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INDIA'S PRIDE: ATDC student Julferkar Ali Bhutto to represent India at the 43rd World Skills Competition, also known as Skills Olympics, in Sao Paulo, Brazil, in August 2015. P11


As a Nodal Agency under MOT, GOI, ATDC has fulfilled its role in skilling India with setting up state-of-art infrastructure and scaling up training targets. To give a further thrust, ATDC has collaborated with DGE&T (Ministry of Labour & Employment), AICTE (Ministry of HRD) and RGNIYD (Ministry of Skill Development) to launch a bouquet of industry – relevant programmes to create the ATDC Version 3.0 and create new opportunities for youth especially men and women in rural hinterlands.


5 SMART Years (Pullout)

Between The Covers 04

in focus

To give a further thrust to ‘Skill India’ initiative, ATDC has collaborated with DGE&T (Ministry of Labour & Employment), AICTE (Ministry of HRD) and RGNIYD (Ministry of Skill Development) to launch a bouquet of industry–relevant programmes to create the ATDC Version 3.0 and create new opportunities for youth especially men and women in rural hinterlands


open dialogue

The Quality Thrust 1 2 flashlight Apparel’s Own Country... With new generation long-term programmes, state-of-the-art infrastructure, world-class facilities and highly trained faculty — ATDC is set to infuse “employability” and entrepreneurship in Kerala's youth to help realise the Government's 'Make In India' initiative

15- 23 news flags l

ATDC makeover for ‘Vibrant Gujarat’

l Skill thrust for Rajasthan l Making youth ‘employable’ in WB l Sewing future for Rajasthan youth l N-E set for ‘employability’ push: Dr. Panda l Jodhpur MLA tracks skill trail


stories to tell

l Linking marginalised with world l Pursuing excellence

Chief Patron: Sh. Virender Uppal, Chairman, AEPC, ATDC & IAM Honorary Managing Editor: Sh. Hari Kapoor, Vice-Chairman, ATDC

l Setting international benchmark l Injecting entrepreneurship l Preparing entrepreneurs via quality thrust l Self-reliance is the key

l ATDC Indore shines at buyer-seller meet

l Appreciation galore/When going gets tough...

l Decoding foreign trade


l Enhancing manufacturing competitiveness

in summary The long-term programmes under the ATDC Version 3.0 are going to bring a quality thrust for millions of youth who want to make a successful career in the apparel sector, says Dr. Darlie O. Koshy


‘Making in India’ made easy


Placements / Industry Linkages


Certificate distribution / Initiatives ...AND MUCH MORE

SMART NewZine is a publication of ATDC. All rights reserved. Contents from SMART NewZine may be reproduced with permission of the editor. Feedback/ suggestion/ articles/ advertisements may be sent to:


Chief Editor: Dr. Darlie O. Koshy, DG & CEO, ATDC & IAM Editor: Ms. Aanchal Prabhakar Jagga Content and Design: IANS Publishing

After launching back-to-back “Make in India” and ‘Skill India” initiatives, the Central Government has announced 2015 to be the “Year of Skilling”. The general budget 2015-16 has also clearly reflected the focus on enhancing the industry participation in training and skill upgradation. Thus, the goal of the government is to bring “employability” with tailor-made, need-based programmes for specific age-groups. According to Hon’ble Prime Minister, “Skill India” mission will embrace youth who are jobless, college and school dropouts — along with the educated ones — to be a part of the skilled Indian workforce and add value to our economy in a more organised and productive manner. To give a further thrust to the Quality education, ATDC has collaborated with DGE&T (Ministry of Labour & Employment), AICTE (Ministry of HRD) and RGNIYD (Ministry of Skill Development) to roll out a bouquet of NSQF-based skill framework that will provide better “employability” and career progress. ATDC now looks forward to consolidate the skill gains and scale of the Pilot Phase of SMART project with optimised number of Centres but more stress on quality and practical training. If we witness today, the ever changing technologies and the pressing need for increasing competitiveness in the apparel industry are necessitating the need for even more trained technology-savvy workforce and professionals at various levels. With the changing focus and to address the shortage of skilled workforce and competent professionals in a significant manner, ATDC has entered into a Flexi-MoU with DGE&T that aims at imparting employment-oriented training to the youth at the National Level. ATDCs have state-of-the-art infrastructure in terms of training equipment and human resources. The B. Voc (Bachelors’ in Vocational Education) Programmes being introduced will have a suitable mix of general-education and skill-development components based on the NSQF as per AICTE prescribed framework. The B.Voc courses give thrust to junior to middle management & supervisory professionals which are in significant demand due to new technological and IT interventions in the apparel-retail industries. The ATDC initiatives for the period ahead are significant ones as these will go a long way in promoting skill-based competency modules to be part of the skill certification levels where a student can undergo skill-based learning in textile, apparel and fashion-design and even retail sectors systematically. Such an arrangement would encourage employability and also flexibility to pursue formal education to take up appropriate jobs in the Fiber-to-Fashion value chain. As ATDC heralded the large scale skill training in Apparel sector on a pan-India basis, we are proud to announce that our prestigious ISDS MOT, GOI (“SMART”) project is completing the pilot period on 31st March, 2015, moving on to even higher levels of quality balancing with number. I am hopeful that the new generation training programmes and B. Vocational (B.Voc) courses will give thrust to junior to middle management professionals which are in significant demand due to new technological and IT interventions in the apparel-retail industry. The move will not only be helpful in skilling the youth but also resonate in the “Make in India” pitch in the global apparel and textiles industries.


in focus

in focus

LEFT, Mr. Alok Kumar (IAS), Director General/Joint Secretary, DGE&T and Dr. Darlie O. Koshy, DG & CEO, ATDC exchanging the MoU in the presence of EC/ BOG members & other Officials. ment. It aims to provide training and skill development to 500 million youth by 2020 and a National Vocational Qualification Framework (NVQF) for affiliations and accreditation in vocational, educational and training systems. With the expected economic growth, the challenge is going to only increase further, since more than 75 percent of new job opportunities are expected to be skill-based. The government, thus, is strongly emphasising on upgrading people’s skills by providing them vocational education and training. Needless to say, it is a herculean task and requires collaboration with various stakeholders, especially when the aim is to deliver quality education via longterm programmes.

The Quality

THRUST To give a further thrust to ‘Skill India’ initiative, ATDC has collaborated with DGE&T (Ministry of Labour & Employment), AICTE (Ministry of HRD) and RGNIYD (Ministry of Skill Development) to launch a bouquet of industry-relevant programmes to create the ATDC Version 3.0 and raise the quality with better employability


ll the stakeholders associated with the “skilling India” dream — ATDC being at the forefront of turning obstacles into opportunities for the country’s youth in the apparel sector — are aware of one simple fact: India’s demographic dividend requires the country to create job opportunities for one million youth every month going forward. With announcing 2015 the “Year of Skilling”, Hon’ble Prime Minister Narendra Modi has been reiterating his “Skill India” dream at various national and international platforms, emphasising on the urgent need for a vast pool of highly skilled and qualified human resources. The goal of “Skill India” is to create opportunities, space and scope for the development of talent of Indians and identify new sectors for skill develop-

QUALITY EDUCATION DREAM FOR ‘ASPIRATIONAL INDIA’ The quality thrust for skilling will happen only with rigorous efforts and devising strategies that suit the current job market scenario. Having realised the requirements to meet the “Skill India” initiative, ATDC has signed MoUs with various government departments and agencies to chart the right path for making Prime Minister’s dream a success. To begin with, ATDC has signed a flexi-MoU with the Directorate General of Employment and Training (DGE&T), Ministry of Labour and Employment, Government of India, for skill development in the apparel sector. Signed by Mr. Alok Kumar (IAS), Director General/Joint Secretary, DGE&T and Dr. Darlie O. Koshy, DG & CEO, ATDC in the presence of senior ATDC and DGE&T officials, the MoU envisions to implement the centrally-sponsored Skill Development Initiative Scheme (SDIS) to provide vocational training, test and certify people to improve “employability” factor and gain employment. “I am very happy with the worldclass facilities and state-of-the-art infrastructure at ATDC. I am confident that ATDC will become a breeding ground for skilled manpower in the fashion and


INTERVIEW: Mr. Dinesh Nijhawan, Director, Skill Development Initiative, DGE&T

‘ATDC can stand out with unique longterm programmes’

he purpose behind the flexi-MOU that the Ministry of Labour and Employment has signed with ATDC is to offer freedom to the industry to design training programmes as per their need so that their production does not suffer due to shortage of skilled workforce. On the other hand, the MOU also requires that at least 80 percent of those trained under such programmes should be employed by the industry.Thus, while the flexi-MOU helps the industry to fulfill its own requirements of workforce, it also paves the way for guaranteed employment for our youth. Being an important partner in this scheme of largescale skilling of our youth and the unemployed, ATDC should focus on offering courses that make it stand out from others and help the industry to meet the emerging skilled-workforce related challenges that the industry is facing. It should offer training programmes that other vocational training providers cannot afford to offer due to various reasons such as shortage of high-end machineries and so on. The focus should be more on long-term courses of not less than six months and such training programmes should also help candidates gain more practical experiences to increase their “employability”. This scheme also allows ATDC to tie up with industry houses and offer courses to suit their needs, thus paving the way for customised training programmes that have great potential to increase the productivity and efficiency of those in the apparel industry. The long-term courses such as Bachelor of Vocational (B.Voc) that ATDC plans to start is also an initiative in the right direction as such programmes can not only help the industry meet its workforce needs but also help create new entrepreneurs or job givers.



in focus

in focus


“I am confident that ATDC will become a seed farm for skilled manpower in the fashion and garment sector. I wish them all the best and assure our full support in their stride.” — Mr. Alok Kumar (IAS), Director General/Joint Secretary, DGE&T, GOI

Mr Virender Uppal, Chairman, ATDC and Professor S.S. Mantha, Chairman, AICTE exchanging the MoU in the presence of senior officials. garment sector. I wish them all the best and assure our full support,” said Mr Kumar, emphasising on the need to launch long-term quality programmes required by the industry. Mr. Virender Uppal, Chairman, AEPC, Mr. Hari Kapoor, Vice-Chairman, ATDC, Mr. H.K.L Magu, Chairman (F&B) and Mr. Dinesh Nijhawan, Director, Skill Development Initiative, DGE&T and Mr. RL Singh, DDG were also present at the MoU-signing event. “The flexi-MoU agreement aims at imparting employment-oriented training to the youth on National Level. It plans to offer specific vocational training programmes as per the skills needed for the job and demands of the industry to train particularly youth & women,” adds Mr. Nijhawan.

