Page 1

Page1 and 20 Cver & Back Cover:Layout 1 6/24/2013 5:49 PM Page 2

02-03-Contents&msg:Layout 1 6/24/2013 5:52 PM Page 1

Between The Covers 04

in focus

The Centre’s Skill Mission is fast becoming a national movement as it figures on the agenda of public figures across the political and corporate spectrum. And ATDC has played a role in ushering in this change



14 -19 news flags l Remarcabil! Romania eyes ATDC for skilling l From Rajasthan, with love! lPlanning Commission hails ATDC’s efforts l ATDC powering garment industry l When denim came alive

Seizing UP’s demographic dividend As the Uttar Pradesh government aims to spur apparel expansion in the state, ATDC captures the mood and begins skilling rural youth, women and people at the fringes for a better future

l SMART Innovations l Enhancing digital designing skills l ATDC-JUKI organise workshop on Attachment Making

Chief Patron: Dr. A. Sakthivel, Chairman, AEPC, ATDC & IAM Honorary Managing Editor: Sh. Hari Kapoor, Vice-Chairman, ATDC

l In-factory SMART Training Cell in TN l ERP-Pragati goes live l New campus for ATDC-Raipur

Chief Editor: Dr. Darlie O. Koshy, DG & CEO, ATDC & IAM

l Skill expansion in West Bengal


in summary ATDC has transformed the ‘Skill Mission’ into a movement, says Dr. Darlie O. Koshy, DG & CEO, ATDC & IAM

l East or West, ATDC stays the SMARTEST l Odisha gets on to ATDC skill train l Training and mobilisation at ATDC-Indore l Placements/SMART Rozgar Initiatives

SMART NewZine is a bi-monthly publication of ATDC. All rights reserved. Contents from SMART NewZine may be reproduced with permission of the editor. Feedback/ suggestion/ articles/ advertisements may be sent to: smartnewzine@atdcindia.co.in


Editor: Ms. Aanchal Prabhakar Jagga Content and Design: IANS Publishing

02-03-Contents&msg:Layout 1 6/24/2013 5:52 PM Page 2

‘Open’ Dialogue



n a hot June morning, sitting inside her second-floor office in the Planning Commission building in the capital, Dr. Renu S. Parmar, Adviser, is confident and composed as we approach her for an exclusive interview with SMART NewZine. As she readies to answer our queries on skilling, we immediately get a sense that as a policymaker, she commands sound knowledge about where the skilling movement is headed, or rather must head, as far as the country’s burgeoning apparel sector is concerned. Excerpts:

On public figures joining skilling movement Of course. Celebrities should now be roped in to take the skill movement to new heights. They are the ones who can give an emotional yet strong voice to what we have been telling the world for years — priorities of the government and overall 12th Plan strategy regarding skilling. Together, we can make National Skills Mission a thumping success. Personalities like Aamir Khan, Amitabh Bachchan, Shabana Azmi — I call them public persona-thought leaders — should be asked to join us and convey the message on skilling so that even the last man in the queue can hear what is coming his/her way. Another idea is to bring in social media to action.


On arresting migration from rural areas Bridging the divide and bringing people from lower-productivity areas to higher-productivity areas can be done by organisations that have a vision and ATDC, I believe, is one such organisation. During my last visit to ATDC-Gurgaon, I came to know that the ATDC-SMART Training project has exceeded in meeting the targets set by MOT, Government of India, in terms of enrollment, training and placement. Will this help arrest migration? Well, it is an idealistic scenario. As of today, you can arrest migration for a handful of people. Here, ATDC needs to open more Centres/Skill Camps, go into deep pockets in our country, right there at the doorsteps of youth and train them according to the current demands.

‘Open’ Dialogue is an ATDC forum to discuss, debate and disseminate ideas that we hope will shape the present and future of the textile and apparel industry

On industry demand and skill supply The training has to be demand-driven; industry must need those skills. In the 12th Plan, we have projected apparel and textiles sector as one of the growth sectors. We need a two-pronged approach; if there is more demand, you need to provide skilled human resources with employability to handle it. One thing that troubles me is that there are several private exporters now getting into the business of skilling. My concern is: Who is monitoring them? Strict monitoring is required. The Training Modules that ATDC-SMART Centres/Skill Camps are imparting with quality and rigour to students at 175 centres should be replicated on a nationwide scale so that as far as skill-mapping in the apparel sector is concerned, we are all on the same page.

The Integrated Skill Development Scheme of Ministry of Textiles, Government of India, when introduced in October 2010, had probably anticipated the acute skill shortage which started confronting the apparel industry in recent times. The employment potential of manufacturing sector for a developing country is of utmost importance and among manufacturing industries, apparel industry has the largest employment potential especially for youth and women. Even with just 30-45 days’ training, a person can earn from `6,000 to `8,000 as wages depending upon the State and location. A study of ATDC’s shopfloor-workforce trainee profile shows that 64 percent are women candidates and 36 percent men. It is also interesting to note that the semi-urban and rural candidates are the majority constituting 79 percent. ATDC has just completed its two-year pilot project period of skill development project — exceeding the target set by MOT, Government of India — having trained 52,000 candidates and are now looking forward to the next four years of the 12th Five-Year Plan (FYP) to train over 2,16,000 candidates through about 250 centres across India. Though these numbers for a single institute network are very large and probably the highest among all the vocational training institutes, considering the demand for workforce in the rapidly growing apparel industry, the task ahead is enormous. The apparel industry units continue to heavily depend on skilled operators which form 75 percent of the candidates successfully trained by ATDC. It is estimated that between 2006-2013, over six million people were added in the apparel industry workforce and, from 2013 to 2022, about nine million people would be added out of which, eight million would be shopfloor workforce. ATDC is, therefore, gearing up to new challenges and opportunities. The future of apparel industry can only be made brighter through skilled workforce and by going up in the value chain for exports as lower price categories are facing intense competition from other Asian/SouthEast Asian countries. The need to upgrade the existing workforce in the apparel factories, as well as inducting skilled workforce, have become essential for long-term success and to enable India to improve its market share in the global Apparel Exports. — Dr. A. Sakthivel, Chairman, AEPC & ATDC & IAM

4-11 Cover story:Layout 1 6/24/2013 6:00 PM Page 1


in focus

The Centre’s Skill Mission is fast becoming a national movement as it figures on the agenda of public figures across the political and corporate spectrum. And ATDC has played a role in ushering in this change May 9: Cabinet approves setting up of National Skill Development Agency May 14: Kerala launches Additional Skill Development Programme May 23: UP to launch Skill Development Mission, to target 2.5 million youth June 1: Bihar set to skill 10 million people by 2016-17 June 4: Skill development programme held for Manipur women June 7: Centre to focus on skill development in Naxal-hit areas (Selection of headlines from the past month-and-a-half)


t was launched as a National Mission... but it has grown to become a nationwide movement that is gathering strength by the day. The National Skill Mission is today on practically everyone’s agenda — from Central and State politicians to policy planners, from the public to the private sector, from civil society to concerned individuals. All hands are on deck. From the august office of President Pranab Mukherjee to Planning Commission officials, from corporate honchos like Naina Lal Kidwai to agenda setters like Congress



4-11 Cover story:Layout 1 6/24/2013 6:00 PM Page 2

in focus


NSDA to provide overarching framework n June 7, the Government of India constituted the National Skill Development Agency (NSDA) to ensure that disadvantaged groups are able to bridge gaps in their skilling needs.


