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volume 3 I Issue 11 monsoon 2014 EXCLUSIVE INTERVIEW WITH SHRI SANJAY KUMAR PANDA, IAS, SECRETARY (TEXTILES), MOT, GOI P7

Ludhiana “Ujjesh - The Apparel Cluster,” an ATDC-NPC initiative in Gurgaon P5

Gurgaon

Delhi NCR

Jaipur Kishangarh

Patna Bhopal Indore

Imphal

Bhagalpur Chhindwara

Surat

Kolkata

Nagpur Raipur

NASCeNT APPAReL CLUSTeRS: BeACoNS of ChANGe

Mumbai

Bhubaneshwar

Vishakhapatnam

oVeR 205 ATDC CeNTReS PAN-INDIA MAPPeD wITh ‘NATURAL’ APPAReL CLUSTeRS, APPAReL PARKS AND APPAReLfoCUSeD SeZS * The mapping of ATDC presence with the apparel clusters is only indicative (India map source: dreamstime)

Bangalore

Tirupur

Chennai

As the new government is keen on giving a thrust to the Indian apparel industry, ATDC, with a sizeable pan-India presence, is all set to give a 'skill impetus' by catalysing new clusters for developing sustainable competitive edge


Between The Covers 04

in focus

As the new government is keen on giving a thrust to the Indian apparel industry, ATDC, with a sizeable pan-India presence, is all set to give a 'skill impetus' by catalysing new clusters for developing sustainable competitive edge

Nascent Apparel Clusters: Beacons of Change 1 2 flashlight Bihar set for ATDC ‘skill thrust’ With the World Bank charting an apparel roadmap and an exclusive apparel cluster being announced, Bihar is set to join the skill bandwagon; having trained nearly 10,000 candidates so far in the state, ATDC is geared up to help the state industry fill the skill gap

14 -18 news flags l

Unswerving dedication

l ATDC website gets interactive makeover l Be part of embroidery revolution l Breaking barriers of distance/Bridging skill gap l Bengaluru textile testing lab launched l Hopes fly high for UP women/Double delight for Chhindwara

19

stories to tell l Fueling Passion

l Learn diverse surface ornamentation techniques l In a league of its own/Reskilling, upskilling...

l Turning the tide

Chief Patron: Sh. Virender Uppal, Chairman, AEPC, ATDC & IAM Honorary Managing Editor: Sh. Hari Kapoor, Vice-Chairman, ATDC

l Industry visit for ATDC staff/TNSDC officials at ATDC l Workshop charts road to entrepreneurship l Creating grounds for inclusive growth

Chief Editor: Dr. Darlie O. Koshy, DG & CEO, ATDC & IAM

l Mapping the road to prosperity

20

in summary Dr. Darlie O. Koshy on the need to amalgamate all the skill development initiatives under a ‘National Vocational University for textiles-apparel’ to improve the standards of training

l Empowering tribal youth top priority: Minister l

ATDC shines at Indore career fair

l

Internship boosts IE training

l

Placement highlights

SMART NewZine is a bi-monthly publication of ATDC. All rights reserved. Contents from SMART NewZine may be reproduced with permission of the editor. Feedback/ suggestion/ articles/ advertisements may be sent to: smartnewzine@atdcindia.co.in

...AND MUCH MORE

Cover Design: IANS Team CONTRIBUTORS: ATDC FIELD AND STATE-LEVEL TEAMS

Editor: Ms. Aanchal Prabhakar Jagga Content and Design: IANS Publishing


open dialogue

Shri Santosh Kumar Gangwar

Shri Sanjay K. Panda, IAS

Hon’ble Minister of State for Textiles, Govt of India

Secretary (Textiles), Ministry of Textiles, GOI

T

he Indian textiles and apparel Industry is the second largest sector after agriculture in providing employment in the country. The Ministry of Textiles aims to reinforce Skill and scale in the industry to increase production, employment and exports particularly in the apparel sector.

T

Under the Integrated Skill Development Scheme (ISDS), ATDC has a pan-India presence with 205 selfrun training centres running in state-of-the-art infrastructure and faculty resources helping the apparel industry to find skilled workforce for different tiers of manufacturing.

The Ministry of Textiles is implementing a flagship programme of ‘Integrated Skill Development Scheme’ since the year 2010. The Apparel Training & Design Centre (ATDC) has been playing an important role in creating a quality skilled workforce for the Apparel Sector under this scheme. During the year 2013-14, ATDC has trained about 54,000 people for the Apparel Sector.

I wish the ATDC and its team the very best in fostering partnership with the industry in the area of skill development and sustainable employment of the trained youth.

O

he Indian economy is on a rapid growth trajectory and requires skilled hands at every segment of manufacturing and services sector. The Apparel Industry in Textile Sector has enormous potential for generating employment opportunities for the youth and women, in particular.

I wish the entire team of ATDC the very best in their noble endeavour.

ver the last 5 years, in a relatively short span of time, ATDC has made rapid and positive strides under the Integrated Skill Development Scheme (ISDS) of Ministry of Textiles (MOT), Government of India (GOI) as a Nodal Agency by setting up about 205 Centres on a Pan-India basis, and training over 1,27,000 candidates and over 1200 trainers. ATDC has trained under long-term programmes 10,000 candidates in the same period. During the period starting from February 2011 till July 2014, ATDC has crossed 102 percent achievement against the target set by the Ministry of Textiles, GOI. Further, there is a target of cumulatively training 2, 50,000 candidates up to March 2017, which the organisation fully geared to reach. Apparel Training & Design Centre (ATDC) with its massive scale of operations on pan-India basis, train every month about 5,000 candidates in short-term and long term courses, prepares trained workforce/personnel needs of Apparel Industry and supports different segments technical tiers of manufacturing through its vocational courses. Keeping this in view and to achieve the objective of enhancing the Productivity, Efficiency and Quality of Indian Apparel Industry, ATDC has initiated working with National Productivity Council towards implementation of “Lean Manufacturing Competitiveness Scheme”, initiative by the Ministry of MSME to enhance the productivity and competitiveness of the Micro, Small and Medium enterprises in the Textile-Apparel Industry. For strengthening this collaborative initiative, an MOU has been signed between NPC and ATDC on 18th June 2014 for organising Awareness Seminars and providing liaison and technical support to Apparel Industry in the formation of Mini-Clusters. ATDC is thus becoming the facilitator and 'Sectoral Partner' with NPC for organising ‘Awareness Programmes’ for Apparel Manufacturing Units to motivate to participate in the scheme by forming ‘Distinct Product Groups’ (DPG) to become authorised ‘clusters’ under ATDC umbrella. ATDC with its 205 Centres on Pan-India basis, covering most of Apparel Clusters in 22 States will work closely with NPC through this joint initiative. ATDC and NPC would be able to develop an ecosystem wherein ATDC with its strong presence at various Apparel Clusters Pan-India and its skilled manpower resources will be able to help in the forward movement of the scheme so that the organizations to gain a sustainable ‘winning edge’. It gives me great pleasure to share that the first of the mini-clusters named ‘Ujjesh’ is being established with eight Apparel Manufacturing Units from the Delhi-NCR region. ATDC is working towards facilitating the formation of such mini-clusters across various Apparel Manufacturing zones to enhance the Competitiveness of Indian Apparel value chain. SHRI VIRENDER UPPAL, CHAIRMAN, AEPC, ATDC & IAM


04

in focus

NASCENT APPAREL CLUSTERS: BEACONS OF CHANGE As the new government is keen on giving a thrust to the Indian apparel industry, ATDC, with a sizeable pan-India presence, is all set to give a ‘skill impetus’ by catalysing new clusters for developing sustainable competitive edge


in focus

05

NPC AND ATDC BEGIN ‘MINI-APPAREL CLUSTERS’ ATDC and National Productivity Council have started implementing the ‘Lean Manufacturing Competitiveness Scheme’ to enhance productivity and competitiveness of the MSMEs. A sneak peak t a time when the ever-changing technology and global conditions are creating a surge in demand for more technologically advanced workforce for improvement of productivity, quality and overall efficiencies for the apparel industry, ATDC is geared up for a unique initiative.