For the task, ATDC will provide training and facilitate employment after necessary assessment in coordination with DGE&T. “We are thankful to the Government of India for choosing us as the proud partner to implement the SDIS. We will leave no stones unturned to impart necessary skills to empower the students which would help them in getting job and starting their own business. Special emphasis would be given to impart soft skill and communications skills to groom the trainees,” informs Dr. Darlie Koshy. The MoU will help in three ways. Firstly, it will cut short many impediments in nationwide implementation of the skill-based programmes. Secondly, it will focus on changing technology being incorporated in

“We will leave no stones unturned to impart necessary skills to empower the students which would help them in getting wage employment or even help in starting their own business. Special emphasis would be given to impart soft and life skills.” — Dr. Darlie O. Koshy, DG & CEO, ATDC & IAM

courses and lastly, more focus on longer duration programmes with support of DGE&T by twinning with industry inputs. With a pan-India presence having over 176 centres that has the capacity to train 50,000 candidates per annum in short term and 10,000 in longer-duration courses, ATDC has the required capacity to meet the targets. “With this flexi-MoU, it is now possible to meet specific training demands of a particular company. If tomorrow, big multi-national companies like Amazon calls us and says that we need 30 people to be trained in a particular module, we can do that. Earlier, it was not possible,” Dr. Darlie Koshy emphasises. “This is the biggest advantage of a flexi-MOU. We can work with the ex-

porters directly. The training is now outcome focused and we can make custom-made courses as per the requirement of the industry. At the end of the day, we are getting specialised people to the job that needs to be done,” he continues. Mr. Kumar and Dr. Darlie Koshy expressed satisfaction on the ongoing schemes and assured of their strong support to various new programmes being devised by the DGE&T and ATDC. Speaking on the occasion, Mr. Uppal said: “There is an acute shortage of skilled workforce at every level and this MoU will help address this shortage in a significant manner.” Mr. Kapoor suggested that under the MoU, customised courses can be launched in partnership with large ap-

parel export houses and leading domestic manufacturers. One thing is certain: The collaboration will compliment DGE&T and ATDC capabilities to reach and achieve a common goal of skilling India. B. VOC PROGRAMMES TO HERALD NEW FUTURE Pure skill orientation beyond a point is actually contradictory to the aspirational society that India is. “The need of the hour is a creative approach and for that, one needs new ladders of training. We need to bring in a whole new bouquet of things to make this really work,” says Dr. Darlie Koshy. With this mindset, ATDC has signed an MoU with the All India Council of Technical Training (AICTE) for approval

to offer B. Voc Programmes in Apparel Manufacturing & Entrepreneurship and Fashion Design & Retailing. The MoU, signed in the presence of Professor S.S. Mantha, Chairman, AICTE and Mr Virender Uppal, Chairman, ATDC, in the presence of other senior officials, is a very significant one as it certainly goes a long way in promoting skill-based competency modules to be part of the skill certification levels where a student can undergo skill based learning in textile, apparel and fashion sectors systematically and have both lateral and vertical mobility. “Such an arrangement would encourage employability, and also flexibility to pursue formal education and take up appropriate jobs in the Fibre-toFashion value chain at the end of differ-

INTERVIEW: Dr. Latha Pillai, Director, Rajiv Gandhi National Institute of Youth Development (RGNIYD)

‘B. Voc programmes will infuse entrepreneurship in youth’ am glad that the Rajiv Gandhi National Institute of Youth Development (RGNIYD) an Institute of National Importance and ATDC which is the leading Skill Knowledge Provider (SKP) in the apparel sector have come together to launch B. Voc (Bachelors’ in Vocational Education) programmes.These programmes will not only help skill a large pool of youth but also infuse entrepreneurship in them – thus contributing significantly towards the Central Government’s “Skill India” and “Make In India” initiatives. Through the MoU with ATDC , the B Voc Degree Programmes would be offered under the tripartite arrangement between RGNIYD as “University” and Institute of Apparel Management (IAM), Gurgaon and ATDC being “Knowledge Partner and SKP,” respectively. Under the “Skill-Development” component, ATDC and IAM will provide students with appropriate knowledge, practice and attitude so that they become industry-ready. “General Component” programmes geared towards holistic development of youth in contemporary society with emphasis on aspects such as life skills,


youth-led development, language and communication skills, will be provided by RGNIYD. The B. Voc programmes are based on the National Skill Qualification Framework (NSQF) that addresses critical knowledge and skill sets required to make the candidate “industry ready” right from the start and also become a “young-entrepreneur”. India is one of the youngest nations in the world

with more than 54 percent of the total population below age 25. Thus, right skilling is crucial as we are witnessing an increasing requirement of skilled youth across the spectrum. There is a distinct rise in demand for “Skill Education”. Here, the collaboration between ATDC and RGNIYD can help bridge the skill gap and prepare the new generation for the forthcoming global challenges. The focus of RGNIYD is to develop into a globally recognised and acclaimed centre of academic excellence in the field of youth development, fully responsive to the national agenda for inclusive growth, and catering to the needs and aspirations of young people to realise their potential.The collaboration will create synergies between two important institutions, RGNIYD and ATDC and propel the movement for creating a pool of professionally-talented people in the textile sector. The economy grows when the youth becomes competitive enough. I appreciate ATDC’s endevavour to launch long-term programmes which will help train our youth gain “employability” in a professional way.


in focus

in focus

‘For every disciplined effort, there is a multiple reward’

“There is an acute shortage of skilled workforce at every level. The latest move by ATDC to consolidate and grow with quality through long-term courses will help to bring quality skill training and vocational education within the reach of millions of youth and prepare them for specific industry needs.” — Shri Virender Uppal, Chairman, AEPC, ATDC & IAM

or introducing new innovative skill development-training programmes for youth alongside various verticals, the Associated Chambers of Commerce and Industry of India (ASSOCHAM) honoured ATDC with the “Best Institute: Innovation Award” at its “Skilling India” summit in New Delhi recently. The award was conferred by Shri Bandaru Dattatreya, Minister of State (independent charge) for Labour and Employment in the presence of Mr. Alok Kumar (IAS), Director General, DGE&T, and dignitaries from various industries. “We are honoured to receive this award. India is a unique and aspirational country and being a ladder for growth is, therefore, important. Acquisition of skills is the future of the Indian job market and its global economic clout. We always try to come up with innovative approaches in skill development which provides new ways of talent development for the youth,” said Dr. Darlie O. Koshy, DG & CEO, ATDC & IAM, at the event. ATDC was recognised for its innovative training initiatives like creation of brand “SMART,” launch of ATDC-JUKI Tech Innovation Centre, “Product Specialty Centres”,new approaches such as Simulated Production Environment, state-of-

ent levels of certification with better employability and learning capacity,” adds Mr Uppal. “ATDC Vocational Institutes (AVIs) are a vital part of the vocational training system for careers in apparel, fashion and textiles having a pan-India presence in and near apparel-textile Hubs, offering certificate, diploma and advance diploma courses. Dr. Darlie Koshy adds: “To attend to the ever-increasing demand for degree courses, this MOU with AICTE will now facilitate ATDC to offer new generation B. Voc programmes at ATDCs. These are based on the National Skill Qualification Framework (NSQF) that addresses critical knowledge and skill sets required to make the candidate “industry ready” right from the start and also become a “young-entrepreneur”. “B. Voc programmes give thrust to middle management professionals which are in significant demand due to new technological and IT interventions in the apparel-retail industry,” Mr. Uppal



Shri Bandaru Dattatreya, Minister of State (independent charge) for Labour and Employment presenting the “Best Institute: Innovation Award” to ATDC in New Delhi.

the-art infrastructure, SMART Trainee Kits and Training of Trainers’ (TOT) Academies. “I would like to thank ASSOCHAM for bestowing us with this award which rightfully belongs to entire ATDC team members who have contributed to its growth and success in India,” added Mr. Hari Kapoor, Vice Chairman, ATDC.

Today, ATDC is a single largest vocational training provider for the apparel sector in India with pan-India presence. Earlier, ATDC has also received the ASSOCHAM Award for “Best Vocational Institute 2014” and is a proud recipient of UK-India Skill Forum Award as well.

notes. For Mr. Kapoor, apparel industry has to upgrade and the new B. VoC courses will be of great help in that direction. In this direction, ATDC has collaborated with the Rajiv Gandhi National Institute of Youth Development (RGNIYD), an Institute of National Importance, to offer B. Voc programmes (Read details on P7). DONNING THE ‘NEW JOB ROLES’ In the same breath to bring quality education to the doorsteps of new generation youth, ATDC has affiliated with Apparel Made-Ups & Home Furnishing Sector Skill Council (AMH-SSC) for “17 Job Roles” in the apparel sector. It is a step forward towards establishing competence of ATDCs to deliver vocational training from NVEQF/ NVQF/NSQF level 1 to 10 which is based on National Occupational Standards (NOS) co-created by AMH-SSC/NSDC constituted with the National Skill Development Corporation (NSDC).


