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‘Skills’ for ‘SUCCESS’ 1,00,000 candidates trained; empowering 2,50,000 candidates on ATDC agenda in 12th Plan Showcasing the diversity of skillscape, confluence of youth, employers, trainers, policymakers, apex agencies, academia, corporates and other stakeholders of the apparel industry gathered under the ATDC umbrella to celebrate the two-day ‘Hunar Ki Hunkar’ event P4

‘Best Vocational Training Institute’ award for ATDC

Between The Covers 04

in focus

Showcasing the diversity of skillscape, confluence of youth, employers, trainers, policymakers, apex agencies, academia, corporates and other stakeholders of the apparel industry gathered under the ATDC umbrella to celebrate the twoday ‘Hunar Ki Hunkar’ event

‘Skills’ for ‘Success’ 12


16 -23 news flags l Hindupur women, youth on ATDC skill map

l Shamshabad comes under skill umbrella l Beyond home boundaries/Eluru enters skilling path

ASSOCHAM’s ‘Best Vocational Training Institute’ award goes to ATDC

l Connecting rural youth/ ‘Good, impressive work’ l A date with Gadag/When Preity met Silli! l



Sirsa gets vocational institute

l Kalyandurg empowered/ ...and Karaikudi too

Skill Mission 2.0

lA new lease of life/ Skilling Jamshedpur’s women

ATDC Principals’ Meet 'Adhiveshan 2014' not only sets its eyes on the next year's skilling targets but also charts the roadmap for training 2,50,000 candidates with the focus on quality and productivity in the 12th Five-Year Plan

l Skill camp in Raniganj/Tailor-made for success


l ATDC shines at GARMEK/‘BIKEaTHON’ for skill awareness

in summary Read how unity, diversity, employment, value addition, upskilling and competition can all be weaved into ‘Hunar Ki Hunkar’ that has successfully projected ATDC as a “unified whole”

l Connecting SCs to mainstream l Kolkata civic body joins skill bandwagon

Chief Patron: Sh. Virender Uppal, Chairman, AEPC, ATDC & IAM Honorary Managing Editor: Sh. Hari Kapoor, Vice-Chairman, ATDC Chief Editor: Dr. Darlie O. Koshy, DG & CEO, ATDC & IAM

l Tumkur takes skill bus forward

l New apparel insights for fresh entrants/ A ‘healthy’ tribute l Talk show on apparel career/Mapping new pathways l NE youth bat for NCVT courses

SMART NewZine is a bi-monthly publication of ATDC. All rights reserved. Contents from SMART NewZine may be reproduced with permission of the editor. Feedback/ suggestion/ articles/ advertisements may be sent to: smartnewzine@atdcindia.co.in



Editor: Ms. Aanchal Prabhakar Jagga Content and Design: IANS Publishing


open dialogue


TDC’s National event ‘Hunar Ki Hunkar’ in February 2014 was an ‘eye opener’ for all the stakeholders having brought under one roof ‘unity in diversity’ of the ATDCs across the country. The changing skillscape in textile-apparel value chain and the position, apparel industry holds being the largest employment provider after agriculture, were brought to sharper focus. The ‘team work’ of ATDC was visible in the display at the stalls as well as in the cultural programmes. I am sure the ATDC team members have gone back to their respective states/Centres with greater motivation and better understanding of their own organisation’s vast potential. From my point of view as Chairman of “AEPC, ATDC & IAM”, the period I was Chairman of AEPC earlier during 2002-2003 had different priorities revolving around Quotas. After the dismantling of the quotas in 2005, a decade has gone by and the dynamics and realities of the apparel exports have undergone substantial changes. Technology and ‘skilled’ labour together will make tangible difference on the production floor along with new methods and approaches viz. Industrial Engineering, Lean Management etc. On the wings of the momentum gained through the Integrated Skill Development Scheme (ISDS) of MOT, GOI, ATDC has spread its presence far and wide in more than 18 States with about 200 ATDC-AVIs and ATDC-SMART Centres becoming a truly National Organisation training over 1,00,000 candidates during the Pilot Project exceeding the target set by the Ministry of Textiles (MOT) and also by contributing over 55 percent of the MOT’s total training targets. Having crossed such an important milestone, during the National ATDC Principals’ Meet held on February 22, 2014, I was happy to note that the focus has shifted to improving the quality at all levels alongwith stronger linkages with the apparel industry. The success of ‘Hunar se Rozgar’ as part of the ‘Hunkar Ki Hunkar’ also point to the increasing confidence industry is placing on ATDC. With that, the expectations will also rise and the team has to work even harder to rise up to industry’s expectations. My advice to ATDC team is to remain very close to the changing requirements of the apparel industry to develop new skills, wherever required. The quality of faculty need to be further improved and consistency in quality of training programmes in each Centre ensured. ATDCTraining of Trainers’ (TOT) Academies play a critical role in improving the preparedness of the faculty resources, and the candidates and faculty members need to practice their trades to improve their competencies. The candidates need to be exposed to industrial work culture through factory visits and even internships especially for longer-duration programmes. In addition, higher level pursuits through adoption of Industrial Engineering and Lean Management methods, etc. will make ATDCs role in the industry even more relevant. ATDCs need to work very closely with the apparel industry units guiding them in technical and manufacturing related matters while providing high-quality trained workforce and technical personnel. It is also necessary that the infrastructure available in all ATDC Centres is put to full use by increasing the number of candidates trained per centre as well as the candidates actually placed in the apparel units. If the employment percentage in the organized apparel industry can go up from the current level of 45-50 percent to 65-70 percent, it will make a visible difference. From the ‘Social Engineering’ point of view, certainly, ATDC has succeeded in training the disadvantaged sections of the society and linking them to wage employment. I am sure in coming days, ATDC will continue to strengthen its role as a partner in progress of the apparel industry towards higher level of productivity, efficiency and better competitiveness.


in focus

‘Skills’ for ‘S 1,00,000 candidates trained and the

in focus


‘Hunar Ka Safar’ success stories being launched at ‘Hunar Ki Hunkar.’

Showcasing the diversity of skillscape, confluence of youth, employers, trainers, policymakers, apex agencies, academia, corporates and other stakeholders of the apparel industry gathered under the ATDC umbrella to celebrate the two-day ‘Hunar Ki Hunkar’ event


Success’ skill journey continues...

he atmosphere was festive and the pace frenetic. Under the high and imposing ceiling of the Exhibition area of Apparel House in Gurgaon, the energy and enthusiasm was palpable as several thousands gathered for the two-day ‘Hunar Ki Hunkar’ on February 20-21 — an unprecedented celebration and showcasing of the Apparel Training & Design Centre’s (ATDC) very own Skill Mission. The exhibition-cum-skill display was a veritable microcosm of India and its myriad hues and textures. As Chikankari kurtas from Uttar Pradesh jostled for space with saris embellished with kalamkari work from Andhra Pradesh, the most exquisite silks of Benares (or Varanasi) vied for attention alongside the softest of cottons from Gujarat. Block prints, appliqué and Kantha work, Banjara embroidery, tie-and-dye and much, much more were on display as ATDC students and their trainers from as many as 18 states showcased their work and skills at an array of colourful and tastefully done-up stalls. Traditional delicacies from various states added to the overall effect of a very Indian mela. It was, however, not all fun and frolic. How? Let’s take a tour of the event and believe us that you would not be disappointed!


in focus

“At a time when the industry was facing acute shortage between 2009 and 2012, the rapid expansion of ATDC across the country under the ISDS, with state-of-the-art facilities, helped the industry tide over the looming crisis of skill shortage” — Shri Virender Uppal, Chairman, AEPC, ATDC & IAM GAUGING THE MOOD While those of a more serious disposition were busy taking notes at the Tech Talk sessions on the first floor of Apparel House as academics and industry leaders from India and abroad enlightened the stakeholders of the apparel industry. They deliberated on topics titled ‘Apparel Technology and Quality Innovations for Gaining Competitive Edge’; ‘Best and Next Practices to Enhance Productivity and Efficiency in Apparel Manufacturing’; ‘Way Forward: Industrial Engineering (IE) Techniques for Apparel Production; and ‘Changing ‘Employability:’ Dynamics of Apparel Industry and The Skill Challenges’. At an adjacent hall, cameras rolled as a team from Doordarshan shouted “action”. They filmed segments of the skill competitions at ‘Hunar Ki Hunkar’ as part of their search for skill icons for the TV reality show ‘Hunarbaaz’. The skill competitions offered ATDC students and faculty members an opportunity to showcase speed, precision, agility and innovation. For over 1,200 young and not-soyoung students — with a large represen-

tation from the eastern and southern parts of the country — the real action, however, was at the ‘Rozgar Mela’ that saw the participation of 25 leading export companies from the apparel sector. While a large number of students waited for their turn for interviews, others faced some tough questions from HR managers from companies of their choice. By the end, for photographers’ delight, about 1,000 candidates stood outside the hall with job offer letters in their hands and smiles on their faces.