The NSDA, which will function under the ambit of the Ministry of Finance, will subsume the Prime Minister’s National Council on Skill Development (NCSD), the National Skill Development Coordination Board (NSDCB) and the Office of the Adviser to the PM on Skill Development, an official statement said. It will coordinate and harmonise the skill development efforts of the government and the private sector to achieve the skilling targets of the 12th Plan and beyond, the statement added.

(Left) Chhattisgarh Chief Minister Dr. Raman Singh inaugurating the new campus of ATDC-Raipur. (Right) Odisha Chief Minister Shri Naveen Patnaik distributing offer letters to 90 SMART trainees in Gunupur, Odisha.



NSDA will endeavour to bridge the social, regional, gender and economic divide by ensuring that the skilling needs of the disadvantaged and marginalised groups like Scheduled Castes, Scheduled Tribes, Other Backward Castes, minorities and the differentlyabled are met. While Central Ministries and National Skill Development Corporation (NSDC) will continue to implement schemes in their remit, the NSDA will develop and monitor an “overarching framework” for skill development, and also anchor the National Skills Qualifications Framework (NSQF), which has been tasked with facilitating the setting-up of professional certifying bodies in addition to the existing ones. NSDA will be an autonomous body chaired by a person of the rank and status of a Cabinet Minister, supported by a Director General and other support staff, the statement said. The Union Cabinet had announced the decision to set up the NSDA in May.

4-11 Cover story:Layout 1 6/24/2013 6:02 PM Page 3


in focus

ON EVERYONE’S AGENDA The government is committed to the development of the weaker and vulnerable sections of our society. It aims at a process of rapid and inclusive growth based on empowering the citizens through education and skill development. — President Pranab Mukherjee To meet the demands of the fast-growing economy, we will have to educate the youth and make them skilled. Without skilled manpower, we will not be able to sustain the high growth rate of the economy for long. — Prime Minister Manmohan Singh

Assuming that 10 lakh youth can be motivated in one year, skill trained youth will give enormous boost in employment and productivity. — Finance Minister P. Chidambaram I feel women in our country face huge impediments due to lack of skills. We have to focus on that. The issue of gender inequality has to be put up front and every single effort should be taken to address it. — Planning Commission Member Dr. Syeda Hameed Chhattisgarh is the first State in the country to provide the right to skill development to the youth. It is compulsory to provide opportunity for skill development within 90 days of the application. — Chhattisgarh Chief Minister Dr. Raman Singh It is the movement of people and ideas that is going to define this country in the 21st century. We need to make ideas move fast. Our

Vice President Rahul Gandhi, and from Chief Ministers of large, sprawling states like Uttar Pradesh to the man leading tiny Sikkim... everyone has placed skilling high on their list of priorities (See Box: On Everyone’s Agenda). And with good reason. The National Policy on Skill Development approved by the Government of India under the 2010 National Skill Development Mission has set itself the ambitious target of skilling 500 million people — that’s almost half the country’s current population — by the year 2022. It is a mammoth task and

it requires participation by every segment of society if it is to be successfully fulfilled. The Centre has been leading the effort, and in a bid to streamline the rapidly widening skilling movement, it announced, on May 9, the setting up of a National Skill Development Agency (NSDA) as an Apex body to provide overall guidance and to ensure qualitative norms are followed as more and more private and public-private organisations enter the skilling arena. (See Box: NSDA to provide overarching framework). As Montek Singh Ahluwalia, Deputy

problem is not joblessness, it is lack of training and skills. Together we must ensure that our knowledge, education and skills defines the global standard. —Congress Vice President Rahul Gandhi India seeks to create 500 million skilled workers by 2020 through the National Mission for Skill Development and supply its surplus labour to the world. Our focus is on skill creation through a large number of skill development courses and we are investing heavily on expanding these. — Commerce and Industry Minister Anand Sharma

Chairman of the Planning Commission and Chairman of the National Skill Development Co-ordination Board (NSDCB), put it recently: “The purpose of NSDA is to overview skill development efforts that are spread among a large number of Ministries, though two to three are most important. Its role will also be to talk to the states and sensitise them about the importance of skill development and to identify success stories and replicate them.” The country’s premier policy planning body is also looking at ways to

The purpose of NSDA is to overview skill development efforts that are spread among a large number of Ministries, though two to three are most important. Its role will also be to talk to the states and sensitise them about the importance of skill development and to identify success stories and replicate them. — Montek Singh Ahluwalia,

Deputy Chairman, Planning Commission and Chairman, NSDCB

4-11 Cover story:Layout 1 6/24/2013 6:02 PM Page 4

in focus

We have a paradoxical situation in our country. Employers complain of not finding suitably skilled candidates and on the other hand there are millions of unemployed in search of jobs. — FICCI President R.V. Kanoria The establishment of a full-fledged State Institute of Capacity Building in Sikkim has facilitated training, transfer of knowledge and building stronger capacities to a large number of the unemployed youth. (The initiative) has witnessed commendable success with placement figures exceeding well over 70% in the hospitality sector alone. — Sikkim Chief Minister Pawan Chamling

ensure greater participation in the skilling movement and to popularise it even further. As Dr. Renu S. Parmar, Adviser, Planning Commission, told Smart Newzine: “Celebrities should now be roped in to take the skill movement to new heights. They are the ones who can give an emotional yet strong voice to what we have been telling the world for years... Personalities like Aamir Khan, Amitabh Bachchan, Shabana Azmi — I call them public persona-thought leaders — should convey the message on skilling so that even the last man in the queue can hear what is coming his/her way.” (See Open Dialogue) As the apparel and textiles sector — the second-largest provider of direct employment in India after agriculture — is a key focus area, the Apparel Training and Design Centre (ATDC) has been at the forefront of the skilling movement and is also doing its best to widen its scope. After receiving the mandate from the Union Ministry of Textiles to drive the

Uttar Pradesh has the highest young population and to leverage this demographic dividend the state government has accorded top priority to skill development. —Uttar Pradesh Chief Minister Akhilesh Yadav The importance of skills has to be realised before the implications of it on our economy become starker. The economic implications in terms of the opportunity cost of not training the swelling workforce timely will be very high… However tapping this opportunity may not only have the potential of positioning us ahead in the race, but can also position us as game-changers. — FICCI Senior Vice President Naina Lal Kidwai The Tata Group of companies is keen to support the creation of skill development centres that can sit at the heart of sustainable communities in India. — Tata Sons Chairman Cyrus P. Mistry

skilling requirements of the apparel sector as a nodal agency, ATDC has, in under three years, enrolled over 62,000 people and trained over 52,000 at its 175 nationwide hubs and peripatetic centres, called SMART Centres, which expand to ‘Skills for Manufacturing of Apparel through Research and Training’. In the 12th Five Year Plan (2012-13 to 2016-17) that is now underway, ATDC has set itself a target of skilling 2.5 lakh people. And this, according to Dr. A. Sakhtivel, Chairman, ATDC, can only be achieved by bringing in more partners, collaborators, as well as public figures, into the skilling movement. As Dr. Sakhtivel puts it: “Forge partnerships — that is our mantra. We have forged partnerships across the publicprivate and Centre-State spaces so as to cast the net wide and bring in people from every strata of society.” ATDC has successfully persuaded several public figures to lend their weight to the skilling movement. Among the


Skill development has been accorded high priority. The Tamil Nadu Skill Development Mission, with a Special Purpose Vehicle, will be at the vanguard of these efforts to address the skill issue with a flexible approach. — Tamil Nadu Chief Minister J. Jayalalithaa

The capacity-building and skills enhancement initiatives have empowered rural youth in a manner that they have started generating awareness and taking active part in social welfare activities. The Ministry is channelising the energy of youth towards nation building. — Youth Affairs and Sports Minister Jitendra Singh

early supporters was Union Parliamentary Affairs Minister Shri Kamal Nath, who has practically turned his Chhindwara constituency in Madhya Pradesh into a multi-skill hub — a place where ATDC’s integrated campus housing SMART Centre, Community College and the Training of Trainers’ (TOT) academy has found a home in a five-acre plot. “Not just Shri Kamal Nath, several other leaders like Chhattisgarh Chief Minister Raman Singh, Odisha Chief Minister Naveen Patnaik, Rajasthan Chief Minister Ashok Gehlot or Kerala Social Welfare and Panchayat Minister M.K. Muneer have lent us a hand and actively helped us to deepen the skilling movement in their respective states,” points out Mr. Hari Kapoor, Vice Chairman, ATDC. “We recently had Hon’ble Member of Parliament Smt. Sonia Gandhi visit our SMART Centre in Rae Bareli and encourage the staff and students to improve skills,” he adds. (See Story: Not just a visit...A giant leap for skill).

