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ATEC 34TH ANNUAL SYMPOSIUM

POCKET PROGRAM 17 – 20 MAY 2011


More flights, more places, more often

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general information

2011 atec symposium – hamilton Island

Welcome from ATEC felicia mariani Managing Director Australian Tourism Export Council

Welcome to ATEC Symposium 2011. This year’s Symposium provides us with an important opportunity to take a close look at our industry, assess the risks and develop new strategies to build and protect its future. Devastating disasters both here and overseas have had a strong and ongoing impact on the Australian tourism industry. We must look to support the recovery of the parts of our industry that have been effected, while strengthening the future of our sector nationwide. Protecting our Future is not only a bout identifying and acting on the immediate and obvious threats such as natural disasters, but building an industry that supports growth, opportunity and economic success. Growing new markets, supporting investment and development and strengthening our regional tourism industry are just some of the issues we must address as part of a successful tourism industry into the future. Speakers at ATEC Symposium 2011 such as Peter Blackwell from AAA Tourism and famous kayakers James Castrission and Justin Jones will help you take a close look at how your business manages risk and disaster. Other sessions will look at new challenges and opportunities for our industry including digital

marketing, luxury and cruise travel, education tourism and the China market. Symposium 2011 also offers me the opportunity to outline the way forward for ATEC and how we will be working to better meet the needs of our members and partners. The year ahead will be a challenging one for our industry and will require us all to be far more strategic, innovative and focused in how we approach our businesses. I have begun to shape a plan for ATEC that responds to these demands and I look forward to sharing that with you at Symposium. Hosting Symposium 2011 in Hamilton Island also provides us with the opportunity to remind the world that Queensland is still open for business. As always, I would like to thank our sponsors Qantas, Accor and Hamilton Island for their generous assistance. We hope you enjoy the conference and the opportunities it offers your business to build networks and make important connections.

Felicia Mariani Managing Director Australian Tourism Export Council 3


rt of the Great Barrier a e h e h t o t e m Reef Welco ATEC Symposium 2011

hamilton island

D I V E

E X P LO R E

www.hamiltonisland.com.au

SA I L

G O L F

L I V E

R E L A X


general information

2011 atec symposium – hamilton Island

Welcome from Tourism Whitsundays peter o’reilly Chief Executive Officer tourism whitsundays

Welcome to Hamilton Island and the Whitsundays for ATEC Symposium 2011. Few natural wonders command the attention of the Great Barrier Reef, the world’s greatest coral reef system. Lying along the Queensland coast and dotted with hundreds of tropical islands, the Great Barrier Reef experience is unforgettable. Named by Capitan Cook in 1770, it is the largest group of offshore islands in Australia with sparkling azure seas and surrounded by the Great Barrier Reef It includes an array of national park islands, coral keys fringing coral reefs, stunning beaches and the vibe & eclectic array of characters of the resort town of Airlie Beach. A large area of the Whitsunday’s are designated national park, letting you

experience their uninhabited, pure and natural state. Seven of the islands offer resort accommodation ranging from three to five star luxury. If you have the time, we hope you take the opportunity to explore and discover for yourselves what others find so appealing. No matter what experience you desire the Whitsundays, at the heart of the Great Barrier Reef, has it all. Yours Sincerely

Peter O’Reilly Chief Executive Officer Tourism Whitsundays

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Add outlet shopping

to their itinerary.

Harbour Town offers your clients: • Quality brands at great prices

• Complimentary tea and coffee

• Group tours meet and greet

• Comfortable Tourism Lounge to enjoy refreshments

• Dedicated Tourism Lounge (including prayer room) • Tourism Club Card offering further discounts and incentives

