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Between The Covers 04

in focus

‘ATDC Skill Conclave’ launches AICTE and NCVT-approved new curricula for the Garment and Fashion sectors to bring employability, flexibility and scalability on one platform — thus opening doors for lateral and vertical mobility of youth

New Horizons: Curricula for Skills 12

flashlight

Skill Sun rises in the East ATDC, via 65-plus Vocational Institutes and over 100 Centres/Skill Camps, is set to transform the skilling map of the country’s eastern region; time is now ripe to push the envelope and begin the mass skilling movement in the East and the N-E

15- 18 news flags l ‘Target, Train, Transform’ l Turning a new leaf l Minister Jitendra Singh at Tijara (Alwar) Centre l ‘Ms. Jaya Dubey, MOT, at ATDC-Paramakudi l ‘Knowledge is the key’ l Learn it from ATDC-Kannur

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stories to tell

l Where creativity gels with colours l BSF Wives’ Club gets SMART tips

Chief Patron: Dr. A. Sakthivel, Chairman, AEPC, ATDC & IAM Honorary Managing Editor: Sh. Hari Kapoor, Vice-Chairman, ATDC

l ‘1 crore jobs by 2022’ l All thanks to — ATDC! l ‘Star Button’ is born l Life gets a meaning

l From the alumni’s desk/Sensitisation drive l ATDC catalysing synergy

l Placements/SMART Rozgar Initiatives

l Career camp in Pink City

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l ATDC bang on skilling Bihar youth

in summary Why we need contemporary curricula, answers Dr. Darlie O. Koshy, DG & CEO, ATDC & IAM — the guiding force behind new curricula for Garment & Fashion sectors

l More power to women/ATDC-Raipur’s SPARK Day l Let faculty go on the floor! l SMARTer deeds

SMART NewZine is a bi-monthly publication of ATDC. All rights reserved. Contents from SMART NewZine may be reproduced with permission of the editor. Feedback/ suggestion/ articles/ advertisements may be sent to: smartnewzine@atdcindia.co.in

Cover Design: IANS Team CONTRIBUTORS: ATDC FIELD AND STATE-LEVEL TEAMS

Chief Editor: Dr. Darlie O. Koshy, DG & CEO, ATDC & IAM Editor: Ms. Aanchal Prabhakar Jagga Content and Design: IANS Publishing


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‘Open’ Dialogue

CHAIRMAN’S MESSAGE

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he National Skill Development Agency (NSDA) has been entrusted with a number of catalytic roles. One of our primary jobs is to put in place the National Skills Qualification Framework (NSQF). Some work has already been done in this regard by the Union Ministry of Human Resource Development and the Union Ministry of Labour and Employment. But their work needs to be translated into an actionable document. That process is underway. As a nodal agency, our mandate is to work with the Skill Development Missions of states and coordinate their activities. We are learning from the skilling-related success stories of one state and sharing them with others, so as to help implementing agencies achieve skill targets. When we look at ATDC, it is an organisation that we have been engaged with even before the NSDA came into being. We recognise ATDC as one of the premier organisations actively skilling people in the apparel and textiles sector. Our relationship with them would continue and we actually hope to see ATDC reaching out and training many more youth than it has been doing every year since its inception. Towards that, NSDA is trying to ensure that the state governments come forward in collaborating with ATDC and resources available under various schemes be dovetailed to ATDC. Being able to meet international benchmarks and standards is a key factor that is going to determine the competitiveness of our apparel sector. What we can do at NSDA is to make sure that it gets incorporated in the NSQF so that it becomes part of the regulatory framework. Then, we can help sector-specific agencies achieve those global benchmarks. When we talk about skilling, we should also aim to assist youth from poor backgrounds financially. In this regard, the details of the ‘STAR’ scheme to financially assist skilled youth — as mentioned by the Prime Minister in his 67th Independence Day speech — has been worked out by the National Skills Development Corporation (NSDC), which is implementing this. Currently, the scheme caters to entry-level jobs under the NSQF, which has 10 levels. The ‘STAR’ Scheme caters to levels 01 to 04. Candidates trained by ATDC who fulfill the criteria can also benefit from the scheme.

Mr. J.P. RAI, DIRECTOR GENERAL, NATIONAL SKILL DEVELOPMENT AGENCY (NSDA)

‘Open’ Dialogue is an ATDC forum to discuss, debate and disseminate ideas that we hope will shape the present and future of the textile and apparel industry

Standardisation of curricula is important if it is coming from the Sector Skill Council that lays down standards in terms of what industry needs. But the question is: How do we define standardisation? If by standardisation we are trying to make everything uniform, that may not necessarily be the best approach. More often, standardisation is confused with homogenisation; this may or may not be the best way. We have to see how it plays out in the near future. As far as apparel industry is concerned, I am sure people who are being trained through the ISDS Scheme are the ones the industry finds relevant for its needs. And as skill service providers, national agencies like ATDC are playing a catalytic role in making people relevant for the apparel and textiles sectors.

