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Het nieuwe uitgeven Amsterdam, 9 mei 2011


About Me

Consultant in the digital revolution

Surfing the digital channels Discovering the online value creation Embracing the digital dialogue empowerment Publishing a book, a means of communication older than 2


Development 3. New Revenue Models 4. From publishing Digital Dialogues "We are the Digital Revolution"


Digital Expressions


Empowerment Old school was push communication. http://www.econtentblog.com/2011/05/ 05/old-school-journalism/ New school is pull communication, personal publications, co-creation, digital dialogues in blogs, tweets, social media & social services sites


Business Development Publishing new school cuts out pieces of the value chain. Do publishers innovate their business? Publishing process remains the same, creation and publication digitally Digital business models for Design, Services and Support concepts and processes.


New Revenue Models Crowdfunding for publishing Autors become publishers Co-creation in content & partnerships Advertising from paid to no cure no pay Money flows where value creation takes place


Business models Makelaar model - Business broker Advertising model - Advertising model Merchant model Affiliate model Community model Freeware model Infomediary model


Business Broker Digital marketplace Connecting Supply & Demand Commission based on transactions, auction Buy & Sell fullfilment Value = online transparency


News aggregation in a portal is value & information is relevance

Advertising model Free for users, required registrations, paid for advertisers with classifieds Query based paid placements, contextual advertising & behavioural marketing, content targetted advertising, intromercials, ultramercials


Merchant Model Direct trade of books and services Virtual Merchant Catalogue merchant Click & Mortar Bit Vendor


Infomediary Model Advertising networks Audience Intelligence Services: netratings, buzz capture & reviews


Affiliate Model Revenue sharing, content sharing Pay per view, click, - sale Banner exchange


Community Model Open Source, open content

Public broadcasting Social networking services Specific topics, areas of interest Digital communities on Youtube, Slideshare, Facebook, Flick


Subscripion Model Content Services Peer-to-peer networking like datingsites Trust services like closed communities of memberhips ISP's, WE Transfer document services and publication engines


Utility/freemium model

Data driven commerce starts with free service

Life communication feeds of video, chat and dialogue software Express data delivery of publications streams Value creation is real time interaction, cost


Online publishing Websites, blogs, video's, photo's, audio/ podcasts: broadcast & express yourself Do-It-Yourself, co-create, outsource part of the process or do it old school: you decide what, how and when Some examples in the area of publishing


Online magazines Create yours Empowered by software, hosting and distribuion Webmagazines e.g. iflymagazine.com, feelit.com, umagazine.nl, urbansignature.nl/ us1


Connect to print Author suppoty and services Close to old school publishing


Web 2 print books Write Upload Print Distribute


You Publish Author = publisher Distributor Marketing & sales Joint business rewards


100% self service Become publisher Use required distribution registrtions Design your book or hire a graphic designer Negociate your book production Sell it


Online Writers Community Where authors publish manuscripts Book community of authors and investors Where consumers become investors, publishers and buyers of books they like.


Online empowerment Tools Tricks Timimg Technics Innovations become available, businesses experience the digital revolution by disruptive business models, what is yours?


The status quo Rules & Regulations take more time Emotions of paper will remain Increase in production and distribution efficiency at less risk Digital creates great designs, more variety in peronalization, expressions and custom publishing


Thank you

athaliestegeman.nl @athaliestegeman Author of: De Digitale Dialoog

Profile for Athalie Stegeman

New revenues in publishing  

Publishing, printing, presenting personal and professional stories is different because of the digital revolution. Discover the ways to empo...

New revenues in publishing  

Publishing, printing, presenting personal and professional stories is different because of the digital revolution. Discover the ways to empo...

Profile for athalie
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