• Exclusive Outlet and Specialty Shopping Invitations

ATEC and Harbour Town. There’s no partnership like it. harbourtown.com.au

Gold Coast I Melbourne I Adelaide I Perth JAM HBT/0194


thank you

2011 atec symposium – hamilton Island

ATEC WOULD LIKE TO THANK THE FOLLOWING SPONSORS symposium host region

ITO Flights

ITO Accommodation Support

Reef View Hotel

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all delegate bags


Delegate Name Badges

Friday Lunch Sponsor

gala Dinner

WORKSHOP DAY

GOLF DAY drinks cart

Workshop Technology provider

ITO BAG

YOUNG ATEC GOES BOWLING

THE FUGATIVE

atec staff t-shirts THURSDAY LUNCH

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Northern Territory & Kimberley Specialist APT COMMITTED TO RESPONSIBLE TOURISM AND PARTNERSHIPS The APT Group has long been committed to responsible tourism. We have continually focused on achieving best practice in economic, social and environmental responsibility. In conducting our operations, we strive to minimise our impact on the environment, spread benefits throughout local economies in Australia, as well as directly promote and support community wellbeing.

Wunan Foundation APT’s Kimberley Wilderness Adventures has been in partnership with Wunan for many years. This organisation represents the interests of the East Kimberley Aboriginal people. Choose your future

APT Kakadu Cultural Tours

KAKADU CULTURAL Is a partnership with the TOURS Djabulukgu Association Inc. The joint venture operates a hosted camp, touring and cruising activities in Kakadu National Park and Western Arnhem Land. The Djabulukgu Association Inc represents the interests of traditional owners in Northern Kakadu and parts of Western Arnhem Land.

Both the Djabulukgu Association Inc and Wunan are committed to community development. Through joint ventures with APT, employment and training opportunities are made available, which provide socio-economic benefits for many of the Aboriginal communities they represent. FOR MORE INFORMATION CONTACT: Fleur Ulbrick General Manager Inbound APT Group & VIP Touring Email: fleur.ulbrick@aptouring.com.au Australian Pacific Touring Pty Ltd ABN 44 004 684 619 Lic. No. 30112 MISC894


FTA

Forging True Alliances

We know that our clients value responsiveness, reliability, industry knowledge and clear and open communication. Using this knowledge, we tailor our services to each client, helping them to prepare today for the challenges of tomorrow. Our clients tell us it is the way we listen, think about and work with them, combined with our tourism industry expertise, that delivers outstanding results. BDO is proud to become a valued ATEC Corporate Partner, supporting future growth and development of tourism in Australia. Distinctively different – it’s how we see you AUDIT • TAX • ADVISORY

1300 138 991 www.bdo.com.au


Lawyers for the Tourism Industry We provide specialised advice to the Tourism Industry, combined with a broad range of commercial legal services. Our cost-effective, end-toend service and legal advice for the tourism industry includes: • Tourism Regulation

• Employment Law

• Acquisitions & Sales

• Due Diligence & Compliance

• Contracting

• Subdivision & Development

• Project Structuring & Joint Ventures

• Project & Corporate Funding

• Dispute Resolution & Litigation

• Building & Construction • Leasing

• Government Liaison & Projects • Tax & Stamp Duty

Our experts on your team Bradfield & Scott provides our clients with access to the consolidated expertise and in-depth knowledge of experienced legal practitioners, who provide a broad perspective and a commercial service delivery with an innate focus on developing intimate client relationships. For further information please contact: John Graves – Principal jgraves@bradscott.com.au | 0401 010 114 | (02) 9233 7299 Level 1, 175 Macquarie Street Sydney NSW 2000 Australia Telephone: 61 2 9233 7290 Facsimile: 61 2 9235 3965 www.bradscott.com.au


welcome to symposium

2011 atec symposium – hamilton Island

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welcome to symposium

2011 atec symposium – hamilton Island

session information Pre-registration is not required for a business breakout or market sessions. You may choose which session to attend on the day and may move from room to room to attend a variety of sessions.

Registration and Help Desk

Additional tickets

The ATEC Symposium registration desk is located in the Chart Room, Ground Level of the Reef View Hotel, Hamilton Island.

You can purchase additional tickets to all night functions during the event for colleagues or partners. Please visit the ATEC registration desk in the Chart Room, Ground Level, Reef View Hotel. Please give us plenty of advance notice for catering purposes.

To contact the registration & information desk at ATEC Symposium, please call 0435 737 129.