Studies indicate that apparel exports worth `1 crore create 85 jobs, that include 32 tailors, 32 inline personnel and 21 indirect jobs like designers, merchandisers, quality controllers, junior and middle level managers, etc. An investment of `1 crore in an apparel manufacturing factory can create 500 direct and 200 indirect jobs, and at ATDC, we have been constantly striving to infuse a new dynamism to the entire value chain of the apparel and textiles sectors. From ideation to innovation, from classroom to shopfloor, we work with a common mission — to bring employability to the doorsteps of millions of youth and women from the marginalised strata of our society, thus contributing towards realising the goals set by the National Skills Mission. Having set up 177 ATDC Vocational Institutes/ Centres/Skills Camps with a capacity to train over 45,000 candidates per year, we thought that the time was ripe to standardise the knowledge and skills imparted to people being trained for jobs in the apparel sector. Recently, a major milestone in the area of Skill Development for Apparel Sector was achieved as two of the major regulatory bodies of the Govt. of India guiding the entire education and training sector — AICTE and DG&ET — constituted Curricula Committees, under the Chairmanship of Dr. Darlie O. Koshy, DG & CEO, ATDC & IAM, for Garment and Fashion sectors. The task of these Curricula Committees was to contemporarise the curricula to attract more youth towards the sector, apart from giving an impetus to the upgradation of design and technology. The committees did exceptional work in a short time to prepare the curricula, which have been now adopted by the AICTE and the NCVT/DG&ET, and were released by Dr. Kavuru Sambasiva Rao, Hon’ble Union Minister of Textiles, on July 30, 2013. In case of AICTE, the streams for which the curricula have been developed are Fashion Design, Textile Design, Apparel Manufacturing and Fashion Management. As far as NCVT is concerned, the new curricula have recast the earlier MES modules for Garment and Fashion sectors by incorporating industry needs and employability criteria. A new era in skilling has begun and necessary steps have been taken towards standardising the curricula, which will certainly provide a fresh skill impetus in the apparel and textiles sectors and also go a long way in creating industry-ready professionals for the skill-starved industry, along with creating more opportunities for the lateral and vertical mobility of candidates. — Dr. A. Sakthivel, Chairman, AEPC & ATDC & IAM


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in focus

NEW HORIZO

CURRICULA FOR S

Hon’ble Union Minister of Textiles Dr. K.S. Rao addressing the gathering at ‘ATDC Skill Conclave’ at Apparel House in Gurgaon on July 30


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in focus

ZONS: SKILLS

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‘ATDC Skill Conclave’ launches AICTE and NCVT-approved new curricula for the garment and fashion sectors to bring employability, flexibility and scalability on one platform — thus opening doors for lateral and vertical mobility of youth

`2.4 lakh cr total size of Indian apparel industry

`1.62 lakh cr domestic garments consumption, with the rest being exported

3.54 cr current trained workforce in the apparel and textiles sector

6.16 cr trained hands required by 2022, offering avenues at all levels for youth and women

20 lakh jobs available in near future in the apparel sector

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hese impressive figures suggest that everything is happening “just right” for the apparel economy, in a country that offers “cotton fields to wardrobe” value chain and where, by 2020, we would have 300 million youth below the age of 30. That, however, is not exactly the case. With a fresh round of global competitiveness, there is ever-increasing demand for skilled hands. And to ensure that these skilled hands are avail-

able, the next phase of skill development is required to filter “qualitative” knowledge down to millions of youth and women, especially in the rural hinterlands. And to ensure ‘qualitative’ knowledge, standardising and contemporising the curricula is the biggest challenge. Why? To build up ‘skilled workforce’ for improving productivity, quality and efficiency of the apparel and textiles sectors — to be precise. The apparel industry needs a comprehensive curricula based on core subjects — going beyond just academic knowledge but also facilitating development of concepts, ideas and skills assisted with compulsory field visits and industry internships in each course/semester. This requires a humongous effort — and poses a challenge for premier vocational training networks like the Apparel Training & Design Centre (ATDC) and other stakeholders. They have on hand the unenviable task of not only preparing a vast pool of trained personnel, but also a workforce with a common knowledge-set, skills and proper certification. TIMELY INTERVENTION Till date, there was no standardised curricula for the burgeoning apparel and textiles sector. ATDC understood this challenge well in time. The consultations began in this direction and reached the doors of two skill streams already in place — the National Vocational Education Qualification Framework (NVEQF) powered by the All India Council for Technical Education (AICTE) and promoted by Ministry of Human Resource Development and


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Hon’ble Union Minister of Textiles Dr. K.S. Rao launching AICTE-approved NVEQF curricula for Garment and Fashion sectors at ‘ATDC Skill Conclave’ the Modular Employable Skills (MES) scheme under the National Council for Vocational Training (NCVT) promoted by Directorate General of Employment & Training (DGE&T), Ministry of Labour and Employment. Neither offered a contemporary curricula for the burgeoning apparel and textiles sectors. This led to the idea of providing another skill booster to the apparel economy — standardisation of curricula and proper certification. AICTE and NCVT set up separate committees for garment and fashion sectors — both headed by Dr. Darlie O. Koshy, Director-General and CEO of

ATDC and the Institute of Apparel Management (IAM) — that were tasked with designing and formulating the curricula to ensure “employability”. The curricula committees held several meetings from November 2012 through February 2013 and prepared the curricula documents. “What we have achieved,” says Dr. Darlie Koshy, “is to provide for a great detail in standardisation... both physical – that is the training space and environment — as well as in the curricula.” There is, he adds, more of “knowledge” or theoretical component at the lower levels, rising to greater skill at the high levels.