With an aim to prepare both ATDC and AMH-SSC for skilling in the apparel sector, the affiliation certificate was handed over by Dr. A. Sakthivel, Chairman, AMH-SSC to Shri Virender Uppal, Chairman, ATDC/AEPC in presence of Dr. Darlie O. Koshy, DG & CEO, ATDC & IAM and Dr. Roopak Vasistha, CEO, AMH-SSC. This collaboration through the process of affiliation will focus on learning and development of the learners so that they are easily employable in the apparel sector. The process is also expected to encourage ATDCs to pursue continual excellence so that they are always in tune with the requirements of the industry. “The purpose of affiliation is to maintain high standards of quality in delivering NOS-based vocational training,” Dr. Koshy informs. SKILLING IN TOP GEAR With these MoUs and the process of affiliation, ATDC has pushed the envelope

OGTC’s ‘Path Breaker Award 2014’ goes to ATDC: Dr. Darlie Koshy he Okhla Garment and Textile Cluster (OGTC) recently conferred the “Path Breaker Award 2014” to Dr. Darlie Koshy at the inaugural session of OGTC conference. “The OGTC is pleased to confer ‘Path Breaker Award 2014’ on Dr. Darlie O. Koshy, DG&CEO, IAM & ATDC for promoting and implementing skills development programmes all over the country with intense training activities for providing ‘Employable Skills,’ organising ‘Hunar Ki Hunkar’ and achieving milestone of training 100000 youth and following the motto “Imparting Skills & Improving Lives,” the award citation read. “I dedicate this award to the ATDC team and thousands of unemployed and unskilled men and women across the country for whom we are striving to impart skills and improve lives,” Dr. Darlie Koshy said.


ATDC and the Apparel Made-Ups & Home Furnishing Sector Skill Council (AMH-SSC) officials with the affiliation for “17 Job Roles” in the apparel sector.


in focus


“Customised courses can now be launched in partnership with large apparel export houses and leading domestic manufacturers. Apparel sector has to upgrade and the NCVT-NSQF aligned courses & the degree B.Voc Programmes will get a new direction.” — Shri Hari Kapoor, Vice Chairman, ATDC further and now in line with the government’s agenda to skill India with a renewed quality thrust. It is not that ATDC’s efforts have gone unnoticed. India’s largest quality vocational training provider for the apparel sector was recently awarded the “Best Institute: Innovation” by top business body ASSOCHAM at its Summit called “Skilling India”. ATDC received the award for introducing new skill development programmes for youth and having different verticals to work with the government for long-term courses and B. Vocational programmes — thus offering a bouquet of courses for career and skill development in a cohesive manner with a focus of “Skilling for Aspirational Indian youth”. Such initiatives are a positive step to-

wards skilling the untapped potential that can be utilised to make “Skill India” a reality. The government has realised that it needs to scale up skilling efforts if it wants to include rural and semi-urban youth into the national development process. The emphasis is now to skill them in a way that they get not only employment but also improve their entrepreneurial skills. Thus, trainings are no longer going to be restricted to vocational ones but also micro-entrepreneurial trainings that can encourage them to start their ventures independently or improvise if they already have any. Tailor-made, need-based programmes — language and communication skills, life and positive thinking skills, personality development skills,

management skills, behavioural skills, job and employability skills — have to be initiated for specific age-groups. ATDC is on the path to chart out such visionary programmes — a “creative endeavour” on the lines of global standards so that the youth of our country can not only meet the domestic demands but also of countries abroad. As the government wants to turn India into a manufacturing hub for the world, it needs good quality manpower that can deliver at par with standards in their nations. For Prime Minister Modi, “Skill India” is not just an initiative but a movement. For ATDC, skilling was always a movement but now it has become a passion with a thrust on quality education via long-term programmes.

Skills Matrix Assessment decodes trainees’ skills n order to analyse and catalogue the skills and levels of trainees passing out from the respective ATDC Centres, ATDC in association with M/s Idea Smith recently conducted Skills Matrix Assessment at ATDC Centres in Delhi-NCR region. The Assessment and Evaluation presented the gap analysis along with the measures to bridge the same. As part of the new initiative to emphasise on ‘Quality and Process Improvement’, ATDC developed the Skill Matrix Assessment that showcases ‘Quality and Efficiency’ of each trainee across the various domain skills imparted during the SMO Course as per the industry parameters. For the pilot test of “Skill Matrix Assessment”, the pilot study was conducted at four ATDC Centres of Delhi-NCR region - ATDC Faridabad, ATDC Rohini, ATDC Okhla and ATDC Noida. The key learning provided both quantitative and qualitative results across the skills in ‘Paper Exercises’“Fabric Exercises’‘Pictorial Test’

Birth of a skilled Olympian from ATDC


kills can take people to places but hardly did Julferkar Ali Bhutto — the 20-year-old son of a humble tailor from Sant Kabir Nagar in Uttar Pradesh — realise this would happen so soon after completing a six-month programme from ATDC Rohni. Bhutto, who wanted to be a driver but ended up joining ATDC as a textile designing student, has been selected to represent India at 43rd World Skills Competition, also known as the Skill Olympics to be held in Sao Paulo, Brazil, from August 11-16, 2015. Trained on apparel pattern making at ATDC’s Rohini Centre in New Delhi, Bhutto earned his place as he topped the national competitions on fashion technology organised by World Skills India held at Pragati Maidan, New Delhi. His dexterous creations at the competition — a jacket, skirt and a top — bagged him the first prize that participants from over 250 institutions competed for. “My happiness knows no bounds today, but it will be even greater if my work could bring laurels to the nation at the World Skill Competition in Brazil,” said an elated Bhutto as he took a small

break from his busy schedule at the Apparel House in Gurgaon. Bhutto received the “winner” certificate from Shri S Ramadorai, Chairman NSDA (National Skill Development Agency) and NSDC (National Skill Development Corporation) in the presence of Shri Pawan Agarwal, Joint Secretary, Ministry of Skill Development and Entrepreneurship, Shri Dilip Chenoy, MD & CEO, NSDC at the closing ceremony of the World Skills India at Pragati Maidan on February 28. Passion for stitching, Bhutto be-

lieves, run in his DNA but had it not for the training at ATDC, presenting his skills at the world stage could have remained at mostly as a distant dream. “‘I have inherited this skills from my ancestors and it flows in my blood having come from a family of a tailor, but it is the course at ATDC that taught me the technicalities needed for creating garments of international standards,” he noted, thanking ATDC for arranging financial assistance in the run up to his preparation for the World Skill Competition. Now wait for another success story!




ATDC Kolkata students won the first prize in the inter-college designing competition “Dzire 2 Dzine” organised at Footwear Development and Design Institute (FDDI), Kolkata in August, 2014.


‘Sewing Operation (Components)’ and ‘Machine Knowledge’. The study also highlighted that the anticipation of having the Skill Matrix Assessment makes the faculty resources become more responsible as their accountability

increases and the machine labs and machines are better maintained. Based on the outcomes, the respective ATDC centres were advised to take corrective measures to improve the outcomes.


ATDC Indore won the third prize at the stall display competition at Indore, Madhya Pradesh.

SKETCHING AWARENESS The students of Fashion Design Technology of ATDC, Surat participated at the D –Designer Radio Mirchi Fashion, Drawing, Drafting and Stitching competition on December 19, 2014.

As part of its activities to increase awareness about apparel courses, ATDC Ranchi organised inter-college sketching competition.




ATDC students during a workshop at the integrated campus in ATDC Thiruvananthapuram . (Inset), the ATDC team at the campus.

ATDC to turn Kerala into...

‘Apparel’s Own Country’ With new generation long-term programmes, state-of-the-art infrastructure, world-class facilities and highly trained faculty – ATDC is set to infuse “employability” and entrepreneurship in Kerala's youth to help realise the Government's 'Make In India' initiative


sk anyone about Kerala and the stunningly beautiful images of serene backwaters, calm beaches, mesmerising hill stations and soothing ayurvedic massage in the lap of nature will come to mind and seize the moment. Amid the paradise set in green lies a place abuzz with the rhythmic noise of sewing machines that originally limited its mandate to find livelihood for fisherwomen but now has become a trendsetter for other states to follow as far as

meaningful skilling is concerned. Spread over 90 acres in the sleepy seaside village of Thumpa in Thiruvananthapuram, the Kerala International Apparel Park (KIAP) houses some of the pioneering apparel manufacturing companies today. In the hustle-bustle of machines at the Kerala Industrial Infrastructure Development Corporation (KINFRA) Park, a quiet skill revolution has been taking place. Here, the country's leading vocational training provider ATDC - with state-ofthe-art infrastructure, world-class facili-

ties, new generation vocational programmes and a highly trained faculty – is churning out a battery of “employable” youth not just for the manufacturing players in Kerala and pan-India and even abroad. Today, with eight ATDC-SMART Centres, three ATDC Vocational Institutes and one Training of Trainers (TOT) Academy, ATDC is all set to change the skillscape of the state across the spectrum with the help from the State Government. “The Kerala Government has extended all possible help to ATDC so that they can enhance their operations to reach rural youth and women. Apart from KINFRA Park, ATDC is also present at KINFRA’s Textile Centre at Kannur. The presence of ATDC inside the premier textile parks ensures proper interaction between the institute and the industry and a mutual growth is ensured,” says P.H.