Opening Hours Monday 16th May 12.00pm – 5.00pm Tuesday 17th May 10.00am – 5.00pm Wednesday 18th May 7.00am – 6.00pm Thursday 19th May 7.30am – 5.00pm Friday 20th May 8.00am – 5.00pm

Transfers Please note no coach transfers are required to the conference venue on Hamilton Island. Shuttle buses are provided on the island for all guests between 7am and 11pm. The Green, Purple and Orange shuttle services stop at the Reef View Hotel. Shuttle timetables are provided at hotel check-in.

Name badges Please wear your name badge at all times. It is your admission pass to conference sessions and social evenings. If you misplace your name badge, ask at the ATEC Registration Desk for a replacement.

Business Centre The business centre is located on Level One of the Reef View hotel. Passwords for access can be purchased or charged back to your rooms from the reception desk. The business centre is open 24 hours.

Special diets Delegates with specific dietary requests are asked to identify themselves to the staff at the ATEC Registration Desk as soon as possible.

Weather and what to wear Hamilton Island Temperatures Minimum average Maximum average

21°C 26°C

Hamilton’s tropical climate means the days are warm and the atmosphere is very relaxed. A light jacket or sweater may be required for evenings. Umbrella’s are provided in each room. Workshop and conference attire is business/casual. 17


social program

2011 atec symposium – hamilton Island

Tuesday 17th May

wednesday 18th May

golf day Hamilton Island Golf Club, Dent Island The annual Symposium Golf Day will take place on Dent Island. Players will enjoy a championship course with stunning views. This is an opportunity for high-level networking with promotions and prizes. Additional places may be booked at the ATEC registration desk. Cost: $190.00 incl GST Departure: Ferry departure to Dent Island will be at 7.30am for 8.30am tee-off, from the jetty next to Manta Ray Café on Front Street. The return ferry will arrive back on Hamilton at 3.00pm.

Destination Showcase Front Street, Hamilton Island Marina 7.30pm -10.30pm Dress: Whitehaven White ATEC and Hamilton Island invite you the heart of the Great Barrier Reef The Whitsundays are waiting for you! Located at the edge of the Great Barrier Reef, Hamilton Island is a world-class destination where you can experience the very best of everything great about Australia – stunning natural surrounds including the world-famous Heart Reef and spectacular Whitehaven Beach, warm weather and diverse native flora and fauna. Don’t forget to dress in your best Whitehaven

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social program

2011 atec symposium – hamilton Island

club qantas Boheme’s Nightclub 11.00pm till late Front Street, Hamilton Island

Club Qantas, ATEC Symposium’s premier after-hours networking venue, will be held at Boheme’s Nightclub, Hamilton Island’s vibrant venue for late-night entertainment. Located on Front Street is only a hop, skip and a jump from the Destination Showcase Whitehaven White location.

whitest-of-whites and make sure to bring along your business card to enter our destination competition, where you could win one of three seats on a scenic seaplane trip over the Whitsundays to photograph the heart of the Great Barrier Reef. Please be sure to remember your conference name badge for access to this event.

Please ensure you have your conference name badge for access into Boheme’s Nightclub. Special late night shuttles will be provided from the bus stop every 30 minutes until 1.30am for delegates to return to Reef View Hotel. Strictly no golf buggys to be driven after the 1am curfew. Dress code: No rubber thongs permitted

Please make your way to Reef View Hotel lobby at 7.15pm for shuttle transfers, or you may wish to walk the short distance to Front Street. This evening forms part of your conference registration. Additional places may be booked for colleagues and partners. Please see the ATEC registration desk. Cost: $175.00 including GST 19


social program

2011 atec symposium – hamilton Island

Thursday 19th May

friday 20th May

free delegate evening Thursday evening is free for all delegates to enjoy the hospitality of Hamilton Island restaurants. We recommend making a booking to confirm your reservation, which can be done at the Tour Desk or from your hotel room phone. young atec goes bowling

Island Bowling, Resort Centre 7:30pm-9:30pm FREE for all Symposium delegates Cash bar and nibbles are provided YATEC invites you to join us as State versus State in a 9 pin bowling show down. All delegates are welcome to either participate or watch at one of Hamilton Islands’ newest venues complete with glow in the dark lanes, an amusement arcade and fully licensed bar.