CURRICULA LAUNCHED The two curricula that are expected to transform the skill development movement in the country as well as mainstream education, were formally launched at the hands of Chief Guest Dr. Kavuru Sambasiva Rao, Hon’ble Union Minister of Textiles, Government of India, at ATDC’s prestigious ‘Skill Conclave’ on July 30. “I am happy to release the new AICTE- and NCVT-approved curricula for garment and fashion sectors. This is an important initiative that responds to the changing requirements of the labour-intensive apparel sector and addresses the cur-

Having skilled workers in all sectors, including apparel and textiles, is very essential for any nation to prosper. By providing training to the unskilled, India can raise additional revenue of `1 lakh crore a year, thus boosting GDP growth. — Dr. K.S. Rao, Hon’ble Union Minister of Textiles


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in focus

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Interviews: Deciphering the Curricula

‘NVEQF: Enter, exit at leisure’ Prof S.S. Mantha, Chairman, AICTE very skill is a module. For example, plumbing is a skill, welding is a skill, machine operator is a skill. If I learn plumbing for my whole life, I will be a plumber. If I learn

E

National Vocational Education Qualification Framework (NVEQF) In the Skill Stream: Apparel & Textile Sector Coursse Curricula Cour

ƒ Fashion Design ƒ Textile Design ƒ Apparel Manufacturing ƒ Fashion Management (Leve (L veell I  VI VIIIII))

National Vocational Education Qualification Framework Prepared by the Committee

as per circular issued by All India Council of Technical Education (AICTE) F. No. 3-21/DD-Admin./Textile-Khadi/2012 dated 28.6.2012 and Approved for Adoption

July 2013

welding, I will be a welder and so on. What we have done through NVQEF is that we have taken a building block approach. We have put the basic skills below and put the higher order skills at every succeeding level. So, if you complete the programme, you learn plumbing, welding, wiring and all the related skills and, finally, you become a building supervisor. So our programme offers scalability. There are seven levels in the programme. Students can enroll into the programme from 9th standard onward and earn certificates, diplomas or a degree. A diploma will be given at level 5 and a degree will be given at level 7. But students will have the option of getting out after every certificate level.They can go out, do their work and come

So they have multiple pathways, exit routes and entry routes; from vocational education to formal education to the job market, and vice versa. Complete flexibility is built into the system. At every certificate

try for that matter, is experience. A good exposure can further help workers progress in their career.

not be good. To train the trainers we are also developing a course and tying up with some institutes.

However, the concern remains that the trainers at private facilities may not be that good.The trainers are arranged for by the private institute itself and they may or may

The ATDC’s TOT Academy is a good initiative in this direction. The NCVT is running 29 courses – 24 in garments and 5 in fashion.The duration of NCVT courses is six

back to pursue the programme at leisure. Each level of certification requires 1,000 hours of education and training per annum in the faceto face teaching-learning mode.

level, every student will get one skill certificate and one education certificate and combining both they get a level certificate. At any point of time, when they finish first five levels, they get a diploma. A student who gets into vocational education and at some point of time wants to get into formal education, can do that. From formal education, he or she can migrate to vocational education.

‘Longer-duration courses are key’ Dinesh Nijhawan, Director, DG&ET

CVT started some basic courses in the garment sector like cutting and tailoring, etc., in 2007.These were specific-duration courses ranging between 150 and 200 hours. There were different modules. So we thought: Why shouldn’t we develop a single module – of a longer duration – that covers various aspects and one that brightens the chances of employability.

N

The longer-duration course would also give workers good exposure and experience.What matters in the apparel industry, or any other indus-

months to one year and the minimum qualification is Class 8. NCVT is expected to provide support to candidates through which the course will be subsidised for the student for about 1/3rd of the total fees, which is under active consideration.


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Hon’ble Union Minister of Textiles being presented with an artwork by ATDC students rent imperative need to develop a skillbased education system,” Minister Rao told the gathering. Other prominent personalities who attended the event were Ms. Zohra Chatterji, IAS, Secretary (Textiles); Ms. Monika Garg, IAS, Joint Secretary; Prof. S.S. Mantha, Chairman, AICTE; Dr. Avinash S. Pant, Vice Chairman, AICTE; Mr. Dinesh Nijhawan, Director, DGE&T; Mr. Anant Panday, NSDA; Dr. Renu S. Parmar, Adviser, Planning Commission; Dr. A Sakthivel, Chairman, AEPC, ATDC & IAM; Mr. Hari Kapoor, VC, ATDC & MD Allied Exports, and Dr. Koshy. “In order to achieve quality and robust growth in the sector, trained and industry-ready workforce is required; and to meet the demand of skilled manpower, there was a need for restructuring course curricula. I am glad that

