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process the birds has proven somewhat difficult. But we shouldn’t be deterred. We need to up our game if we are to emulate the success of the venison sector, we will have to make a consolidated effort to work together, perhaps through the formation of small localised cooperatives feeding into one central storage and processing unit. In order to offer game birds an alternative to chicken, we must develop a targeted marketing strategy supported by innovative product developments to create a range of produce recognisable by the home cook every bit as versatile as those utilising traditional meats. The sector has adapted to the food related hygiene requirements, what’s stopping us going that step further to integrate game birds into mainstream diets. I feel a campaign coming on‌

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Profile for Athole Design & Publishing Ltd

Shooting Scotland Magazine (October - November 2017)  

Shooting Scotland Magazine (October - November 2017)  

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