Kurien, Principal Secretary, Department of Industries, Kerala. The Central Government is giving much emphasis to the production sector and has launched the “Make In India” project. The vocational training providers are encouraged by the government to implement programmes for skill upgradation and on the finishing aspects. “In this scenario, ATDC can be at the forefront for the government to impart additional skills to the youth so that they are ready to be employed. ATDC can also make suggestions to the government and Niti Aayog while formulating various schemes of skill developments and other programmes, so that the service of ATDC can be fully utilized,” Kurien tells SMART NewZine. The State Government had taken fresh initiatives to set up rural Apparel Parks in remote villages for bringing “employability” to the doorsteps of rural youth and women. “Vocational skill can be brought to rural youth and women by establishing village-level training centres by ATDC in association with Gram Panchayats. Also, various schemes under women empowerment, SC/ST development and Tribal welfare schemes etc. can be tailor-made to support ATDC’s training programmes,” Kurien continues. Hear it from Dr. Asha Thomas, Principal Secretary, Department of Scheduled Castes and Backward Classes Develop-

ment, Kerala: “ATDC can help bridge the skill gap by working with government to understand the imperatives of government funding and by developing programmes that specifically address the skill gaps and employability gaps of the

Scheduled Castes, Backward Classes and other vulnerable groups, and also provide linkages, awareness and placement for both wage employment and self employment”. The Department of Labour, through

The presence of ATDC inside the premier textile parks in Kerala ensures proper interaction between the institute and the industry and a mutual growth is ensured. ATDC now needs to develop new areas of vocational skill development courses in the traditional sectors.

ATDC can help bridge the skill gap by working with government to understand the imperatives of government funding and by developing programmes that specifically address the skill gaps and employability gaps of the vulnerable groups.

Kerala is rich in human resources and the learning curve of the Kerala youth is very sharp. ATDC should run more tailor-made courses so that the garment manufacturing units can obtain their operators and technicians directly from the ATDC campus.

— P.H. Kurien, Principal Secretary, Department of Industries, Kerala

— Dr. Asha Thomas, Principal Secretary, Department of Scheduled Castes and Backward Classes Development

—S. Abdul Halim, MD, KINFRA International Apparel Park (KIAP)

'Kochi offers high employment potential for B.Voc programmes' n view of growing demand for long-term vocational education courses to meet the new-age challenges of the apparel industry, Dr. Darlie O. Koshy, DG & CEO, ATDC & IAM, said that Kochi has great potential to start the Bachelor of Vocational Education programme. Interacting with ATDC Kochi faculty members and students on February 28, Dr. Koshy suggested that the centre should step up efforts to remove all the hurdles coming in the way of VTP registration and emphasised on improving the level of training. Following a meeting with Muhammad Kutty, MD Falcon Group /Vidyabharathi Group of Institutions, on the same day, Dr. Koshy noted,“As Vidyabharathi Group of Institutions are already providing the degree / PG programmes, in B Voc, we may have support from them for the non-apparel subjects in graduate level programme.” Vidyabharathi Group has already sponsored six batches of SMART trainees. On March 2, Dr. Darlie Koshy met B. Valsalakumari, Executive Director of Kudumbashree and discussed about the progress of the application submitted to Kudumbashree Mission Office last year for accreditation of ATDC in Kerala as STI (Skill Training Institute). During his meeting with PTM Sunish, MD Kerala State Women’s Development Corporation (KSWDC), Dr. Koshy sought the corporation's support in ATDC's mission


to train more people from Kozhikode and Malappuram. Interacting with SMART trainees of Pettah SMART Skill Camp, Dr. Koshy advised them on following safety precautions. In a bid to boost the confidence of those who have completed training under the sponsorship of NSFDC and SC Directorate, Dr. Koshy also attended the certificate distribution and stipend disbursement for those who have completed training at ATDC Thiruvananthapuram.



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ATDC makeover for ‘Vibrant Gujarat’

Skill bus enters Rajasthan’s Ladnun... The youth of Ladnun, a small town in the Nagaur district of Rajasthan, can now look forward to build a successful career in the apparel industry as ATDC-SMART has set up a new Skill Camp in the town. A collaborative initiative of ATDC and Jain Vishwa Bharti Institute (JVBI), a deemed university in Ladnun, the Skill Camp enrolled 50 students in its very first batch at the JVBI premises — another small yet significant step to skill rural youth.

... reaches Karnataka’s Bagalkot


the Directorate of Employment and Training, provides several skill development programmes and ATDC can work with this department in related sectors. ATDC can also work with the Additional Skill Acquisition Programme (ASAP) of the State Education Department to provide contents and training for apparel related modules. “However, ATDC needs to find ways to reach people who may not be able to access the bouquet of ATDC programmes and services which are largely located in the major towns and cities,” Dr Thomas advises. Agrees Kurien: “ATDC has to develop new areas of vocational skill development programmes in the traditional sectors of different localities so that many of the skill set which is fast depleting can be reinvented and made useful to the society”. For example, ATDC can take initiative in starting incubation/start up centres in various traditional centres of Handloom and the State Government can support ATDC with the help of Handloom Development Corporation, HANTEX and many other co-operative organisations working under co-operative sector. The state Government has already formulated the scheme for start-ups. In the apparel and textiles scenario, incubation units in the garment manufacturing sector has already started functioning. “ATDC can think over to diversify the area of their operation and provide con-

sultancy to the incubating units and to help them overcome the initial hurdles,” notes Kurien. However, the manufacturing players, while supporting the State Government's apparel policies, need more skilled hands. “Kerala is rich in human resources and the learning curve of the Kerala youth is very sharp. They are quick learners and when compared with the productivity and quality and excel their counterparts from the rest of the country. ATDC should run more tailor-made courses so that the garment manufacturing units can obtain their operators and technicians directly from ATDC campus,” maintains S. Abdul Halim, MD, KINFRA International Apparel Park. For Sashi Sekhar, MD, Texport Industries Pvt. Ltd, ATDC can train more youth from the industry by setting up satellite centres with government’s assistance. “ATDC is capable of providing qualitative education to rural youth. Being a top Vocational Skill Provider for apparel manufacturing units across the country, their endeavour should be to ensure that there is a constant demand for highlytrained students. For this, apart from the quality training, it needs to sharpen the communication skill of the trained youth to help them achieve “employability” in the global market,” Sekhar adds. The State Government is preparing to establish more Textile Centres, Integrated Textile Park, Apparel Park and Rural Apparel Parks. In this case, “by developing various

skill acquisition programme to develop traditional skill combined with modern management technique specific to each location, ATDC can enable the unemployed youth to start their own manufacturing units in the traditional sectors,” suggests Kurien. The state is also experimenting with the start-up culture to revive the handloom sector. “But I see many organisations - mostly claiming to be non-profit - who claim to help set up start-up ventures in handloom and apparel ventures. Many a time, funds available with government for these activities cannot be used effectively, because government and the target population does not have the capacity to manage and utilise these funds in business ventures,” Dr Thomas chips in. “Vocational Skill Providers like ATDC can help bridge that divide with its vast experience and rich resources so that the apparel industry can effectively play three roles: “economy multiplier”, “export multiplier” and “employment multiplier,” she emphasises. Between all this, companies from both inside and out of Kerala are busy hiring trained youth from the ATDC campus. Today, ATDC has created a congenial skill environment for the manufacturing units to thrive, especially in their formative years. In Kerala, the ATDC journey has entered a crucial phase to make the state an “Apparel’s Own Country” soon.

ith a mission to impart skills to the new and existing workforce in the domestic and export-focused apparel industry and textiles sector, ATDC initiated yet another Skill Development Camp in Vadnagar during the “Vibrant Gujarat” summit in Gandhinagar recently. ATDC has joined hands with Sardar Patel Trust, Visnagar District Mehsana at Vadnagar to enhance their placement potentials and make the students industryready. The ATDC-SMART Centre was inaugurated by Shri Virender Uppal Chairman, AEPC, ATDC &

IAM. Shri Hari Kapoor, Vice Chairman, ATDC, Dr. Darlie O. Koshy, DG & CEO, ATDC, Shri Som Bhai Modi, Chairman of Vadnagar Development Committee and Shri Prakash Bhai Patel, President of Patel Trust, were also present. There is a huge requirement of skilled workforce in Ahmedabad. ATDC has set up the new apparel Skill Development Centre in Vadnagar as it is one of Ahmedabad’s closest catchment areas. In Gujarat, ATDC has trained over 500 candidates in long-term courses so far and over 6,000 in short-term courses under the “ATDC-SMART” project.

Skill thrust for Rajasthan


oping in ATDC to further extend the skill mission in the state, the Rajasthan Skill and Livelihoods Development Corporation (RSLDC), Govt of Rajasthan has signed a Memorandum of Understanding (MoU) with ATDC to train 5,950 candidates under its ISDS Project (SMART) recently. The MoU will help train the youth, thus contributing significantly towards the Integrated Skill Development Scheme (ISDS) of the Government of India.

With the launch of a new Skill Camp in the district of Bagalkot, ATDC-SMART has opened a new skill development avenue for the youth. Karnataka Thanda Development Corporation Ltd, Government of Karnataka, has come forward to sponsor all the 50 candidates enrolled for the first Smart Operator Basic (SOB) course at the Skill Camp. The skill journey continues...

...and Noida’s Rasulpur later The news of a new Skill Camp at Rasulpur in Noida’s Nawada brought cheers to the people belonging to the marginalised sections, especially youth.While the non-profit SAATHI has come forward to take the message of skill development to the doorsteps of the rural youth, National Bank for Agriculture and Rural Development (NABARD) has agreed to sponsor the initial batch of 25 candidates.