AICTE and NCVT have approved the curricula formulated by the committees which would help standardise the delivery mechanism in the apparel sector,” Ms. Chatterji told SMART NewZine. IMPLEMENTATION BEGINS ATDC has now entered into another level in terms of quality relevance, teaching and innovation by aligning with NCVT/DG&ET for both long-term and short-term courses. “While 65 ATDC Vocational Institutes are in the process of being recognised as Vocational Training Providers (VTPs) offering Modular Employable Skills (MES) under Skill Development Initiative Scheme (SDIS) of DG&ET in the first phase, the numbers would be increased to 150 in a phased manner,” informs Dr. Darlie Koshy. “The new curricula have recast the

earlier MES modules for garment and fashion sectors by incorporating the industry needs and ‘employability’ criteria in longer-duration courses. This important step of structuring of nationwide curricula will go a long way in opening more opportunities for lateral and vertical mobility of candidates and certification systems,” he added. “In the case of AICTE, the streams for which curricula have been developed are Fashion Design, Textile Design, Apparel Manufacturing and Fashion Management, which have taken into consideration the dynamic manufacturing and marketing environment of the apparel sector,” said Dr. Darlie Koshy. ATDC has selected 25 out of its 177 Centres to register as Skill Knowledge Providers (SKPs) and, there on, offer the AICTE-powered NVEQF courses.

The national release of NCVT and AICTE-approved curricula documents for the Garment and Fashion sectors is a significant national initiative and sets a new direction of skill development in labour-intensive sector like apparel which is now advancing in high-speed manufacturing and digital merchandising, designing, pattern-engineering, etc. — Dr. Darlie O. Koshy, DG & CEO, ATDC & IAM


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In order to achieve quality and robust growth in the apparel sector, a trained and industry-ready workforce is required; and to meet the demand of skilled manpower, there was a need for restructuring course curricula. — Ms. Zohra Chatterji, Secretary (Textiles), GOI Hon’ble Union Minister of Textiles and Dr. Darlie O. Koshy in a conversation during a training session, as Ms. Zohra Chatterji, Secretary Textiles, looks on... FUTURE IS BRIGHT The new curricula allow skills upgradation, multiskilling and lifelong learning opportunities in a flexible manner with certification at every level. It also allows recognition of prior learning (certification of skills acquired informally) effectively and undertaking of courses with higher skill and knowledge level, like Apparel Manufacturing Technology, Apparel Finisher and Packer, Industrial sewing Machine Operation, Apparel Production Supervision and other industry’s need-based courses — focusing clearly on skills and employability (see page 10). ATDC Vocational Institute programmes leading to Certificate/ Diploma/Advance Diploma with dual certification of ATDC and NCVT — and with full backing of both export and domestic garment industries assuring 100 percent placement assistance to potential students — would be a major service to different communities and

apparel clusters. “With fee support from DG&ET, these courses will soon be made available at select ATDCs registered as VTPs, and this would provide certification as well as employability to a large section of the society,” stresses Dr. Darlie Koshy. With standardised curricula in hand, ATDC is now geared up to take this movement forward. “The training methods used intensively for teaching this upgraded curricula includes demonstrations using different models, resources, standard audio-visual digital contents and latest machineries and equipments to register the methods of operation and perform accurately and efficiently. Students are provided with training kit and handbooks and also are exposed to industry environment from time to time,” added Dr. Darlie Koshy. The focus of the programme is on “performing” and not on “Knowing” only. Demonstration of skills is a must.

Lecturing is restricted to the bare minimum emphasis given for “hands on training,” adds Dr. Darlie Koshy. The future is brimming with hope. There is an immense untapped potential for growth in the garment sector both in export and domestic arena. In such a scenario, the new curricula for Garment and Fashion sectors is a significant national initiative that has set a new direction of skill development in labour-intensive sector like apparel which is now advancing in high-speed manufacturing and digital merchandising, designing and pattern-engineering, etc. During the rest of the 12th FYP period, under the ISDS, ATDC plans to expand to over 250 ATDC Vocational Institutes/Centres/Skill Camps. Thus, the standardisation of curricula opens a new horizon for millions of youth aspiring to make a career in the apparel sector. And with this, the dream figures that are mentioned in the beginning are set to be realised.

I am happy that a major milestone in the area of skill development for the apparel sector has been achieved, with AICTE and NCVT approving the curricula documents. — Dr. A. Sakthivel, Chairman, AEPC, ATDC & IAM


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AT A GLANCE: NEW NCVT-APPROVED COURSES for Garment/Fashion sectors NCVT COURSE CODES

NCVT APPROVED COURSES

DURATION

ELIGIBILITY

GAR 901

Advance Apparel Manufacturing

1040 hrs

Cert. in GAR 804

FAD 901

Advance Fashion Design

1040 hrs

Cert. in FAD 801

GAR 804

Apparel Manufacturing Technology

1040 hrs

12th pass / equivalent

GAR 805

Apparel Pattern Making & CAD

1040 hrs

12th pass / equivalent

GAR 803

Apparel Quality Assurance & Compliance

1040 hrs

12th pass / equivalent

FAD 801

Fashion Design Technology

1040 hrs

12th pass / equivalent

GAR 902

Apparel Manufacturing Technology (Knits) Advance

520 hrs

Cert. in 702

GAR 806

Textile Design Technology

1040 hrs

12th pass / equivalent

GAR 701

Apparel Pattern Making Basic

520 hrs

10th pass / equivalent

GAR 703

Apparel Production Supervision and Quality Control

520 hrs

10th pass / equivalent

GAR 702

Apparel Manufacturing Technology (Knits-Foundation)

