

999999 999999

NICE PRICE

9

999999 999999

special price posters

9

999999 999999

NICE PRICE

9

999999 999999

NICE PRICE

9

999999 999999

9

image

999999 999999

NICE PRICE

9

999999 999999

NICE PRICE

9

999999 999999

9

999999 999999

NICE PRICE

9

999999 999999

NICE PRICE

9

999999 999999

special price posters

9

999999 999999

NICE PRICE

9

999999 999999

NICE PRICE

9

999999 999999

special price posters

9

999999 999999

NICE PRICE

9

999999 999999

062

Product product

Producer producer

9

image

049

NICE PRICE

9

999999 999999

image

64. Environment

B•HYPER . brand concept . 2011 - 2012


Fresh line images

version - if banners are with pattern Isolated food images with the warm white background In case product photographs are used in the background, posters with product photographs must be placed at the eye level (see example below) and the pictures should be superimposed on the warm white (see page xx) background. Images are to be printed on Komatex and mounted on the wall of corresponding section so it marks the beginning of the next set of products.

Fresh! section images, layout example

DePARTMENT 049 Product product

Environment

062

Product product

049

062

Product product

DePARTMENT

049 Product product

049

062

Product product

049

049

062

Product product

Product product

DePARTMENT

049

062

Product product

049

062

Product product

049 Product product

049

062

Product product

049

049

062

Product product

Product product

049

062

Product product

049

062

Product product

049 Product product

049

062

Product product

049

062

Product product

DePARTMENT 049 Product product

049

062

Product product

049

062

Product product

049 Product product

049

062

Product product

049

Producer producer

Producer producer

Producer producer

Producer producer

Producer producer

Producer producer

Producer producer

Producer producer

Producer producer

Producer producer

Producer producer

Producer producer

Producer producer

Producer producer

Producer producer

Producer producer

Producer producer

Producer producer

Producer producer

Producer producer

Producer producer

Producer producer

Producer producer

180 g

180 g

180 g

180 g

180 g

180 g

180 g

180 g

180 g

180 g

180 g

180 g

180 g

180 g

180 g

180 g

180 g

180 g

180 g

180 g

180 g

180 g

180 g

999999 999999

NICE PRICE

9

999999 999999

NICE PRICE

9

999999 999999

9

999999 999999

NICE PRICE

9

999999 999999

NICE PRICE

9

999999 999999

special price posters

9

image

999999 999999

NICE PRICE

9

999999 999999

NICE PRICE

9

999999 999999

9

999999 999999

special price posters

NICE PRICE

9

999999 999999

NICE PRICE

9

999999 999999

9

image

999999 999999

NICE PRICE

9

999999 999999

NICE PRICE

9

999999 999999

9

999999 999999

NICE PRICE

9

999999 999999

NICE PRICE

9

999999 999999

special price posters

9

999999 999999

NICE PRICE

9

999999 999999

NICE PRICE

9

999999 999999

special price posters

9

999999 999999

NICE PRICE

9

999999 999999

062

Product product

Producer producer

180 g 9

image

049

NICE PRICE

9

999999 999999

image

65.

B•HYPER . brand concept . 2011 - 2012


Entrance / Check-out WelCOME 3000

4000

We come from our grandparents & parents, we continue in our children & grandchildren. Family is one of the most important things in our lives. But the modern family is becoming more and more de-centralized, every member pursues his or hers own interests. Still, there is one hypermarket that caters for both family and each of its members, allowing everyone to Be who he or she is inside their bigger family.

16000

16000

1600

Visualization

1600

1600

Visualization 70. Environment

B•HYPER . brand concept . 2011 - 2012


Entrance / Check-out

Implementation

71. Environment

B•HYPER . brand concept . 2011 - 2012


brand concept . 2011 - 2012

alternative section navigation

74.