4-11 Cover story:Layout 1 6/24/2013 6:03 PM Page 5


in focus

There are also several instances of Members of Parliament and Members of Legislative Assemblies getting involved in the skilling movement by using their Local Area Development funds to bring ATDC’s training expertise to the youth of their constituencies. It is now well understood by those formulating public policy as well as politicians across the party spectrum and thought leaders from all walks of life that India’s much-touted demographic dividend — an offshoot of its overwhelmingly young population — will amount to little if the youth are not skilled and made employable by the apparel industry. “There is a consensus that our youth have to be skilled. In industries like apparel, above 64 percent of candidates are women. The training centres have a special significance for not only imparting skills but in improving lives,” notes Dr. Darlie O. Koshy, Director General & CEO of ATDC and the Institute of Apparel Management (IAM). The reason for the concensus is not hard to see. The benefits of skilling are only too evident — more so in a sector such as textiles and apparel. “The kind of skilling that needs to be done in this sector, as well as the demographic that it targets, ties in nicely with the Government of India’s larger goal of women’s empowerment, the empowering of the underprivileged and the marginalised, of green growth — indeed, with the idea of inclusive development,” says Dr. Koshy. The apparel sector has nonpolluting units that discharge no effluents, and it also consumes less power. As the industry practice is to have one person per machine, it is also employment intensive. It is an industry that is compliant with all labour laws and is very particular about avoiding child labour. More importantly, ATDC has been imparting skills that are useful to women, even when they do not eventually join the industry. In the pilot project period alone, around 10,000 candidates got trained in embroidery and other

(Top) Finance Minister Shri P. Chidambaram and Parliamentary Affairs Minister Kamal Nath at ATDC-Chhindwara campus; (Above) Kerala Social Welfare and Panchayat Minister M.K. Muneer inaugurating the ATDC-SMART Skill Camp at Kozhikode. value-addition/surface ornamentation techniques, which have a huge role to play in popularising Indian fashions. Little wonder, more than 64 percent of the people who have been imparted skills by ATDC are women. Thanks to partnerships with bodies such as Nehru Yuva Kendra Sangathan (NYKS), the National Backward Classes Finance and Development Corporation (NBCFDC), the National Scheduled Castes Finance Development Corporation (NSFDC), the National Scheduled Tribes Finance and Development Corporation (NSTFDC), the National Safai Karamcharis Finance Development Corporation (NSKFDC), the Tamil Nadu Skill Development Mission (TNSDM), Kerala State Women’s Develop-

ment Corporation (KSWDC), RIICO, Rajasthan or the Rajiv Education and Employment Mission in Andhra Pradesh (REEMAP), ATDC has been able to target the underprivileged and marginalised, especially at non-urban centres. This, too, is reflected in its student profile: when mountain does not come to Mohammad, Mohammad goes to the mountain is the approach of ATDC by setting up Skill Camps — a normal concept in the rural catchment areas, says Dr. Darlie Koshy. “That is just the demographic that requires skilling the most. And that’s the demographic that the government seeks to target,” he adds. The involvement of public figures and institutions fulfills another key function — that of bridging the finance gap. With budgets available for skilling of their target groups, Central and State bodies, as well as MPs and MLAs, are able to sponsor ATDC candidates and help them become industry-ready. Similarly, for public or private sector corporations with Corporate Social Responsibility (CSR) goals, collaborating with ATDC means putting their money to effective use. One example is the Rajasthan Industrial Development and Investment Corporation (RIICO), which is mandated to attract investors to the state and provide them the infrastructure to successfully do business. It works for everyone to forge alliances with an organisation like ATDC. ATDC’s SMART offers a ‘Master scalable, replicable model’. It has state-of-the-art facilities and highly developed infrastructure, including simulated factory environment to improve ‘employability’ and can be easily adapted to specific requirements of the partner organisations or agencies. ATDC’s standardised training modules and curricula make it easier for trainees to get absorbed in the apparel sector. The ATDC model is now being widely appreciated, and is attracting more and more public figures — and helping it lead the skilling movement, especially in the apparel sector.

Not just Shri Kamal Nath, several other leaders like Chhattisgarh Chief Minister Raman Singh, Orissa Chief Minister Naveen Patnaik, Rajasthan Chief Minister Ashok Gehlot or Kerala Social Welfare and Panchayat Minister M.K. Muneer have lent us a hand and actively helped us to deepen the skilling movement in their — Mr. Hari Kapoor, Vice Chairman, ATDC respective states.

4-11 Cover story:Layout 1 6/24/2013 6:03 PM Page 6

in focus


Acquiring life-changing skills Skill development in India is witnessing an unprecedented thrust from all quarters. No stone is being left unturned to meet the humongous task of skilling 500 million people by 2022. The ATDC network is a frontrunner in this skilling mission. Through its presence near almost every apparel manufacturing cluster in the country, ATDC has trained over 52,000 and enrolled over 62,000 candidates in just two years and scripted several success stories. Here are a few examples that stand testament to ATDC’s mission — Imparting Skills and Improving Lives.

From a student striving to make it big in the apparel industry to handling international offices of one of the best multinational retailclothing companies of the world. This decade long journey has not been easy for Aditi Bharadwaj. However, the one thing that has brought her this far in the success ladder is a belief — a belief in the skills, creativity, confidence and passion that her alma mater, ATDC, has instilled in her. Aditi successfully completed the Apparel Manufacturing Technology (AMT) course and got placed with SMS Ex-

ports as a merchandiser. “ATDC has a big role to play in kick-starting my professional journey,” says Aditi. And there was no looking back after that. The golden period in Aditi’s life commenced in the form of H&M, the famous Swedish multinational retail-clothing company. She joined H&M as a merchandiser and soon after, she was sent to Bangladesh and later on to Sri Lanka as a Senior Merchandiser and Product Manager. “This is all because of ATDC. Today when I interact with my colleagues from institutes like NIFT or Pearl, I don’t see a difference anymore. I proudly say “I’m an ATDC alumnus,’” Aditi sumps up. Aditi is a true ATDC success story, who will go on to inspire several others.

SHOWING THE WAY Just like family...

Confusions no more

Setting an example

ATDC treats its trainees not as mere students, but as a part of a large joint ‘ATDC family,’ and Priyadarshini Sahu can vouch for this fact. Priyadarshini enrolled herself in the Apparel Manufacturing Technology (AMT) course at ATDCBhubaneswar in July 2011. However, the road turned rough when her father lost his job and she was left with no choice but to discontinue with the course. That’s when her extended family — the ATDC-Bhubaneswar faculty and staff — contributed towards her course fees. Priyadarshini not only completed her course successfully but got placed with Banswara Syntex, Gujarat, as a Production Executive at a salary of `10,000 per month. Today, Priyadarshini falls short of words to thank ATDC for shaping her future.