520 hrs

10th pass / equivalent

GAR 808

Apparel Export Merchandising

520 hrs

Graduation

GAR 704

Textile Garment Testing and Quality Control

520 hrs

12th pass / equivalent

GAR 601

Garment Construction Techniques

410 hrs

8th pass / equivalent

GAR 602

Software Application in Pattern Making

220 hrs

10th pass / equivalent

FAD 702

Software Application in Apparel Merchandising

220 hrs

12th pass / equivalent

FAD 701

Software Application in Fashion Design

220hrs

10th pass / equivalent

GAR 605

Software Application in Textile Design

220 hrs

10th pass / equivalent

GAR 502

Industrial Sewing Machine Operation (Basic & Advance)

GAR 503

Apparel Finisher & Checker

360 hrs

8th pass

GAR 504

Industrial Sewing Mechanic Technician

360 hrs

8th pass

GAR 501

Surface Ornamentation Techniques

208 hrs

5th pass

GAR 807

Apparel Production Supervision

520 hrs

10th pass with 1 yr exp. / equivalent

GAR 705

Apparel Production Planning & IE

520 hrs

12th pass with 2 yrs exp.

GAR 604

Apparel Quality & Compliance

520 hrs

12th pass

GAR 603

Computerized Machine Embroidery

360 hrs

10th pass

GAR 802

Apparel Product Specialty Trouser/ Knits/Jackets/ Lounge wear)

360 hrs

ISMO GAR 502

GAR 801

Apparel CAD/CAM

360 hrs

GAR 601 & GAR 701

FAD 601

Retail Sales Associates

520 hrs

10th pass

5th pass


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ATDC Skill Conclave: Shaping the future

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odernise or perish’ needs to become the motto of the apparel industry. These were the words of Hon’ble Union Minister of Textiles Dr. K.S. Rao while deliberating on the importance of ‘Skill Development in Shaping the Future of Apparel Sector: Perspectives, Challenges & Opportunities’ at the ‘Skill Conclave’, held at Apparel House, Gurgaon, on July 30. Delivering the welcome address at the event, Dr. A. Sakthivel, Chairman, AEPC, ATDC & IAM, said: “ATDC has set up 177 Centres in just about twothree years under the Integrated Skill Development Scheme (ISDS) of the Ministry of Textiles, with a built-up ca-

pacity to train over 45,000 candidates a year, and has initiated new models for skill training in the country. I am happy that a major milestone in the area of skill development for the apparel sector has been achieved, with AICTE and NCVT approving the curricula documents.” In the presence of thought leaders, academicians, students, garment manufacturers, eminent dignitaries and bureaucrats, the ‘Skill Conclave’ also hosted an interesting interactive panel discussion. The panelists deliberated on ISDS, its impact, scaling up and benefits to the industry in meeting the acute skill deficit, models created by ATDC, socio-economic impact

(Clockwise from top left), Hon’ble Union Minister of Textiles being received by Dr. A. Sakthivel and Dr. Darlie O. Koshy; students at ‘Rozgar Mela’ ; Dr. Renu S. Parmar, Adviser, Planning Commission, during a Q&A session and a section of the audience interacting with members on the dais at the event

of the skill initiatives for women and disadvantaged sections of society, the role of mainstream education with long-term vocational programmes of six months to a year, and the relevance of the updated contemporary curricula, training of trainers and ways to attract new investments in the sector. Prior to ‘Skill Conclave’, Minister Rao visited ATDC National Head-Office which houses an ATDC-SMART Centre with over 50 state-of-the-art machines that can train 45-50 people at a time in 7-8 cycles in a year, and the world-class ATDC-Juki Tech Innovation Centre which showcases the latest technologies, encouraging the apparel industry to modernise.


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flashlight

Workers in a garment manufacturing factory

Skill sun rises in the EAST ATDC, via 65-plus Vocational Institutes and over 100 Centres/Skill Camps, is set to transform the skilling map of the country’s eastern region; time is now ripe to push the envelope and begin the mass skilling movement in the East and the N-E

I

n its skill journey so far, ATDC has crossed several barriers, reached the unreached, entered unchartered territories and trained people in areas one would dare to venture. Today, with over 177 ATDCs, including Vocational Institutes/ Centres/Skill Camps, the skill mission has reached major apparel clusters spread across 22 states and 85 cities. When it comes to the eastern region, ATDC has already built a strong presence in clusters hitherto unknown for. Today, 45-plus Vocational Institutes/Centres/Skill Camps are skilling the youth in country’s East and NorthEast like never before, thus creating a vast pool of skilled workforce for the

apparel and textile sector by targeting youth and women in the most backward sections, including Naxal-hit areas, of the society. ODISHA LEADS THE PACK It would be fair to call Odisha the flagbearer of ATDC skill mission in the East. ATDCs in Odisha have trained over 10,500 youth so far via eight ATDCSMART Centres/Skill Camps. The growing apparel industry in the state, however, needs many more trained hands. “Looking at the bright future of youth undergoing training for the apparel sector here, the state government has invited ATDC to set up a state-ofthe-art training centre to boost ‘employability’. The present ATDC curricula definitely leads to huge employment generation because of its practical thrust in course modules and industry requirements. The role of ATDC is commendable in this regard,” says A.P Dash, Deputy Director, Directorate of Textiles & Handlooms, Govt. of Odisha. During a recent visit to ATDC Bhubaneswar, Biren Bhuta, Chief (CSR), Tata Steel, expressed keen interest to sponsor students, hoping that with ATDC at the forefront, the training