atec excellence awards and gala dinner Secret location shhhhhhh 7.00pm – 11.30pm Dress: Represent your Queensland SHINING moment (cocktail attire/lounge suit) Please make your way to Reef View Hotel lobby at 7.00pm for shuttle transfers Kindly sponsored by

The Symposium 2011 Gala Dinner, ATEC’s signature event and one of the biggest events on the tourism calendar will be celebrating your Queensland Shining moment. Queensland’s shine comes not just from the warmth of the sun but the warmth the people and 20


social program

2011 atec symposium – hamilton Island

club qantas Boheme’s Nightclub 11.00pm till late Front Street, Hamilton Island

Club Qantas, ATEC Symposium’s premier after-hours networking venue, will be held at Boheme’s Nightclub.

the smiles on the face of every Queenslander. It’s where you’ll feel welcome, connected and alive. It’s where Australia shines. And you’ll shine too, from the moment you arrive. Experience a night under the stars in your SHINING attire, this is your chance to dazzle with a jewel or two, to show off your best facets or add just a hint of sparkle.

Please ensure you have your Club Qantas wristband for access into Boheme’s Nightclub, which will be made available during the Gala Dinner. Special late night shuttles will be provided from the bus stop every 30 minutes until 1.30am for delegates to return to Reef View Hotel. Strictly no golf buggys to be driven after the 1am curfew. Dress code: No rubber thongs permitted

Time: 7.00pm-11.30pm Place: Secret location, Please coach shuttle from Reef View hotel at 7.00pm Theme: Dress to represent a Queensland SHINING moment (cocktail attire/lounge suit). NB this event is an outdoor venue, we recommend a jacket. This evening forms part of your conference registration. Additional places may be booked for colleagues and partners. Please see the ATEC registration desk. Cost: $175.00 including GST 21


workshop day

wednesday 18th may 2011

WORKSHOP DAY Proudly sponsored by APT

Morning Session Bougainvillea Marquee 8.00am – 12.30pm Bougainvillea Marquee is located behind The Reef View Hotel, access from level 3. (Wet option is the Convention Centre).

7.00am – 6.00pm Registration and help desk open – Chart Room, Ground Level, Reef View Hotel, Hamilton Island.

Workshop appointments . ..................1 – 12 Morning tea break ......10.00am to 10.20am Workshop appointments . ................13 – 25

ITO and supplier workshop information Please ensure that you bring your workshop appointment schedule with you to your session.

Lunch Sails Restaurant, Resort Centre (on Catseye Beach) 12.30pm – 1.30pm

Seating Arrangements ITO delegates will be seated at tables for both AM and PM sessions and supplier delegates will move to the ITO tables for each appointment.

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Afternoon Session Bougainvillea Marquee 1.30pm – 6.00pm Workshop appointments . ..................1 – 12 Afternoon tea break.........3.30pm to 3.50pm Workshop appointments . ................13 – 25


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The Mint

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conference day one thursday 19th may 2011

7.30am – 5.00pm

Registration and help desk open – Chart Room, Ground Level, Reef View Hotel, Hamilton Island.

8.30am – 10.00am

Opening Plenary Session

Convention Centre

Welcome Andrew Daddo, Master of Ceremonies As this year’s host of ATEC Symposium, Andrew Daddo, is a well recognised Australian. Over the past 25 years, he has carved an impressive career in radio and television, has authored 18 children’s books and provided regular commentary through his newspaper and magazine columns. Just a few of his television credits include the Seven Network’s Australia’s Funniest People, The World’s Greatest Commercials and presently The Great Outdoors. Internationally, Andrew has worked in New York hosting the MTV music program and for the past five years has presented the International Advertising Awards at the Cannes Festival in France. Chairman's Address John King, Chairman, ATEC Federal Minister’s Address The Hon Martin Ferguson MP, Minister for Resources and Energy, Minister for Tourism (Invited) Destination Welcome Peter O'Reilly, Chief Executive Officer, Tourism Whitsundays Qantas Update Steve Limbrick, Executive Manager Australia Sales, Qantas Airlines

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conference day one

thursday 19th may 2011

Australia's China Strategy Frances-Anne Keeler, Executive General Manager, International Western Hemisphere, Tourism Australia China – a major opportunity for Australia From 120,000 visitors in 2000, to an expected 830,000 by 2020, the inbound tourism market from China is experiencing staggering growth. Tourism Australia will share its plans for further developing tourism opportunities from China including aviation development, targeting profitable consumers, and providing quality experiences to meet current and future needs for the China market.