Life was full of confusions for Ellora Das, who had left her studies and was in a desperate need for a job. Thats when an ATDC advertisement caught her eye. Ellora enrolled herself in the Apparel Manufacturing Technology (AMT) course at ATDCBhubaneswar in 2010 and took the vertical progression track to complete her advance diploma in Apparel Manufacturing in 2011. Ellora has never looked backed since then. She started off as an executive with AMEES Uniforms and has now become a profit sharing partner of the company, which is a major supplier of school uniforms in Odisha with two retail outlets in Bhubaneswar.

Just when Mandakini Naik was about to lose hope, ATDC gave her life a new direction.Thanks to a sponsorship by the District Rural Development Agency, Baripada, Mandakini joined the Sewing Machine Operator (Basic) course at ATDC-Bhubaneswar. Once she successfully completed her course, Mandikini was recruited by Victus Dyeing Garment, Tirupur, on a salary of `10,000 per month. Mandakini has become a skilled machine operator now and sends money to her family in Mayurbhanj every month.

BEND IT LIKE ATDC Towards greater heights

A NATURAL CHOICE A perfect start Milind Kumar always wanted to become an entrepreneur. This dream got a perfect start when Milind enrolled himself in a one-year Diploma programme at ATDC-Okhla. After successfully completing the course, he got placed with Indian Handicraft as a Senior Quality Analyst. After accumulating a rich experience, Milind did what he always wanted to do — started his own export house. Today, his company, Mannat Creations, is doing brisk business, and Milind credits his success to ATDC.

4-11 Cover story:Layout 1 6/24/2013 6:04 PM Page 7


in focus Smt. Sonia Gandhi being presented a handwoven, block-printed saree made by an ATDC student at ATDC-SMART Centre, Rae Bareli.


...A GIANT LEAP FOR SKILL Hon’ble Member of Parliament from Rae Bareli Smt. Sonia Gandhi visits ATDC-SMART Centre at Rae Bareli


or the faculty and students of the ATDC-SMART centre at Rae Bareli, March 25 will remain a memorable day — a day they will talk about for years to come. It was the day that Hon’ble Member of Parliament from Rai Bareli Smt. Sonia Gandhi dropped in for a brief visit. Time did not appear to be a constraint as the busy Smt. Gandhi, who is the MP from Rae Bareli, spent quality

time at the centre, interacting with and encouraging both staff and ATDC students, and evincing a keen interest in the latest sewing technologies on display at the centre. Smt. Gandhi, who was clad in an elegant burnt orange Ikat sari with a deep blue border, was formally welcomed to the centre by Apparel Training & Design Centre (ATDC) Vice-Chairman Shri Hari Kapoor and

Dr. Darlie O. Koshy, Director General and CEO, ATDC & the Institute of Apparel Management (IAM). Smt. Gandhi then embarked on a tour of the SMART Centre, looking with keen interest the state-of-the-art infrastructure and machinery used to create a skilled workforce for the rapidly growing export and domestic sectors of the garment industry. Smt. Gandhi was given a detailed

4-11 Cover story:Layout 1 6/24/2013 6:04 PM Page 8


in focus demonstration of each and every work station as well as the newly-installed fusing machine, cutting machine and the computerised sewing machines. While briefing Smt. Gandhi about the students, Shri Hari Kapoor said that a total of 90 female trainees were undergoing training under the ISDS of MOT, GOI, with additional sponsorship support of the Nehru Yuva Kendra Sangathan (NYKS). Smt. Gandhi then spent valuable time interacting with the enrolled students and gathering feedback about the centre — and appreciated the good work being done by ATDC under the ATDC-SMART project. “The quality of training at ATDC is very good as the teachers provide maximum technical information through a practical approach,” ATDC alumnus Ms. Naina Naiwar, who is now a guest faculty, told Smt. Gandhi. The ATDC team then presented a souvenir to Smt. Gandhi — a handwoven, block-printed saree with 100 percent natural dye made by ATDC alumnus Deepak Verma, a recipient of the Hast-Shilp award (1991), RIICO, Government of Rajasthan; Master Trainer Award (1994), RIICO, Government of Rajasthan; and Kala-Nidhi Award (1996), Surajkund Craft Fair, Government of Haryana. Other officials present during the visit included Mr. Rishi Pal Singh and Mr. Pradeep Singh from the Nehru Yuva Kendra Sangathan, Rae Bareli; and Ms. Allika Gupta, State Coordinator, Uttar Pradesh, and Principal ATDC-Kanpur.

NYKS-ATDC Partnership The Nehru Yuva Kendra Sangathan (NYKS)-ATDC partnership is going places in the state of Uttar Pradesh. NYKS has sanctioned a Pilot-Project at Barabanki and Unnao, sponsoring 180 trainees, along with bridge-gap contribution for the course fee. Seeing the positive progress of mobilisation and enrollment of trainees in these two places, NYKS has sanctioned an additional 540 trainees at Amethi, Allahabad, Sultanpur, Pratapgarh, Rae Bareli, Pandrauna, Lakhimpur,

Sitapur and Shahjahanpur. Earlier, giving a further boost to its association with ATDC, NYKS accorded dovetail support for 4,320 candidates under the ATDC-SMART Training Project of the ISDS, Ministry of Textiles, GOI, till March 2013. For the financial year 2013-14, NYKS has set a target to train 15,000 youth through ATDC PanIndia network. Aiming to replicate the success of the pilot project in UP, NYKS and ATDC-SMART have decided to start training programmes at select locations across 68 districts in India.

UTTAR PRADESH: APPAREL INDUSTRY AT A GLANCE Traditional crafts The Zardozi handicraft clusters in Uttar Pradesh supports an estimated 1,75,000 Zardozi artisans and nearly 2,00,000 people are directly involved in the supply and value chain Generating livelihood Overall, the handloom and powerloom units in the state provide livelihood to nearly a million families who, together, manufacture over 600 million metres of different textiles in a year. Potential areas for industry/new MSMEs Industrial consultancy, Industrial R&D lab and industrial testing lab, Internet browsing/cyber cafés, Laundry and dry cleaning, Tailoring, EDP institutes, Textiles and textiles articles

Clusters (related to textiles/tailoring) l Banarasi Saree, Naseerabad Block l Tailoring (job work) Garment industry scenario in Rae Bareli No. of Units Investment* 1.Cotton Textile 1 0.67 2. Woolen, Silk & Artificial Thread-based clothes 07 0.04 3. Jute & Jute-based 0 0 4. Ready-made Garment & Embroidery 995 13.12

Employment 48 30 0 3,300

* In crore; Source: DIC Raebareli

12-13-flashlight:Layout 1 6/24/2013 6:20 PM Page 1



Smt. Zohra Chatterji, IAS, Textiles Secretary, Ministry of Textiles, GOI, at ATDC Rae Bareli Centre.