THE BEGINNING ‘Hunar Ki Hunkar,’ which was also an opportunity for ATDC to highlight its own skilling and upskilling journey, was inaugurated by Shri Virender Uppal, Chairman, AEPC, ATDC & IAM, in the presence of Shri Hari Kapoor, ViceChairman, ATDC, Dr. Darlie O. Koshy, DG & CEO, ATDC & IAM, LMC Members Shri Ashok Logani, Shri Lalit Gulati, Shri G.S. Madan, Shri Vijay Jindal, Shri Lalit Thukral and others. Congratulating the ATDC team for their extraordinary feat of training over

one lakh candidates in just three years under the Integrated Skill Development Scheme (ISDS) of Ministry of Textiles, Government of India, Shri Uppal said, “At a time when the industry was facing acute shortage between 2009 and 2012, the rapid expansion of ATDC across the country under the ISDS, with state-ofthe-art facilities, helped the industry tide over the looming crisis of skill shortage.” According to him, ATDC’s first-ever ‘Hunar Ki Hunkar’ was an excellent platform for the youth who need vocational training to become ‘employable’. “It was great to see the diverse culture of India at ‘Hunar Ki Hunkar’ where a convergence of skills, employers, government agencies, training providers, corporates, NGOs and other stakeholders came on one platform,” Shri Uppal said. The inauguration ceremony also saw two significant launches at the hands of the guests. While ‘ATDC Visualogue 2014’ was a pictorial depiction of the skill journey of ATDC, ‘Hunar Ka Safar’ documented select success stories and case studies of ATDC alumni. “The event reflects ATDCs raison d’etre

Shri Virender Uppal, Chairman, AEPC, ATDC & IAM, inaugurating the two-day ‘Hunar Ki Hunkar’ festival at Apparel House in Gurgaon.

in focus


25 leading export companies at Rozgar Mela n n n n n n n n n n n n n n n n n n n n n n n n n

M/s. Arvind Mills LimIted , Bangalore M/s. Richa Global , Gurgaon/Noida M/s. B. L. International (p) Ltd. , Noida M/s. Chelsea Mills, Gurgaon M/s. Must Garment, Bahrain M/s. Myntra.Com, Gurgaon M/s. Neetee Clothing Pvt. Ltd., Gurgaon M/s. Orient Craft, Gurgaon M/s. Pearl Global Industries Ltd..,Gurgaon M/s. Prateek Apparels, Bangalore M/s Shahi Export, Faridabad M/s.Victus Dyeing Garments , Tirupur M/s. Addagio Overseas, Gurgaon M/s. Bhavik Terry Fab, Jaipur M/s. G. Line Creation, Delhi M/s. Good Will Impex, Jaipur M/s. Interconti Projects Pvt. Ltd. , New Delhi M/s . Jyoti Apparels, Gurgaon M/s. Lyra Industries, Gurgaon M/s. Maral Overseas, Noida M/s. Prateek Apparels, Bangalore M/s. Pratibha Syntex, Indore M/s. Pyoginam, Manesar, Gurgaon M/s. SABS Exports, Noida M/s. Cheer Sagar, Jaipur

Sponsoring bodies n Ambuja Cement n National Handicapped Finance and Development

Corporation (NHFDC) n National Safai Karmacharis Finance and Develop-

ment Corporation n Nehru Yuva Kendra Sangathan (NYKS) n National Scheduled Caste Finance and Develop-

ment Corporation (NSFDC) n GMR Varalakshmi Foundation

of ‘Imparting Skills, Improving Lives’ and ‘Hunar Ka Safar’ captures the ‘cheer’ of some of those whose lives have been transformed after training at ATDC Centres/Vocational Institutes/Skill Camps and

Students from ATDC Centres across the country participated in skill competitions. joined apparel units in India and abroad — while some becoming successful entrepreneurs,” Shri Kapoor noted. Addressing the ATDC family, Dr. Darlie O. Koshy said that the implementation of Integrated Skill Development Scheme (ISDS) by ATDC in the last three years brought over 1,00,000 men and women under the intensive rapid training programmes and the ‘story of clarion call of skills’ — Hunar ki Hunkar — represented this saga. “Hunar Ki Hunkar brought together the people involved to celebrate the skills in the apparel industry which has the potential to ignite ‘creativity’ and ‘improve the lives’ of millions of people,” he added. The dignitaries on stage then joined hands to distribute over 400 offer letters to ATDC candidates who got jobs in the 25 participating companies on the first day of Rozgar Mela to the thundering applause of the audience. As the air outside got a bit chilly on that February evening, inside the Apparel House, none could miss the warmth that arose from the intense feeling of belongingness pervading the air.

SKILL EXHIBITION If scrap pieces of garments turned into a beautiful gowns, dresses and bags in the Maharashtra, New Delhi and Uttar Pradesh stalls, respectively, a collection of diverse ethnic Indian embroidery and designs dominated the list of items displayed at other stalls in the exhibition area. Each stall was like an atoll that oozed out the flavour of its respective state and embodied the local art and craft and traditional values. One could find the famous Negamam and Madurai cotton saris at the Tamil Nadu stall and could see small cots woven with jute yarns and a hookah – things that epitomise the culture in the fertile land of Haryana and Punjab — at the Haryana stall. What was, however, common in all the stalls of the ATDC centres were maps showing their areas of operations and a touch of creativity in all the products prepared by the ATDC students and faculty members.

ATDCs WEAVE A DREAM Thus, if motifs of Madhubani paintings found place in cushion covers and men’s

“Till now, we have seen what ATDC has done from a distance. But ‘Hunar Ki Hunkar’ has made it possible for all of us to see what ATDC has been doing from close quarters. We can now see that ATDC has not only been training or imparting skills but it has been a force that has helped change the complete ecosystem of the areas where it works” — Shri J.P. Rai, Director General, NSDA


in focus

Over 1,000 candidates secured jobs at the Rozgar Mela at ‘Hunar Ki Hunkar’. ties at the Bihar stall, “Respect Our Girls’ T-shirts” at the West Bengal stall sent a message to one and all. While the Jharkhand stall displayed the prototype of a complete farm-to-fabric process, a large crowd surrounded the man working on a mini loom at the Uttar Pradesh stall. The North-East stall that won the runner up award for “Best Stall Display” at the end of the exhibition showcased the traditional handicrafts from North-Eastern states, besides samples of creative works by students of ATDC Imphal in Manipur. The Tamil Nadu stall was flooded with people who enquired about traditional handicrafts, Kanchipuram silk, home textiles from Karur, Madras check shirts and — last but not the least — traditional Tamil snacks and sweets. The dresses made by Kerala students generated interest among visitors and the stall owners had to politely turn down the requests every now and then from them to buy certain products. “Participating here has been an enriching experience. We got a chance to showcase the works of our students here.