Making youth ‘employable’ in WB


ore training programmes on surface ornamentation were rolled out in West Bengal as the Society for Self Employment of Unemployed Youth (SSEUY) and the Kolkata Municipal Corporation (KMC) collaborated with ATDCSMART project in the state to train a significant number of youth. Inaugurating the SSEUYsponsored SMART Surface Orna-

mentation (SSO) Training Programme in Salt Lake, Shri Sadiq Uz Zaman, General Manager, SSEUY lauded the efforts of ATDC. The training programme sponsored by the KMC was inaugurated by Shri Susil Kumar Sharma, Councillor, Ward No-65, KMC, at ATDC Skill Camp at Park Circus. These programmes will open new avenues for the youth.

Workshop on garment manufacturing


TDC Kolkata recently conducted a workshop on garment manufacturing at three gram panchayat areas in the vicinity of Katwa Super Thermal Project. Sponsored by National Thermal

Power Corporation (NTPC), the two-day programme aimed at imbibing skills in people living in the vicinity of NTPC. The workshop was attended by 239 participants.


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Sewing future for Rajasthan youth


t an exhibition organised to showcase the achievements of the Rajasthan Government as it completed one year in office, the skill development initiatives of the state occupied places of prominence. Chief Minister Vasundhara Raje’s vision of leading the state to a new phase of growth through its skilled population was also evident from the fact that she not only visited the ATDC Jaipur stall at the exhibition, but also sat down on a stool to sew buttons on a garment. As part of the Rajasthan Skills Develop-

ment and Livelihood Mission (RSLDC), ATDC Jaipur participated at the exhibition, titled “Nai Disha, Naya Rajasthan, Aao Saath Chalen” along with over 50 different state departments.

N-E set for ‘employability’ push: Dr. Panda


lthough ATDC-SMART has successfully imprinted its footsteps in the North-Eastern region, now the time has come to impart “employable” skills into youth from far-flung areas and other

underdeveloped regions in the N-E, emphasised Dr. S.K. Panda (IAS), Secretary, Ministry of Textiles, Govt. of India. While visiting ATDC National Head Office in Gurgaon, Dr. Panda shared new ideas and strategies for promoting skills for livelihood for North-Eastern youth. “With over 176 centres, ATDC currently has the capacity to train 50,000 candidates per annum in short term and 10,000 candidates in longterm programmes,” Dr. Darlie O. Koshy pointed out.

Collector’s thumbs up

Sustained skill support

With a view to introduce the training activities at ATDC to Nehru Yuva Kendra Sangathan (NYKS) Taluk coordinators, Shri Govind Bhat, District Officer/Coordinator, NYKS recently visited ATDC Hubli in Karnataka along with 30 coordinators.The visit was part of a one-week orientation programme.

Bonding for a better future

Devotion to skilling

Strengthening Madhya Pradesh Khadi Village Industries Board’s (MPKVIB) ties with ATDC for furthering India’s skill foot print, Smt Sudha Chaudhary, IAS, Managing Director, MPKVIB said all the students that MPKVIB sponsors for short and long-term courses can be trained at ATDC. Accompanied by Pradeep Sharma, former principal, MPKVIB, Smt Chaudhary visited ATDC Indore recently and was impressed by the world-class facilities.

While visiting ATDC Indore, Shri Pawan Bhandari, Assistant General Manager, National Safai Karamcharis Finance & Development Corporation (NSKFDC) termed the infrastructure at ATDC as excellent and praised the faculty for their devotion in training the candidates sponsored by NSKFDC.

From pastoral to apparel



ith a view to taking a closer look at the impact of skill development carried out by ATDC, Shri D.V. Swamy (IAS), Mission Director, Karnataka State Rural Livelihood Mission (KSRLM), Bengaluru and Sri H. Prakash, Joint Director, KSRLM recently visited ATDC GADAG. Shri Swamy congratulated ATDC Gadag for empowering through its training 421 candidates during 2013-14.

Linking marginalised with world


Attending the closing ceremony of a 15-day skill development programme for former Nehru Yuva Kendra Sangathan (NYKS) volunteers recently, Shri Ashutosh Awasthi, District Magistrate, Dewas in Madhya Pradesh assured ATDC Dewas of all possible help in taking forward its skilling mission. Shri Awasthi said he would look into the issue of a rent-free building for ATDC Dewas.

Jodhpur MLA tracks skill trail rom instilling confidence to bringing “employability”, the efforts put by the ATDC trainers inside the classroom is for the discerning observer to notice. And to see for himself the training procedure at ATDC, Member of Rajasthan Legislative Assembly from Jodhpur Shri Kailash Bhansali visited ATDC Jodhpur recently— only to be left impressed at the quality training being imparted to students.


o take stock of the progress made by the candidates sponsored by the National Scheduled Castes Finance and Development Corporation (NSFDC), Shri R.K. Singh, Managing Director of NSFDC, Delhi visited ATDC Bhopal recently. As part of its mission to link the marginalised with the mainstream, NSFDC sponsored 70 candidates for Surface Ornamentation (Advance) course offered by ATDC Bhopal. While interacting with the candidates, Shri Singh encouraged them to attend classes regularly at the state-of-the-art ATDC campus and avail the stipend that NSFDC provides to sponsored candidates. He also mentioned that opportunities for those interested in starting their own venture after completing the ATDC course are immense. Taking note of the training facilities available at ATDC Bhopal, Shri Singh asked the local SCA(State Channelising Agency) to support more students to enrol in skill development courses offered by ATDC.

CHARTING THE ASCENT OF THE UNDERPRIVILEGED In an another visit to track how the candidates from the margins are being trained, Sapan Barua, Manager, NSFDC, visited ATDC Indore recently. The students prepared rangoli and presented a welcome song in Barua’s honour. They thanked NSFDC for the opportunity to learn new skills and sail through the troubled waters with ease and dignity. Interacting with the students, Barua encouraged them to strongly build the foundation for a shining career ahead. The visits encouraged the ATDC students in their journey towards building a successful career in the apparel sector.

INDUSTRY VISITS Learning to weave

Face-to-face with denim production



o enrich the knowledge of Fashion Design Technology (FDT) students’ practical experience of the textiles’ weaving process, ATDC Raipur in Chhattisgarh organised for its students a visit to Mahamaya Bunkar Sahakari Samiti at Patan in Durg district recently. The visit offered all the

participating 26 students an opportunity to observe from close quarters all the layers that makeup the fabric making process.

o offer students a closer look at the layers of the garment production process, ATDC Indore organised a visit for its students to M/S Kalani Traders that produces jeans and designer lowers. Exploring different sections of the manufacturing process such as the cutting room, sewing room, sample room

and washing room, the participating students took note of how specialised training can contribute to overall efficiency.


Pursuing excellence

Setting international benchmark




head of Madhya Pradesh Council of Employment and Training (MAPCET) launching a major skilling drive for the state’s youth, Dr. Veena Ghanekar, IAS, Managing Director, MAPCET visited ATDC Indore to inspect the infrastructure, compatibility of

course curriculum and faculty resources recently. To take stock of how ATDCtrained candidates were performing at the garment manufacturing units, she also visited Trends Apparels Pvt. Ltd. and interacted with a few ATDC-trained employees.

aking learning beyond the four walls of classrooms, ATDC Jaipur organised for its students an industrial visit to Kishangarh Textile Park & Bagru Textile Park on January 6. About 55 students along with faculty members

visited the textile parks equipped with latest weaving and finishing machines.

owards developing programmes that meets the priorities and needs of both India and Britain and bring about a systemic change in the educational sector of both the countries, a delegation from Edinburgh College in Scotland visited

ATDC Indore in Madhya Pradesh on February 11. The visit was part of the UKIndia Education and Research Initiative (UKERI).


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Awareness Programmes & Workshops


Injecting entrepreneurship

Decoding foreign trade



n a bid to lay down the path for its students to follow their entrepreneurial dreams, ATDC Vocational Institute (AVI) at Indore organised a special lecture on entrepreneurship for those who had recently completed the Garment Construction Technology (GCT) and Apparel Manufacturing Technology (AMT) courses. Shri Pukhraj Kothari, former General Manager, District Industries Centre, Ratlam shed light on the current policies and scheme of the Madhya Pradesh Government that the budding entrepreneurs can take benefit of. In an one and half hour-long interactive session that followed, Kothari offered insights on the best ways of generating investment for their start-ups. Kothari also addressed ATDC Indore students earlier at a three-day entrepreneur development programme conducted by Centre for Entrepreneurship Development Madhya Pradesh (CEDMAP). “With the government schemes, you can get a loan for plant

Run for a reason and machinery or others assets as well as for working capital,” he assured the students at the inaugural session. On the concluding day, Shri N.K. Khare, GM, CEDMAP explained how the products can be best marketed. ATDC Indore, in cooperation with the Ministry of Micro Small and Medium Enterprises (MSME), also organised a one-day industrial motivation camp in November last year. Addressing the participants, Christopher Minj, Investigator, Electrical, MSME, pointed out that the Ministry takes care of most of the expenditure that young entrepreneurs incur for participation in fair or exhibitions.


ime could soon run out if we do not take the right steps now to save our daughters. This was the message that ATDC Indore sent out as over100 of its students along with faculty members took part at the first edition of Indore Marathon 2015 organised by Academy of Indore Marathoners (AIM). The five-km run went a long way in building awareness among the participants to the pressing issue of saving the girl child. They applauded the unique ATDC initiative at a time when the government’s Beti Bachao, Beto Padao initiative has garnered full steam.