Seizing UP’s demographic dividend As the Uttar Pradesh government aims to spur apparel expansion in the state, ATDC captures the mood and begins skilling rural youth, women and people at the fringes for a better future


ry discussing traditional Indian handcrafts that have gone global and earned a respectful place on the apparel and textiles map, and Lakhnawi Zardozi and Chikankari would come on top of your mind. These unique needle-based embroidery techniques, accorded the Geographical Indication (GI) registration by the Geographical Indication Registry (GIR), always ensured a special status for Uttar Pradesh in the national apparel and textiles scenario. The Zardozi handicraft cluster in Lucknow and nearby seven districts supports an estimated 1,75,000 Zardozi

artisans and nearly 2,00,000 people are directly involved in the supply and value chain — preparing Zardozi products like apparel, home furnishings, shoes and bags, etc. which are sold throughout India and exported across the world. Same is the story about Chikankari. Silk products from Varanasi and carpets from Bhadohi and Mirzapur districts are other well-known textiles products from Uttar Pradesh. Overall, the handloom and powerloom units in the state provide livelihood to nearly a million families who, together, manufacture over 600 million metres of different textiles in a year. Not a very great figure but then, “He who has little can only gain,” said the renowned thinker Lao-tzu. That Uttar Pradesh has now come out of this slumber and now wants to run along with other states on the apparel track was cemented recently when UP Chief Minister Akhilesh Yadav announced that his government wants to spur future expansion in clothing and textiles through major industrial and infrastructure investments. Since the apparel action is in Lucknow and nearby seven districts, ATDC began the skilling movement from this belt, apart from focusing on the National Capital Region (Noida and

12-13-flashlight:Layout 1 6/24/2013 6:21 PM Page 2



Ghaziabad) near the Capital. In 2007, the ATDC-Kanpur Centre was established. Till date, the Centre has trained over 2,000 candidates through its 10 Skill Camps in the state (see box and read our UP special on Page 17). ATDC went beyond just training on its own and, in 2012, collaborated with the Nehru Yuva Kendra Sangathan (NYKS), an autonomous organisation under the Ministry of Youth Affairs, Government of India, NABARD, Canara Bank and Syndicate Bank to spread skilling movement beyond the apparel and textiles belt of UP. “Such training programmes need mobilisation and bridge finance support and the NYKS-ATDC association can deliver better results on the ground. The buzz has now reached the top, with Hon’ble Member of Parliament from Rae Bareli Smt. Sonia Gandhi visiting the Rai Bareli Centre recently. This will help our cause,” says J.P.S. Negi, Zonal Director, NYKS. “Though NYKS has been associated with vocational training for long, the association with ATDC has opened another avenue to equip youth and women with livelihood skills,” he adds. “The future is bright. With ATDC, I hope that skill training needs of rural youth and disadvantaged sections would be met in time to help us realise our common goal — to prepare industry-ready workforce,” he adds. In the vicinity of New Delhi, the

Noida Apparel Export Cluster (NAEC) under the pro-active leadership of Lalit Thukral, MD, Maharana of India, is now a role model for cluster development. Initiated in July 2007, the NAEC has come a long way and has become a source of knowledge, motivation and trouble shooting for exporters in Noida. Today, the Noida belt, including Greater Noida, houses over 3,000 garment units. “The state government should provide good infrastructure coupled with friendly policies to the apparel sector — the way China is helping its apparel and textiles players. Besides, the sector needs rebate in sales tax, income tax or exemption under the Income Tax Act for next 10 years.” “The fact that ATDC has successfully

begun to make inroads into the rural and semi-rural areas of the state, it would bring a sea change in the apparel map of Uttar Pradesh. ATDC-SMART Centres would help the industry smoothen production and increase output because garment units in Noida are facing acute labour shortage. If labour shortage is solved, the apparel industry in Noida alone can provide jobs to over 10 lakh people in next two years,” he adds. Hear it from Kirti Dhawan, Personnel Officer, HR Department, Orient Fashions that has been hiring ATDC-trained candidates for long. “They come industry-ready and so it becomes easier for us to mould them in any shape according to our requirements.” Skilling requires a huge boost and “ATDC has to play a vital role in providing trained workforce to the industry. They need to open even more SMART Centres in rural/semi-urban areas and villages across Uttar Pradesh so that the state can become a harbinger of growth for the apparel players,” he adds. “As far as providing infrastructure and maintaining a fine workplace balance is concerned, Uttar Pradesh, specially Noida, is always an ideal place for apparel players like us. The state is friendly for us as concerned authorities are always willing to help,” he adds. At a time when Uttar Pradesh is planning to go beyond Zardozi and Chikankari, ATDC is ready to fulfill the state’s needs for skilled hands.

The fact that ATDC has begun to make inroads into the rural and semi-rural areas of Uttar Pradesh would bring a sea change in the apparel map here. The apparel and textiles scenario can be changed via collective partnership.

Though NYKS has been associated with vocational training for long, the association with ATDC has opened another avenue to equip youth and women with livelihood skills. This association would help us realise our goals.

ATDC has to play a vital role in providing trained workforce to industry. They need to open even more SMART Centres in rural/semi-urban areas and villages across Uttar Pradesh so that the state can become a harbinger of growth.

— Mr. Lalit Thukral, President, Noida Apparel Export Cluster

— J.P.S. Negi, Zonal Director, NYKS

— Kirti Dhawan, Personnel Officer, HR, Orient Fashions

ATDC’s presence in UP n ATDC Community Colleges in UP: Noida and Kanpur nATDC-SMART Skill Camps in UP: 14 nKanpur (Operational) - Rae Bareli, Amethi, Unnao, Pratapgarh, Muradnagar, Barabanki, Hardoi, Shahjahanpur, Padrauna, Lakhimpur & Sitapur nRest of UP: Loni, Muradnagar, Greater Noida nDetails of students trained: ATDCKanpur has trained over 2,000 students. In Rae Bareli, 90 trainees sponsored by NYKS are being trained

14-19 news-flags:Layout 1 6/24/2013 6:19 PM Page 1


news flags


Remarcabil! Romania eyes ATDC for skilling


omanian Minister for Textiles, SMEs, Business Environment and Tourism, H.E Maria Grapini, has invited the Apparel Training & Design Centre (ATDC) to set up a ‘Similar Training Hub’ in her country to help develop human resources for the apparel and textiles sector. Leading a 17-member delegation to the ATDC National Head Office in Gurgaon recently, Minister Grapini said ATDC has the required know-how needed for skill development in the apparel manufacturing industry. “Having experience of over 35 years in the apparel industry, I understand very well the sectors in which Romania can collaborate with India,” she stressed. Briefing the Minister on the Indian apparel industry and the impact of ATDC on skill development, Dr. Darlie O. Koshy, DG & CEO, ATDC & IAM, made a detailed presentation followed by a tour of state-of-the-art facilities at ATDC. Dr. Koshy said the ATDC could offer ‘Training of Trainers’ through its three Training of Trainers’ (TOT) Academies.

EVEN GANGRAR IS NOT BEHIND he ATDC-SMART Centre at Gangrar, Chittorgarh, has become a talking point not only among the Indian government officials but American universities as well. First, Shikhar Agarwal, IAS, PS to Adviser to the Prime Minister on National Council on Skill Development, visited ATDC-SMART Gangrar Centre and later, a team from University of Toledo, Ohio, USA, ensured that they don't miss out on the skilling movement and visited the Centre recently. The visits were part of the two teams’ tour to Mewar University, which runs the Gangrar Centre in collaboration with ATDC. The US team was in for a surprise when they saw students being trained in state-of-the-art environment, and praised the efforts to train rural youth, especially women.


Accompanied by members from Ministry of Economy, Romania and representatives of leading Romanian apparel organisations, Minister Grapini also visited the SMART Hub, TOT Academy and ATDC-JUKI Tech Innovation Centre — all housed in the same building.

Earlier, Minister Grapini, on behalf of the Ministry of Economy of Romania and Smt. Zohra Chatterji, on behalf of the Ministry of Textiles, Government of India, signed a Memorandum of Understanding on cooperation in the fields of textiles, clothing and fashion industries.