10.00am – 10.30am

Morning Tea

10.30am – 12.30pm

Plenary Session Two

Convention Centre

Protecting Your Future – what are you doing to protect your business against a Disaster? Peter Blackwell, Chief Executive Officer, AAA Tourism Recent natural disasters around the country have had a devastating impact on tourism businesses. Every year environmental and human factors threaten to disrupt normal operations and put lives and businesses at risk. Floods, fires and cyclones remain front of mind, but perhaps one of the biggest examples of ‘tourism devastation’ was 9/11. In September 2001, Peter was appointed Director of New York Rising – the committee formed to resolve tourism related issues caused by 9/11. Peter asks the question – what are you doing to prepare your business against disaster?

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conference day one thursday 19th may 2011

The National Long Term Tourism Strategy Jane Madden, Head of Tourism Division, Department of Resources, Energy and Tourism Des Crowe, Chief Executive Officer, Australian Hotel Association, Labour and Skills Development Working Group Mark Stone, Chief Executive, Tourism Victoria, and Chair, Investment and Regulatory Reform Working Group Lyndel Gray, Executive Director & General Manager, Tourism NSW, and Chair Digital Distribution Working Group In June 2009, the Jackson Report identified shortcomings in key supply side areas which have served to deteriorate Australia’s competitive position in the global tourism arena. The report formed the basis of the National Long Term Tourism Strategy to improve the performance of Australia’s tourism industry. In response, Tourism Minister Martin Ferguson commissioned his Department and the State Tourism Organisations to form nine working groups to address the key areas of deficiency identified in the Jackson Report. As Chair of all nine working groups, Jane Madden will provide an overview, the Department and three of the working group Chairs will provide you with insights into developments, outcomes and forward plans following 18 months of work. Lunch Presentation. Proudly sponsored by:

12.00pm – 1.30pm 32

Lunch


conference day one

thursday 19th may 2011

1.30pm – 3.00pm

Market Stream Breakout Sessions

A panel of industry experts analysing issues and opportunities for key inbound markets. Market Streams allow delegates the opportunity to attend any two of the three concurrent sessions.

Endeavour Room 1

Market Stream session one – East Facilitator: Gary O’Riordan, Deputy Managing Director, ATEC Korea – Bernie Schulz, Strategic Advisor – International Markets, Accor China – Glen Hingley, Partner/Managing Director, ATR - Asia Tourism Relations Ltd

Convention Centre

Market Stream session two – West Facilitator: John King, Chairman, ATEC US – Michael Londregan, President, Stella Travel Services, USA Inc. UK – Neale Herridge, Director of Global Sales – Pacific, Accor

Endeavour Room 2

Market Stream session three – Emerging Facilitator: Don Jolly, Sth QLD Branch Manager, ATEC India – Peter Colahan, Chief Executive, Business Tourism Australia South America – Ruben de la Fuente, Latin Market Sales, Southern World Australia Eastern Europe – Denis Pierce, Managing Director, ATS Pacific

3.00pm – 3.30pm

Afternoon Tea

3.30pm – 5.00pm

Market Stream Breakout Sessions – Repeated Market Streams to allow delegates the opportunity to attend any two of the three concurrent sessions. 33


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conference day two friday 20th may 2011

8.00am – 5.00pm 8.45am – 10.00am

Registration and help desk open – Chart Room, Ground Level, Reef View Hotel, Hamilton Island. Breakout Sessions A range of breakout sessions help you grow your business.