Joy of learning T ATDC Indore shines at buyer-seller meet


n line with its efforts to connect with the youth and the unemployed, ATDC Indore showcased its array of programmes at a buyerseller meet organised by Regional Office of Textile Commissioner, Ministry of Textiles, Govt. of India at Grameen Haat, Indore. The four-day meet yielded over 150 inquiries for ATDC as the enthusiastic youth crowded the stall to know more about how the skill development programmes.

o those who have long been enchanted by the beauty of various jewellery products, ATDC Indore opened up a window of opportunity to learn the art and science of making them through a summer workshop in its campus. Eight candidates including two male candidates participated in the workshop conducted by ATDC Indore faculty member Smt Pooja Sharma. At the end of the 15-day workshop, the candidates learned to prepare western style jewellery using materials such as measuring-tape, buttons, embroidery threads, beads, stones, wooden beads, wooden ring, fabric beads, waste material, etc. More importantly, the workshop fueled the curiosity of the candidates as a result of which three candidates got enrolled in ATDC Vocational Institute course and one in Apparel Manufacturing (AMT). Earlier, in June, ATDC Indore also or-

ganised a 20-day summer workshop on block print and stencil that instilled in the participating 12 candidates a desire to undergo further training and explore the opportunities in the apparel industry. In November, Shri Prateek Likhar, Guest Faculty of ATDC Indore conducted a workshop on draping for AVI students. During the one-day session, the students learned the draping techniques.

o familiarise the students with the nuances of foreign trade, the technicalities involved in import and export of garments, ATDC Surat organised a workshop on “Importance of Foreign Trade” recently. Joint Director of Directorate General of Foreign Trade Shri Vegraj Singh along with Shri I. P. Chauhan, Assistant Director of DGFT offered a presentation on how to conduct import and export of goods. They also shed light on the incentives that Government of India provides to those involved in foreign trade. They emphasised that armed with

Enhancing manufacturing competitiveness


ith an aim to enable the small manufacturers in the apparel sector meet the pressing need for increasing competitiveness, ATDC Bengaluru organised an “awareness seminar” to promote the “Lean Manufacturing Competitiveness Scheme” of the Ministry of Small and Medium Enterprises, Government of India. Shri Gautam Chakravarti, Director and CEO of Gokaldas Exports, inaugurated the seminar organised in collaboration with National productivity Council on February 27. The joint collaboration of ATDC and NPC in implementing the scheme is a result of an MOU signed between the two organisations on June 18, 2014. In his presidential address Dr. Darlie O. Koshy DG & CEO, ATDC & IAM said that it is time for the apparel industry to take initiatives to become competitive in manufacturing practices. Addressing the participating CEOs and promoters of leading garment manufacturing and exporting companies in Bengaluru, Shri Chakravarti explained that lean manufacturing “needs to be a way of life” to cut down production cost.


Fabrics & fun education in the field of apparel sector, the students from ATDC can venture into export of garments which can improve their earnings and also help contribute to the growth of the Indian economy.


wenty students of ATDC Bhubaneswar along with two faculty members attended the National Workshop on Painting and Printing on Textiles conducted by Visva Bharati University, Shantiniketan, West Bengal from November 22-23, 2014.

Peddler of dreams T

o inspire youth to join ATDC’s quality education initiative by enrolling in skill development courses, ATDC Nashik participated in a workshop on financial literacy and career in the apparel sector. Held at the open ground of Yeola Nagar Parishad, the workshop attracted over 200 prospective candidates. Chief Guest Dr. Dilip Menkar, Chief Officer, Nagar Parishad, Yeola, unveiled the myriad opportunities that the apparel sector offers and en-

couraged the student participants to benefit from the training that ATDC conducts in this segment. He also committed all his support in providing a larger space to ATDC Yeola for its better functioning.

Fruits of fashion

I Harnessing skill footsteps


o guide the students of polytechnics and fashion colleges interested in pursuing a career in fashion and manufacturing, ATDC Bengaluru organised a one-day seminar on fashion trends. Students from over 10 colleges from across the state gathered at the ATDC auditorium to hear the panel of experts from Bangalore University and managers from the fashion industry.

n line with its continued endeavour to establish its brand name and spreading awareness regarding the carrier option in garmenting /fashion designing, ATDC Ranchi recently participated at the launch of three-year B. Voc in Fashion Design Technology by prestigious St. Xavier’s College in Ranchi. To the delight of students, chief guest shri Areef Nadeem, Principal of ATDC Ranchi not only explained the scope and challenges of shining in the fashion design industry but also elaborated on the career-oriented courses that ATDC offers.


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‘Making in India’ made easy


n a move that could help India’s apparel industry to embrace the newage management mantras to stay ahead in the competition, ATDC TOT Academy, Gurgaon, in collaboration with Sri Lanka Institute of Textile & Apparel (SLITA) held its first international training programme on “Lean Management”, a systemic method for elimina-

tion of waste within a manufacturing process. The five-day workshop in January was aimed at sharing the best practices in lean management that the apparel industry in Sri Lanka has adopted to successfully increase its production efficiency. “SLITA has proven itself as a practical

Safety key for skilling



n order to equip ATDC trainers with the knowledge of how to work safe in the apparel industry and what measures the workers can instantly take in case of a medical emergency, ATDC TOT Academy in Gurgaon organised a three-day workshop on ‘Soft Skills and First Responder for Medical Emergency’ recently. While the inaugural day focused on ways to improve communication skills and management of work-related stress, the talks on the following days highlighted the importance of health check ups, hygiene and personal protection measures, the do’s and dont’s for occupational safety. The workshop also enlightened participants in the fundamental first-aid measures in cases of fainting, cardiac arrest, cuts and wounds and in such other cases.

leader in this sphere and we are happy to bring such a workshop to the ATDC Faculty resources and professionals from the industry when the industry is seriously looking at options to be highly competitive,” Dr. Darlie O. Koshy, DG & CEO, ATDC & IAM, pointed out as he inaugurated the workshop. Highlighting the importance of the lean manufacturing techniques for the Indian apparel industry, he pointed out, “Indian apparel industry needs to control costs, rein in wastes and improve productivity and efficiency. Time has come to commit ourselves to improve competitiveness, by adopting Lean Manufacturing Practices.” Shri Nawaz Mustapha, Director General, SLITA and Shri B.L.S.P. Nishantha, Programme Coordinator & Chief Technologist, SLITA conducted the training workshop that focused on topics such as Goals of the Lean enterprise, Financial Aspects, Value Engineering, Process Mapping, Standard Operations and Visual Management, among others.

Soft skills training

Competitive edge



s part of its efforts to leave no stone unturned in turning the ATDC-trained candidates into fully accomplished professionals, ATDC Bangalore organised a three-day training of trainers programme on “Soft Skills, Teaching Pedagogy and Administrative Aspects” from February 24-26, 2015. Earlier, ATDC conducted a similar workshop where more than 100 students attended.

n view of the emerging challenges that the apparel industry faces as a result of rapid globalisation, ATDC SMART TOT Academy in Gurgaon organised a focus talk session on increasing competitiveness. Shri J.D. Giri, Director, Shahi Exports shared what the company does right to make it one of the leading apparel exporters of the country.

Digital connect: Training at the click of a mouse


TDC SMART Training of Trainers (TOT) Academy, Thiruvananthapuram commenced a new initiative to connect the trainers of the ATDC centres spread across the country with the available online platforms. In the first pilot project conducted in collaboration with ATDC SMART TOT Academy, Gurgaon, trainers of 12 ATDC centres con-

nected through Google Hangout and participated in the online training programme.

Wings to dream, via ATDC


ver 100 candidates were placed at the campus placement events held at ATDC National Head Office (NHO) in Gurgaon from August 4-14. A total of eight reputed firms interviewed the 472 candidates who flocked to the NHO from different ATDC centres spanning across the country with the hope of making the cut and giving their career a flying start. Leveraging the use of digital technology, the candidates from ATDC Patna, ATDC Ranchi and ATDC Bhubaneswar used the online platform Skype to face the

interviews from their respective centers. M/s Orient Craft Limited, M/s Modelama Export Ltd, M/s, M/s Lilly Fashions, M/s B.L. International, M/s Allied Export Ltd and M/s SABS Exports finally selected 117 candidates.

ATDC Indore organised campus placement for students who had completed the computer aided design (CAD) course during the past academic year on February 9. Participating at the campus placements, Amode Garments Pvt Ltd selected one candidate and M/S Falodi Garments recruited two, thus selecting a total of three candidates out of the six who applied. ATDC Indore earlier organised a campus placement for AVI and SMART candidates where M/S Indira Exports Pvt Ltd interviewed 25 candidates.

Flying start


Shri HK Patil, Minister for Rural Development & Panchayat Raj (RDPR) and Shri H Prakash, Joint Director, RDPR, along with other Zila Panchayat officers visited the ATDC stall and appreciated its efforts towards empowering the youth.

Marching forward with knowledge capital A certificate distribution programme for ATDC Ahmedabad students sponsored by National Backward Classes Finance and Development Corporation (NBCFDC) turned out to be much more rewarding than what the students expected. Industrialist Shri Raman Lalbhai from Kalpana Garment who graced the occasion surprised everyone with great placement offers for all ATDC-trained students.

ATDC Dewas, Madhya Pradesh organised placement interviews for National Safai Karamcharis Finance & Development Corporation (NSKFDC) sponsored candidates who had successfully completed Garment Construction Technology courses.

Powering lives

ATDC Gadag makes most of Udyog Mela TDC Gadag in Karnataka participated at a Udyog Mela that the Zila Panchayat Gadag organised to bring together recruiters from various industries and aspiring job seekers from the rural areas. Participating at the event held at Shri Reddy College, M/s.Shahi Exports from Bengaluru offered jobs to a large number of ATDC-trained candidates.