From Rajasthan, with love! A

TDC-SMART Centres/Skill Camps in Rajasthan have played such a significant role in creating micro-enterprise entrepreneurs from students of the lower strata of the society that now, the news has reached African and South Asian shores. In order to get acclimatised with ATDC’s skill model of preparing industry-ready workforce, a foreign delegation visited the ATDC-Jaipur campus recently. The delegation consisted of 37 participants from Ethiopia, Guinea, Zambia, Zimbabwe, Tanzania, Yemen, Indonesia, Vietnam, Mauritius, Bhutan, Myanmar and Sri Lanka. Led by the Department of Science and Technology (DST), Govt. of Rajasthan, the visit was coordinated by the National Institute for Entrepreneurship and Small Business Development and DST Jaipur. During the visit, ATDC-Jaipur team

gave a presentation on ATDC skill training initiatives for the apparel sector in Rajasthan, followed by a guided tour of state-of-the-art facilities at ATDC. The delegation not only interacted and motivated students to hone their skills but also praised ATDC short and long-term vocational training courses that help increase productivity and efficiency of the trainees.

14-19 news-flags:Layout 1 6/24/2013 6:20 PM Page 2

news flags



Planning Commission hails ATDC’s efforts I

n a significant move to assess ATDC’s efforts to prepare industry-ready workforce, a high-level delegation from the Planning Commission, Government of India, visited ATDC’s National Head Office at Paridhan Vikas Bhawan in Gurgaon recently. The delegation, headed by Dr. Renu S. Parmar, Adviser, Planning Commission, was welcomed by Shri Hari Kapoor, Vice-Chairman, ATDC and Dr. Darlie O. Koshy, DG & CEO, ATDC & IAM. In a presentation, Dr. Darlie Koshy highlighted the skill training programmes being conducted by 175 ATDC Centres through SMART project and Community College network. After taking stock of ATDC activities, Dr. Parmar and other delegation members were certain about one fact — ATDC’s expertise in skilling people to meet industry demands via world-class infrastructure has set new benchmarks and standards including ‘Training of Trainers’. Dr. Parmar also visited the state-of-the-art ATDC-JUKI Tech Innovation Centre that aims to revolutionise apparel training.



he Indian garment industry has enormous potential and capacity to scale up operations to meet the challenges faced by the competition coming from Bangladesh and China. And the world-class training that ATDC is providing can help the industry achieve this target. This is what industry leaders were unanimous about after visiting ATDC-Ranchi Centre. The officials from Juki India Private Limited and India Industrial Garment Machines Pvt. Ltd. (IIGM) held an open house discussion with students on varied issues such as careers in garment industry, newer technological interventions, best practices and comparison with apparel clusters, among others.


enim jewellery, denim collars, denim hairbands and denim bracelets — these were some of the products designed by students of the Institute of Apparel Management (IAM) at ‘Indigo 2013’, a denim trade event, in Noida. The event was inaugurated by H.E. Burak Akcapar, Ambassador of Turkey to India, in the presence of Shri S.N. Modani, MD, Sangam Denim; Dr. Darlie O. Koshy, DG & CEO, IAM & ATDC; and Mr. Harinder Lamba, CEO, MUST Garments, Bahrain.


ENSURING A HEALTHY ATDC FAMILY SPARK: ATDC’S ANNUAL DAY FESTS F I amous Latin poet Marcus Valerius Martialis once said, “Life is not merely being alive, but being well.” And ATDC is right at the forefront in ensuring the well-being of its employees, particularly those who cannot afford the costly medical expenditures. From this year onwards, ATDC has extended the Employees’ State Insurance Scheme (ESI) to employees who are drawing a salary of `15,000 and below. The ESI Scheme provides full medical care in the form of medical attendance, treatment, drugs and injections, specialist consultation and hospitalisation to insured people and to members of their families where the facility for specialist consultation/hospitalisation has been extended to the families. Over 200 ATDC employees have been covered recently under ESI. Other employees are given mediclaim protection.

n a unique initiative, ATDC has branded its Annual Day Celebrations — across the 25 ATDC Community Colleges and over 150 SMART Centres/Skill Camps in 22 states — as ‘SPARK’. In the words of Dr. Darlie O. Koshy, DG & CEO, ATDC & IAM, “the pan-India ‘SPARK’ celebrations would encourage demonstration of new ideas, and spur a new relationship among alumni, apparel units and ATDC. Keeping up with this idea, ATDC-Chhindwara and ATDC-Thiruvananthapuram recently concluded ‘SPARK’ celebrations at respective centres. ATDC now plans to organise a national-level ‘Best of Spark’ Event.

14-19 news-flags:Layout 1 6/24/2013 6:20 PM Page 3


news flags


Enhancing digital designing skills


ith a view to help the ATDC trainers improve their command over computer aided designing (CAD) techniques and enhance their digital designing skills, ATDC-SMART Training of Trainers (ToT) Academy, in collaboration with Info Creations, conducted a workshop on Adobe softwares at ATDC’s National Headoffice at Paridhan Vikas Bhawan in Gurgaon from May 21-23. The three-day workshop imparted knowledge about the theoretical as well as practical implementations of Adobe Photoshop, Adobe Illustrator, Adobe InDesign and Adobe Acrobat X Pro. Mr. Tejinder Singh, Vice President of


n order to foster strong linkages with the industry and provide immediate job opportunities to unemployed youth in Tamil Nadu, ATDC-Tirupur has established an in-factory SMART Training Cell at Vespa Garments in Karaikudi district. Established under the 'Industry Sponsored SMART for Compliance Training' of the Integrated Skill Development Scheme (ISDS), Ministry of Textiles, Govt. of India, the training cell has been started as a pilot project for a period of three months. The Vespa ATDC-SMART Training Cell is being coordinated by the SMART Project team at ATDC NHO, Gurgaon, while the administrative/ accounting support for the Cell is being given by ATDCTirupur. At present, two batches of trainees are undergoing training in the Smart Operator (Basic) course. After successfully completing the course, these candidates will be absorbed by Vespa Garments. A win-win situation for both ATDC and industry leaders!

Frameboxx, a leading animation institute and training partners for Adobe, conducted the training through audiovisual and practical demonstrations. A total of 15 ATDC trainers — from ATDC centres in Okhla, Gurgaon, Rohini, Noida, Dilshad Garden, Faridabad, Jaipur, Kanpur and Ludhiana — participated in the workshop, which concluded with a certificate distribution ceremony by DG & CEO, ATDC & IAM. Adobe software training is particularly useful to upgrade the concepts and skills of lecturers and instructors imparting ATDC Community College courses, especially for fashion designing subjects and computeraided designing (CAD) courses.

ATDC-JUKI organise workshop on Attachment Making


n order to upgrade the knowledge base and skill levels of ATDC instructors , trainers and machine mechanics and apparel industry participants, the ATDCSMART Training of Trainers’ (TOT) Academy organised a workshop on Attachment Making recently. Organised in collaboration with JUKI India Pvt. Ltd, the workshop was conducted by Kenji Takahashi, In-charge, Technical Expert, JUKI Sewing Research

Institute, Japan, at the ATDC-JUKI Tech Innovation Centre at ATDC NHO recently. Mr. Takahashi explained various attachment-making processes such as Hemmer, Tape Folder and Piping Binder, etc. The workshop also involved practical exercises and use of tools and machines like work bench, vice, bench drill, buffing machine, belt sander, drill bits for steel, soldering iron and various hand tools and articles.

ERP-Pragati goes live


TDC entered the era of Enterprise Resource Planning as ERP-Pragati went live on April 1, thus beginning a process of massive transformation in the way ATDC manages its training activities and business transactions as a whole. The real value of ERP lies in its enterprise-wide integration, which helps achieve a greater focus. The team successfully completed ERP training across all regions spanning the ATDC network —Gurgaon (North),

Mumbai (West), Trivandrum (South) and Bhubaneswar (East). Needless to say, ERP-Pragati would empower the ATDC officials, faculty, staff and other stakeholders to co-create value.

