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ATDC students during a workshop at the integrated campus in ATDC Thiruvananthapuram . (Inset), the ATDC team at the campus.

ATDC to turn Kerala into...

‘Apparel’s Own Country’ With new generation long-term programmes, state-of-the-art infrastructure, world-class facilities and highly trained faculty – ATDC is set to infuse “employability” and entrepreneurship in Kerala's youth to help realise the Government's 'Make In India' initiative

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sk anyone about Kerala and the stunningly beautiful images of serene backwaters, calm beaches, mesmerising hill stations and soothing ayurvedic massage in the lap of nature will come to mind and seize the moment. Amid the paradise set in green lies a place abuzz with the rhythmic noise of sewing machines that originally limited its mandate to find livelihood for fisherwomen but now has become a trendsetter for other states to follow as far as

meaningful skilling is concerned. Spread over 90 acres in the sleepy seaside village of Thumpa in Thiruvananthapuram, the Kerala International Apparel Park (KIAP) houses some of the pioneering apparel manufacturing companies today. In the hustle-bustle of machines at the Kerala Industrial Infrastructure Development Corporation (KINFRA) Park, a quiet skill revolution has been taking place. Here, the country's leading vocational training provider ATDC - with state-ofthe-art infrastructure, world-class facili-

ties, new generation vocational programmes and a highly trained faculty – is churning out a battery of “employable” youth not just for the manufacturing players in Kerala and pan-India and even abroad. Today, with eight ATDC-SMART Centres, three ATDC Vocational Institutes and one Training of Trainers (TOT) Academy, ATDC is all set to change the skillscape of the state across the spectrum with the help from the State Government. “The Kerala Government has extended all possible help to ATDC so that they can enhance their operations to reach rural youth and women. Apart from KINFRA Park, ATDC is also present at KINFRA’s Textile Centre at Kannur. The presence of ATDC inside the premier textile parks ensures proper interaction between the institute and the industry and a mutual growth is ensured,” says P.H.

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Kurien, Principal Secretary, Department of Industries, Kerala. The Central Government is giving much emphasis to the production sector and has launched the “Make In India” project. The vocational training providers are encouraged by the government to implement programmes for skill upgradation and on the finishing aspects. “In this scenario, ATDC can be at the forefront for the government to impart additional skills to the youth so that they are ready to be employed. ATDC can also make suggestions to the government and Niti Aayog while formulating various schemes of skill developments and other programmes, so that the service of ATDC can be fully utilized,” Kurien tells SMART NewZine. The State Government had taken fresh initiatives to set up rural Apparel Parks in remote villages for bringing “employability” to the doorsteps of rural youth and women. “Vocational skill can be brought to rural youth and women by establishing village-level training centres by ATDC in association with Gram Panchayats. Also, various schemes under women empowerment, SC/ST development and Tribal welfare schemes etc. can be tailor-made to support ATDC’s training programmes,” Kurien continues. Hear it from Dr. Asha Thomas, Principal Secretary, Department of Scheduled Castes and Backward Classes Develop-

ment, Kerala: “ATDC can help bridge the skill gap by working with government to understand the imperatives of government funding and by developing programmes that specifically address the skill gaps and employability gaps of the

Scheduled Castes, Backward Classes and other vulnerable groups, and also provide linkages, awareness and placement for both wage employment and self employment”. The Department of Labour, through

The presence of ATDC inside the premier textile parks in Kerala ensures proper interaction between the institute and the industry and a mutual growth is ensured. ATDC now needs to develop new areas of vocational skill development courses in the traditional sectors.

ATDC can help bridge the skill gap by working with government to understand the imperatives of government funding and by developing programmes that specifically address the skill gaps and employability gaps of the vulnerable groups.

Kerala is rich in human resources and the learning curve of the Kerala youth is very sharp. ATDC should run more tailor-made courses so that the garment manufacturing units can obtain their operators and technicians directly from the ATDC campus.

— P.H. Kurien, Principal Secretary, Department of Industries, Kerala

— Dr. Asha Thomas, Principal Secretary, Department of Scheduled Castes and Backward Classes Development

—S. Abdul Halim, MD, KINFRA International Apparel Park (KIAP)

'Kochi offers high employment potential for B.Voc programmes' n view of growing demand for long-term vocational education courses to meet the new-age challenges of the apparel industry, Dr. Darlie O. Koshy, DG & CEO, ATDC & IAM, said that Kochi has great potential to start the Bachelor of Vocational Education programme. Interacting with ATDC Kochi faculty members and students on February 28, Dr. Koshy suggested that the centre should step up efforts to remove all the hurdles coming in the way of VTP registration and emphasised on improving the level of training. Following a meeting with Muhammad Kutty, MD Falcon Group /Vidyabharathi Group of Institutions, on the same day, Dr. Koshy noted,“As Vidyabharathi Group of Institutions are already providing the degree / PG programmes, in B Voc, we may have support from them for the non-apparel subjects in graduate level programme.” Vidyabharathi Group has already sponsored six batches of SMART trainees. On March 2, Dr. Darlie Koshy met B. Valsalakumari, Executive Director of Kudumbashree and discussed about the progress of the application submitted to Kudumbashree Mission Office last year for accreditation of ATDC in Kerala as STI (Skill Training Institute). During his meeting with PTM Sunish, MD Kerala State Women’s Development Corporation (KSWDC), Dr. Koshy sought the corporation's support in ATDC's mission

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to train more people from Kozhikode and Malappuram. Interacting with SMART trainees of Pettah SMART Skill Camp, Dr. Koshy advised them on following safety precautions. In a bid to boost the confidence of those who have completed training under the sponsorship of NSFDC and SC Directorate, Dr. Koshy also attended the certificate distribution and stipend disbursement for those who have completed training at ATDC Thiruvananthapuram.

Smart newzine spring 2015  

SMART NewZine Spring Issue Vol. 3 / Issue 12