Section navigation Banners with photographs

VeGETABLES 049

049

049

049

049

049

049

049

Product product

Product product

Product product

Product product

Product product

Product product

Product product

Product product

Product product

Product product

180 g

180 g

180 g

180 g

180 g

180 g

180 g

180 g

180 g

180 g

Producer producer

9

999999 999999

062

Producer producer

NICE PRICE

9

999999 999999

049

062

Producer producer

NICE PRICE

9

999999 999999

Producer producer

9

999999 999999

Producer producer

9

999999 999999

Producer producer

9

999999 999999

Producer producer

9

999999 999999

Producer producer

9

999999 999999

062

Producer producer

NICE PRICE

9

999999 999999

049

062

Producer producer

NICE PRICE

9

999999 999999

It is recommended to use banners with photographs in Fresh! and Alcohol sections and banners with branding pattern (see page xxx) to be used in other sections as well as Entrance / Exit area. 75. Environment

B•HYPER . brand concept . 2011 - 2012


Section navigation Banners with photographs

WINE WINe

It is recommended to use banners with photographs in Fresh! and Alcohol sections and banners with branding pattern (see page xxx) to be used in other sections as well as Entrance / Exit area. 76. Environment

B•HYPER . brand concept . 2011 - 2012


Section navigation Banners with photographs

BREAD BReAD

It is recommended to use banners with photographs in Fresh! and Alcohol sections and banners with branding pattern (see page xxx) to be used in other sections as well as Entrance / Exit area. 77. Environment

B•HYPER . brand concept . 2011 - 2012


Section navigation Banners with photographs

CHEESE CHeeSE

It is recommended to use banners with photographs in Fresh! and Alcohol sections and banners with branding pattern (see page xxx) to be used in other sections as well as Entrance / Exit area. 78. Environment

B•HYPER . brand concept . 2011 - 2012


Section navigation Banners with photographs

FRUITS 049

049

049

049

049

049

049

049

Product product

Product product

Product product

Product product

Product product

Product product

Product product

Product product

Product product

Product product

180 g

180 g

180 g

180 g

180 g

180 g

180 g

180 g

180 g

180 g

Producer producer

9

999999 999999

062

Producer producer

NICE PRICE

9

999999 999999

049

062

Producer producer

NICE PRICE

9

999999 999999

Producer producer

9

999999 999999

Producer producer

9

999999 999999

Producer producer

9

999999 999999

Producer producer

9

999999 999999

Producer producer

9

999999 999999

062

Producer producer

NICE PRICE

9

999999 999999

049

062

Producer producer

NICE PRICE

9

999999 999999

It is recommended to use banners with photographs in Fresh! and Alcohol sections and banners with branding pattern (see page xxx) to be used in other sections as well as Entrance / Exit area. 79. Environment

B•HYPER . brand concept . 2011 - 2012


Section navigation Banners with photographs

FISh FISH 049 Product product

049

062

Product product

049

062

Product product

049 Product product

049 Product product

049 Product product

049 Product product

049 Product product

049

062

Product product

049

Producer producer

Producer producer

Producer producer

Producer producer

Producer producer

Producer producer

Producer producer

Producer producer

Producer producer

180 g

180 g

180 g

180 g

180 g

180 g

180 g

180 g

180 g

180 g

9

999999 999999

NICE PRICE

9

999999 999999

NICE PRICE

9

999999 999999

9

999999 999999

9

999999 999999

9

999999 999999

9

999999 999999

9

999999 999999

NICE PRICE

9

999999 999999

062

Product product

Producer producer

NICE PRICE

9

999999 999999

It is recommended to use banners with photographs in Fresh! and Alcohol sections and banners with branding pattern (see page xxx) to be used in other sections as well as Entrance / Exit area. 80. Environment

B•HYPER . brand concept . 2011 - 2012


Section navigation Banners with photographs

COOKERY COOKeRY 049

049

049

049

049

049

049

049

Product product

Product product

Product product

Product product

Product product

Product product

Product product

Product product

Product product

Product product

180 g

180 g

180 g

180 g

180 g

180 g

180 g

180 g

180 g

180 g

Producer producer

9

999999 999999

062

Producer producer

NICE PRICE

9

999999 999999

049

062

Producer producer

NICE PRICE

9

999999 999999

Producer producer

9

999999 999999

Producer producer

9

999999 999999

Producer producer

9

999999 999999

Producer producer

9

999999 999999

Producer producer

9

999999 999999

062

Producer producer

NICE PRICE

9

999999 999999

049

062

Producer producer

NICE PRICE

9

999999 999999

It is recommended to use banners with photographs in Fresh! and Alcohol sections and banners with branding pattern (see page xxx) to be used in other sections as well as Entrance / Exit area. 81. Environment

B•HYPER . brand concept . 2011 - 2012


Section navigation Banners with photographs

GROCeRY GROCERY

It is recommended to use banners with photographs in Fresh! and Alcohol sections and banners with branding pattern (see page xxx) to be used in other sections as well as Entrance / Exit area. 82. Environment