A

To achieve objective of enhancing the productivity, efficiency and quality of the apparel industry, ATDC has initiated working with the National Productivity Council (NPC) in implementing “Lean Manufacturing Competitiveness Scheme” (LMCS). An MoU was signed formally by Shri Harbhajan Singh, DG, NPC and Dr Darlie O. Koshy, DG & CEO, ATDC & IAM in the presence of Shri Virender Uppal, Chairman, AEPC, ATDC & IAM, recently. A brainchild of the Ministry of Micro, Small and Medium Enterprises (MSME) to enhance the productivity and competitiveness of the MSMEs in the apparel industry, NPC has been tasked with implementing 350 clusters across the country. The objective of the scheme is to enhance the manufacturing competitiveness of the units through application of various lean manufacturing techniques resulting in waste reduction, increased productivity, introduction of innovative practices, imbibing culture of continuous improvement, etc. for making the units more competitive. “ATDC has sought a collaborative partnership as a ‘Sectoral Partner’ for facilitating with the NPC in identifying key apparel clusters on pan-India basis for taking up the role of bringing together

and create awareness among the units to form mini-clusters and participating in the LMCS scheme,” informs Dr. Darlie Koshy. In this regard, awareness seminars on the ‘Lean Manufacturing Competitiveness Scheme’ was jointly organised by ATDC and NPC at the Apparel House, Gurgaon and ATDC Mumbai recently. Inaugurating the seminar in Gurgaon, Shri Harbhajan Singh, DG, NPC, offered a perspective of the lean manufacturing scheme, especially its relevance in the context of global competitiveness. Presiding over the seminar, Shri Uppal said, “Lean Manufacturing Competitiveness Scheme in various apparel clusters across India indicates ATDC’s resolve to foster newer approaches to improve productivity and higher efficiencies of the apparel manufacturing units

through lean management and industrial engineering techniques.” Highlighting the difference between the current productivity scenario in India and the world, Dr Koshy said,“Key emphasis on industrial engineering, lean manufacturing tools, kanban, kaizen, poka-yoke, etc.is the need of the hour and will certainly help take the Indian apparel industry to newer heights.” As an outcome of the first seminar, the first of the mini-clusters in Delhi/Gurgaon/NCR region is being established with eight apparel manufacturing units. Named “Ujjesh — The Apparel Cluster”, the cluster is proposed to be formed as an independent Distinct Product Group (DPG) under the supervision of ATDC.

“At a time when the industry was facing acute shortage between 2009 and 2012, the rapid expansion of ATDC across the country under the ISDS with state-of-the-art facilities, helped the industry tide over the looming crisis of skill shortage.” — Shri Virender Uppal, Chairman, AEPC, ATDC & IAM


06

in focus

A

fter taking the oath as India’s 15th Prime Minister, Shri Narendra Modi did not take much time in laying out his Vision Document 2022 with a single theme “sabka saath, sabka vikas”. With thrust on knowledge, women empowerment and youth power, his message was loud and clear for all — to transform the country from “Scam India” to “Skill India.” When we look at the apparel industry in the light of his statement, it becomes obvious that skilling for the burgeoning industry is going to be on top of the agenda for the new government. Hear it from the Hon’ble Minister of State for Ministry of Textiles Santosh Gangwar: “The apparel sector, being the highest employment provider after agriculture, especially for women and the other weaker section of society, has a much bigger role and responsibility to play.” Referring to the recent announcements related to the apparel and textiles sector, the Minister said that Prime Minister Modi attaches huge importance to this industry. Addressing the gathering at the India International Garment Fair — India’s largest garment show in South Asia — in New Delhi recently, Minister Gangwar further mentioned that the industry has found a key importance in the NDA government’s first forward looking budget. The latest announcements like building more clusters to create conducive environments for the apparel growth has sown a new seed of energy among various stakeholders. And ATDC, India’s largest skill provider for the apparel industry, has hit the right chord right from the word go.

In India, “natural” apparel clusters are concentrated mainly in major states like Tamil Nadu, Punjab, Karnataka, Delhi/Noida/Gurgaon region, Maharashtra, West Bengal, Rajasthan and Madhya Pradesh — hubs for various garment manufacturing (see box on page 8). With more “newly-formed” apparel clusters and Special Economic Zones (SEZs) now being part of the developmental plank, there is a huge challenge for ATDC and its various skill initiatives to catalyse clusters for competitive edge. At the existing “natural” and upcoming “nascent” clusters, ATDC has a panIndia presence — offering shop-floor, supervisory and managerial level trainings/courses within the education and training eco-system as well as according to the need of a particular cluster. In what could be termed as a future vision, ATDC, with the National Productivity Council (NPC), is aiming to set up mini-apparel clusters in the country, thus aiding to the new government’s agenda to bring livelihood directly to the people’s homes. ATDC has already initiated working with the NPC in implementing the “Lean Manufacturing Competitiveness Scheme” of the Ministry of Micro, Small and Medium Enterprises (MSME) to enhance the productivity and competitiveness of the MSMEs in the apparel industry. The NPC is the government’s National Monitoring and Implementing Unit (NMIU) for implementing 350 clusters under the scheme across the country (see box on page 5). The industry players have given a thumbs up to the ATDC-NPC initiative. “As a result of these mini-clusters, we will have the opportunity to work with lean manufacturing consultants who will hopefully lead us to utilise certain facilities which we have ignored or failed to see so far. If we find

the experiment fruitful, we could even bear the cost of hiring lean manufacturing consultants in the future,” explains Mr Sandeep Handa, Director of Gurgaon-based Lilly Fashions Pvt Ltd. and President and Nodal Officer of the newly-formed cluster. Clusters can increase productivity and operational efficiency through linkages, spillovers and synergies across firms and associated institutions, through efficient access to public goods, better coordination and the diffusion of best practices. “The increasing demand for more technologically advanced workforce for improvement of productivity, quality and overall efficiencies for the apparel industry is what matters the most for “natural” and “artificial” apparel clusters or Special Economic Zones (SEZs),” adds Shri Virender Uppal, Chairman, AEPC, ATDC & IAM. Before we begin the story of how apparel clusters can be a game changer, we also need to know what clusters are and how they have become winds of change across the globe (see box on page 9). Moreover, we also need to decipher the role of skilling as more and more apparel and textiles parks are announced. WHY SKILLING IS IMPORTANT A NIFT project focusing on the development of apparel sourcing and manufacturing index for India, takes a closer look at what are the parameters required to start an apparel industry and how skilling in the area can increase productivity. According to it, the more the rural percentage the better it is as it provides for unskilled labour force required for the apparel industry and entry of skill providers (like ATDC) that can be tasked with making them ‘employable’

With the ‘mini-cluster’ initiative, there are many opportunities which will emerge for the future ATDC students. High-level skills are being sought by the industry and by training high calibre students, ATDC can extend a very important service for the industry. — Shri Hari Kapoor, Vice Chairman, ATDC


in focus

07

Face to face: Interview with Shri Sanjay K. Panda, IAS ‘ATDC’s role significant in the growth of apparel industry’

E

ven as dark monsoon clouds hovered over the majestic Udyog Bhawan that houses the Ministry of Textiles, GOI, in New Delhi, the smiling face of the Secretary (Textiles) Shri Sanjay Kumar Panda, IAS, brightened up the atmosphere as we began talking, taking some time out from his packed schedule, the 1980-batch officer from ManipurTripura cadre spoke to SMART Newzine on the roadmap that he has prepared to re-engineer the textiles/apparel industry in the country. Excerpts:

In the coming days, we will strengthen the link of the unorganised handloom sector with tourism on the one hand and provide them with access to fashion technologies and innovative designs so that they can create niche products for high-end customers. Familiarising the tourists with India’s rich handloom traditions will drive the growth of the sector.We also plan to re-engineer the organised apparel industry to make it globally competitive and thus increase productive employment.

