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PETIOLE A leafstalk. The foundation that holds up every facet of the new Subic Bay that the authority is building A cache brimming with unexpected developments you may not be able to see in the metropolis.


DROP ON A LEAF Nature’s teeming wealth in the bay area inspired this illustration. The half orb stroke symbolizes a deposit, a cache, a LEAF through which a drop of water seeps.


DROP ON A LEAF Water nourishes the leaf — a miracle of life that unfolds everywhere in the bay area. Life goes on and grows, with industries and new opportunities rising — like the brisk, swift strokes that blend and yet, keep on moving


LOGO & LOGOTYPE Simple, defined lines make up the symbol, which is given the right proportion to the logotype. A composition that is not cluttered, projecting its significance in a clear but subtle approach.


THE CAMPAIGN TACTIC


@ A symbol of the new order, the new way of life. It tells us where to go, where to find what we seek. It leads us to Subic Bay.


VERTICAL FORMAT


VERTICAL FORMAT


VANISHING THE “@” SYMBOL A pastel yellow gradient color fill is injected to the “@” symbol so not to distract the “DROP ON A LEAF” rendering a three dimensional effect on the drop of water. Very light but we know it is there, a subliminal graphic approach.

VERTICAL FORMAT


VERTICAL FORMAT


VERTICAL FORMAT


RADIANCE @ SUBIC BAY The yellow orange ray, the sun; the aquamarine, the sea; these rays emits joy, energy and life, as it did to this graphic composition.

VERTICAL FORMAT


VERTICAL FORMAT


HORIZONTAL FORMAT


HORIZONTAL FORMAT


HORIZONTAL FORMAT


HORIZONTAL FORMAT


SAMPLE APPLICATIONS


SAMPLE APPLICATIONS


POSTER


POSTER


POSTER


KIT FOLDER


BOOTH DISPLAY


BOOTH DISPLAY


BOOTH DISPLAY


BOOTH DISPLAY


BUS


BUS

Lifestyle @ SUBIC BAY  

Tourism brand image

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