Meet the winners Category All-rounder ATDC Best Stall Displays Skill Icons Students Category a. Best Draped Dress b. Surface Ornamentation Faculty Category a. Machine Technician b. Cut & Sew

Winner ATDC Kolkata ATDC Andhra Pradesh

Runner-up ATDC Jharkhand and ATDC UP ATDC North East

Skill icon design & value addition technique on koti

ATDC TEAM Bhubaneswar

SPARK 2014

Kuchipudi by Ms. Shravani from ATDC Hyderabad

Sachin Chowdhury -ATDC Noida Ms. Nithya –ATDC Chennai K.Sridhar-ATDC Erode Kusumlata-ATDC Rohini

It is not frequently that people in Delhi can see what ATDC pupils are doing in Kerala,” quipped an ATDC principal. The Banjara embroidery on dresses at the Andhra Pradesh stall generated much curiosity among the visitors. The traditional Pochampally dresses were also on display that emerged the winner

Festivals of India – ATDC Faridabad Garba from ATDC Surat

of “Best Stall Display” award. Kumara Swamy, a former ATDC student who now owns his own printing and stitching unit, was busy doing some traditional block printing of Andhra Pradesh. “I learnt this technique at Hyderabad,” he said as he carefully placed the dyed wooden block on a piece of cloth.

“ATDC has played a huge role in empowering the youth and the disadvantaged sections of the society by establishing Skill Camps in several parts of the country. And as ‘Hunar Ki Hunkar’ brings all those people together to one platform, it has become a huge success” —Shri Dilip Chenoy, MD, NSDC

in focus

A personal touch

Brainstorming sessions: Tech Talks

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‘Tech Talks’ sessions showcased the academic and technical presence and strength of ATDC. Spread over four sessions, the ‘Tech Talks’ highlighted key areas impacting the apparel Industry

iatkc nk HkkaxM+k] xqtjkr ek xjck gfj;k.kk dks yksMh;ka] Nx dk djek&2 vka/kz izn”s k ;ksDdk dqphiqMh+ ] dsjyk foaMs dFkdyh iatkc dh Qqydkjh] y[kuÅ dh fpdudkjh fcgkj dh e/kqcuh] vksMhlk dh fiiyh ,d ls c<+dj ,d] gqujcktksa dh dykdkjh vki&ge lHkh cus bl vk;kstu ds fgLlsnkj rHkh rks Hkjh] bl gquj esa gqadkj Mk- dks”kh th dk liuk] Mk- iwue us xkSj fd;k Hklhu] c{kh] xzksoj ;kno us nhid tyk;k :ikyh] vkapy] xqjfizr] fujk] fu/kh py iM+s ,VhMhlh jkT; ds lkFkh vkSj Hkjh gquj esa gqadkj&3 vkdk”k ifjans vkdk”k esa mM+saxs lHkh ;s tkus gquj ds gqadkj dh ;kns ge uk Hkqysaxs — Hemangi Bhure, Principal, ATDC Raipur Like most centres, Karnataka too was not short of the traditional Kannada art. Handmade cushion covers and other items made of glasswork and wool attracted the attention of the visitors. “Events like this one are a great place where the traditional arts and crafts of one state can be shared with other states. The exposure to others’ works is enriching,” said Shri Hari Kapoor. At the Madhya Pradesh stall, dresses made from paper clips, belts made from

Apparel Technology and Quality Innovations for Gaining Competitive Edge Mr. Prabir Jana, Head IT, NIFT, New Delhi; Ms Monika Sharma, Head soft lines, SGS; Mr. Dilip Gianchandani; Mr. Harish Gupta, CEO, Fashion Learning Resources, Mr. Gopal Kukreti, AGM, Juki India and Ms Swati Soni, Fashion Designer Raipur shared their views on technology innovations in skill development, new areas in technology and quality which will have far reaching impact in apparel manufacturing. Best and Next Practices to Enhance Productivity and Efficiency in Apparel Manufacturing This session had Dr Rajesh Bheda, CEO, RBC Consulting; Mr. Nitesh Burman, GM Production, MUST Garment Corporation, Bahrain; Ms. Sreeja Balachandran, HR Manager, Gokaldas Exports, Bangalore; Mr. J D Giri, Director, Shahi Exports; and Mr. R C Kesar, Director General, OGTC. Mr. Burman’s case presentation on the work study and target achievement analysis about the factories of safety pins and bags from measuring tapes and a unique dress made from traditional mauli (sacred Hindu thread tied on hands during puja) with macramé techniques won many a hearts. “This event is fantastic. Everybody who visited our stall liked our products. Such events motivate students and boost their confidence,” said Principal, ATDC, Indore. The two-day event made everyone stand and take notice of what others are doing, and how better.


MUST Garments at Bahrain provided new insights. Way forward: Industrial Engineering (IE) Techniques for Apparel Production This session was conducted by Mr. Romesh Kalutarage, an eminent expert on Industrial Engineering from Sri lanka and Mr. Animesh Saxena, MD, Neetee Clothing and Ms. Neera Chandra, Professor, IAM as the moderator. The speakers offered their perspectives on the improvement and upgradation of the middle management in the manufacturing units, restructuring the incentive systems for the operational staff, among other compelling issues the industry faces. Changing ‘Employability’ Dynamics of Apparel Industry: The Skill Challenges This session had Mr. Prashant Agarwal, Jt. Managing Director, Wazir Advisors; Sri P K Samantaray, President, ORIFAB, Odisha; Mr. Ranjan Choudhury, Principal, Program Development, NSDC; Mr. A.P Dash (Jt. Director, Textiles), Govt. of Odisha and Mr. Gunish Jain, Director, Royal Datamatics as key panelists. They provided various dimensions and expectations about the skilling challenge especially in the context of contemporary manufacturing practices. At the Gujarat stall, one could see the beautiful Kathiawari, Kutchi, Rabari and Amarotako and Abhala mirror work prepared by women who graduated from homemakers to breadwinners as a result of training in short-term courses by ATDC. While the intricate Aari-Taari saris from Jaipur left the visitors spellbound, the Bastar art on Kosha silk and art work on bed-sheets at the Chhattisgarh stall and phulkari embroidery on salwar kameez at the Punjab and Himachal stall

(Left) A Tech Talk session in progress; (Right) Winner of ‘SPARK 2014’ receiving award at the valedictory function.


in focus

inspired awe. ATDC Odisha that has played an important role in mainstreaming the youth through its skill-training programmes even in Naxal-affected areas displayed works on ikkat fabric and bamboo and cane works. Various institutions that have taken part in the skilling mission of ATDC by sponsoring candidates from disadvantaged sections of the society also set up their stalls. Ambuja Cement, National Handicapped Finance and Development Corporation (NHFDC), National Safai Karmacharis Finance and Development Corporation, Nehru Yuva Kendra Sangathan (NYKS), National Scheduled Caste Finance and Development Corporation (NSFDC) and GMR Varalakshmi Foundation were among those.

SKILL COMPETITIONS ‘Hunar Ki Hunkar’ was not simply an occasion to showcase samples of creative works by their students. It was also a moment to showcase skills of ATDC students and teachers live in front of the camera and a large gathering of people that only grew bigger as the day passed. The first-of-its-kind live skill competitions that set out to identify skill icons in areas of apparel and fashion offered that unique opportunity. Tied with ‘Hunarbaaz,’ a television reality show by Doordarshan, the skill competitions were organised in the following categories: n Fastest Machine Assemblage n Innovative Value Addition Techniques n Best Draped Dress n Most Efficient Assembly Line n Precision in Cut-Sew-Fit The participants were shortlisted region wise after conducting zonal competitions. Team Hunarbaaz covered two of

the skill competitions — “Surface Ornamentation – Innovative Value Addition” and “Assembly line Production — Most Efficient” on the first day. These competitions were scheduled to be aired at 11 am on Sundays on Doordarshan soon.

‘HUNAR SE ROZGAR’ MELA The Rozgar Mela saw the participation of 25 leading export companies and over 1,200 candidates from across the country. At the end of the two-day job fair, most of them returned home happily as around 1,000 candidates received offer letters. “We look for trained people and ATDC has been a great help for us when it comes to getting the right skilled people,” said Naveen Sawan, AGM (Quality and Operations), Orient Craft. “ATDC candidates generally meet the requirements that the industry have,” added Arun Kumar Singh, Head (People Functions), Arvind Mills, Bangalore. “We keep regularly in touch with ATDC and provide them with feedback about our requirements so that they can customise their training accordingly,” he said referring to the regular interactions that ATDC faculty members and students have with the industry.