Recent budgetary announcements show that the government is keen on giving a thrust to the textiles and apparel industry. Can you shed some light on the roadmap?

What is the role of Vocational Skill Institutes like ATDC you see in the future of skilling to reap the demographic dividend?

As Prime Minister Shri Narendra Modi has already outlined his vision of turning India into a manufacturing hub of the world, the Ministry of Textiles is taking measures to accelerate the growth of both the organised and unorganised sectors of the textiles and apparel industry in India.

as per specific needs of a cluster. “The more the female percentage the better it is as it provides for more reliable and regular labour force, which is required for the Apparel industry,” says the NIFT project. According to it, the entire work population near a cluster is classified into three main categories — main workers, marginal workers and nonworkers. The higher the number of rural women in the district, the better it is as there is more availability of unskilled labour that can be skilled for specialised training. Emphasising on the role of women, Dr Darlie O. Koshy, DG & CEO, ATDC & IAM, notes that women provide huge strengths in the textile-apparel value

Growth of the apparel industry depends on the production of quality products which is possible only when they are equipped with skilled human resources, latest machineries and technologies and efficient management. I believe that ATDC has a very significant role to play in all these three key areas as far as apparel industry is concerned.

chain with an eye for aesthetics and detail and keen innate interest in surface ornamentation or karigari. “Power of 49” as i.e. 49 percent of India’s population being women can be transformed to significant economic advantage and social equity if they are empowered and brought to mainstream of work. Apparel manufacturing provides them such an opportunity matching with their inherent interests,” explains Dr. Darlie Koshy. BEING A CATALYST ATDC is present in almost all apparel clusters on pan-India basis. In last fourfive years, it has played a key role in arresting labour shortage.

More than that, ATDC has been a thought leader through many innovations in training pedagogy and other futuristic practices. If we look deeper, we find that apart from skilling, the other factors that affect competitiveness — especially in the developing countries — depends both on microeconomic business environment (access to capable suppliers and related support industries) as well as the macroeconomic fundamentals (demand conditions, factor conditions and context for firm strategy and rivalry). Here, ATDC can work as a catalyst to give apparel manufacturing units a clear competitive edge. “A visible positive impact has been felt

The Lean Manufacturing Competitiveness Scheme (LMCS) aims at improving the overall productivity of MSMEs by reduction of wastes. Lean highlights the removal of waste and extras in terms of space, technology and system related to both manufacturing and selling textile/apparel products. — Shri Harbhajan Singh (IAS), Director General, NPC


08

in focus

APPAREL AND TEXTILE PARKS IN INDIA No.

Project

State

Estimated

Activity

Employment 1

Lepakshi Integrated

Andhra Pradesh

15000

Knitting, Home Textile

Andhra Pradesh

6500

Spinning, Weaving,

Gujarat

5198

PFY/FDY, Texturising,

Himachal Pradesh

12100

Medical & Technical Textile

10083

Spinning, Weaving, Apparel Unit

Park, Anantpur

Textiles/Handlooms

2

Whitegold Integrated

3

Kejriwal Integrated Textile

4

Himachal Textiles Park,

Spentex Park, Ranga Reddy

Readymade Garmenting

Park Pvt Ltd, Surat

Weaving, Embroidery

Una 5

Jammu &Kashmir Integrated

J&K

Textiles Park, Kathua

Processing, Garmenting

6

Gulbarga Textiles Park, Gulbarga Karnataka

10935

7

Khed Textile Park, Pune

9250

Maharashtra

Garmenting & Converting, Wider width Weaving

8

Birla Integrated Textile

Maharashtra

11935

Park, Amaravati 9

Kagal Industrial Textiles

Maharashtra

5000

Technology Park 10

Sundararao Solanke

Maharashtra

3400

Kallappana Awade Textiles Maharashtra

2224

Spinning, Weaving units, Weaving, Sizing & Warping,

Maharashtra

2500

Weaving, Sizing,

Rajasthan

91000

Garmenting, machine-

Rajasthan

27500

Weaving Preparatory

Park, Kolhapur

Garmenting, processing

12

Asiatic Cooperative

13

Rajasthan Integrated

Powerloom

Processing,

Apparel 14

Spinning, Garmenting, Weaving

Textile Park, Beed 11

Weaving, Dyeing & Processing, Carpet making

units City, Bhiwadi

Mewar Integrated Textiles

Weaving(Shuttleless & Airjet& Park, Bhilwara

15

Jaipur Kaleen Park Ltd., Dausa Rajasthan

88550

16

Himmada Integrated Textiles Rajasthan

15000

Hand Knotting, Textile Processing Park, Balotra

17

SLS Textile Park, Bagalur

Tamil Nadu

21030

Spinning, Weaving, Sizing

18

Pallavada Technical Textiles Tamil Nadu

26300

Mobiltech, Meditech,

19

Edison Integrated Textiles

5258

Weaving, Dyeing,

20

Shri LakshmiCotsyn Ltd., Kanpur U.P.

7000

Polymers, weaving,

21

Hosiery Park, Howrah,

12600

&Wraping, Garmenting Park Ltd., Chennai

Buildtech, Agrotech, Tripura

Park, Agartala

Garmenting, Embroidery Garmenting, Yarn Dying, West Bengal

Vest/ Briefs, Ready made (Children wear), Knitting / Fabric Manufacturers,

(*ATDC follows the apparel manufacturing existing/emerging hubs/clusters)

MAJOR GARMENT MANUFACTURING CLUSTERS LOCATIONS Delhi NCR Bangalore Kolkata Jaipur Ludhiana Chennai Tirupur

CATEGORY Womenswear (dresses, blouses, skirts) and kidswear Menswear (shirts, trousers), lingerie Innerwear and kidswear(knitted) Ladieswear Woollen (value-added) Menswear and lingerie All category (knitwear)

(Source: NIFT Project)

STRENGTHS Value addition work, multiproduct fashion destination, product development Trousers and Structured products Hosiery, workwear, hand embroidery Handwork, ethnic and traditional techniques Flat Knit woollen and cotton sweaters Shirts Integrated nature of knitwear

in the apparel export sector, which has been facing acute shortage of workforce during the past few years and ATDC’s rapid expansion helped in meeting skill deficit to a certain extent,” informs Dr. Darlie Koshy. It is a fact that when garment manufacturing units are spatially organised in a cluster, specialised inputs and skills are easier to access and are cheaper. But with changing technology and fierce global competition, even the first layer of skilling is not sufficient. “‘Reskilling’ has become essential because of rapid changes in speed/expectations and technology. ‘Continuous upskilling’ has become a prerequisite to train people to achieve higher efficiencies and competencies. ‘New skilling’ is also as important as ‘skills of yesterday’ are no more valid today or tomorrow,” says Dr. Darlie Koshy. According to him, the new mantra is: “It is not the most brilliant who will survive and succeed but those who can adapt and adapt fast with changing times”. GAUGING INDUSTRY’S NEEDS To take the skilling initiative a notch up, ATDC has also set up 11 Mini-Textile Testing Labs at large apparel clusters, started India’s first-ever Product Specialty (Knitwear) Centre at ATDC Faridabad and signed an agreement with Juki Corp. in Tokyo to set-up the second Innovation Hub in Bengaluru. At a time when the industry was facing acute shortage between 2009 and 2012, the rapid expansion of ATDC panIndia under the ISDS, with state-of-theart facilities, helped the industry tide over the looming crisis of skill shortage. Now with ‘mini clusters,’ ATDC will bring the three-dimensional skill initiative ‘RUN’ (reskilling, upskilling and new skilling) right at the doorsteps of the garment manufacturing units. Agrees Shri R.C. Kesar, Director, Okhla Garment and Textile Cluster (OGTC), one of the first to grab the initiative of cluster formation: “Formation of mini-clusters will improve access to facilities among the members. As a collective, the industrial units will be able to better function and share best practices”. WHERE ‘SKILLING’ MEETS ‘CLUSTERS’ During the pilot project period starting


in focus

09

“Formation of mini-clusters will improve access to facilities among members, help them cut down cost and improve efficiency. As a collective, the industrial units will be able to better function and share best practices” — Shri R.C. Kesar, Director, Okhla Garment and Textile Cluster (OGTC)

How clusters help productivity luster initiatives can contribute to comprehensive national competitiveness efforts that include policy reform, trade capacity building, a private-public dialogue, regional economic development, workforce development, etc.