B•HYPER . brand concept . 2011 - 2012


Section navigation Banners with photographs

DAIRY

It is recommended to use banners with photographs in Fresh! and Alcohol sections and banners with branding pattern (see page xxx) to be used in other sections as well as Entrance / Exit area. 83. Environment

B•HYPER . brand concept . 2011 - 2012


Section navigation Banners with photographs

MEAT MeAT 049

049

049

049

049

049

049

049

Product product

Product product

Product product

Product product

Product product

Product product

Product product

Product product

Product product

Product product

180 g

180 g

180 g

180 g

180 g

180 g

180 g

180 g

180 g

180 g

Producer producer

9

999999 999999

062

Producer producer

NICE PRICE

9

999999 999999

049

062

Producer producer

NICE PRICE

9

999999 999999

Producer producer

9

999999 999999

Producer producer

9

999999 999999

Producer producer

9

999999 999999

Producer producer

9

999999 999999

Producer producer

9

999999 999999

062

Producer producer

NICE PRICE

9

999999 999999

049

062

Producer producer

NICE PRICE

9

999999 999999

It is recommended to use banners with photographs in Fresh! and Alcohol sections and banners with branding pattern (see page xxx) to be used in other sections as well as Entrance / Exit area. 84. Environment

B•HYPER . brand concept . 2011 - 2012


brand concept . 2011 - 2012

equipment

85.


Equipment colors & materials Check-out counters RV / VH / INTRAC BeHYPER II

PMS 377PC NCS S 2070-G40Y

basic

RAL 9007 Stainless steel

Counters ends will be painted in green

Basic surfaces to be painted using silver metallic or stainless steel

details

RAL 7021 NCS S 8500-N

Equipment

86. B•HYPER . brand concept . 2011 - 2012


Equipment colors & materials Coolers BeHYPER II

PMS 377PC NCS S 2070-G40Y

basic

RAL 9007 Stainless steel Basic surfaces to be painted using silver metallic or stainless steel

details

RAL 7021 NCS S 8500-N

Equipment

basic backside RAL 9007 Stainless steel

Color for equipment back walls inside coolers

87. B•HYPER . brand concept . 2011 - 2012


Equipment colors & materials Coolers: meat, sausages, pets

PMS 166PC NCS S 1080-Y60R

basic

Outer sidewalls to be painted using section color (darker)

RAL 9007 Stainless steel Basic surfaces to be painted using silver metallic or stainless steel

details

RAL 7021 NCS S 8500-N

Equipment

basic backside RAL 9007 Stainless steel

Color for equipment back walls inside coolers

88. B•HYPER . brand concept . 2011 - 2012


brand concept . 2011 - 2012

price marks guidelines

96.


Price marks / usage type

usage

price mark 39x73 mm

At the product facilities in integrated price lists.

price mark A4 210x297 mm

To emphasise a new product in the collection or a special price. The price tag is put in a standard frame.

price mark A3 297x420 mm

Alongside special offer products to emphasise the special price. The price tag is put in a standard frame.

price poster B1 700x1000 mm

The poster is hung above the stands where special offers are presented to attract attention from a distance.