CULTURAL PROGARAMMES The evenings came alive with sparkling performances by ATDC students and faculty members. Let us take you there. As a group of tall, slim and fair young women in red saris mount the stage, a loud round of applause comes from the audience. The beautiful tattoos on their bodies become less visible as they start their garba moves in perfect harmony. People are just thrilled. The sticks rapped in red colours in

their hands add to the folk Gujarati music at the background. The women match their steps. They come closer and go away. The garba continues and their smiles never fade... On an another platform, an artiste balances a matka (a round earthen pot) on his head and begins to dance to a Haryanvi folk music tone with ghungroos tied to his feet, a loud round of applause comes from the audience. But his best act is yet to come. He stands on a nail board and dances, followed by beating his feet to the tune while standing on three swords fixed in a wooden frame. All this while, the matkas remain balanced on his head. The crowd goes berserk... These performance were some of the several cultural shows presented by ATDC students and faculty members from different states during ATDC annual event ‘SPARK 2014’, the cultural event at ‘Hunar Ki Hunkar’. Rikam Pada from North-East, Bhangra from Punjab, Khoria from Haryana, tribal dance from Madhya Pradesh, Mohiniyattam from Kerala, Kuchipudi from Andhra and Gujarat’s famous Garba were only a few glimpses. ‘Bhawai Dance’ and other solo and group dances made everyone speechless. A few street plays were also organised.

VALEDICTORY FUNCTION The valedictory function that marked the concluding session of the two-day event was attended by Guests of Honour Shri J.P. Rai, Director General, National Skill Development Agency (NSDA), Shri Dilip Chenoy, MD, National Skill Development Corporation (NSDC), Shri H.K.L. Magu, Chairman (F&B), AEPC, and Dr. Darlie O. Koshy, and others. “Till now, we have seen what ATDC has done from a distance. But ‘Hunar Ki Hunkar’ has made it possible for all of us to see what ATDC has been doing from close quarters,” said Shri Rai. Congratulating the ATDC team for such an initiative, he said: “We can now see that ATDC has not only been training or imparting skills but it has been a force that has helped change the complete ecosystem of the areas where it works.” “‘Hunar Ki Hunkar’ provides a glimpse of ATDC’s presence in various parts of the country. That is why it has turned out to be so successful,” he added.

in focus

Calling ‘Hunar Ki Hunkar’ a ‘no ordinary mela,’ Shri Magu said, “What ATDC has done is unbelievable.” Addressing the packed auditorium, he commended the strong industry linkage that ATDC has developed. Dilip Chenoy, MD, NSDC said that through its vast network of training institutes, ATDC is bringing about a huge transformation in our society. “It has played a huge role in empowering the youth and the disad-

vantaged sections of the society by establishing Skill Camps pan-India. And as ‘Hunar Ki Hunkar’ brings all those people together to one platform, it has become a huge success,” he added. Dr. Darlie O. Koshy said ‘Hunar Ki Hunkar’ was an attempt to celebrate the diversity of ATDC. “Earlier, our people in Bangalore didn't know what their counterparts in Chhindwara were doing. “By bringing the people and their skills

Hunar... in glimpses

(Clockwise from left) a cultural performance from North-East; a skill competition is underway; the passage leading to ‘Hunar Ki Hunkar’ event; ATDC students preparing the largest garment; and audience at a stall.


from different places in one platform, the event will help dispel the fragmented, partial and incomplete views about ATDC similarly like the famous tale of ‘Blind Men and an Elephant,’” Dr. Koshy said. In his concluding remarks, Shri Hari Kapoor, thanked everyone for their spirited efforts in making the event a huge success. The two-day event may be over but the spirit is alive, and kicking. It has left everyone recharged — to meet again.



Another headstart for ‘employable’ skilling...

...as ‘Best Vocational Training Institute’ award goes to ATDC For ATDC, accolades are like stepping stones to firm up its skill development efforts and open another chapter for those waiting to join the burgeoning apparel and textiles sector; actually, this award goes to them...

Shri Hari Kapoor and Dr. Darlie O. Koshy being honoured with ‘Best Vocational Training Institute’ Award by ASSOCHAM at the hands of Dr. Karan Singh.



he headline gives you an idea what we are talking about here. But what you may not know is the effort that went behind earning this award, and other awards that have come to ATDC — the premier training institute in the field of apparel — in the past. Let’s hear from none other that Dr. Darlie O. Koshy, DG & CEO, ATDC & IAM, the man behind the skill mission who, along with Shri Hari Kapoor, Vice Chairman, ATDC, received the ‘Education Excellence Award 2014’ under ‘Best Vocational Training Institute’ category by the country’s apex trade agency the Associated Chambers of Commerce and Industry of India (ASSOCHAM) in the National Capital on February 19. Chief Guest Padma Vibhushan and Senior Politician Dr. Karan Singh bestowed the honour on ATDC at a glittering ceremony held at Shangri-La’s Eros Hotel in New Delhi. Let’s take you on the journey that led to this honour. With world’s population aging fast, it is estimated that by 2040, the average age of 65 and above is expected to reach 1.3 billion out of total world population. “This trend is expected to result in acute labour shortage in many parts of the world, especially western countries,” thought Dr. Darlie O. Koshy as he sat to formulate the strategy for how best to skill a large pool of people — especially youth and women from the marginalised sections of the society — to train them with ‘employable’ skills and bridge the demand-supply gap in the apparel sector. “In India, owing to world’s youngest population of around 550 million youth, we would find a distinct advantage. The Indian population is also amongst largest English-speaking population in the world and it would play a key role in building adaptive skilled workforce,” he recalled. Thus began a skill movement called ATDC. It picked up the speed slowly but steadily and the skill footsteps began to leave its mark all over the country. Three years back, the skill buzz reached right ears. ATDC was honoured with ‘UK-India Skills Forum Award-2011’ under the ‘Best Skill Provider-Government Funded Category’ at the fourth Global Skill Summit 2011 on September 15, 2011 — organised

jointly by Ministry of Labour and Employment, GOI, and FICCI — for ATDC’s outstanding commitment to fulfill the skills agenda in India. “The Apparel Training & Design Centre (ATDC) as a training provider has demonstrated an outstanding commitment towards ‘employablilty’ in India that remains one of the most challenging task at hand,” the UK India Education and Research Institute (UKIERI) and FICCI had said in a statement. “Today, ATDC is a single largest vocational training provider for the apparel sector in the country with over 195 ATDCs that include 45 ATDC Vocational Institutes and over 150 ATDC-SMART Centres and Skill Camps offering state-ofthe-art vocational programmes and probably the single largest training provider for any vocational trade in India and single largest beneficiary or Nodal Agency for implementation of a government’s skill development scheme,” informed Shri Hari Kapoor, Vice-Chairman, ATDC. It has its presence in major apparel clusters spread across 22 states and 85 cities across the country. “The ASSOCHAM Award for ‘Best Vocational Institute’ instills in us a confidence to pursue the mission with great vigour and take the skills bandwagon to more and more remote hinterlands of our country,” comments Dr. Koshy. Under his leadership, Team ATDC has shown commitment towards the National Skills Mission by successfully organising the first-ever interactive skill event titled ‘Hunar Ki Hunkar’ in Febru-


The ASSOCHAM ‘Award for Best Vocational Institute’ instills in us a confidence to pursue the mission with new vigour and take the skill bandwagon to more and more remote hinterlands of our country. — Dr. Darlie O. Koshy, DG & CEO, ATDC & IAM ary. (See page 4). Three years ago when ATDC was awarded the prestigious UK-India Skill Forum Award, Dr Darlie O. Koshy was thinking there is still lot to be done. With ASSOCHAM honour, he is still busy thinking what next on skilling. The awards are just another beginning not only for him but also for the entire ATDC team.