Breakout session One

Digital Marketing Strategies Jesse Desjardins

Convention Centre

Facilitator: Margaret Wilson, WA Branch Manager, ATEC What is your design saying about your product? Is it capturing your audience or are they passing you by? The digital age brings great expectations from clients and businesses have to keep up to date with the latest in innovation and design. Back by popular demand, Jesse Desjardins will bring you the latest in digital marketing strategies from around the world.  Since he appeared at Symposium 2010, Jesse’s presentations have had an audience reach of over a million people worldwide and he has worked for Linkedin, Cape Town Tourism, Jordan Tourism and Tourism Queensland. This session promises to be information-packed covering topics including: – The latest in website design – How to hire help (and who to stay away from) – You have Google Analytics, but what are your numbers actually telling you? – Designing sociability into products, websites and content to help your brand spread through social media – Why most social media profiles are ineffective and what to do to fix them – How to up your design on any budget

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conference day two

friday 20th may 2011

Breakout session two endeavour room 1

Education Tourism Each year thousands of international visitors travel to Australia to study. They not only make a significant contribution to the Australian economy, but also develop important and often enduring links with Australia long after they graduate.  This session will provide information on this important and growing sector.  – Find out the connection between education and tourism and the size of the market – Activities to attract students to study in Australia – Learn how to work with universities to connect to tourism opportunities with students, their friends and relatives – Find out what ATEC is doing to grow this sector Facilitator: Jennifer Woodbridge, Industry Development Manager, ATEC – Sue Blundell, Executive Director, English Australia – Peter Ovenden, Director, Global Gossip – Janene Rees, Sales Manager, Moonshadow Cruises – David Cox, Niche Markets Manager, Gold Coast Tourism

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conference day two friday 20th may 2011

Breakout session three

Does Australia have what it takes in the Luxury Stakes

endeavour room 2

US dollar parity continues to have an impact on the inbound tourism sector in Australia. Fluctuations in the economy will always affect certain portions of our consumer base, but the luxury end of the market seems to emerge from these circumstances largely unscathed. Is this the time to position Australia as an emerging and inspiring luxury destination? Signature experiences such as Hayman Island and Qualia in Queensland, Southern Ocean Lodge in South Australia and Saffire in Tasmania are new products leading the way in attracting visitors seeking exclusive and customised experiences. Our panel members will discuss new definitions of ‘luxury’ and what opportunities it presents for Australian tourism. How does this unique market choose a destination and what do they expect from their holiday experiences? How do we ensure Australia puts its best products forward in this market? In this session, you will hear from organisations who are successfully engaging in this exclusive market. Facilitator: John King, Chairman, ATEC – Anna Guillan, Executive General Manager Sales & Marketing, Hayman – Rachele Godridge, Project Centre Manager, Westfield Sydney – Don Morris AO, Board Member, Hamilton Island – Drew Kluska, Managing Director, Outback Encounter

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conference day two

friday 20th may 2011

Breakout session four beach house

Regional Tourism Australia positions itself as an ‘experience-based’ destination and the truly authentic experiences our consumers are seeking are largely found in regional and remote areas our country. It can be incredibly difficult and expensive for consumers to access these areas as they are often outside of our major population centres. Many are located in national parks and reserves, making investment in experience development a real challenge. Creating opportunities in these remote parts of our country is difficult, costly and filled with complicated hurdles. Our expert panel will share their knowledge and insights on creating and delivering unique experiences right across Australia that connect to a global audience. Facilitator: Gary O’Riordan, Deputy Managing Director, ATEC – Michael Curtis, International Business Development Manager, Gold Coast Airport – Paul Cooper, Marketing and Business Development Manager, Sydney Melbourne Touring Inc – Greg Binskin, General Manager, Tourism Wollongong

10.00am – 10.30am

Morning Tea

10.30am – 12.00pm

Breakout Sessions continue

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conference day two friday 20th may 2011

Breakout session five convention centre

Personal Development Session: It's not all digital No need to update your Facebook fan page or upload your Twitter status – these three 30-minute sessions focus on core business skills that have nothing to do with your online strategy, in fact you don’t even need to turn your laptop on. – How to plan & conduct an overseas mission/sales calls – Peter Doggett, Manager, IN2TOURISM, Marketing Solutions – Cultural Awareness – Haiyi Wu, Mandarin Teacher, Wide Bay Institute of TAFE – Networking Skills – Don Jolly, General Manager, Global Tourism Solutions