everyday price

new price

special price

97. Price marks

B•HYPER . brand concept . 2011 - 2012


Price marks

73x39 mm

0

49

Product product Producer producer

180 g 9

999999 999999

0

49

0

180 g

0

9

999999 999999

49 062

0

49

Product product Producer producer

180 g NICE 9 PRICE

0

999999 999999

49 062

Product product

Product product

Product product

180 g

180 g

180 g

Producer producer

A4 / A3 in standart frame

Producer producer

NEW

material - printed template

49

Product product

9

999999 999999

Producer producer

NEW

9

999999 999999

Producer producer

NICE PRICE

9

999999 999999

98. Price marks

B•HYPER . brand concept . 2011 - 2012


Price marks / everyday

55

49

Product product Producer producer

55

49

Product product Producer producer

180 g 9

73x39 mm

180 g

material - printed template

9

999999 999999

999999 999999

A4 / 210x297 mm in standart frame

99. Price marks

B•HYPER . brand concept . 2011 - 2012


Price marks / new price

55

49

55

49

7562

Product product

55

49

73x39 mm

Product product Producer producer

180 g NEW 9 PRICE

999999 999999

material - printed template

Producer producer

180 g NEW PRICE

9

A4 / 210x297 mm in standart frame

999999 999999

7562

Product product Producer producer

180 g NEW PRICE

9

999999 999999

A3 / 297x420 mm in standart frame

100. Price marks

B•HYPER . brand concept . 2011 - 2012


Price marks / special price

123

49

123

49

123

49

15062 15062

123

Product product

49

Producer producer

180 g

SPECIAL PRICE

9

999999 999999

73x39 mm material - printed template

Product product Producer producer

180 g SPECIAL PRICE 9

999999 999999

A4 / 210x297 mm in standart frame

Product product Producer producer

180 g SPECIAL PRICE 9

A3 / 297x420 mm in standart frame

999999 999999

Product product SPECIAL PRICE 700x1000 mm material - Cardboard or PVC

101. Price marks

B•HYPER . brand concept . 2011 - 2012


Price marks / A3, A4 horizontal

Product product Producer producer

180 g

Product product

123

49

15062

SPECIAL PRICE A4 / 210x297 mm in standart frame

9

Producer producer

180 g

7562

999999 999999

55

49

NEW PRICE

9

999999 999999

A3 / 297x420 mm in standart frame

102. Price marks

B•HYPER . brand concept . 2011 - 2012


Price marks / disposition examples

123

Poster - price mark appr. 700x1000 mm

49

Product product SPECIAL PRICE

VeGETABLES

123 123 12349 49

49

Product product Product product SPECIAL PRICE

SPECIAL PRICE

Product product SPECIAL PRICE

123

49

15062

55

49

55

49

7562

55

49

7562

55

49

Product product

Product product

Product product

Product product

Product product

180 g

180 g

180 g

180 g

180 g

Producer producer

SPECIAL PRICE 9

999999 999999

Producer producer

9

999999 999999

Producer producer

NEW PRICE

9

999999 999999

Producer producer

NEW PRICE

9

999999 999999

Producer producer

9

999999 999999

700x1000 mm

103. Price marks

B•HYPER . brand concept . 2011 - 2012


Price marks / disposition examples

DAIRY 55

Product product

49

Producer producer

180 g 9

55

Product product

49

Producer producer

180 g 9

999999 999999

55

123

49

15062

49

Product product

Product product

180 g

180 g

Producer producer

SPECIAL PRICE 9

55

49

Producer producer

55

999999 999999

Product product

49

Producer producer

180 g

SPECIAL PRICE

9

999999 999999

55

Product product

49

Producer producer

180 g 9

999999 999999

999999 999999

Product product 15062

999999 999999

55

7562

180 g

SPECIAL Producer producer PRICE

180 g

49

55

999999 999999

9

49

55

49 49

7562

55

Product product

49

Producer producer

180 g NEW 9 PRICE

999999 999999

55

Product product

49

55

Producer producer

180 g

SPECIAL PRICE

9

999999 999999

Product product

49

Producer producer

180 g 9

999999 999999

Producer producer

180 g

NEW producer Producer PRICE 9

999999 999999

9

NEW PRICE

7562

123 9

9

55

999999 999999

49

49

55

49

Product product Producer producer

180 g

15062

999999 999999

999999 999999

180 g

49

Producer producer

Producer producer

180 g

Product product 180 g

Product product

Product product

Producer producer

180 g

999999 999999

55

55

49

Product product Product product

Producer producer

NEW PRICE

999999 999999

9

7562

180 g

55

Product product Producer producer

180 g NEW 9 PRICE

55

NEW PRICE

Product product

9

55

49

Producer producer

180 g

49

Product product

9

49

55

49

SPECIAL PRICE 55

999999 999999

Product product

15062

123

Producer producer

9

999999 999999 Product product Producer producer

180 g NEW 9 PRICE

123

49

Product product

55

Product product

49

Producer producer

180 g NEW 9 PRICE

999999 999999

55

Product product

49

Producer producer

180 g

SPECIAL PRICE

9

999999 999999

55

Product product

49

9

9

999999 999999

Product product

Producer producer

Producer producer

180 g 9

999999 999999 Product product Producer producer

180 g NEW 9 PRICE

55

999999 999999

Product product

49

Producer producer

180 g

SPECIAL PRICE

9

999999 999999

55

Product product

49

Producer producer

180 g 9

999999 999999

7562

999999 999999

Producer producer

180 g

180 g

SPECIAL PRICE 9

NEW PRICE

999999 999999

9

999999 999999

999999 999999

Product product

49

Producer producer

180 g

SPECIAL PRICE

9

999999 999999

55

73x39 mm

Product product

49

Producer producer

180 g NEW 9 PRICE

999999 999999

55

Product product

49

Producer producer

180 g

SPECIAL PRICE

9

999999 999999

A3

A4

104. Price marks

B•HYPER . brand concept . 2011 - 2012


brand concept . 2011 - 2012

special promotional places

105.