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flashlight project would yield positive results. “To begin with, TATA Steel is sponsoring 60 candidates; 30 for long-term courses and 30 under fast-track shortterm SMART courses, whereby a group can be formed with pattern markers, sewing operators and surface ornamentation specialists,” informs Mr. G.K. Bhasin, GM, SMART. SKILL BOOSTER FOR BIHAR “Skilling is an integral part for any industry. In this sense, more ATDCSMART Centres/Skill Camps across the state will surely go to enable current and future possibilities of doing business in the textile/apparel sector in the state,” says Shailesh Thakur, IRS, Director of Industries, Government of Bihar. The textile industry is eyeing Bihar as an emerging market. “Of the 755 business proposals approved by the State Investment Promotion Board (SIPB), 59 are already functional with an investment of over `3,712 crore,” Bihar Deputy Chief Minister Sushil Kumar Modi was quoted as saying recently. Raymond Ltd. Chairman Gautam Hari Singhania recently visited Patna where Bihar Chief Minister Nitish Kumar offered him land for setting up a garment factory in Bihar. “We have already earmarked a place in Patna for setting up garment industries,” Nitish had said. “The state government is already partnering with ATDC to support its skill development programmes and would be more than willing to deepen collaboration. There are already plans to support ATDC in conducting job-oriented programmes for the youth in the state via Skill Development Mission,” adds

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Thakur. ATDC has trained over 4,000 candidates in Bihar so far and over 1,700 have received placements. It proposes to open more Skill Camps in Rajgir, Harnaut, Khagaria, Begusarai, Sitamadhi and Jehanabad districts soon. SKILLING JHARKHAND In nearby Jharkhand, at seven ATDCSMART centres/Skill Camps, 2,130 students have been trained so far while over 1,200 have got placements. Taking the movement forward, ATDC has decided to tie up with Jharcraft — a state government undertaking created for managing the value chain of sericulture, handloom and handicraft. “According to a proposed MoU between ATDC and Jharcraft, ATDC would help Jharcraft establish production centres in different districts of the state. The rent-free accommodations will be arranged by Jharcraft for their production centres and ATDC will act as facilitator in implementation of their production unit programmes,” informs Dr. J.D. Bakshi, GM, SMART. Agrees Dhirendra Kumar, Managing Director, Jharcraft: “The demand for ready-made garments is very high in the state and the industry needs more skilled hands. So we approached ATDC. Today, we have established a state-of-the-art stitching unit in Ranchi with ATDC’s expertise where many youth and women from backward areas got livelihood. Soon, we are going to have production units in Deoghar and Silli areas with professional help from ATDC.” “We plan to open more stitching units in Ranchi, Hazaribagh, Jhumaka and other places. Once we have our

An interaction session with students enrolled in SMART Quality Checker course at ATDC-Patna Centre

Students during a workshop at ATDC-Kolkata own computerised facilities of stitching, we will be able to improve the quality of stitching and able to give jobs to more people,” says Kumar. “There are five zones in the state and we would like at least one ATDC Centre/Skill Camp in each zone. We would also want each Centre/Skill Camp to manage our production centres,” adds Kumar. BENGAL ON NEW TURF In a recent development, FICCI has submitted detailed textiles policy suggestions to West Bengal Chief Minister Mamata Banerjee. “While the State has a long history and tradition in textiles, there was need for a policy roadmap which will revive, modernise and broad base West Bengal textiles industry and integrate it with the global market”, Sidharth Birla, senior vice president, FICCI, was quoted as saying. “States like Maharashtra and Gujarat have come out with very aggressive textiles policies in last two years. West bengal has a huge potential to become the next knitwear capital of the country. This policy, if finalised, would change the landscape of the industry in Bengal,” said Sanjay Jain, managing director, TT Ltd. The West Bengal garment industry is in constant process of renovation and upgradation. With this comes the hard part — finding trained hands. New skills in garment manufacturing (sewing machine operation), knitwear manufacturing, machine maintenance,


