ATHLEISURE LIST: NYC
On May 1st 2018, Brrrn became the world's first cool temperature (45°F-60°F) boutique fitness concept and lifestyle brand, opened a 3,000-square-foot studio with a rustic, industrial-chic, lodge aesthetic in New York City's Flatiron neighborhood (107 W 20th Street). The research driven concept is disrupting the fitness landscape by pairing the benefits of routine cool temperature exposure (called mild cold stress) with exercise (called environmental conditioning) to optimize the fitness experience—as well as provide other health benefits, such as burning more calories than in ambient or hotter environments. Brrrn debuted with a three-tier group of exercise programs: FLOW (Yoga-Inspired Mobility and Strength Series at 60°F), SLIDE (Cardio Slide Board Core & Conditioning Series at 55°F) and HIT (Battle Rope-Infused HIT Series at 45°F).
The flagship studio includes male and female identifying locker rooms with Nebia showers, an eight-person communal infrared sauna experience and exclusive Brrrn apparel. The Brrrn Coldture™ is a body-positive community that strives for progress, not perfection. Jimmy T. Martin and Johnny Adamic are multi-hyphenates whose backgrounds extend beyond the real of fitness. Martin is a former Division I athlete who has 10 years experience as a private trainer to C-Suite executives and influencers in fashion and entertainment. He also worked as a freelance copywriter and background performer on Saturday Night LIve from 2011-2016. Adamic's background is in public health and journalism. Prior to Brrrn,
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