Breakout session six endeavour room 1

Cruise 101 Following on from the success of last year’s Aviation 101, in 2011 we throw the spotlight on Cruise Tourism. The global cruise industry generates an estimated 16 million passengers a year and is considered the fastest growing sector of the travel industry. After recording strong growth in 2009-10, cruise ship visits to Australian ports are expected to increase by 10% for 2010/11 with 2011/12 expected to record an estimated increase of 15%. The industry in Australia is valued at over $1.28 billion in economic output. More ships are being built and deployed into Australian destinations. Facilitator: Richard Doyle, Managing Director, Doyle Tourism Services Pty Ltd – Gavin Smith, Managing Director, Executive, Royal Caribbean Cruises Australia – Jill Abel, General Manager, Cruise Down Under – Tyler Wood, Director, Bob Wood Cruise Group

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conference day two

friday 20th may 2011

Breakout session seven endeavour room 2

Succession planning and protecting your Intellectual Property Owners and managers of businesses face many unique challenges. Managing succession is one which is critical to the survival of a business. This session will explore some of the issues and challenges businesses face as well as addressing appropriate business structures. John Graves will share some key strategies and insights fundamental to asset protection and business structuring with a particular focus on IP. – John Graves, Principal, Bradfield & Scott Lawyers – Robert Powell, Partner, BDO

12.00pm – 1.00pm

Lunch Proudly sponsored by:

1.00pm – 1.15pm

Plenary Session Three Corporate Partner Presentations

convention centre

Keynote Address Don’t risk anything – your guide to risk management basics James Castrission and Justin Jones Crossing the ice. What’s the risk in that! In 2008, James Castrission and Justin Jones made history in becoming the first people to kayak from Australia to New Zealand. Their 62 day, 3318km, epic paddle was just a warm up for their next big expedition. Friday program – continued overpage

At the end of this year they will embark on a new and more daring challenge that will bring them to the limit of their endurance. It is a challenge many have tried, but none have succeeded in. These two adventurers will offer us a special insight into the risk management and planning leading into the largest polar adventure of the millennia, ‘Crossing the Ice’. 41


conference day two friday 20th may 2011

Planning for Disaster How Resilient is Your Business, have you planned appropriately? When it comes to natural disasters – drought, flood, cyclones or bushfires – Australia is a vulnerable country. Do you understand disaster management and know exactly what it means to the operation of your business? Learn firsthand how to best prepare for catastrophic events that may impact on your business success and share the experiences of individuals who can help you prepare with useful tips on developing your own disaster response plan. – Tim Ross, Director, JMD Ross – Brent Richie, Associate Professor, The University of Queensland – Wayne Kayler-Thomson, Chief Executive Officer, Victorian Employers' Chamber of Commerce and Industry (VECCI) – John Sharpe, Managing Director, Riverlife – Kerri Anderson, Corporate Communications Manager, Tourism Queensland 2.50pm – 3.15pm

Afternoon Tea Shadow Minister The Hon Bob Baldwin MP, Shadow Minister for Regional Development and Shadow Minister for Tourism Closing Plenary Session Consumer Behaviour Driving Change Jim Brody, Senior International Sales Manager, Destination Marketing, TripAdvisor Do you know where your online customers come from, why they visit you, and what they think about your experiences? When it comes to consumer behaviour, TripAdvisor offers insights into how people behave online, and how to engage more customers.

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conference day two

friday 20th may 2011

ATEC into the Future Felicia Mariani, Managing Director, ATEC Closing Address Nigel Marsh Nigel speaks from direct personal experience, giving his views on how to get the best out of business, life and those around you. Nigel’s first book Fat, Forty and Fired enjoyed top ten success alongside Dan Brown and John Grisham. BRW declaired it “one of the best books of the year”. In Nigel’s career he has worked with an enormous variety of business’ – big and small – including a number of the world’s top companies. This variety has given him strong views on what does and doesn’t lead to peak performance in the business world. Since moving to Australia in 2001 Nigel has lead two of the most dramatic company turnarounds the communications industry has seen. During his time as Leo Burnett’s CEO the agency was awarded not one but both of the industry’s coveted Agency of the Year awards and was responsible for a number of the highest profile and most effective communications campaigns in the country for brands such as Bundy Rum, Canon, Virgin, McDonald’s and Earth Hour. Final words Andrew Daddo, Master of Ceremonies