Skill Mission 2.0 ATDC Principals’ Meet 'Adhiveshan 2014' not only sets its eyes on the next year's skilling targets but also charts the road-map for training 2,50,000 candidates with the help of 250 ATDC-SMART Centres/Vocational Institutes/Skill Camps, a Quality Assurance Team and Skill Matrix Assessment — with the focus on quality and productivity — in the 12th Five-Year Plan


ith the futuristic Product Speciality Centres, Contemporary NCVT/AICTE-approved Standardised Curricula for garment and fashion industries, Textile Testing Labs, ATDCJUKI Tech Innovation and Industry hub, Training of Trainers' (TOT) Academies, Vocational Institutes, overseas collaborations and much more — ATDC is geared up for the next stage of consolidation, organic growth and ‘employability.’ The focus is to strengthen quality and excellence in training and delivery. Armed with a bouquet of courses

approved by NCVT/DG&ET and AICTE, it has a humongous task at hand — to train 2,50,000 candidates with 250 Centres by 2017 in the 12th Five-Year Plan. Also on ATDC’s agenda is to transform 45 of ATDC major Hubs/Centres into major full-fledged Vocational Institutes. But the seeds of the future lie in the efforts that have gone into in the past. In just over three years, since October 2010, ATDC has, under the Integrated Skill Development Scheme (ISDS) of the Ministry of Textiles, enrolled about 1,00,000 candidates at its over 180 nationwide ATDC Hubs and SMART Centres/Spokes/Skill Camps. More importantly, the step helped to

a significant extent to bridge the skill gap in the apparel sector in an inclusive manner. This, and the next phase of skill development, was on the agenda at the ‘ATDC Adhiveshan 2014’ — a one-day intensive workshop that was held at the ATDC National Headquarters in Gurgaon, Haryana, on February 22. Attended by over 60 key ATDC officials from across India, the workshop was graced by Virendra Uppal, Chairman, ATDC, Shri H.K.L. Magu, Vice Chairman (Finance) AEPC, in the presence of Shri Hari Kapoor, Vice Chairman, ATDC, Dr. Darlie O. Koshy, DG & CEO, ATDC & IAM and others.



tutes/ATDC-SMART Centres but also changes to be made in policies, infrastructure, curricula and quality implementation (see box). The meeting also discussed the skilling goals set for the financial year 2014-15. Overall, the workshop not only deliberated on the achievements so far but also set the ball rolling to meet next year’s targets. Needless to say but the past performances ensure a bright skilling future ahead.

“We need to strengthen ATDC for the future challenges by working closely with the changing IT requirements of apparel industry and focus on quality, efficiency and delivery with focus on techniques such as lean management, industrial engineering, etc.,” stressed Shri Virendra Uppal, Chairman, AEPC, ATDC & IAM. The objectives of the workshop were not only to evaluate and optimise performance of ATDC Vocational Insti-

Focus on training, delivery n An inclusive and rapid mode Faculty Development Programme to strengthen ‘Quality & Excellence’ and enhance ‘quality, efficiency and delivery’ of ATDC Faculty Resources is being planned by ATDCSMART Training of Trainers’ (TOT) Academies. n Skill Matrix Assessment of Operators/ Trade Certificate holders by ATDC using technology and scientific approach to monitor performance. n Training with focus on ‘Industrial Engineering’ and IT techniques and approaches like lean management along with National Productivity Council to give emphasis to the ground level implementation and processes for enhancing productivity and efficiency of the production facilities.

n Digital Contents development for next phase of SMART-fast-track course and online training support to both faculty/students etc. n Strategies to increase focus on Admission of Direct candidates and effectively monitoring and implementation of sponsored candidates. n Opening new avenues for sponsorships implementation and mobilisation of sponsored candidates in a time-bound manner including collection of dues. n Meeting the documentation requirements (like new tie-up with NCVT for long-term courses, SMART candidate’s placement and training). n Strengthening of TOT Academies: Pilot-project period and 12th Year Plan.


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Hindupur women, youth on ATDC skill map


indupur is one of the drought-prone areas with scarce rainfall and nearly 83 percent of the population being poor. Of late, leading garment exporters are setting up manufacturing units and even apparel park in the area generating huge employment potential for the povertystricken youth and women. This provides a ray of hope as already one leading garment exporter has generated over 5,000 jobs and the garment exporters now setting up units in this



ith an aim to help under-privileged women acquire skill sets that would enable them to earn employment and uplift their social status, ATDC opened a new Skill Camp at Shamshabad in Ranga Reddy district, Andhra Pradesh, recently. With support from GMR Varalakshmi Foundation (GMRVF), the Skill Camp was inaugurated by Shri K.V. Satyanarayana, IAS, Director, Handlooms & Textiles, Apparel Export Park. The apparel industry is the highest employment generation sector in the country but the sector at the moment is facing shortage of skilled labourers. “I am sure ATDC Skill Camp would not only change the lives of many underprivileged women but also provide skilled labour to the sector in and around Hyderabad,” Satyanarayana told the gathering.

area can provide another 20,000-25,000 jobs to the surrounding 80 villages in the near future. Keeping the future of apparel training in mind here, ATDC launched its 190th SMART Skill Camp — 12th in Andhra Pradesh — at Andhra Pradesh Industrial Infrastructure Corporation Ltd (APIIC) industrial estate near Hindupur recently. Inaugurated by Shri Virender Uppal, Chairman, AEPC, ATDC & IAM, the event was graced by Professor K.C.



o empower the unemployed wives of Central Reserve Police Force (CRPF), ATDC Hyderabad organised a SMART training programme at CRPF Group Centre at Chandrayana Gutta, Hyderabad recently. A collaborative effort of ATDC and CRPF Wifes’ Welfare Association (CWWA), the programme was inaugurated by Smt. Sunita Trivedi, President, CWWA. “I would like to see such programmes at various group centres pan-India,” she said.

Reddy, Chairman of Rajiv Education and Employment Mission in Andhra Pradesh (REEMAP) and Vice- Chairman Rajiv Education and Employment Council of Andhra Pradesh (REECAP) and other dignitaries. Professor Reddy said: “The REEMAP-ATDC collaboration has given vocational training a new paradigm in reducing the poverty at the bottom of the demographic pyramid in the state”. According to Shri Uppal, it is encouraging to note that the demand for training and employment are as high as the demand for skilled workforce in this area. Shri Hari Kapoor, Vice Chairman, ATDC, added that the new Hindupur Skill Camp would train and provide employment to candidates from nearby villages. Addressing the gathering, Dr. Darlie O. Koshy said: “The setting up of ATDC in such a rural location provides the training infrastructure contributing to the cause of providing skills to the needy and linking them to productive employment near their habitat. ATDC through its vocational skill training programmes and soft skill development has ensured development of thousands of ‘winners’ and ‘achievers.”

Eluru enters skilling path


TDC inaugurated its SMART Centre at Eluru in West Godavari district recently. None other than Dr Kavuru Sambasiva Rao, then Union Minister of Textiles, Government of India, inaugurated the Centre. Urging the women and youth to fully utilise this opportunity, Dr Rao said that ATDC is offering employment-oriented skill training through its network of Centres/Vocational Institutes/Skill Camps training across the country and it would be beneficial for the downtrodden, especially women from Eluru district and nearby areas, to find a gainful wage/self-employment. The minister also expressed happiness at ATDC's collaboration with NCVT and AICTE for preparing standardised curricula for garment and fashion sectors.

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Connecting rural youth



delegation of Asian Development Bank (ADB) congratulated ATDC Indore for their “impressive” and “good” work during their visit to the Centre recently.


he astounding growth of enrolment in ATDC courses grabbed the attention of Union Minister for Urban Development Kamal Nath as he flipped through a copy of ATDC Annual Review at his residence recently. ATDC team briefed the minister about the work of ATDC in the field of skilling. Shri Nath said that with ATDC providing NCVT (National Council for Vocational Training) approved courses and state-of-the-art training facilities, the rural youths would get access to similar training facilities available in major cities. In Chhindwara, ATDC plans to teach

A date with Gadag

When Preity met Silli! I

t is not just any day for ATDC-SMART students or staff to meet a celebrity. The happiness gets multiplied when it happens to be none other that actorentrepreneur Preity Zinta. In Ranchi to attend ‘Goonj Mela’, to commemorate the death anniversary of martyr Nirmal Mahto, Zinta made it a point to visit ATDC-SMART Silli Centre. She met students, interacted with them and spent quality time at the Centre. The actor encouraged them to finish training and shun shackles of poverty with the aid of their skills and creativity.

skills to at least one member from a family so that unemployment can be eradicated and they plan to mobilise resources to achieve this daunting task.


o take stock of the skill training facilities at ATDC Gadag in Karnataka, Deputy Commissioner Mr N Prasan Kumar visited the Centre on March 3. He congratulated the Centre for training a staggering number of 396 candidates in a span of one year (2013-14) and assured all possible support from the district administration in the Centre’s future endeavours. The existing infrastructure facilities at the Centre also earned the DC’s appreciation.