C

At times, they become a catalyst, generating broad public understanding and support for the economic reform agenda by working with the media, universities and think tanks, knowledge and technology foundations, industry leaders, government officials, etc. When designed carefully and implemented efficiently, cluster initiatives may well be one of the most effective tools in a broader context of policy reform and other private sector development initiatives. The concept of economy-wide competitiveness has brought forward the relevance of a cluster approach. Competitiveness is a proxy for the productivity of an economy and depends on the value of a nation’s products and services, measured by the prices they command in international markets and the efficiency with which they are produced. However, excellence in productivity is not something firms can acquire in isolation; they need to

work with surrounding institutions and agents whose undertakings have large impacts on how firms operate. Clusters can contribute to the foundation of knowledge and help stimulate technological innovation, as is seen in the IT clusters in Silicon Valley and Bangalore. They may also spur creative innovation, as in the fashion designing clusters or 34 handloom clusters in India. Clusters can facilitate commercialization and new business formation through spinoffs and startups. One cluster often seeds or enhances other clusters as it disperses activities in the value chain to reduce risk, access cheaper inputs, or better serve particular regional markets. WHAT ARE CLUSTER INITIATIVES? Industrial clusters often evolve spontaneously over decades. However, well- designed cluster initiatives can expedite the process and provide a much-needed initial platform on which to grow in output and sophistication. Such initiatives should draw from and feed into the spillovers influencing economic performance within and across clusters. (Source: A World Bank report)

Why do we need apparel clusters? or a layman, an industrial cluster is an agglomeration of companies, suppliers, service providers and associated institutions in a particular field. Often included are financial providers, educational institutions and various levels of government.

F

Because of their proximity — by geography and activities — cluster constituents enjoy the economic benefits of several location-specific externalities and synergies. In a nutshell, clusters are built to achieve three things: Development of enterprise networks and business linkages, skills upgrading and strengthening support institutions. Skill deficits are common among clusters and range from scarce technical competence and low levels of education of the workforce (industrial skills), through poor business management capacities (entrepreneurial skills) and to weak capabilities of the staff of local institutions and policymakers (governance skills).

efficiency gains towards the poor so that they can increase the productivity of their assets and deploy them to respond to emerging demands and market opportunities. A pro-poor focus means that greater attention is given to the right skilling of the marginalised sections of the society in such a way that facilitate a fairer distribution of income. This implies, for instance, supporting the diffusion of appropriate technology rather than capital-intensive equipment, investing in upgrading the skills, employability of marginalised segments such as women, youth, migrants and minorities and encouraging the production of goods and services affordable by the poor. A cluster initiative needs to integrate practices and efforts specifically designed to strengthen those capabilities that affect the poor’s ability to seize economic opportunities.

UNLOCKING PRO-POOR EFFECTS

To start with, the adoption of a participatory approach, openly oriented at empowering the poor fringes of the society contributes to reducing their marginalisation and encourages their active participation in the economic life of the cluster by improving their selfconfidence and social status.

The challenge for a cluster development initiative is to gear collective

(Source: A United Nations Industrial Development Organisation (UNIDO) report )

These hamper the capacity of the cluster to learn, innovate and upgrade. Moreover, the benefits spread beyond the cluster through its linkages, externalities and synergies.


10

in focus

Hear it from the professionals

‘The scheme opens up avenues ‘ATDC can play the role of a catalyst in boosting productivity’ for focused action plans’ Sandeep Handa, President, Lilly Fashions Pvt Ltd

Vijay Jindal, Director, SPL Industries Ltd

costs. So we will have to see if these techniques can help cut down cost in the long-run by increasing efficiency. However, so far as increasing competitiveness in the international market is concerned,we are dependent a lot on external efficiency such as bureaucratic hurdles, availability of raw materials, steady supply of trained workforce, etc. as well.

ATDC with the National Productivity Council (NPC) is aiming to set up mini-clusters in the country. Do you like the idea? What role can the industry play in this? I think it is a move in the right direction as this initiative will open our eyes to new measures to improve efficiency and productivity internally. As a result of these mini -clusters, we will have the opportunity to work with lean manufacturing consultants who will hopefully lead us to utilise certain facilities which we have ignored or failed to see so far. If we find the experiment fruitful, we could even bear the cost of hiring lean manufacturing consultants in the future. Will lean manufacturing techniques for the MSMEs in apparel sector help the Indian players take on the international market? Adopting new approaches and technologies may also bring in new

So while lean manufacturing techniques can help improve the internal efficiency of the MSMEs, that will hardly alleviate problems of external efficiency. Delhi NCR is known for women’s wear and kids wear manufacturing. Do you see it entering into other manufacturing markets? Delhi/NCR has focused on women’s wear and kids wear manufacturing as these products need a lot of value addition which are easily available. But entering into men’s wear segment may be a distant possibility as more than value additions, such product categories are dependent more on best-inclass raw materials which are not easily available here. With the government announcing more apparel clusters in the latest budget, how crucial is the role of ATDC in providing trained workforce? ATDC’s role will be significant in providing trained workforce to the nascent apparel clusters.

With the government announcing more apparel clusters in the latest budget, how crucial is the role of ATDC in providing trained workforce? Today, ATDC has emerged as India’s largest vocational training provider for trained workforce in the apparel industry. Its role is particularly crucial as it provides training in almost all areas — from tailoring to quality checking to packaging. Even more importantly, with its vast network of training centres and experience in working in rural settings where few skill providers venture into, ATDC has the edge of providing skilled workforce even in the new clusters that are proposed.

tion level to the minimum.Therefore, in every step, the apparel industry feels the need of trained workforce. By providing skilled training workforce, ATDC can play the role of a catalyst in boosting productivity. Will lean manufacturing techniques for the Micro, Small and Medium Enterprises (MSMEs) give Indian players an edge over others in the international market? The lean manufacturing techniques at mini clusters will provide a much needed platform to share global knowledge and newer methods among various players to leverage the full potential of the industry to increase productivity.

Do you think the initiative of ATDC and NPC to facilitating the formation of mini-clusters in Delhi NCR will boost more manufacturing competitiveness?

Do you think the Delhi/NCR region will go beyond women’s wear and kids wear manufacturing.

The apparel market is hugely competitive and to survive in this industry, one has to be perfect in all areas of production and cut down rejec-

Northern India is catching up fast with the south in men’s wear segment as well which offers a growth area with potential.


in focus

from October 2010-July 2014, ATDC has exceeded its target by training 1,27,000 candidates — achieving 102 percent against proportionated target set by Ministry of Textiles, GOI, and, in the process, played a key role in arresting labour shortage and converting “demographic bulge” to a “productive dividend”. ATDC, operating through about 205 Centres in 18 states, has proved to be a ‘help centre’ for garment manufacturing units across India, by providing industry-ready workforce through 29 trade courses offering vocational training to 5th standard drop outs to 12th standard pass outs and more. ATDC Centres have been set up in almost all Indian apparel clusters. Take the example of the Tirupur cluster. Once, it was severely affected by

the insufficiency of the trained and skilled workforce. Several technical support institutions existed in the cluster but had no interaction with the industry and could not match the skill needs of the cluster. When ATDC entered the area, it began a skilling movement that helped the industry get the required workforce trained in industrial sewing and tailoring, linking, cutting and pattern making, designing and merchandising and overall supervisory skills. It formulated training programmes that became progressively tuned to the needs of the industry and bridged the demand-supply gap. The story is same for nearly 140 “natural and nascent clusters” spanning across the country where ATDC has a strong presence.