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Today, we have established a state-ofthe-art stitching unit in Ranchi with ATDC’s expertise where many youth and women from backward areas got livelihood. Soon, we are going to have production units in Deoghar and Silli areas with professional help from ATDC. — Dhirendra Kumar, Managing Director, Jharcraft surface ornamentation, quality control, finishing and packaging techniques are required to meet the global standards and this is where ATDC and its courses come handy. The ATDC skill mission entered West Bengal in 2011. Till July 31, 2013, over 2,600 candidates were trained in various job-oriented courses via 14 ATDCSMART Centres/Skill Camps. Over 650 have already been employed in large/SMEs apparel units and many others have opted for self-employment. “Some of the Central government sponsoring agencies for SMART training programme are NMDFC, NBCFDC, NSCFDC and NYKS, etc. and key state government sponsoring agencies are Directorate of Textiles, Government of West Bengal, State Urban Development Agency (SUDA), Aliah University, Government of West Bengal, Society for Self-Employment of Unemployed Youth, District Industries Centres under Directorate of Micro & Small Scale Enterprises (MSSE), Govt. of West Bengal, etc.,” informs Mr. Anil Buchasia, ATDCLMC member and Director, Amrit Exports. “Some prominent garment manufacturing industries have also sponsored SMART students like JPM exports, Deoki Hosiery and Bally Exports, etc. Directorate of Textiles, Government of West Bengal, has already given in-principle approval for 700 SMART students for training and approval for additional 1,000 is in the pipeline. NBCFDC has

Skilling is an integral part for any industry. In this sense, more ATDCSMART Centres/Skill Camps will surely go to enable current and future possibilities of doing business in the textile/apparel sectors in the state.

Since apparel and textiles sector is labour-intensive, training being provided by ATDC will go a long way in generating ‘employability’ in North-East, particularly Manipur.

—Shailesh Thakur, IRS, Director of Industries, Govt. of Bihar

— O. Nabakishore Singh, IAS, Principal Secretary, Commerce and Industries, Govt. of Manipur

sponsored 300 SMART students while approvals for sponsoring 500 students from SUDA is being worked out. More industries like Camilla International are showing interest for off-campus SMART training programmes,” says Mr Anil Buchasia, indicating a bright future for the state’s youth.

The government has also taken various initiatives to address the deficit of trained manpower in the handloom sector and bridge the gap between the skill and the market requirement. The Scheme of Integrated Skill Development for Handloom workers targets to create a pool of 50,900 trained weavers in the span of five years from 2012-13. In order to meet the rising demand for quality handloom and handicraft items from the state, a textile park would shortly be set up at Lamboi Khongnangkhong in Imphal West, Manipur. “Since apparel and textiles sector is labour intensive, training being provided by ATDC will go a long way in generating ‘employability’ in North-East, particularly Manipur.” “We suggest that ATDC Vocational Institutes in Imphal begin long-duration courses so that training can include other areas in garment manufacturing like pattern-making, industrial engineering, merchandising and textiles etc., so that the necessary skill-sets are made available to the industry,” says O. Nabakishore Singh IAS, Principal Secretary, Commerce and Industries, Govt. of Manipur. “The state government would provide necessary space for opening of more ATDC Centres,” he adds. This is just the beginning. ATDC, in its mission to spread skill movement panIndia, has set its eyes firmly on the eastern region. Numbers would grow, youth would fulfill dreams and National Skill Mission would get a huge boost. The skill sun has risen in the East.

REACHING OUT TO N-E During the current financial year, Ministry of Textiles, GOI, has formulated three new schemes exclusively for implementation in the North-Eastern states. These schemes are North Eastern Textile Promotion Scheme, Scheme for usage of Geotextiles in the North Eastern States and Scheme for Promoting Agrotextiles in North Eastern States.

Looking at the bright future of apparel sector in Odisha, the state government has invited ATDC to set up state-ofthe-art training centres to boost ‘employability’. —A.P. Dash, Deputy Director, Directorate of Textiles & Handlooms, Govt. of Odisha


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EVENTS

‘Target, Train, Transform’ F irst the facts. The potential size of the apparel and textiles industry is expected to reach $221 billion by 2021. With this comes the mammoth task of creating skilled workforce where, despite being ranked fourth in apparel production and exports, India substantially lags behind. In order to address and tap the alarming shortage of skilled labour in our country, ATDC organised ‘ATDC Strategy Meet: Blue Print 2015’, in Hyderabad on July 4-5, 2013. Based on the theme ‘Target, Train, Transform,’ the two-day meet aimed to chart a way out for a stronger growth trajectory for the apparel industry; to pre-

pare and strengthen ATDC for stumble blocks, especially with the increasing competition from different sources; and to chart out an ATDC Blueprint for 201314 and 2014-15. “Shortage of skilled labour is posing a serious challenge to the industry. The demand for skilled workers is estimated to increase by two million from the existing pool of 12.4 million in the next four years,” said Dr. A. Sakthivel, Chairman, AEPC, ATDC & IAM, as he encouraged the ATDC team by presenting awards for 2012-13. The meet, which saw participation

BEST PERFORMING ACHIEVERS

from 40 ATDC Principals/State Coordinators from across India, was presided over by Dr. A. Sakthivel; Shri Hari Kapoor, Vice Chairman, ATDC; Dr. Darlie Koshy; and K.C. Reddy, Chairman, REEMAP & Vice Chairman, REECAP. The meet also laid special emphasis on the apparel industry in Andhra Pradesh. ATDC, in collaboration with REEMAP & Mission for Elimination of Poverty in Municipal Areas (MEPMA), Govt. of AP, will drive wage employment opportunities by training over 5,000 candidates as industry-ready professionals in 2013-14.

