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When you think of some of rock and roll's iconic imagery from festivals, album covers and concerts, you may have seen some of the work of photographer Ed Caraeff who was there for some of music's major moments! With the realease of his work in Burning Desire: The Jimi Hendrix Experience and Iggy & The Stooges: One Night at the Whisky 1970, we took a moment to find out more about this photographer, how he got into the industry and where he is now. ATHLEISURE MAG: Tell us about your background and how you became a photographer. ED CARAEFF: I was fifteen years old, in high school and taking a photography course. My school was two miles from Los Angeles International Airport. During lunch hour, I went to the airport and took photos of a band called The Seeds returning from tour. A smartly dressed woman tapped me on the shoulder, handed me her business card and asked to see the photographs when developed. That was the beginning of a career I never knew existed! AM: We know that in addition to photography, you are noted for doing a number of album cover art for iconic artists. What albums that you created have been some of your favorites? EC: After years of being hired to photograph artists for album cover art, I started to first Art Direct the entire album packaging. Soon after, I learned how to do all the Graphic Design work as well size the photos with stats, spec the type, paste-ups, etc. Since I also did my own darkroom work, developing b & w and color film, making prints, I was one-stopshopping. Never had an agent, portfolio, business cad or a listed phone number. I did hundreds of covers, too many to mention. I like most all of them ... never hung any on my wall. AM: Tell us about Iggy Stooges: One Night at the Whisky 1970 - how did you get to be

involved in this and what made the Whisky such a key place? EC: I was hired by their NYC record company. Whisky was THE place, World Famous. AM: It seems like your career can be credited with being a great photographer as well as being at the right place at the right time! How did you get the iconic shot of Jimi Hendrix? EC: Exactly, thanks for mentioning that. I'm a very good photographer, same today with my iPhone. It comes very naturally, fast, smooth, kinda like Jimi playing his guitar, or anyone doing something effortlessly. The burning guitar shot was taken while standing on a chair I had snagged in photographer's pit and then jammed it up against the elevated stage. I had just turned 17 and had an authorized photography pass issued by the Monterey Pop Festival. AM: Why was the Monterey Festival such a pivotal moment in music history? EC: With the 50 Year Anniversary next month there's many expert opinions, I do believe. For me, it was the furthest I'd ever been from home without my parents. The Summer of Love in Southern California. Lots of great images to capture and I had use of my family's friends high end German camera. AM: Of the people who you have had the opportunity to shoot, which ones crossed over from a professional relationship to one of friendship? EC: Members of Three Dog Night, Cheech & Chong, Sergio Mendes, Elton John. AM: What can you tell us about Jimi Hendrix as we love that your imagery showcases him on stage as well as just hanging out - what is it about this artist that drew so many people to him?

Profile for Athleisure Mag

Athleisure Mag May 2017  

Our celebrity cover for the May issue of Athleisure Mag is, Jeannie Mai of FOX's The Real! This issue also includes a Travel Editorial with...

Athleisure Mag May 2017  

Our celebrity cover for the May issue of Athleisure Mag is, Jeannie Mai of FOX's The Real! This issue also includes a Travel Editorial with...