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“Clusters have been used effectively for focused change management in many parts of the world. ‘Design for District’ initiative in Italy led to innovation being absorbed by clusters. In India, handlooms clusters are linking supply-chain and design interventions. In the case of apparel clusters, it can lead to pre-competitive cooperation among units and bring about transformation in productivity and efficiency apart from long-term competitiveness,” says Dr. Darlie Koshy. As the new government plans to push the apparel industry via various initiatives, ATDC is ready to take on the skilling challenge and fulfill the Prime Minister Shri Narendra Modi’s skill dream. To say the least, the good days are here for the apparel industry.

NEW CHAPTER

ATDC to boost ‘employability’ for Manipur youth

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n its effort to skill India’s NorthEastern region further and add wings to the creative minds of the youth and women, ATDC has elevated its SMART Centre in Manipur into an ATDC Vocational Institute (AVI). Manipur Chief Minister Shri Okram Ibobi Singh inaugurated the new AVI at DIC Complex, Porompat recently, in the presence of State Commerce and Industries Minister Shri Govindas Konthoujam; Shri Virender Uppal, Chairman AEPC, ATDC & IAM; O. Nabakishore, Additional Chief Secretary of Manipur; L. Lakher, Principal Secretary (Ind & Com); Shri Hari Kapoor, VC, ATDC, Shri H.K.L. Magu and Dr Darlie O. Koshy, DG & CEO, ATDC & IAM. Addressing the gathering, the Chief Minister said with being a vast country having around 500 million unemployed youths, there is great needs to impart appropriate skills to the youth to enable them get suitable jobs. “Manipur being home to various ethnic communities each having own culture and traditional attires, there is tremendous scope for growth of fashion industry in the state. I request ATDC to assist the Government of Manipur in

bringing more apparel manufacturers to the state,” Shri Singh stated. He assured all possible assistance for ATDC skill development initiatives for the unemployed youth in the state. “I am very happy that in a relatively short span of one year, the ATDC-SMART Centre has been elevated to an AVI. Over 200 students from ATDC Imphal have already taken jobs in the apparel industry and 60 are pursuing studies or are following entrepreneurial ambitions,” Shri Uppal told the audience. The Chairman thanked the Govern-

ment of Manipur, especially the State Department of Commerce and Industry, for helping the vocational skill provider in establishing ATDC SMART Centres and the AVI in the state. “During the pilot project period starting from October 2010 till July 2014, ATDC has exceeded its training target by crossing 1,27,000 candidates trained — achieving 102 percent against the target set by the Ministry of Textiles. This is a big achievement in the area of livelihood generation for youth especially girls and women,” informed Dr. Darlie O. Koshy.


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Students at ATDC-SMART Bhawan which is now ready with world-class machinery and facilities in Patliputra Industrial Area, Patna.

Bihar set for

ATDC ‘skill thrust’ With the World Bank charting an apparel roadmap and an exclusive apparel cluster being announced, Bihar is set to join the skill bandwagon; having trained nearly 10,000 candidates so far in the state, ATDC is geared up to help the state industry fill the skill gap

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hen we look at Bihar — the 12th largest state in terms of geographical size and third largest by population — the first thought that flashes through mind is a vibrant past, a robust present and a promising future across the spectrum. When we look at the apparel and textiles industry here, we notice that despite a rich tradition and culture, an abundance of raw material coupled with massive workforce, the state is yet to see the apparel boom. Although Bhagalpur — a leader in the production of tassar silk — has the great potential for the silk industry and in Gaya, a handloom industry can be witnessed, what is missing is the spark to enter the big league of other state apparel players.

After seeing the raw human workforce that can be skilled and made ready when the need arises, ATDC entered the state in 2009. So far, it has trained nearly 10,000 candidates from the margings of the society; over 6,000 of them have been placed in various garment manufacturing units across the country and abroad. The decision to skill Bihar five years back was waiting for an apparel thrust that appears to be happening, finally. According to the Union Budget 2014, Bhagalpur will be among six new cities to have an apparel cluster. Also, in its latest move, the state government has tied up with World Bank to look at opportunities in the state’s apparel sector, untapped till now. The World Bank team — that also visited ATDC Patna Centre to get a firsthand experience of how the skilling is being done — will prepare the initial report in two months’ time. This would focus on the opportunities — the potentialities and the road ahead for the sector. Enter ATDC ATDC, with its wide network in Bihar (see box), is ready to meet the industry’s demand of skilled workforce.


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the most,” says Tekriwal. For H.S. Shukla, Zonal Director, Nehru Yuva Kendra (Bihar), NYKS will soon impart vocational training in coordination with ATDC in all 37 districts of Bihar. “We are looking to impart skill training among other marginalised sections of the society living in the deeper pockets,” he asserts.

The skill provider is already working as a training partner for the Skill Development Mission of Industries Department, Government of Bihar. The state government has projected to sponsor 50,000 candidates for next five year. To begin with, the state department has sponsored 6,000 candidates for financial year 2014-15 to be trained under the ATDC-SMART Project at 11 districts in the state. ATDC also have collaborative partnerships with National Scheduled Castes Finance and Development Corporation (NSFDC) New Delhi, National Backward Classes Finance and Development Corporation (NBCFDC) and Nehru Yuva Kendra Sangathan (NYKS) in the state. “ATDC Patna is doing a great job by skilling the scheduled caste (SC) community in Bihar. They are providing good quality training and placement support,” says A.K. Chaudhary, Secretary, Bihar State Schedule Caste Development Corporation. What’s more: The industry also appreciates what ATDC has been doing in the state. “I have been associated with ATDC for the past four years. Its skill programmes designed specially for youth and women have helped them prosper,” says Pradeep Tekriwal, an LMC convener and owner of Puneet Garments Pvt Ltd — a leading retail chain for kids and ladies wear in the state. ATDC is jointly working with the state Industries Department and World Bank to study the scope and constraints for garmenting in Bihar. Recently, a World Bank team comprising Bertine Kamphius, a private sector

development specialist and Yannick Saleman, a competitive industries global practice specialist visited ATDC Patna Campus. David Birnbaum, MD, Third Horizon Ltd, Thailand accompanied the World Bank team. Impressed by the state-of-the-art machines and infrastructure, standardised curricula and trained faculty resources, the team appreciated the efforts of ATDC. They also learned about ATDC’s panIndia presence through its 205 Centres including 65 ATDC Vocational Institutes and three TOT Academies. The onus is now on the state government to understand the ever-changing technology and global conditions to create a surge in demand for more technologically advanced workforce for improving productivity, quality and overall efficiencies for the apparel industry. “The state government needs to develop an industry-friendly environment for the apparel and textiles industry to grow further in Bihar. Infrastructure related to electricity, land availability, textile parks and business environment are what the manufacturing players need

Brimming with hope Till date, ATDC in Bihar has provided job assistance to over 6,000 candidate who are working in apparel hubs like Gurgaon, Tirupur, Chennai and Bengaluru and abroad in Qatar and Bahrain. The apparel and textile scenario in Bihar is set for a major boost with ATDCSMART Bhawan which is now ready with world-class machinery and facilities in Patliputra Industrial Area, Patna. Other than skilling, ATDC Bihar is involved in varied activities. It organised first ATDC-Rozgar Mela at ATDC-SMART Centres in Patna, Gaya and Hazipur recently. Nearly 629 candidates received placement during the two-day job fair. For its good performance in the field of skill development, ATDC Patna was selected by the state government among nine state departments to represent “Skilling Bihar” at the India International Trade Fair in New Delhi and the ATDC hub is also to promote traditional art and craft of Bihar. ATDC believes that its efforts, along with the support from the state government and industry partners, will work towards filling the skill gap — thus establishing Bihar as a major hub of the Indian apparel industry in the global competitive age.

ATDC Patna is doing a great job by skilling people belonging to scheduled caste (SC) community to make them “employable”.

The state government needs to first develop an industry-friendly environment for the apparel and textiles industry to grow in Bihar.

NYKS has rural youth clubs that covers marginalised sections of the society in the state who are being brought under the ATDC skill umbrella.