14-19 news-flags:Layout 1 6/24/2013 6:20 PM Page 4

news flags



New campus for ATDC-Raipur


n order to reach out to the youth in Chhattisgarh, ATDC-Raipur has relocated its campus to the heart of the city. The new campus was inaugurated recently by Dr. Raman Singh, Chief Minister of Chhattisgarh, in the presence of Mr. H.K.L. Magu, Senior Vice Chairman, AEPC; Mr. Ramesh Bais, MP, Lok Sabha; Mr. Rajesh Munat, Chhattisgarh Government; Mr. Brij Mohan Agrawal, Minister, Chhattisgarh Government; Mr. Badridhar Diwan, Chairman, Chhattisgarh State Industrial Development Corporation

Limited (CSIDC); Ms. Laxmi Verma, Chairperson, Zila Panchayat, Raipur; Mr. G.K. Bhasin, GM, ATDC-SMART and other eminent dignitaries.

Skill expansion in West Bengal W

ith the inauguration of two new ATDC-SMART Skill Camps in West Bengal, ATDC has taken another step to train youth, women and disadvantaged sections of the society in the state. These

camps were inaugurated at Park Circus, Kolkata, and Halisahar, North 24 Parganas district. The Park Circus Skill Camp was inaugurated on March 21 in the presence of Mr. Sushil Sharma, Councillor, Kolkata Municipal Corporation, which has sponsored 192 candidates for Sewing Machine Operator advanced course. The Skill Camp at Halisahar was inaugurated by Dr. Rabindra Nath Mukherjee, Chairman, Halisahar Municipality. With Park Circus and Halisahar, the total number of ATDC Community Colleges/Centres/Skill Camps in the state has gone up to 11.

Punjab is next

...and Surat follows



n a move to train a large pool of unemployed youth in non-industrial cities in Punjab, ATDC-Ludhiana inaugurated three new SMART Skill Camps in the state — at Dhuri, Sunam and Faridkot — recently. The Skill Camps at Dhuri and Sunam were inaugurated by Shri S. Sukhdev Singh Dhindsa, MP, GOI, in the presence of Shri H.S. Kingra, CMD, National Scheduled Castes Finance and Development Corporation. At present, Garment Construction Techniques (GCT) course is being offered to SC candidates in these Skill Camps.

T D C Surat has launched a new SMART Skill Camp at the Skills and Entrepreneurship Development Institute (SEDI) campus, Gandhinagar (Uvarsad village), with generous support from the Ambuja Cement Foundation. A batch of 40 students have already been trained at the Skill Camp which was inaugurated in the presence of Mr. Parag Shah, President and Mr. Amit Shah, Director of Mahila Utkrast Sewak Mandal, and Mr. Kirit Jasani, Principal, SEDI.

East or West, ATDC stays the SMARTEST

ATDC has a pan-India presence and to further cement its position as a leader in skilling youth, women and those living at marginalised layers of the society, it has gone on a drive like never before.

In Uttar Pradesh ATDC-Noida has launched two new SMART Centres in the state — at Bilaspur and Muradnagar. The Bilaspur centre, located at Shivraj Sharma Intermediate College, commenced its activities by imparting training to the first batch of 50 candidates in SMART Sewing Machine Operator (Basic) course. Another SMART-Skill Camp was organised for OBC youths in Akarra Rasoolpur, Shahjahanpur, wherein candidates were provided training in Apparel Manufacturing Technology, Fashion Design, and Garment Construction Technique courses.

In Maharashtra ATDC-Mumbai recently launched a SMART Peripatetic Centre in Dhule. The Centre commenced its activities by imparting training to 80 candidates in SMART Ornamentation Technique, SMART Operator (Basic) and SMART Operator (Advance) courses. The candidates have been sponsored by OBC Maha Mandal and LIDCOM.

In Tamil Nadu To address the shortage of skilled workforce at the floor level, ATDCChennai has launched a ATDCSMART Centre at Krishnagiri. Established with the support of T. Ekambavanan, President, Krishnagiri District Small and Tiny Industries Association (KRIDISTIA), the Centre will offer fast-track SMART courses.

14-19 news-flags:Layout 1 6/24/2013 6:20 PM Page 5


news flags


Odisha gets on to ATDC skill train In its endeavour to enhance the employability of youth and women in Odisha, ATDC-Bhubaneswar organised a range of activities across the state CM AWARDS OFFER LETTERS Shri Naveen Patnaik, Hon’ble Chief Minister of Odisha, distributed offer letters to 90 SMART trainees who successfully completed their training at the ATDC Skill Camp in Gunupur, Odisha. These candidates were sponsored by the Department of Housing and Urban Development, Govt. of Odisha. After awarding the offer letters, Shri Patnaik lauded ATDC’s significant contribution in empowering youth and women for the apparel sector. THINK GREEN Have you ever dreamt of Mother Nature resting in your living room? Well, secondsemester students of the Apparel Manufacturing Technology (AMT) at ATDC-Bhubaneswar turned this difficult-

yet-magnificent task into a reality at a recent event. The nature-inspired students designed a range of home furnishings products like cushion covers, table cloths, table runners and aprons, in themes like Think Green, Terracotta, Layers of Life, Chocolate Cheer and Hawaiian Holiday. The theme that grabbed the highest points for creativity and construction was Think Green, followed by Terracotta. SURFACE ORNAMENT TRAINING ATDC-Bhubaneswar recently conducted a one-month training for 20 Scheduled Tribe candidates in the SMART Surface Ornamentation course. The students achieved a commendable feat and created a variety of bags in a short span of time.

WORKSHOP FOR NIFT STUDENTS ATDC-Bhubaneswar conducted a threeday workshop on Modern Construction Techniques for students of Textile Design and Development (TDD) course at NIFT, Bhubaneswar. Mr. L. Das Ghosh, Principal, ATDC-Bhubaneswar, informed the students about garment parts and fashion stitching techniques. SUDA SPONSORS 1,500 STUDENTS Hailing ATDC as the major skills training partner in Odisha, the State Urban Development Agency (SUDA) has sanctioned sponsorship of 1,500 students, in addition to the 5,300 students sponsored earlier. The programmes under the new sanction were floated from December 2012. A total of eight Community Colleges/Centres are operational in Odisha.





TDC-Indore hosted a two-day workshop on Dyeing and Printing Using Natural Dyes, organised by the Weaver’s Service Centre (WSC), Ministry of Textiles, Govt. of India. The workshop, inaugurated by Mr. Rajesh Rajatkar of Attire Shirts, highlighted various designing techniques on textile products like salwar-kameez, bedsheets, cushions, curtains, sarees, etc. According to Mr. Sunil Varn Mathur, Dy. Director, WSC, the purpose of the workshop was to maximise the scope of dyeing and printing in the industry, which, in turn, will increase employment opportunities.

ith a view to mobilise students for self-employment, the Khadi Gram Udyog organised an awareness camp, ‘Gram Udyog Jagriti Shivir’, at ATDC-Indore on March 22. The objective of the camp was to make ATDC students aware about various government-aided schemes available for self-employment purposes. The camp was organised by Dinesh Srivas, Principal, T.S. Gokhale Khadi Gram Udyog Training & Research Institute, and chaired by Prabhat Khare, Deputy Director, Khadi & Village Industries Board (KVIB) and D.C. Rathi, Deputy Director, Swami Vivekanand Career Guidance Scheme, Women’s Polytechnic.

