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Agnieszka Lukasiewicz Valariu Nechita Marketa Sturzova

DESIGN MANUAL


Font name: GrilledCheese BTN Out and solution logo type Consideration

Version: Version 1.00 GrilledCheese Out Outlines Digitally Signed,BTN TrueType

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890.:,; ' " (!?) +-*/= 12 The quick brown fox jumps over the lazy dog. 1234567890 18 24

The quick brown fox jumps over the lazy dog. 1234567

The quick brown fox jumps over the lazy

Logo Type Final

36

48

The quick brown fox jumps

The quick brown fox

Its a light font that perfectly goes with a graphical part of logo. It was very important to us not to have the feeling of freedom and lightness. Also sans serif fonts show that they are not stick to traditional way of thinking - thats what we wanted to achive by the appearence. It is also assymetrical, meaning the freedom of expresion and the creative process that the company implies. The word ‘ flies ‘ is written by freehand and it mimincs the movement of a fly.


Preffered signature

The main motif of the logo are the flies. The motif strickes by having no connection with art. But for this reason it is perfect for the type of company that we build. By the fact that we are working mainly with artists, it creates an antagonism that we see everywhere in modern art. It is also funny, friendly and appealing to the customers.


Alternate signatures

The alternate logo is a solution for enhancing the visual identity. It gives extra choices to express their personality and vision. It also offers a more colorful solution, specific to a graphic design company.


Consideration and solution colours

R= 0; G=174; B=239;

C=100; M=0; Y=0; K=0;

R=236; G= 0; B=140;

C= 0; M=100; Y=0; K=0;

R=255; G=242; B= 0;

C= 0; M= 0; Y=100; K=0;

We have chosen cyan, magenta and yellow as main colours for the logo. Because these are printing colours, they offer a connection with the activity that the company has. They create a fresh and optimistic view. The colours also relate to us as founders of the company, each colour representing one of us. When they are mixed they offer the background for creative work.


Alternates logo/icon


Business Cards

Markéta Šturzová

Agnieszka Anna Łukasiewicz

Mobile: 12 34 56 78 90 Email: marketa@artflies.com PO Box: XXXX

Mobile: 12 34 56 78 90 Email: agnieszka@artflies.com PO Box: XXXX

graphic designer

Valeriu Bogdan Nechita graphic designer

Mobile: 12 34 56 78 90 Email: valeriu@artflies.com PO Box: XXXX

graphic designer


Business Cards


Letter heads

56 78 90 Phone: 12 34 com lies@artflies. Email: artf PO Box: XXXX

Phone: 12 34 56 Email: 78 90 artflies@ artflies.com PO Box: XXXX

P Ema hone: il: 1 artflie 2 34 56 78 9 s@a 0 rt PO B flies.com ox: X XXX


Art Flyes Design Manual