—A.K. Chaudhary, Secretary, Bihar State Schedule Caste Development Corporation

ATDC presence in Bihar Patna, Gaya, Sasaram, Muzaffarpur, Chhapra, Motihari, Madhubani, Saharsa, Vaishali, Rajgir, Siwan, Jhanjarpur

Upcoming ‘Skill Camps’ Jehanabad, Khagaria, Rohtas, Bhagalpur, Darbhanga and Purnia

— Pradeep Tekriwal, LMC Convener and Owner, Puneet Garments Pvt Ltd

— H.S. Shukla, Zonal Director, Nehru Yuva Kendra (Bihar)


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BIDDING ADIEU

AWARENESS PROGRAMMES

Unswerving dedication ATDC hails Ms. Zohra Chatterji for her innovative spirit and unswerving dedication for the apparel industry

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nown for implementing out-of-box ideas throughout her career, Ms. Zohra Chatterji recently retired as Secretary, Ministry of Textiles, Govt. of India. When we look at her association with ATDC, it has been a fruitful journey. Be it the inauguration of “ATDC Skill Conclave” in July 2013, the launch of ATDC- SMART Bhawan and the Knitwear Speciality Centre in Faridabad in September 2013, or more recently the hostel facilities at ATDC Chhindwara Integrated Campus in April this year, Ms. Chatterji’s presence and her valuable inputs have been a constant source of support for the ATDC and the apparel industry at large. Before accepting the challenge of turning around the fortunes of India’s export-oriented apparel and textile industry in the face of a global economic slowdown in February 2013, Ms. Chat-

terji served in various government departments in Uttar Pradesh and in the Central Government. The achievements of Ministry of Textiles during her stint may go down in history as a source of inspiration for many to follow. In global textiles exports, India ranked second, next only to China, beating its competitors like Italy, Germany and Bangladesh, as per the recent data released by ‘UN Comtrade’ in global textiles as well as apparel exports. India’s share in global textiles increased by 17.5 percent in the year 2013 compared to the previous year. Ms. Chatterji always encouraged ATDC in its mission to “Imparting Skills, Improving Lives”. On her retirement, ATDC honours Ms. Chatterji’s innovative spirit and her unswerving dedication to excellence.

BE PART OF EMBROIDERY REVOLUTION

n a move to provide its students with a first-hand experience on how apparel manufacturing units function, ATDC Ranchi organised a trip to ‘Fashion Art,’ an embroidery company for its third and fourth semester students of apparel manufacturing and fashion design course. Using multihead embroidery machines that support the embroidery software WILCOM, Fashion Art mostly produces neckline designs, jaal work, bedsheets, booti designs and daman work. The exposure to state-of-the-art embroidery machines, actual production flow in a large setting and a professional work environment was enriching for students.

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INAUGURATION

ATDC website gets a timely “makeover” W

ith the aim of reaching out and communicate online in real time its expansive training related national/local activities, ATDC has given its website an interactive makeover. Former Secretary (Textile), MOT, GOI launched the redesigned website (www.atdcindia.co.in) at the third convocation function of the Institute of Apparel Management recently. Besides interactive social media tools, the new bilingual website offers all its prospective and current candidates a platform to download forms and navigate the ATDC network across the country via maps. The website clearly depicts in much detail the training programmes and sup-

port activities such as placements/sponsorships/ corporate social responsibility along with major news and events related

to the apparel sector. The upgraded web portal seamlessly integrates technologies such as cloud computing, content management system for easy, fast, and frequent flexible updates, mirror servers for easy, reliable access even in remote rural hinterlands and special algorithms for optimal server performance. ATDC also plans to include vernacular stories and integrate the website with a payment gateway so that all financial transactions can be done online, and introduce chat sessions for students with industry leaders, senior faculty members and host downloadable apps for mobile phones/tablets on the web portal.


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INAUGURATION

Breaking barriers of distance

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n what could give an impetus to talented youth from far-flung areas a chance to live and study at the same place, Former Secretary, Ministry of Textiles, Govt of India recently inaugurated hostel blocks for boys and girls at ATDC Chhindwara Integrated Campus in Madhya Pradesh. Spread over an area of 10,000 sq. ft., the hostels currently have the capacity to provide accommodation for 21 boys and 21 girls at a time. “The two hostels will be a boon and help the trainees from distant areas of Chhindwara to get shelter while seeking training at ATDC,” noted Shri Virender Uppal, Chairman, AEPC, ATDC & IAM. According to Shri Hari Kapoor, Vice Chairman, ATDC the new hostel facilities would help youth and women gain access the world-class facilities with

ease and connect with the mainstream. Dr Darlie O. Koshy, DG & CEO, ATDC & IAM, informed that more than 3,000 candidates have already been trained under SMART project at different locations of Chhindwara and a pilot project on Product Speciality (shirt manufacturing) training course was recently introduced at ATDC Chhindwara.

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xpanding the horizon of opportunities for women from the margins, the newly set up ATDC-SMART Skill Camp at Hathras recently rolled out Sewing Machine Operator (Basic) courses for two batches consisting of 40 girls each. From bio-metric attendance system to advanced training machineries, the ATDC Skill Camp is equipped to ensure quality training for women and open ‘employability” gateway for them.

DOUBLE DELIGHT FOR MADHYA PRADESH

Bridging skill gap

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o bring more people under the skill net, encourage them to join the industry and boost self-employment, West Bengal Swarojgar Corporation Limited (WBSCL) sponsored candidates for Sewing Machine Operator (SOB) course at ATDC Kolkata. Training for the first batch of SOB course was recently inaugurated at ATDC Kolkata in the presence of Mr Asok Kumar Das, Managing Director, WBSCL; Mr. Anil Buchasia, Chairman LMC ATDC, West Bengal & North-East

HOPES FLY HIGH FOR WOMEN IN UTTAR PRADESH

and Mr Arindam Datta, Deputy General Manager, WBSCL among others. The WBSCL sponsored cumulatively 400 candidates and the training is going on in batches of 25 candidates each.

BENGALURU TEXTILE TESTING LAB LAUNCHED Apart from creating a sound ecosystem for labour-intensive apparel sector, ATDC has established Textile-Apparel Testing labs at 11 select ATDC Vocational Institutes to impart training on various testing & quality aspects of apparels. such as fabric's strength, colour durability, thickness, GSM balance (weight for hosiery products), bursting test for knit products, crock meter test, etc. In this direction, the textile testing laboratory at ATDC Bengaluru was launched recently by Mr. Sumir Hinduja, Director, Gokaldas Images Pvt. Ltd.

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ith two new ATDC-SMART Skill Camps attached to ATDC Chhindwara Integrated Campus — one at Pandhurana and the other at Badchicholi — the skilling wheel of ATDC has reached in deep pockets in Madhya Pradesh, making access to job-oriented training available to a wider section of the population. Noted for their immense contribution to opening up doors for the unemployed youth to the flourishing job market in the apparel sector, the ATDCSMART Skill Camps have always received overwhelming response from local youth. Training at both the Skill Camps has already begun.


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TRAINING OF TRAINERS

AWARD

Learn diverse surface ornamentation techniques, the ATDC way

IN A LEAGUE OF ITS OWN

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ith the aim of familiarising ATDC faculty members from Kerala and Tamil Nadu region with the practical aspects of India’s diverse surface ornamentation traditions, ATDC-SMART TOT Academy, Thiruvananthapuram recently organised a training programme on surface ornamentation techniques. The mirror work of Rajasthan to kutch work of Gujarat, from kantha work of West Bengal to kasuti work of Karnataka offered fresh perspectives on the country’s rich surface ornamentation traditions. Twenty-five ATDC faculty

members — including four from the industry — participated. The training programme was also live streamed at the Hyderabad and Karnataka ATDC Centres and TOT Academy in Gurgaon.

Industry visit for ATDC staff To synchronise academic teaching in tune with the requirement of the apparel industry and better prepare the workforce, faculty members of ATDC Jaipur recently visited Jaipur Integrated Texcraft Park to gain first-hand experience of specialised work. The faculty members paid special attention to printing/dyeing/ hand block/screen block used by different manufacturing units working in the Texcraft park. Out of the 35 units, 9 printing units are currently functioning at the textile park.