14-19 news-flags:Layout 1 6/24/2013 6:20 PM Page 6

news flags



ATDC-Jaipur shines at career fair

Campus placements at ATDC-Okhla A total of nine students received job letters through campus interviews at ATDC-Okhla on March 19. Leading export house M/S Paramount Products Pvt. Ltd. visited the campus and interviewed 33 candidates from the Advance Apparel Manufacturing Technology (AAMT), Apparel Manufacturing Technology (AMT) and Production Supervision and Quality Control (PSQC) courses. Nine candidates were selected for the positions of Industrial Engineers and Quality Checkers.


ith an aim to make unemployed youth and dropouts aware about the vocational training programmes and job opportunities in the apparel sector, ATDC-Jaipur participated in a career fair, organised by the Department of Science and Technology, Govt. of Rajasthan, at Nawalgarh, Jhunjhunu district, from February 28-March 2. Candidates approaching the ATDC stall were provided with the details of ATDC short-term & long-term courses and ATDC skill-training initiatives across

18 locations in the state of Rajasthan. Hon’ble Governor of Gujarat Smt. Kamla Beniwal visited the ATDC stall and hailed ATDC’s training initiatives that provide necessary skills and job opportunities to rural youth/dropouts.

ATDC-Chhindwara participates in Rozgar Mela C

skill on high-tech industrial machines. With the help of K-yan tool, visitors were shown how different kinds of machinery is used in the garment industry. ATDC faculty provided the candidates with the details of ATDC-SMART courses and Community Colleges and gave information on the upcoming programmes at ATDC-Chhindwara.

ontinuing with its mandate of helping the youth to make informed choices about training programmes and job opportunities in the apparel sector, ATDC-Chhindwara participated in a Rozgar Mela on March 30. The ATDC stall garnered maximum attention at the mela as SMART students presented live demonstrations of their

Jobs for Sultanpur, Pratapgarh students After successfully completing training at the ATDC-SMART Skill Camps at Sultanpur and Pratapgarh, Uttar Pradesh, ATDC students were handpicked up by Karan Latex and Kartikeye International for various positions. Out of the 100 students who appeared for interviews, 20 were recruited as Quality Checkers while 30 were given job offers for the position of Sewing Machine Operators.

Huge demand for SMART trainees A

TDC-SMART courses speak for themselves. That is precisely the reason why ATDC trainees are handpicked by companies even before their training is over. Mr. Sanjay Tandon, Director, Shahi Exports, Faridabad, visited the ATDCChhindwara campus to recruit students enrolled in Sewing Machine Operator (SMO) course for their new unit at Chhindwara. Earlier, Mr. Chandrasekhar, GM, Shahi Exports, Chhindwara, conducted campus interviews at ATDC-Chhindwara and recruited ATDC students for the position of Sewing Machine Operators. More than 90 percent of SMOs at Shahi Exports, Chhindwara, are from ATDC-Chhindwara.

“Apart from SMOs, we would also recruit checkers, machine mechanics, supervisors, auditors and junior merchandisers in the coming months from here,” said Mr. Tandon.

Page1 and 20 Cver & Back Cover:Layout 1 6/24/2013 5:49 PM Page 1


The road less travelled… Apparel Training Mission through ‘SMART’


While throwing light on the current apparel scenario in India, Dr. Darlie O. Koshy talks about how the ATDC network has turned a new leaf in its journey in ‘Skilling India,’ by transforming the ‘Skill Mission’ into a movement.

31 x

Contact: Apparel Training & Design Centre, National Head Office Paridhan Vikas Bhawan, Plot-No. 50, Institutional Area, Sector-44, Gurgaon-122003 Phone: 0124-4659500/01 Website: www.atdcindia.co.in

Leading economists opine that every less developed country in the world has passed or passes through a “T-shirt” manufacturing phase in the process of evolution from an Agrarian to Industrial economy. India’s organised garment export industry also entered the scene in early 70s, much like the other under-developed economies in the world, while transforming herself as a “developing economy” since 1991. With the withering away of quotas, Apparel exports have grown to be a US$14 billion industry post-2005, though it has not kept pace owing to a variety of reasons. The domestic branded retail fashion industry has leapfrogged to be more or less equal to the size of India’s Apparel exports post-economic liberalisation. Both exports and domestic Apparel sectors require state-of-the-art manufacturing facilities. Richard Locke, Deputy Dean of MIT’s Sloan School of Management, argues that our insatiable hunger for cheap clothing in constantly changing styles has created a race to the bottom in which brands perpetually push suppliers for “faster delivery” and “lower prices”. He argues that the consumer needs to break that cycle by, well, buying less of the cheap, fast fashion in the stores. This, unfortunately, is not really going to happen as we all know. But as an exporting country, what India needs to do in this context is to move up in the fashion value chain. For this, Indian Apparel exports need to gear-up by producing higher value garments with more fashion content, while also making an effort to move away from just “Summer” goods to more Fall and Winter, including structured garments, etc. Similarly, we need to have a highly skilled workforce with multi-tasking capabilities and higher productivity and efficiency levels. In China, as reported in the International Herald Tribune in January 2013, one of the largest factories in Yantai, a coastal city in Northeastern China, called on the local government with a problem i.e. a shortage of 19,000 workers as the deadline for execution of an order approached. The ‘Yantai’ officials came to the rescue, ordering all vocational high schools to send students undergoing training to the plants. This is a lesson for India’s vocational training providers and the officialdom to work with urgency in a collaborative mode to fill at least the peak season requirements of Indian Apparel industry. The Apparel industry at the moment is facing similar acute shortage of labour force.

In any given year, at least eight million vocational students work on China Assembly Lines, with the minimum legal working age now at 16 years. The concerned ministry in China has ordered vocational schools to fill any shortages in the workforce in China’s manufacturing plants. India has to draw lessons from this example if it has to protect and progress an industry like Apparel, which creates massive employment for rural folks, especially women and youth aged between 18 to 45. With every `1 Cr. investment in plant and machinery, Apparel industry creates over 400 jobs for the most needy sections of society. Unfortunately, the policymakers have not been paying adequate attention to the potential of the Apparel industry in mitigating unemployment and even anti-national movements like Naxalism, etc. in certain pockets of the country. With ATDC’s proactive efforts in the past three years through SMART Fast-Track shopfloor workforce training programmes under the Integrated Skill Development Scheme (ISDS) of the Ministry of Textiles, Govt. of India, there has been a visible improvement on the ground. In 2010, when ATDC took the ambitious challenge of training 1,72,000 candidates in five years, it looked like a daunting task and there were many sceptics around. Now, having successfully trained over 52,000 candidates in the two year period of the pilot project of ISDS contributing to over 50 percent of the entire Ministry of Textiles’ target, the ATDC network has turned a new leaf in the journey of “Skilling India” and making the “mission” a movement by the involvement of many State Governments/Agencies/NGOs and leading political and other personalities. This has catalysed investments in new apparel manufacturing facilities, apart from rejuvenating languishing crafts in which over 10,000 women have been trained. If the Apparel industry decongests from metros and moves to where the workforce is available, there will be a huge opportunity to create “Apparel Economy” at work in many parts of India, especially in the existing and new textiles — apparel clusters. Going forward, “skilling India” has been made that much more quality-focused and achievable through the efforts of TEAM ATDC. Many thanks to all those who have directly or indirectly contributed so far and continue to support this exciting and challenging journey forward. The target of training 2,50,000 youths in the next four-five years beckons TEAM ATDC to put even more efforts with dedication and commitment.

Profile for ATDC SMART

ATDC Smart Summer issue  

ATDC Smart Summer issue

ATDC Smart Summer issue  

ATDC Smart Summer issue

Profile for atdcsmart