At the break of a new dawn

Those who were planning to start their own venture with the knowledge capital that they accumulated during their training at ATDC were not disappointed either. Chief Guest of the event Shri D.R. Patel, Deputy Director, Gujarat Backward Class Welfare Department, informed that to encourage self-employment, his department was providing loan with 10 percent subsidy within a week.

In a placement programme organised by ATDC SMART Skill Camp at Palakkad in Kerala, 21 of its candidates got selected for placements at the garment unit of M/s Augustan Knitwear Private Limited. M/s Sterling Enterprises, one of the leading human resource firms in Palakkad, participated at the placement programme on behalf of M/s Augustan Knitwear which has started its garment unit in Kanjikode, Palakkad.


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Source of succour for ATDC students

Preparing entrepreneurs via quality thrust


n recognition of their successful completion of courses under the Skill Development Initiative Scheme (SDIS), ATDC Jaipur organised a certificate and stipend distribution ceremony for around 50 students on February 5. Chief Guest Dr. Darlie O. Koshy, DG & CEO, ATDC & IAM distributed the certificates and stipend of Rs 2,000 per month to the students sponsored by the National Backward Classes Finance & Development Corporation (NBCFDC) /the Power Finance Corporation (PFC). During the visit, Dr. Darlie Koshy also inaugurated a display room that showcases the innovative designs created by a team of ATDC Jaipur faculty and students. AT ATDC JODHPUR & UDAIPUR In another event marking its effort to motivate the youth from Other Backward Classes (OBC) who were enrolled with Jodhpur and Udaipur centres of ATDC,

S NBCFDC and PFC distributed stipend cheques to 40 candidates from ATDC Jodhpur and 38 candidates at ATDC Udaipur. While students at ATDC Jodhpur were pursuing Production Supervisor & Quality Control (PSQC) and Garment Construction Techniques (GCT) courses, the candidates at ATDC Udaipur were enrolled for GCT course. The stipend cheques were distributed at both the centres in the presence of state officials who commended the students for maintaining over 80 percent attendance.

...AND AT ATDC LUDHIANA At ATDC Ludhiana, 60 ATDC students sponsored by NSFDC and National Minorities Development & Finance Corporation (NMFDC) collected their stipend cheques in the presence of Chief Guest Shri Vijay Danav, Chairman Dalit Vikas Board, Punjab recently. The students were pursuing SMART Operator Advance (SOA), SMART Quality Checker and SMART Surface Ornamentation courses at ATDC Ludhiana.

INITIATIVES ATDC joins UK-Textile Institute family


TDC is now a corporate member of The Textile Institute, a UK-based membership organisation for textile professionals and serves textile related industries worldwide. The corporate membership offers to its members networking opportunities, events, seminars, training courses, information through various media including magazines and journals. Thus ATDC will now have access to “Textiles”— the membership magazine of the institute, International Textile Calendar which lists forthcoming events, conferences and exhibitions taking place around the world. Moreover, ATDC TOT Academy that seeks for renowned trainers overseas for its activities can easily get in touch with qualified personnel from around the world who are registered with Textile Institute.

Reinventing skill training I n recognition of the growing need of re-engineering skill training to suit the entrepreneurial endeavours of a new-age aspirational India, an emeeting of ATDC Principals’/SMART State Coordinators’ chartered a new plan of action for 2015. The two-day session organised focused on improving the quality of training across all the centres in ATDC, ensuring maximum atten-

dance of students in all courses and maximising the placement of passouts. Discussions on the opportunities and challenges of rolling out needbased courses as part of the flexiMOU that DGE&T signed with ATDC to fulfill the workforce requirement of the industry was the highlight of the discussions at the meeting conducted through the online platform Skype.

Extending a helping hand (Far left) At BIG FM’s “Dariyadilli programme”, ATDC Ranchi donated woollens to help the poor overcome cold and harsh weather conditions. (Right) ATDC dispatching relief fund for flood-devastated Jammu & Kashmir.

imson Antony was working in the information technology (IT) sector for a Bengaluru-based company while freelancing as a designer — running a part-time small boutique. Today, that small boutique has become “S. Michael's Design Studio” with four tailors and an expanding clientele — with the quality training he received at ATDC Thiruvananthapuram. “The more I worked on design and clothes, I realised the need for professional training in the field and thus, I enrolled in Diploma in Fashion Design programme in ATDC in the 2013 batch,” he told SMART NewZine. “The course covered exactly what a budding fashion designer needed — pattern making, introduction to fine arts, usage of latest techniques and machinery, various hand-sewing techniques, helpful and expert faculty – the course opened me to the new possibilities of the fashion industry,” Antony adds The course made him aware of the nuances of fashion industry.

“As I interacted with more clients and designed for a couple of weddings, I realised that there is a huge market out there in Thiruvananthapuram when it comes to fashion design and a good designer with potential can easily tap into

the tremendous opportunities,” Antony points out. He is currently working on his new project titled ‘The Silverline Butterfly’ and plans to firmly establish his label ‘Simson Michael’ by 2018. Wishing him good luck!

Self-reliance is the key

Appreciation galore



ven after doing Master’s in English and sociology, Neetu Yadav 25, found her calling in the apparel sector. After completing one-year diploma in Apparel Manufacturing Technology (AMT) in 2014 and now comfortably placed at Blackberry’s factory at a salary of Rs 10,000 per month, she cannot hide her happiness for becoming self-independent. “I come from a middle-class family and always wanted to be self-independent in life. I was always interested in stitching and sewing and then came to know of ATDC through internet. I enrolled for a diploma course at ATDC Kanpur,” Neetu informs. She learnt about textiles, pattern making and nuances of stitching during the diploma course and today “I am particularly good at pattern making,” she says. Neetu wants to become an instructor in the apparel sector in the future but first wants to gain hands-on experience in the apparel sector to better equip herself as a teacher. Hers is another success story that has found a right plot amid the sea of uncertainty.

radip’s success story is an inspiring one. He did twoyears’ advance diploma in Apparel Manufacturing Advanced (AMA) programme from ATDC Bhubaneswar during 2012-14. He was selected as IE trainee by Richa Global during the ATDC mega event ‘Hunar Ki Hunkar’. The

talented Pradip worked very hard and saw a huge jump in his remuneration — from Rs.10000 to Rs.18000 per month — in just six months. Shri Virender Uppal, Chairman, AEPC, ATDC (IAM) too appreciated Pradip’s efforts and learning. Way to go, Pradeep!

When the going gets tough...


izwan came to the Institute of Apparel Management (IAM) with many dreams but the sailing was not smooth for him. He cleared the entrance test and just when he was about to get admission in a two-year programme in 2013, his father passed away. However, he was per-

suaded to continue with the course. The further thrust was yet to come. Rizwan got enrolled in the one-year diploma course at ATDC Gurgaon. The quality training groomed him to take on the challenges in the apparel sector and today, he is working with the leading online apparel portal Limeroad.


TOWARDS ATDC VERSION 3.0... With the ever increasing requirement of skilled-youth in the rapidly growing textile-apparel value chain spread across, all parts of India, there is rapid rise in demand of youth especially women for ‘skill-acquisition’. ATDC, with its bouquet of short & long-term programmes, is now offering Gen-next courses in textile-apparel sector that address critical knowledge and skills required to make the candidate “industry ready” and also hopefully become a ‘creative micro-entrepreneur’. Let us have a detailed look at the strategies which have been adopted to achieve the goal of “imparting skills & improving lives”.


Dr. Darlie O. Koshy discusses how the new generation long-term programmes under the ATDC Version 3.0 — that is in tune with an “aspirational India” where everyone deserves an opportunity to move ahead from their current positions in lives — are going to bring a quality thrust for millions of youth who want to make a successful career in the apparel sector

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Contact: Apparel Training & Design Centre, National Head Office Paridhan Vikas Bhawan, Plot-No. 50, Institutional Area, Sector-44, Gurgaon-122003 Phone: 0124-4659500/01 Website:

ATDC Versions 1.0 and 2.0 In 1996 when ATDC was started, the objective was to run manufacturing related courses which the industry desperately wanted in anticipation of the Quotas phase-out coming up in 2005. ATDC started with certain self-certified courses and also few courses for which sponsorships were available. This went on with chequered progress till early 2009 when things began to change and with huge ISDS support and against heavy odds in 2010, Version 2.0 of ATDC had got into take off stage. ATDC from being a dept. or dependent division of AEPC emerged as ‘an independent Vocational Education Network’ with a clear focus on full-fledged skill training especially for manufacturing activities. The MOT's scheme at that point was still evolving. ATDC had got an opportunity to become an important contributor towards making the ISDS scheme and became an active player in the skill mission taken up by the MOT, GoI since Oct 2010. So ATDC got the unique opportunity to become an Agency of choice of the MOT. At that point of time, it had some minimal infrastructure of 30-35 Centres, some 900 sewing machines and a ‘rearing to grow’ group faculty members. ATDC took up the steep challenge of training 14,000 people in the year of 2010. Till then, ATDC had been training on an average 3,000-3,500 candidate in an year. So to jump from 3,500 or 4,000 to 14,000 itself was a big challenge. But ATDC began an aggressive expansion from 35 Centres to 176 and from 14,000, ATDC leap frogged to train 34,000 people per annum and then went on from 34,000 to 54,000 candidates in an year. That was the time when the infrastructure needed frenetic pace of development. I think the Ministry's CAPEX (Capital Grant Support for Buying Machinery) grant support was a significant feature unlike any other scheme and an important contributor to the success of the mission as no other scheme offered ‘CAPEX’ support for creating contemporary entrepreneur training infrastructure. This catalysed the role of creating the Version 2.0 of ATDC by which we went on from a focus of a modest menu of courses to a ‘bouquet’ of vocational courses — with more focus on entry level training programmes because the industry was facing acute shortage of skilled workforce from 2010 onwards owing to better inflow of orders and the leading up of Chinese economy and rising costs. We acted as a catalyst for rapid chemical reaction. The Apparel Industry sought trained workforce offered by ATDC in and around the Apparel clusters. Then the industry started to extend their support as we were providing an array of services to them. The industry actively started contributing by providing employment to the trained candidates in large number. In “Hunar ki Hunkar” held in Gurgaon during Feb 2014, 1400 appointment orders were issued in one day. ATDC soon revamped the structure of the organisation to set up four Verticals/ SBUs. Vertical One was entirely related to the ISDS. Vertical Two focused on AVI (ATDC Vocational Institutes). Vertical Three was more about sponsorships and Corporate Social Responsibility (CSR) while Vertical Four focused on the Training of Trainers' (TOT) Academies. Part of vertical One was the SMART project which is running into the pilot project completion by 31st March of 2015. By the time we hit March 31, we should be able to