RESKILLING, UPSKILLING...

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killing is relevant but with changing times, in the words of Dr Darlie O. Koshy, the need of the hour is to focus on “upskilling” and “reskilling.” With this clear mindset, ATDC Bhubaneswar recently organised an intensive sewing machine training programme for its faculty members. The four-day training programme touched upon the issues of speed, accuracy and quality on SNLS and specialised machineries.

n recognition of its tireless efforts in skilling people from all sections of the society for the apparel industry, the Associated Chambers of Commerce and Industry of India (ASSOCHAM) has awarded ATDC Ranchi with the prestigious “Educational Excellence Award 2014.” ATDC Ranchi was honoured for its “efforts to ensure quality skill development”, ASSOCHAM, India’s apex industry body mentioned in the certificate given to ATDC. “For ATDC, accolades are like stepping stones to firm up its skill development efforts,” an elated ATDC team mentioned in a statement. “Another award in its journey further instills more confidence to pursue the ATDC’s skill mission with new vigour and take it to newer heights by continuing to ‘Imparting Skills, Improving Lives!” says Dr. Darlie O. Koshy.

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CERTIFICATE DISTRIBUTION

TNSDC officials encourage ATDC students

Workshop charts road to entrepreneurship

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o empower the youth from rural areas of the state and fully leverage the network of skill training centres of ATDC, Tamil Nadu Skill Development Corporation (TNSDC) sponsored 7,200 candidates — 600 in each ATDC Skill Camp in 12

state districts. A team headed by Shri R. Natarajan, Project Director, TNSDC, visited ATDC Skill Camps at Kancheepuram, Thiruvallur and Vellore recently. Natarajan interacted with the students and distributed certificates.

o steer the potential entrepreneurs enrolled in ATDC courses on the right path, ATDC Faridabad recently organised a workshop on entrepreneurship by the National Small Industries Corporation (NSIC). Conducted by Mr. Rishi Bha-

tia and Ms. Reena Chauhan, the NSIC workshop highlighted the opportunities for entrepreneurs in the apparel sector and how the ATDC candidates can benefit from the provisions of NSIC such as financial support and marketing assistance.


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VISITS / SEMINARS

Empowering tribal youth top priority: Minister

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Creating grounds for inclusive growth

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onfidence in the eyes, smiles on the faces and excitement in the hearts were on for everyone to see as students of Garment Construction Technique (GCT) course at ATDC Kanpur attended the valedictory function and placement day recently. While they listened attentively to Dr Shankar Singh, DGM, Power Finance Corporation (PFC) Ltd. who came all the way from New Delhi to offer fresh insights into methods of personality development, many utilised the event to showcase their creativity as they participated in an exhibition. For many students, however, the day marked a new chapter in their life.

A total of 75 candidates were shortlisted by Mr Sumit from ICON Designs, Unnao and Shri Upendra Singh from Equiplus India Ltd who visited the ATDC facility during the placement day. They appreciated the efforts of the ATDC faculty members in providing skill training to the candidates in the global competitive era. NBCFDC & PFC have also sponsored hostel facility to students who come travel from distant places to the Centre. Currently, 50 candidates are availing the facility at ATDC Kanpur. Dr Singh was also recently at ATDC Faridabad to teach students on various aspects of personality development.

Join stress-free floor! I n order to instill labour compliance, face new challenges and learn newer technologies for those working in the apparel industry, ATDC Surat organised a seminar titled “Mental Fitness for Work” recently. Mr Chetan Joshi, general manager (personal & administration) from Mafatlal Industries Ltd. offered insights into the nuances of moulding the mind into accepting challenges of work. He noted that workers

he government is committed to the economic development of the youth, particularly tribal youth, by imparting them vocational training in the apparel sector, said Union Tribal Affairs Minister Jual Oram during his recent visit to ATDC Bhubaneswar in Odisha. “The Centre is imparting vocational training and enhancing capacity building that can help the youth in rural and urban areas improve their socio-economic life,” the Minister added. During the visit, the Minister also interacted with students undergoing skills training in apparel manufacturing and fashion design at ATDC Bhubaneswar.

Mapping the road to prosperity

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would stress their mind less and gain more if they make proper planning, follow safety standards and find the most efficient way to finish a job instead of hunting for a “short cut”.

TDC Dilshad Garden participated at a career counselling workshop for the youth organised jointly by ATDC and Nehru Yuva Kendra Sangathan (NYKS) at Alipur in New Delhi recently. The workshop mapped the career opportunities available for the youth in the apparel industry. The ATDC faculty highlighted the areas in which the youth can take part and contribute to the further growth of the apparel industry, enriching their own lives in the process. They also informed youth about various diploma, certificate and short-term courses at ATDC.


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PLACEMENTS

ATDC shines at Indore career fair

Internship boosts IE training TDC Jaipur arranged internship programmes for its industrial engineering candidates sponsored by NBCFDC (National Backward Classes Finance and Development Corporation)/PFC (Power Finance Corporation) New Delhi. A total of 22 candidates were placed at Ahuja Overseas, India Today Fashion and Goodwill Impex for the internship programmes that familiarise them to the workings of sampling room, cutting section, sewing section and finishing and packing section. The students also earned certificates from their respective organisations for successful completion of the programmes.

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n order to create awareness about the courses offered by ATDC Vocational Institute (AVI), ATDC participated in a two-day career fair organised by the Government Girls Degree College Indore in Madhya pradesh. For over 3,000 students from Indore who participated at the event, ATDC stall served as an window to look into the sea of opportunities that the apparel industry offers to the skilled professionals. The stall also imparted information about various ATDC programmes.

Placement Highlights l For the students sponsored by Government of Delhi through Delhi Scheduled Castes Finance and Development Corporation Ltd (DSFDC), ATDC organised a campus placement at its Rohini centre on June 24. India’s leading online fashion brand M/s Myntra.com selected 22 out of 70 candidates who completed Production Supervisor & Quality Control (PSQC) course from the Centre. The candidates were offered a take-home salary of Rs. 9,000 per month besides other allowances and medical insurance benefits. l Richa Global Pvt. Ltd., Gurgaon selected nine candidates in an interview conducted for SMART checkers from Mewat Skill camp on May 29. l Campus placement has been provided to Arunachal Pradesh & Jammu & Kashmir candidates of ATDC Gurgaon centre by inviting 4 companies from Gurgaon -Pearl Global, Neetee Clothing, Chelsea mills and Myntra.com. All female candidates from Arunachal Pradesh completed their garment Construction Technology (GCT) and Production Supervisor & Quality Control (PSQC) course and got placement in Neetee Clothing Pvt. Ltd. Gurgaon with accommodation and transport facilities. The Gar-

ment Construction Course, candidates from Jammu & Kashmir got placement offers from Myntra.com and Pearl Global at Gurgaon. l 22 female candidates from ATDC Imphal received offers to join Neetee Clothing in Gurgaon from July 6. Besides bearing transport expenses, the firm offered accommodation and transportation facilities. l One candidate ‘Salman’ from ATDC Rohini centre got placement at a firm in Bahrain at ‘Hunar se Rojgar; mela at ATDC Gurgaon on April 2122. Salman joined the company as

a Quality Controller on June 23. l Neetee Clothing, Gurgaon participated at a placement event at ATDC Bhubaneshwar and selected 40 ATDC-SMART operators. l M/s. Pearl Global, Gurgaon visited ATDC SMART Skill camp at Hali Mandi (45 km. away from Gurgaon). They selected all the 65 candidates that they interviewed to be placed as Operators. l M/s Orient Fashion Pvt. Ltd. Gurgaon has provided bus facility to trainees selected at ATDC-Dwarka Skill Camp.