ATDC Indore has trained around 800 candidates from different slums of the city between 2010 to 2013. It has trained 131 candidates with fee and vehicle support from ADBfunded Project Uday between September 2013 and December 2013. The ADB delegation comprised Dr. Sujata Basu, Director-Technical, SBH Consultants Pvt. Ltd., New Delhi and Ms Manisha Telang, Community Team Leader, IPE Global, Bhopal along with Mr Vishnu Mathur, community development officer, Project Uday to ATDC Indore. “You are really doing a good job,” said the visiting team.


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Sirsa gets vocational institute



he apparel industry in Haryana had much to cheer as ATDC inaugurated the third ATDC Vocational Training Institute in the state recently. The ATDC facilities created at Sirsa for short-term and long-term training programmes and setting-up of the ATDC Vocational Training Institute in the heart of the Sirsa is a significant step and would go a long way in improving the quality of training programmes and generating livelihood for the unemployed youth of Haryana. “The recent NCVT approval of 29 courses for garment and fashion sectors, aligning over 65 centres with the NCVT system and the approval of 30 ATDC Centres as Skill Knowledge Providers (SKP) by AICTE augur well for the next stage of growth,” added Dr Darlie O.

Kalyandurg empowered

Koshy, DG & CEO, ATDC & IAM. Emphasising the need for product diversification and skill development in the sector which at present lacks supply of skilled workers, Dr. Koshy said the institute at Sirsa district — that produces 40 percent of the total cotton in the state — would be a boon for youth, especially women, from the area.




n line with its efforts to reaching out to a large section of the society, ATDC has set up a Skill Camp at Kalyandurg in Anantapur district, Andhra Pradesh. The then Revenue Minister Shri Raghveera Reddy Garu inaugurated the Skill Camp. He said those with an entrepreneurial spirit could explore self-employment opportunities after ATDC training.

...and Karaikudi too


o fuel the engines of growth with the force of capability and impart technical skills to the new and existing work force in the garment industry of Tamil Nadu, ATDC inaugurated a SMART Centre at Karaikudi in Sivaganga district recently. Mr Karthiresan, Manager, ITI, Karaikudi and Mr A.V.C. Pandiyarajan of Vespa Textile Mills attended the event.


ith an aim to empower women trapped in sex trade, ATDC opened an off-campus SMART Centre at Girish Park in Kolkata recently. A joint initiative with Freeset Bags & Apparel Pvt. Ltd and Love Calcutta Arts, the Centre would train 20 women from these two organisations that offer employment opportunities mostly to women trapped in sex trade. The women would be trained in SMART Operator Basic (SOB) programme. Mr Kerry Hilton, Director, Freeset and Mr John Osborne, Director, Love Calcutta Arts attended the event.


ith the objective of transforming unskilled human resource into a productive resource pool for growth and societal development, ATDC, in collaboration with Tata Steel, inaugurated an ATDC Vocational Training Institute in Jamshedpur, Jharkhand, recently. Mr Sunil Bhaskaran, Deputy Vice President (Corporate Services), Tata Steel was the chief guest at the event. The fashion design programme would offer insights into fabric study, apparel production technology and merchandising, besides other aspects of the trade.



nown as the birthplace of coal mining in India, Raniganj in Ranchi welcomed the arrival of a SMART Skill Camp at the headquarters of Eastern Coal Field Ltd. (ECL). Mr Rakesh Sinha, Chief Managing Director of ECL said he would like to see ATDC Centres/Skill Camps in areas where its six other coal fields are located. Mr S.K. Srivastava, Director (Personnel), ECL, commended the work of ATDC in being a skill training leader. To begin with, 58 people have been trained under Sewing Machine Operator Course.

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Tailor-made for success


ith a view to provide practical training pertaining to modern day apparel operations, ATDC Adugodi Centre in Bengaluru started a short-term course SMART Tailor-Cus-

tomised Programme for 40 students belonging to Scheduled Castes (SC) and Scheduled Tribes (ST). Inaugurating the course, Abdul Azeez, Additional Director, Directorate Indus-

Connecting SCs to mainstream


o give wings to the aspirations of people belonging to the Scheduled Castes (SC), ATDC Kolkata Centre inaugurated a skill training programme sponsored by the National Scheduled Castes Finance and Development Corporation (NSFDC). Mr Chinmay Das and Mr Tarun Das from West Bengal SC-ST Finance and Development Corporation (WBSTSCDFC) attended the event, along with ATDC State Coordinator (West Bengal) Mr Amitava Roy and other faculty members and students. Mr Tarun Das assured the trainees

that WBSTSCDFC would arrange loan facility for those who wish to establish their own business or pursue advanced training after the completion of the short-term courses at ATDC.

Kolkata civic body joins skill bandwagon olkata Municipal Corporation joined the skill bandwagon as they sponsored first batch of ATDC-SMART Surface Ornamentation Technique (SSO) programme at ATDC Skill Camp at Park Circus, Kolkata, recently. Mr Sushil Kumar Sharma, Councilor, Kolkata Municipal Corporation, thanked ATDCSMART for the ‘employable’ training initiative.


tries & Commerce (DIC), Bangalore, said: “If we can empower the people, especially women and youth, through skills, the country can be put on the path of progress. We applaud ATDC’s efforts in imparting ‘employable’ training to bridge the skill for the apparel sector.” The ATDC fast-track programme is focused at helping students develop skills on the basis of what apparel industry requires in a SMART operator — from the point of view of increasing the productivity and efficiency. Mr. Sirsika, Joint Director, DIC, Bangalore and Mr Murugesh Mudaliyar, Corporator, Bruhat Bengaluru Mahanagara Palike (BBMP), Adugodi, attended the event. Besides interacting with the students, they distributed SMART trainee kits to the enrolled students. The students were sponsored by Department of Industries & Commerce, Bangalore.

Tumkur takes skill bus forward


rilling deep into rural India with a mission to upgrade India’s skill edge, ATDC Tumkur inaugurated its 21st batch of SMART Operator Basic (SOB) and second-batch of SMART Surface Ornamentation Techniques (SSO) programmes recently. The village administration came forward to help ATDC achieve its skills goals as Zilla Panchayath, Tumkur, sponsored 30 candidates for the SOB programme and 25 for the SSO programme under the National Rural Livelihood Mission scheme. Addressing the audience, Chief Executive Officer and Executive Officer of Zilla Panchayath Tumkur announced that the sponsorship would also cover transportation and mid-day meals for the candidates.


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o get new and prospective entrants of the apparel industry accustomed to the development of products, product line and costing management, ATDC-Faridabad Vocational Institute organised a seminar recently. Inaugurating the seminar, Mr Anand Kaushik, Member of Legislative Assembly, Faridabad, said: “I highly appreciate the initiatives taken by ATDC in providing professional skill-oriented ‘employable’ training programme for sustenance of the sector.” “To improve the industry, it is essential to have proper knowledge. I am sure ATDC courses would equip new entrants with better insights,” shared Design Consultant Ms Sharmila Sharan.



o pay tribute to the women for their invaluable contribution to family and society-at-large, ATDC Gadag, Karnataka organised a free health camp for women on the occasion of International Women’s Day. Students pursuing master of social work at Kannada Kiran Shikshana

Samithi joined the ATDC Centre in this noble endeavour. Doctors and nurses from Shri Daanappa Gurusiddappa Melmaalagi Ayurvedic Medical College in Gadag offered their services for free at the health camp as over 50 women from ATDC Gadag Centre availed the services.