Special promotional places /center of aisles The special offers are presented on a stand that is made from modules according to the 1200x800mm EURO standard. The sides and the top are decorated with PVC, plastic or elements of corrugated cardboard. This is accompanied with a poster to attract the attention from a distance.

Poster size: 700x1000mm h = 2000mm (min from floor)

123

49

Product product

NICE PRICE

55

Product product

123

49

49

7562

Producer producer

15062

Product product

Product product

180 g

180 g

Producer producer

NEW PRICE

9

999999 999999

Producer producer

SPECIAL PRICE 9

999999 999999

123

49

15062

SPECIAL PRICE

55

49

7562

999999 999999

A3

15062

Product product

180 g

180 g

Producer producer

9

NEW PRICE

9

price tags A4 or A3 in standart frames h=1600 mm (eyes level)

123

49

Product product

999999 999999

Producer producer

SPECIAL PRICE 9

999999 999999

A4 A4

~350

~2000

A4 A4

180 g

Bottom banner h - 350 mm base consists of 1 module 1 module = 1 euro pillow 106.

Promotional places

B•HYPER . brand concept . 2011 - 2012


Special promotional places /center of aisles Poster Poster - price mark

123

Universal promotional poster

49 123

49

Product product

NICE PRICE

NICE PRICE

55

49

7562

a

Producer producer

15062

Product product

180 g

180 g

NEW PRICE

b

Product product

123

49

Product product Producer producer

a

NICE PRICE

Product product

9

999999 999999

Producer producer

SPECIAL PRICE 9

999999 999999

180 g

15062

SPECIAL PRICE

123

49

55

123

49

49

7562

999999 999999

15062

55

Product product

123

49

49

7562

Producer producer

15062

Product product

Product product

Product product

Product product

180 g

180 g

180 g

180 g

Producer producer

9

NEW PRICE

9

999999 999999

Producer producer

SPECIAL PRICE 9

999999 999999

Producer producer

NEW PRICE

9

999999 999999

Producer producer

SPECIAL PRICE 9

999999 999999

180 g

15062

SPECIAL PRICE

123

49

55

123

49

49

7562

999999 999999

15062

Product product

Product product

180 g

180 g

Producer producer

9

NEW PRICE

9

999999 999999

Producer producer

SPECIAL PRICE 9

999999 999999

a. Bottom banner with random pattern around palettes (printed PVC) b. Base plate in yellow on palettes top (Komatex)

Bottom banner with random pattern 107. Promotional places

B•HYPER . brand concept . 2011 - 2012


Special promotional places /center of aisles

Implementation

108. Promotional places

B•HYPER . brand concept . 2011 - 2012


Special promotional places /shelf ends

123

49

Poster - price mark 700x1000mm

Product product

NICE PRICE

123

Shelf ends are decorated with vertical shields topped by a promo poster to attract the attention from a distance. If a EURO standard palette is placed at the end of the shelf same set of rules applies as in the case of decoration of the center of the aisles (see page xxx).

49

Product product

NICE PRICE

NICE PRICE

NICE PRICE

Vertical shields ~200x1900x80 (thickness)

123

49

15062

Product product Producer producer

180 g SPECIAL PRICE 9

Side view Option with ordinary shelves

999999 999999

Front view Option with ordinary shelves

109. Promotional places

B•HYPER . brand concept . 2011 - 2012


Special promotional places /shelf ends Poster - price mark 700x1000mm

123

49

Product product

123

NICE PRICE

49

Product product

NICE PRICE

NICE PRICE

NICE PRICE

Vertical shields ~200x1900x80 (thickness)

Bottom banner with random pattern

Side view Option with ordinary shelves

123 123

4949 62 62 150 150

Product product Product product Producer producer Producer producer

180 gg 180

SPECIAL SPECIAL PRICE PRICE 9

999 9 9 9999 99999999 9999 9 9 9 9

Front view Option with ordinary shelves

110. Promotional places

B•HYPER . brand concept . 2011 - 2012


Special promotional places /shelf ends

Implementation

Implementation

Implementation

111. Promotional places

B•HYPER . brand concept . 2011 - 2012


Special promotional places Banner guidelines

Bottom banners and vertical shields

Bottom banner

PMS 7406PC NCS S 1080-Y10R

Shelf end

PMS 144PC NCS S 2070-Y30R

NICE PRICE

special price

NICE PRICE 112. Promotional places

B•HYPER . brand concept . 2011 - 2012


brand concept . 2011 - 2012

staff

113.