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STORIES TO TELL: FASHIONPRENEUR

Fueling passion Now a successful entrepreneur, Pooja Sanga recalls how a stint at ATDC helped her give wings to her dreams

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any people waste a lot of time and energy to find out what they want to be. But Pooja Sanga from Bengaluru knew very early that it is in the world of fashion that she can find meaning of her life. As she joined the Apparel Manufacturing Technology (AMT) course at ATDC Bengaluru, she knew that her dream of starting her own venture would come true soon. “My days at ATDC-Bengaluru helped me understand the nitty-gritty of the garment industry. The internship with the industry helped me gain first-hand knowledge and complemented my extensive theoretical class room sessions in the college,” says Pooja as she recalls how the faculty members at ATDC stimulated her creative energy with their comprehensive guidance on fashion/forecasting/production/entrepreneur skills.

Equipped with knowledge on fabrics, pattern making, computer-aided design (CAD), manufacturing and merchandising, Pooja initiated the process of setting up her own boutique soon after completing her course. With just `20,000 as her capital and a heart full of hope and passion, she launched her own label “3six5” in the summer of 2013. “My training at ATDC helped gain confidence, and taught me many technical things which I am using even today in my present business venture,” Pooja adds.

Now, with a design studio of her own, Pooja designs, sources fabrics, makes patterns, gives guidance to her tailor on how to convert her design into reality and also markets her products. The 22-year-old today supplies nearly 20 made-to-measure (MTM) designer dresses a month as her turnover has reached `1,00,000 a month. “The merchandising subject in my course helped me market my own designs and gain orders,” she explained. She credited the apparel production and quality classes at ATDC for her understanding of the quality expected of exported products and also for the fine finishing she executes on her designs. “I think for technical apparel knowledge, ATDC is the best place,” she notes. The dreams have got wings and now she is ready for another leap.

an initiative of Ambuja Cement Foundation. Asha said she joined the course with the hope that training would help her make more meaningful contribution to her family and add to the little income her husband earns as an agricultural wage

labourer. But what she did not know then was that her decision to acquire a skill would also inspire others to follow her path. Her neighbour Binita and Somi soon joined her in acquiring the basic skills of sewing from ATDC. Both shared the dreams that Asha saw. Soon after completing their courses, all three of them started working from home initially and then joined the industry. Impressed with their punctuality and work efficiency during one of their exposure visits, the owner of Pegasus Industry at Tragad village in Gandhinagar welcomed them to join the factory.“We are thankful to the entire ATDC/SEDI team for their support and cooperation,” they say. Another chapter in the history of ATDC success stories closes, waiting for the next one to open!

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he cliché expression ‘behind every successful man there is a women’ has never earned so much flak as it does today, as women are no longer lagging behind in spinning success stories of their own. The stories of Binita, Asha and Somi from a poor village in Gandhinagar, Gujarat are no different.Their modest demeanors had hidden their steely determination and masqueraded their capability to do something more than just doing domestic chores for a very long time — until one of them, Asha, enrolled herself for Sewing Operator Basic course offered by ATDC in collaboration with the Skill and Entrepreneurship Development Institutes (SEDI) —


IN SUMMARY

‘Skilling India’ for ‘Aspirational India’ As we focus in this issue how “natural” and “nascent” apparel clusters are going to change the manufacturing and skillscapes for apparel in the country in days to come, the time is probably right in looking at ‘Skilling India’ in a pragmatic and futuristic perspective.

DR. DARLIE O. KOSHY, DG & CEO, ATDC & IAM

Dr. Darlie O. Koshy discusses the need to amalgamate all the skill development initiatives under a ‘National Vocational University for textiles-apparel’ to improve the standards of training while providing support to the youth and especially women and the disadvantaged sections of society in every part of the country...

ATDC, with the National Productivity Council (NPC), is aiming to set up mini-apparel clusters in the country, to help in creating new hyper activity Centres where the units not only will upgrade their productivity and efficiency but also will eventually pledge to use only skilled, trained and certified workforce that will be making a new dawn. India’s skill development policy obviously cannot follow the same route as of China which follows a ‘top down’ central command structure. Here in our country, the vibrant democratic system has shown that the poorest of the poor could reach highest positions in the country and we have to keep that in mind while forming “skill development” strategies. Only the rudimentary level skill training being provided can be a double edged sword which while giving immediate employability may reduce the scope of ‘human calibre’ to the lowest denominator, if there is no ‘opportunity’ for further training as a built-in system. The skill development efforts across the ministries which are now revolving around entry-level skill training programmes circumscribed by limited funds need to link to a system of ‘lifelong’ skills development with a system of financial support on a recycling and recoupment basis for the same. For instance, in the UK, lifelong skill development opportunities are provided under a calibrated Government assisted system. After training, the person most often finds a job in the companies around the neighbourhood who have the access to the trained personnel’s data base. Once he/she gets the job and after a moratorium period, the training cost is recovered by the Government from the individual’s salary in easy installments.

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Contact: Apparel Training & Design Centre, National Head Office Paridhan Vikas Bhawan, Plot-No. 50, Institutional Area, Sector-44, Gurgaon-122003 Phone: 0124-4659500/01 Website: www.atdcindia.co.in

Another significant dimension which has assumed urgency is the need for generating employment opportunities closer to the habitat as entry skill level training can fetch in most cases only Rs.4,500 to Rs.6,500 level for 8-10 hours work. The individual or family cannot dream of living with dignity with such low level emoluments with food inflation running at its peak and rentals for even a shared room without toilet facility taking away 50 percent of the wages. It is, therefore, important to provide for multi-skilling to the individual to earn an additional Rs.2,000 to Rs.3,000 so that the person can move away from their village or habitat to another place to earn. The new manufacturing policy needs to recognize that the production units have to be relocated to other parts of the country which have ‘catchment of youth’ areas in order to make “Skilling India” a reality. Sectoral Skill Councils are today engaged in preparing NOS (National Occupational Standards) which need to be truly reflecting industry needs and practices on the ground and need to work with the Mentor Councils

under DGE&T simultaneously which have also been involved in major restructuring and industry-led norms and Curricula development. Both need to follow NSQF as the point of convergence going forward with maximum flexibility for plug and play and lateral/ vertical mobility to the “aspirational youth”. Similarly, the AICTE which has announced SKP (Skill Knowledge Provider) and UGC (University Grants Commission) which has approved SKP system needs to consider the skill provider as an equal partner in the system for making the initiative even better and more equitable and inclusive. The initiative like B.Voc Certification has considerable scope to bring the mainstream education closer to the vocational education. On another note, the strategy for skill development needs to focus not only on skill development to become skilled technical personnel or skilled workforce but also even a ‘micro- entrepreneur’ providing job to others. There are numerous ideas generated by students undergoing various programmes in the research and the academic institutions viz. TRAs, IITs, NIFT Centres, NID, FDDI, ATDC, IAM and several other institutions associated with fashion, apparel, clothing, etc. which are numerous now. However, there are very few entrepreneurs emerging out of these institutions. The models of incubation in leading academic institutions like IIT in Mumbai, IIM in Ahmedabad, NID in Ahmedabad have all turned out with good results with substantial commercialized ventures coming out of such initiatives. The size of Indian Textile & Apparel Industry is estimated to be around Rs.2.64 lakh crore out of which Rs.1.64 lakh crore is consumed within the country. With gen-next’s attention on service sector, a sense of urgency needs to be brought in to develop new generation entrepreneurs to have entrepreneurial ventures especially in textileapparel value chain. The recent Vision, Strategy & Action plan document for the textile-apparel industry projects to add incrementally 35 million to the existing workforce by the year 2024-25 aiming to achieve $300 billion in exports by 2024-25, and increase in production level to US$350 billion in the domestic market. ATDC, India’s largest vocational training provider for the apparel sector has been taking timely steps to bring adequate skills to women and youth, across apparel clusters. In the case of textiles and apparel, the new skill development strategy needs to have an eye on developing not only ‘professionals’ and skilled professionals and workforce but also micro-entrepreneurs whether it is “designpreneurs”, “technopreneurs” or fashion/apparel entrepreneurs.” It looks to be an idea whose time has come to amalgamate all the skill development initiatives under a ‘National Vocational University for textiles-apparel’ to improve the standards of training while providing support to the youth and especially women and the disadvantaged sections of society in every part of the country.


Monsson issue vol 3