ATDC shines at GARMEK


he apparel industry in India has gained pace with the advent of international brands. However the industry is facing a talent crunch due to lack of skilled workers and thus has enormous opportunities for the beginners. To make youth aware about the growing opportunities in the apparel sector, ATDC Indore participated at GARMEK, an exhibition on garment, embroidery and finishing machineries and accessories organised at the Gandhi Hall in Indore, Madhya Pradesh, recently. Students interested in crafting a career in the apparel industry thronged the ATDC Indore stall that offered them latest trends and insights regarding the ap-

parel sector. The stall offered information about the infrastructure and machinery available at the ATDC Indore Centre and displayed project reports and garments prepared by ATDC students. ATDC has IT-equipped courses focused on increasing productivity, efficiency and quality with key focus on soft skills.

‘BIKEaTHON’ for skill awareness


t times, exercise can do wonderful things for the mind too. In such a move, ATDC Indore participated in ‘BIKEaTHON’, a cycle rally in which 5,000 people participated, to spread awareness about the importance of skill training.

Talk show on apparel career e know that the country may need more than one crore skilled labour in the apparel and textiles sector within 10 years down the line. Keeping this in mind, ATDC Indore organised a talk show recently — throwing insights for the youth who wanted to enter the apparel sector. The event was organised with an aim to facilitate in-depth discussion on the potential of the garment sector in offering employment and entrepreneurship. Renowned career counsellor Jayanti Lal Bhandari was the key speaker at the talk show that saw the active participation from a large number of students interested in pursuing a career in the growing apparel sector.

Rakhi Jain, a student of Apparel Manufacturing Technology (AMT) course at ATDC Indore, emerged one of the five winners at the rally. The innovatively-designed ATDC bicycle attracted the attention of everyone present at the event.

Mapping new pathways


TDC Jaipur organised a training programme sponsored by NBCFDC (National Backward Class Finance and Development Corporation, New Delhi) and PFC (Power Finance Corporation) recently. Shri Ajit Kumar Punia, NBCFDC, New Delhi, said a bright future awaits ATDC candidates and explained how the students could take advantage of the financial schemes provided by NBCFDC. Shri Manoj Parashar, MD, Maya International said most ATDC students were earning decent livelihood after completing ATDC courses successfully.


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FOCUS LONG-TERM COURSES With ATDC offering a unique bouquet of NCVT/AICTE-approved standardised courses at its Vocational Training Institutes pan-India, youth across the country make a beeline to enrol for ‘employable’ courses

NE youth bat for NCVT courses


iving a thumbsup to NCVT approved courses offered at ATDC Vocational Institutes, a total of 131 candidates from the North-East enrolled for such courses at the counselling-cum-job fair in Guwahati recently. Mr Prithbi Majhi, Hon’ble State Minister for Labour and Employment, Government of Assam, inaugurated the fair in the presence of Muthyingyuba Sangtam, Director, Employment and Craftsmen Training, Directorate of Employment & Training, Government of Nagaland. Participating at the two-day fair, ATDC Imphal offered individual counselling to all those who visited the stall and also participated in the interactive roundtable counselling sessions at the fair. With spot registration processes in place for NCVT-approved courses, the candidates enrolled for diploma, certificate and short-term courses at ATDC Vocational Training Institutes in Jalpaiguri, Kolkata and Gurgaon.

Showcasing skills at Toshali craft mela, the ATDC way


TDC Bhubaneswar participated in the Toshali National Crafts Mela at Janata Maidan in Bhubaneswar, Odisha recently. A confluence of weavers, painters, artisans and sculptors, the fair offered ATDC an opportunity to reach out to a large number of people. This year, the fair revolved around the theme ‘Symphony in Tasar’, which depicts the state's tasar (a variety of silk) tradition, unveiling the process of the tasar production to finished products. Mrs Anita Agnihotri, Additional Secretary (Textiles) Ministry of Textiles, GOI, who inaugurated the event, visited the stall with Mr Surendra Kumar, Secretary, Textiles and Handlooms, GOI, and Sri Haora, Director, Textiles/Handlooms, Government of Odisha.

Designer garment show in Surat he creative genes of ATDC students found new expression as ATDCSurat Vocational Institute organised a garment show showcasing garments manufactured and designed by ATDC students recently. The presence of well-known designers, industrialists, LMC members and alumni members made the show memorable for the participants. Experts offered tips on how dresses could be designed to suit the individual’s persona. They also discussed ways to reduce fabric consumption and price.


Awareness camp in Jaipur


eralding a fresh beginning for students of Government College in Malpura who were interested in joining vocational courses, ATDC Jaipur organised an awareness camp recently. ATDC Jaipur faculty explained the importance of National Council for Vocational Training (NCVT)-approved courses that ATDC

would offer. ATDC is the only organisation that offers shopfloor, supervisory and managerial level trainings within the comprehensive training eco-system. It has training programmes from 1-4 months (skill level 01-03) and ATDC Vocational Training Institutes (Skill Level 04-07).

Charting new territories


he students of Women’s Polytechnic College in Shivaji Nagar, Bhopal, had a brush with the latest updates of the apparel industry as a visiting team of ATDC Vocational Institute (AVI) Bhopal unveiled the potential of job-oriented courses offered at AVI Bhopal recently. The 25 students who attended the awareness session learned all the details about the NCVT-approved courses that were on offer at AVI Bhopal. A lecture titled ‘Quality Control in Apparel Industry’ generated much interest among the students.


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Karaikudi witnesses fruits of collaboration


iving a leg up to the fruitful collaboration between the industry and training expertise of ATDC, Hon’ble Union Home Minister Shri P. Chidambaram distributed the certificates to the employees of Vespa Textile Mills who were trained in-house by ATDC, at a ceremony in Karaikudi, Tamil Nadu on February 26. The Finance Minister chaired the certificate distribution ceremony and encouraged trained students. ATDC has successfully trained three batches of SMART operators. Way to go!

In good faith I



ameras clicked and smiles spread as 21 ATDC students sponsored by National Backward Classes Finance and Development Corporation (NBCFDC) received certificates at an awareness programme at Malleshwaram, Bengaluru on March 8. In his address, Union Minister for Railways Shri Mallikarjun Kharge underlined the importance of skill development and lauded ATDC in its skill mission.

n a show of solidarity in the ATDC-led skilling movement in Madhya Pradesh, Hon’ble Union Urban Development Minister Shri Kamal Nath visited ATDC Chhindwara Integrated Campus at Imlikhera and distributed appointment letters to the candidates who secured jobs at the Centre’s Hunar Se Rojgar programme recently. Pratibha Syntex Pvt. Ltd., Pithampur, offered jobs to 45 candidates at the rojgar mela.

Empowering slum dwellers


kill can be a great leveler. This was realised by the candidates who had successful completed their training at ATDC SMART Centre at Pillanji village in Sarojini Nagar, New Delhi as they received certificates from Delhi Police Commissioner Shri B.S. Bassi re-

cently. Launched in collaboration with the NGO Delhi Slum Dwellers Federation (DSDF), the ATDCSMART Centre at Pillanji provided the slum dwellers in and around Delhi an opportunity to acquire skills that could help them earn a decent living.

Ready to fly, ATDC provides wings


ith splendid display of their crafts learned within a period of two months, the first batch of the SMART Tailor Customised (STC) pro-

gramme at ATDC Tumkur in Karnataka bade farewell to their alma matter at a ceremony recently. The inspiring words of Mr. Mukundekrishnegowda, Joint Director, District Industries Centre, Tumkur made the event a memorable one not only for the students but also for the faculty members as he appreciated the quality of training at the ATDC Centre. He assured that DIC would sponsor candidates belonging to Scheduled Castes and Scheduled Tribes for the STC course during the year.



aving way for beginning of successful careers, the ATDC Chhindwara Integrated Campus at Imlikhera distributed certificates to 80 candidates who took part at the pilot project for customised training for SMART Operator Basic (SOB) course recently. The students ready to enrich the workforce of the apparel industry received certificates from Mr Ashis Sahu, Marketing Manager of Dainik Bhaskar and Mr Chandrasekhar Chhinaswamy, General Manager of Shahi Exports, Chhindwara. There is no stopping them!