Staff dress code accessories

orange ~ PMS 137 decorative elements

jackets shirts

green ~ PMS 382 aprons

trousers

gray ~ PMS CoolGray 10 shoes

saleswoman

chef / salesman

butcher 114.

Staff

B•HYPER . brand concept . 2011 - 2012


Staff dress code

cashiers

instore service 115.

Staff

B•HYPER . brand concept . 2011 - 2012


Staff labels ALEXANDER

ALEXANDER

ALEXANDER

White

100 mm

ALEXANDER

L.green ~ PMS 382

100 mm

D.green ~ PMS 377

labels (embroidery) 2 colour needlework logo on top back

White personal badges for green and gray clothes

ALEXANDER

D.Green personal badges for white clothes

White universal badges for green and gray clothes

D.Green universal badges for white clothes

labels (name badges) 38mm / metal or plastic 116.

Staff

B•HYPER . brand concept . 2011 - 2012


brand concept . 2011 - 2012

newspaper

117.


B HYPER newspaper

Cover

Backside

Contains information on hot products, current campaigns and/or anything else with topical characteristics.

Contains information on special events taking place in hypermarket. 118.

Newspaper

B•HYPER . brand concept . 2011 - 2012


B HYPER newspaper

Inside Contains product information including the current price and photo of goods. 119. Newspaper

B•HYPER . brand concept . 2011 - 2012


brand concept . 2011 - 2012

packaging

120.


Shopping box Primary design

Visualization

Additional design

121. Packaging

B•HYPER . brand concept . 2011 - 2012


Plastic shopping bag Primary design

Additional design

122. Packaging

B•HYPER . brand concept . 2011 - 2012


Fresh! section product labels Deli / Cookery Header

Information about the purchase

GOOD APPETITE! Footer

Meat

Fish

Bread / Pastry

Header

Header

Header

Information about the purchase

Information about the purchase

Information about the purchase

GOOD APPETITE!

GOOD APPETITE!

GOOD APPETITE!

Footer

Footer

Footer

There are individual colors for every subsection of the Fresh! section uses. 123. Packaging

B•HYPER . brand concept . 2011 - 2012


IGLOO ir dizaina kompānija, kas darbojas grafiskā, vides un produktu dizaina nozarēs. Piedāvājam dažādu produktu un pakalpojumu pozicionējumu izstrādi - zīmola definēšanu, nodrošinot klientiem nepieciešamos risinājumus mārketinga, tirdzniecības un dizaina jomās. Izstrādājot dizaina risinājumus, tiek ņemta vērā katra klienta biznesa specifika un mērķi, kas tiek kombinēti ar mūsu kompetencēm zīmola, grafiskā dizaina, vides dizaina un funkcionalitātes jomās. Mūsu darba rezultāts – zīmola grafiskais, vides un produktu dizains, kas orientēts uz klienta biznesa un pārdošanas mērķu sasniegšanu. IGLOO - uz mērķi orientēti dizaina risinājumi +371 67288158 info@igloo.lv www.igloo.lv

IGLOO - a design company which operates in the sectors of graphic, environmental and product design. The company positions various products and services, defines brands, and provides clients with solutions related to marketing, sales and design. When identifying design solutions, IGLOO takes into account the business specifics of goals of each client, merging these with IGLOO’s competences in branding, graphic design, the environment design, functionality and merchandising. The result is a graphic, environmental and product design for the brand – one that is focused on the ability of the client to achieve its business and sales goals. IGLOO - design and marketing for retail +371 67288158 info@igloo.lv www.igloo.lv

IGLOO - design and marketing for retail

Profile for Atis Mekss

IGLOO B Hyper Shop Concept Book 2012  

HYPER-B is a hypermarket concept, what is designed for modern hypermarket chain in Europe. It was developed brand & graphical standards and...

IGLOO B Hyper Shop Concept Book 2012  

HYPER-B is a hypermarket concept, what is designed for modern hypermarket chain in Europe. It was developed brand & graphical standards and...

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