touch the target completion of 1, 72,000 though the biometric transition and new systems have slowed down the enrolments to some extent and there could be a shortfall in numbers. With that we have actually completed a major watershed in the history of ATDC as it helped to create contemporary – state of art training (stimulated factory) infrastructure and provide adequate training to nearly 1,50,000 candidates and half a million of their family members. ATDC also managed to set up TOT Academies to train our own faculties many of who were in need of training in many respects. We now need to have a creative design-driven approach to apparel as we do in the fashion industry. We need to export high-end clothing including lingerie, structured garment etc. which requires specialized skills in manufacturing, and we need to do specialised garments like industrial clothing etc. and we need to move on from purely cotton to MMF (Man-made fibre) and MMF can have major potential in fashion that we have not even explored. These may require Product Speciality Training Centres. There is a need to channelize innovation from the grass roots — a bottoms-up approach. Pure skill orientation at entry or threshold level is actually contradictory to the aspirational society that India is. ATDC enters Version 3.0 We have now shifted the gears by telling people that let us identify — out of 175-200 ATDC Centres — some Centres to impart higher-level training by turning them into AVIs. We have started upgrading the Centres by investing in Textile Testing Laboratories and more upgraded infrastructure and today, around 65 centres are capable of providing higher-level skill- vocational training. ATDC needs to transition to Version 3.0 with a whole new approach. Are we training with right domain and soft skills to drive sustainable fashion or for that matter other emerging specific requirements of the apparel industry? The flexi-MoU that ATDC signed with the DGE&T, Ministry of Labour and Employment will enable us to do precisely such new initiatives. The biggest advantage of the flexi-MOU with DGE&T is that we can work with the Exporters directly. The training is now outcome-focused and we can make custom-made courses for industry with also focus on one year longer-term courses which have a bright future in skill training. At the end of the day, we are getting specialised people to the job, & make the industry to stand by “trained workforce & professionals” which will help the industry in the long-run. We now have 35 ATDC Centres which have been approved by the AICTE as National Skill Provider for the NSQF. What it allows is that we could train all the skill part of it and the knowledge part will be left to the “knowledge provider” to handle. ATDC has signed an MoU with the AICTE to offer B. Voc (Bachelors’ in Vocational Education) Programmes in Apparel Manufacturing & Entrepreneurship and Fashion Design & Retailing. This will be in collaboration with the RGNIYD, an Institute of National Importance. We have decided to launch B.Voc programmes in over 10 Centres with RGNIYD. To attend to the ever-increasing demand for degree courses, this new futuristic move will facilitate ATDC to offer denovo programmes across the country. ATDC has also affiliated with the Apparel Made-Ups & Home Furnishing Sector Skill Council (AMH-SSC) for 17 “Job Roles” in the apparel sector — a step towards establishing skills and employability based competencies through vocational training under NSQF level 1 to 10 which is based on National Occupational Standards (NOS) co-created by AMH-SSC/NSDC. So Version 3.0 is all about creating the skilled workforce with a new attitude, "upscaling and upskilling" of the apparel-fashion, clothing, garment, lifestyle training systems. The ATDC Version 3.0 is also in tune with the ‘Aspirational India’ where everyone deserves an opportunity to move ahead from their current positions whatever it may be to a better quality of life.

they said it “Growth of the apparel industry depends on the production of quality products which is possible when they are equipped with skilled human resources. i believe that atdC has a very significant role to play for the apparel industry.” — shri sanjay K. Panda, secretary (textiles), MOt, GOi

“i am confident that atdC will become a breeding ground for skilled manpower in the fashion and garment sector. i wish them all the best and assure our full support in their stride.” —shri alok Kumar (ias), director General/Joint secretary, dGe&t, GOi

“at time when the industry was facing acute shortage between 2009 and 2012, the rapid expansion of atdC across the country under the isds, with state-of-the-art facilities, helped the industry tide over the looming crisis of skill shortage.” —shri Virender Uppal, Chairman, aePC, atdC & iaM

Launched in 2010 under the Integrated Skill Development Scheme (ISDS) for the Textile & Apparel Sector, Ministry of Textiles,GOI, the ATDC-SMART Project has successfully trained over 1,65,000 candidates in the pilot project, contributing to over 55 percent of the entire Ministry of Textiles target. With this, the ATDC network has expanded its reach in 85 cities and 22 states with over 176 ATDC Centres pan-India and has turned a new leaf in the journey of “Skilling India” and making the “mission” a movement.

“We are training people at all levels of the industry. We expose them to advanced, modern machinery, thanks to Government funding and collaboration with machinery supply partners.” —shri hari Kapoor, VC, atdC We are honoured to receive the UK india skill Forum and assOChaM awards. We believe in imparting skills and improving lives covering india as a unique and aspirational country and being a ladder for growth is, therefore, important. acquisition of skills is the future of the indian job market and its global economic clout. We always try to come up with innovative approaches in skill development which provides new ways of talent development for the youth. —shri darlie O. Koshy, dG & CeO, atdC & iaM


nOVeMber 22, 2010

May 28, 2011

sePteMber 15, 2011

deCeMber 29, 2011

aPril 25, 2012

JUne 9, 2012

JUly 16, 2012

Launch of ISDS, MOT, GOI through ATDC as a Nodal Agency and launch of ATDC’s 1st SMART Centre at EGMORE, Tamil Nadu

Inauguration of ATDC NHO, ATDC SMART Project Office and TOT Academy in Gurgaon

Inauguration of ATDC Sitapur, Rajasthan. Stipendiary support to candidates under ISDS training announced

ATDC awarded the UKIndia Skills Forum Award for 'Best Skill Provider' for its outstanding commitment to the skills agenda in India

Inauguration of ATDC Integrated Campus at Kinfra Apparel Park, Thiruvananthapuram

Careerstrokes come together for ‘Softskills’ Training modules in short & long-term training programmes

Extending Outreach via SMART NewZine

Digital Contents launched for ATDC- SMART Courses

FebrUary 7, 2014

sePteMber 26, 2013

JUly 30, 2013

MarCh 25, 2013

MarCh 18, 2013

JanUary 17, 2013

nOVeMber 14, 2012

sePteMber 25, 2012

190th ATDC-SMART Training Centre inaugurated at Thumukunta, Hindupur

AEPC-ATDC SMART Bhawan & Speciality Training Centre for Knitwear & India’s first Textile-Apparel Testing Lab inaugurated by Dr. Kavuru Sambasiva Rao, MOT, GOI

ATDC Skill Conclave & National Release of AICTE/NCVT approved Curricula with Dr. Darlie O. Koshy as Chairman of Curricula Committee

Hon’ble MP visits ATDC Raebareli Not just a visit… A Giant Leap for Skill

ATDC enters talent-rich North-East

ATDC-JUKI Tech Innovation Centre set up to demonstrate state-of-art Machines in Apparel Manufacturing

Launch of the 'ATDC-SMART Students' Manual' in three vernaculars Hindi, Bengali & Oriya at IITF, New Delhi

Launch of ATDC Chhindwara Integrated Campus at Imlikhera, MP

FebrUary 19, 2014

Feb 20-21, 2014

aPril 25, 2014

aPril 28, 2014

sePteMber 20, 2014

deC 9-13, 2014

JanUary 16, 2015

JanUary 20, 2015

ATDC awarded ASSOCHAM ‘Best Vocational Training Institute 2014’

HUNAR KI HUNKAR: 1,00,000 trainees in pilot project period of ISDS, MOT, GOI

ATDC, along with NPC, conducted an awareness programme for better understanding of the ‘Lean Manufacturing Competitiveness Scheme’ in Gurgaon. 'Ujjesh' cluster formed as part of the initiative

ATDC Integrated Campus, Chhindwara gets hostel blocks for boys and girls — inaugurated by former Secretary Textiles, MOT, GOI

Dr. Darlie Koshy honoured with OGTC ‘Path Breaker Award 2014’

ATDC signed three major MoUs with DGE&T, AICTE and AMH-SSC to launch new generation longterm programmes

ATDC opens new SMART Centre in Vadnagar, Gujarat

ATDC awarded ASSOCHAM ‘Best Institute - Innovation 2015’

‘Pan-India presence of ATDCs’














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ATDC Centres


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Apparel Training & Design Centre India’s Largest Vocational Training Network for the Apparel Sector Network of over 176 ATDC-AVI/ATDC-SMART Centres PAN-India Imparting Skills, Improving Lives

Profile for ATDC SMART

Smart newzine spring 2015  

SMART NewZine Spring Issue Vol. 3 / Issue 12

Smart newzine spring 2015  

SMART NewZine Spring Issue Vol. 3 / Issue 12

Profile for atdcsmart