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When jobs come searching! A new beginning for 217 UP students P eople search for jobs and while some find, others may not be that lucky. That is the general scenario for most people across the country. But not for all, as a company producing nearly one lakh pieces of garments per day visited ATDC Indore searching for suitable candidates for positions of quality checkers, embroiders and sewing machine operators recently. Ms Sheetal Pandita and Mr Shiv Dehria from Pratibha Syntex Pvt. Ltd., based at Pithampur industrial area near Indore, made an audio-visual presentation to the students of ATDC Indore Centre detailing the facilities that they offer to their employees. Attended by over 100 candidates, the placement campaign ensured the visit of 21 candidates to the factory of Pratibha Syntex that has organic cotton fields spread over 60,000 acres and produces 70 tonnes of yarn, 20 tonnes of knitted fabric and one lakh pieces of garments per day. A perfect end to a job-hunt!

Job mela at ATDC Sirsa

obs came calling from near and far off places for ATDC students in Uttar Pradesh as six companies participated at the ATDC-SMART Rojgar Mela at ATDC Rae Bareli in Uttar Pradesh recently. Over 300 students from ATDC Centres across Uttar Pradesh assembled at the job fair that led to the placements of 217 candidates. Prateek Apparels Pvt. Ltd. from Bengaluru, Shri Lakshmi Cotsyn Limited from Kanpur, IACT Safety Apparels from Kanpur, Victus Dying from Tirupur, Radnik Exports from Noida and Neetee Clothing Pvt. Ltd from Gurgaon hired the candidates as operators, quality checkers and finishers for the trade.


Placements at ATDC Palakkad


he first placement programme at ATDC-SMART Skill Camp in Palakkad recently led to the employment of 29 candidates from the Centre with Thrissur-based Grand Creations India Pvt. Ltd. The company hired a few candidates for their upcoming unit in

Mundur Grama Panchayath as regular workers and few students as part-time workers who can complete their job at home and submit the garments weekly. It also selected 10 more candidates who were yet to complete their courses for employment. What a performance!

Nagaland votes for vocational training W


tudents trained in SMART Sewing Machine Operator (Basic and Advance) and SMART Quality Checker Courses had an opportunity to script their future as three companies participated at a job fair organised at ATDC Sirsa in Haryana recently. Pearl Global from Gurgaon, Maral Overseas Limited from Noida and Magsons Exports/ Jyoti Apparel from Gurgaon selected 52 candidates from a total of 63 students.

ith a view to not leaving out the people from the peripheries, ATDC participated at the ‘Job-Oriented Skill Development Mela’ in Dimapur, Nagaland recently. ATDC hit the right chords at the fair as around 340 visitors queued up to register themselves for various ATDC courses during the two-day fair. Honourable Chief Minister of Nagaland Mr Neiphiu Rio inaugurated the skill mela organised by the Department of Craftsman Training, Government of Nagaland, in collaboration with the Confederation of Indian Industries (CII), and Ministry of Labour and Employment, Government of India. Visiting the ATDC stall at the Agro Expo Compound ground, the Nagaland Chief Minister appreciated ATDC’s initiatives in skill training.


10 lessons from ‘Hunar Ki Hunkar’


Dr. Darlie O. Koshy presents how unity, diversity, employment, value addition, upskilling and competition can all be weaved into one event — ‘Hunar Ki Hunkar’ — that has successfully projected ATDC as a “unified whole” as most people know only its parts. Read on...

Just as ATDC crossed the milestone of training over 1,00,000 candidates during the Pilot Project Period of MOT, GOI, the enormity of the road travelled and the challenges of the road ahead gripped me and some of us at the NHO, and it was felt that time has really come to ‘project’ ATDC as a “unified whole” as most people know only its parts. The learnings from holding of ‘HKH’ for the first time in the organisation’s history can be summed up as follows: ‘WHOLE’ IS LARGER THAN ITS PARTS When nearly 188 ATDCs presented in 18 States’ stalls their talents and skills through products and displays, it was clear that ATDC as a vocational training ‘Brand’ has become truly ‘National’ upholding the value of “unity in diversity”. Unity in the ATDC’s motto of “Imparting Skills, Improving Lives”. Diversity, in the culture and the skillscape. ATDC is certainly the largest network of Vocational Training Institutes and the biggest training provider for the Apparel sector. ‘ROZGAR’ IS THE KEY The presence of over 1,200 people seeking jobs at the Rozgar Mela on the first day of ‘HKH’ indicated that finding a job continues to be an important challenge for rural youth and women and they travel long distances ‘uprooting’ themselves from their Habitat to metros in search of a wage employment. They are willing to travel long distances and work in unfamiliar environments just to make a living. Apparel industry gives them a hope of finding wage employment with minimum training of 45-60 days and this has been the biggest message of ‘HKH’ i.e. apparel industry can be an “economic multiplier” and “massive employment provider” to rural youth but we need to motivate them and connect them to the prospective employers. VALUE ADDITION HOLDS BOTH TANGIBLE AND INTANGIBLE VALUE In each and every part of the country and wherever ATDCs are present, there are specific needle crafts, hand-crafts or various value-addition techniques available which could bring considerable value addition in the Unit Value Realisation (UVR) of apparel. The diversity of embroidery, applique work, block printing, or multifarious ‘handicrafts’ form the core of fashion garments and training, especially women in some of the languishing crafts, can be very advantageous for ensuring village level sustenance with an increase in UVR of export garments.

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Contact: Apparel Training & Design Centre, National Head Office Paridhan Vikas Bhawan, Plot-No. 50, Institutional Area, Sector-44, Gurgaon-122003 Phone: 0124-4659500/01 Website: www.atdcindia.co.in

“RUN”: ‘RESKILLING’, ‘UPSKILLING’ & ‘NEW SKILLING’ ‘Reskilling’ has become essential because of the rapid changes in technology. Also, ‘continuous upskilling’ has become a pre-requisite to train people to achieve higher efficiencies and competencies. New skilling is also as important as ‘skills of yesterday’ are no more valid for today or tomorrow. Every individual, i.e. man or woman, needs to continue acquiring new skills to perform the new tasks well. Those who adapt fast survive, and the rest perish… CULTURAL DIVERSITY NEEDS TO BE LEVERAGED The cultural diversity of India is well known with over 25-

26 languages, hundreds of dialects, rituals, festivals etc. changing every 50 or 100 miles from one place to another. The displays in the stalls and the costumes and the dresses worn in various performances and programmes by students indicated the strengths of India which needs to be leveraged especially with reference to ‘product innovation’. ‘POWER OF 49’ Role of women stands out as they provide huge strengths in the Textile-Apparel Value Chain with their inherent interest in surface ornamentation or “karigari” with attention to detail and the “Power of 49” as i.e. 49 percent of India’s population being women can be transformed to economic advantage if only they are empowered and brought to mainstream of work. Apparel manufacturing provides them such an opportunity matching with their innate interests. COMPETE TO DEVELOP SKILLS Competitions bring to surface the people’s desire to outperform and to compete to do ever better. Skill competitions in the Apparel sector are rather new in India. However, for pushing the envelope of skills emulating “skill icons” need to be encouraged and this has been a very clear message of ‘HKH’. SUCCESS STORIES As it is said, success has many fathers while failure is an orphan. It is necessary to see people with skills as ‘successful achievers’. ‘HKS’ brought out this aspect in full glory with many individuals who have made a success of their lives against heavy odds and after learning sewing skills, have been celebrated by bringing their stories of success to limelight. It is inspiring that school dropouts and schoolleavers have become achievers and innovators in apparel and textile. CHANGING TECHNOLOGY Just as every facet of life is now influenced by technology, manufacturing of apparel is also affected by technological changes of IT and robotics and 3D manufacturing and virtual galleries-ramps and e-tailing with changing expectations of apparel manufacturing. The higher level institutions which create thinkers and innovators need to have the support of 2nd /3rd tier technical personnel from vocational institutes so that they can transform the ideas to products and services with skills of such people. The disconnect between higher level education and vocational skill training is a big gap as people from NIFT and NID do not look at vocational institutes for getting the right kind of design-pattern technology, etc. ‘LEAP FROG’ TO THE FUTURE As ATDC moves from its focus on just achieving targets to improving quality and consistency in the next 2-3 years, the learnings from ‘HKH’ form the foundation for devising new strategies and action plans going forward. The HKH along with the National Principal’s Meet “Adhiveshan” underlined quite visibly that ATDC is now not only ready to move forward but even to leap forward with confidence, commitment and passion.

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