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➤ Charter, hire & tours

➤ Incentive Programs

➤ Transfers & Shuttles

➤ Transport Planning for major events

➤ Airport & hotel transfers ➤ Pre/Post Sightseeing tours ➤ Meet and Greet Services ➤ Tour Planning

➤ On-site airport arrival & departure co-ordination ➤ Chauffered Executive Limousines & Sedans

Coaches of all sizes equipped with seat belts Servicing Australia for over 45 Years SAfetY .1 No iS our itY Prior

13 22 59

www.murrays.com.au


Sealink Travel Group Established in 1989, SeaLink’s businesses include ferry operations to Kangaroo Island and to Waiheke and Great Barrier Island in New Zealand, coach touring and charter, national and international wholesaling, operation of three retail travel agencies in Adelaide, Melbourne and Sydney and a ski holiday transport and packaging business to the Victorian Alps.

visit sealink.biz

SunferrieS SeaLink acquired 100% of Sunferries on 29th March 2011. Sunferries has been an award winning transport service since 1997, providing the fastest link between Townsville and Magnetic Island. It is one of the most significant transport and tour operators in the region, operating 19 return services per day to Magnetic Island and four services per week to Palm Island. It carries around 800,000 passengers a year.


notes

2011 atec symposium – hamilton Island

52


notes

2011 atec symposium – hamilton Island

Save the date! 6 – 8 December 2011 The Hilton, Sydney 53


notes

2011 atec symposium – hamilton Island

Save the date! 1 – 4 May 2012 Destination announced at Gala Dinner! 54


contact details for atec staff

Tear this page from your pocket program for future use. Felicia Mariani (02) 8262 5500 Managing Director felicia.mariani@atec.net.au

Jessica Maxfield (02) 8262 5511 NSW Branch Manager jessica.maxfield@atec.net.au

Gary O’Riordan (02) 8262 5510 Deputy Managing Director gary.oriordan@atec.net.au

Kent Rossiter (08) 8331 1200 SA & NT Branch Manager kent.rossiter@atec.net.au

Vickie Osborne (02) 8262 5502 Executive Assistant vickie.osborne@atec.net.au

Julie-Anne Rossetto (03) 9397 7240 VIC & TAS Branch Manager julie-anne.rossetto@atec.net.au

Julie Smith 0421 029 353 Corporate Communications Manager julie.smith@atec.net.au

Margaret Wilson (02) 8262 5502 WA Branch Manager margaret.wilson@atec.net.au

Kelly Harrison (02) 8262 5523 National Events & Sponsorship Manger kelly.harrison@atec.net.au

Shelley Griffiths (07) 4053 5077 Nth QLD Branch Manager shelley.griffiths@atec.net.au

Belinda Herbert (02) 8262 5504 Events Executive belinda.herbert@atec.net.au

Don Jolly (07) 5535 1289 Sth QLD Branch Manager don.jolly@atec.net.au

Jessica Quinlan (02) 8262 5520 Events Assistant jessica.quinlan@atec.net.au

Karen Dempster (02) 6260 4073 ACT Branch Manager karen.dempster@atec.net.au

Natalie Young (02) 8262 5521 Membership Executive natalie.young@atec.net.au

Ron Allen Financial Controller ron.allen@atec.net.au

(02) 8262 5530

National Office

(02) 8262 5500

Ashleigh Cormack (02) 8262 5530 Membership & Events Coordinator ashleigh.cormack@atec.net.au Jennifer Woodbridge 0417 276 074 Industry Development Manager jennifer.woodbridge@atec.net.au 55

Level 18, Tower Two, 201 Sussex Street, Sydney NSW 2000


CORPORATE PARTNERS

Platinum Partner

premium Partners

Silver partners Cairns Airport Cairns Colonial Club/ Palm Royale Cairns Captain Cook Cruises

Choice Hotels Australasia Destination Melbourne Dockside Group

Gold Coast Airport

Murrays Coaches

Hayman

Sealink Travel Group

JMD Ross Insurance Brokers

Starwood Hotels and Resorts

Design www.themadgiraffe.com.au

gold Partners


ATEC Symposium 2011 Event Information