BEST PERFORMING VOCATIONAL INSTITUTE

Team ATDC Patna and Principal, ATDC Noida receiving awards

BEST PERFORMING CENTRE BEST PRESENTATIONS

(Clockwise from top left), Mr. P.K. Yadav, Principal, Jaipur; Ms. Lopamudra Ghosh, Principal, Bhubaneswar; Principal, ATDC Tirupur collecting the award on behalf of Mr. J. Balaji, Lecturer, Tirupur; and Principal, ATDC Gurgaon collecting the award on behalf of Mr. Naveen, Trainer, Mewat (Gurgaon), at ‘ATDC Strategy Meet: Blue Print 2015’

Team ATDC Jaipur receiving their award

Ms. Daljeet Kaur, Principal, ATDC Okhla and Ms. Amita Kaushal, In-charge, ATDC Rohini


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INAUGURATIONS

VISITS/SEMINARS/WORKSHOPS

Turning a new leaf

MINISTER JITENDRA SINGH AT TIJARA (ALWAR) CENTRE

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ehabilitation of slum colonies for the benefit of the most underprivileged — this was the aim when ATDC, along with Delhi Slum Dwellers’ Federation (DSDF), entered Pillanji village in Sarojini Nagar in heart of the Capital — only to leave an indelible mark. The slum dwellers, especially women and youth, got a new ray of hope with the opening of the 175th ATDC-SMART Centre in Pillanji village. The Centre, opened with the support of the DSDF that is extending sponsorship and mobilisation support to candidates, was inaugurated by Shri Montek Singh Ahluwalia, Deputy Chairman, Planning Commission, Government of India, on July 8. Shri Ahluwalia was formally welcomed by Shri H.K.L. Magu, Chairman (F&B), AEPC; Shri Hari Kapoor, Vice Chairman, ATDC; Dr. Darlie O. Koshy, DG and CEO, ATDC & IAM; Mr. B.S. Dabas, President, DSDF; and Mr. Ashok Mallick, Vice President, DSDF, among others. While congratulating ATDC and DSDF on this collaborative effort, Shri Ahluwalia said that, “With the presence of many domestic and export apparel manufacturing clusters in Noida, Faridabad, Gurgaon and Okhla, there is an increased need for stronger employee linkages. I hope that ATDC’s excellent resources and state-of-the-art facilities, will go a long

way in benefiting the slum dwellers.” Shri Ahluwalia toured the facilities at new Centre, evincing a keen interest in the latest sewing technologies on display. He also released the sixth issue of the SMART Newzine, ATDC’s bimonthly magazine, on the occasion. Informing the Chief Guest about having successfully enrolled and trained over 52,000 candidates in the SMART project in the pilot project period under Integrated Skill Development Scheme (ISDS) — with ATDC contributing to over 50 percent of the entire Ministry of Textiles’ target — Dr. Koshy said, “If the apparel industry decongests from metros and moves to where the workforce is available, there is a huge opportunity to create an ‘Apparel Economy’ in many parts of India, especially in the existing and new textile-apparel clusters.” To begin with, ATDC would offer all the Fast-Track SMART training courses at the Centre.

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he partnership between ATDC and the Nehru Yuva Kendra Sangathan (NYKS) will go a long way in making the unemployed youth of the country self-reliant,” said Shri Bhanwar Jitendra Singh, Minister of State for Youth Affairs and Sports. Shri Singh was speaking at a certificate-distribution ceremony organised by ATDC-SMART Centre, Tijara (Alwar), Rajasthan, where 30 candidates sponsored by NYKS for the Sewing Machine Basic/Advanced courses were trained. Shri Singh also distributed SMART tool-kits to the second batch of 30 candidates.

MS. JAYA DUBEY, MOT, AT ATDC-PARAMAKUDI

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s. Jaya Dubey, Additional Development Commissioner (Handlooms), Ministry of Textiles, GOI, was all praises for the ATDC team when she visited ATDC-Paramakudi Centre in Tamil Nadu recently. Ms. Dubey appreciated ATDC’s infrastructure and industry-relevant methodology of training.

‘KNOWLEDGE IS THE KEY’

LEARN IT FROM ATDC-KANNUR

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here is a vital need to gain knowledge in latest skills and technologies so as to sustain as well as grow in the present apparel scenario.” This success mantra was spelled out by Dr. Thomas Isaac, former Kerala Finance Minister and MLA from Alappuzha constituency, at the inauguration-cumorientation programme of the first batch of SMART Operator (Basic) course at the ATDCSMART Skill Camp, Palakkad, recently. “Utilise the worldclass training facilities at ATDC to gain skillful knowledge and improve your life,” Dr. Isaac told the students after inaugurating a new ATDC Centre.

TDC-Kannur organised an inauguration-cum-orientation programme for the second batch of SMART Operator (Basic) course at Dinesh Apparels, Thana, Kannur, recently. Forty trainees were given tool-kits by Chief Guest Rajan C., Chairman, Dinesh Industries, at the event. Assuring the candidates, Rajan added: “ATDC-SMART courses aim to serve the apparel industry by providing skill training to the underprivileged sections of the society at a very nominal cost.”


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Visits/Seminars/Workshops

BSF wives’ club gets SMART tips T WHERE CREATIVITY GELS WITH COLOURS Tie and Dye, Glass Painting, Block Printing — ATDC witnessed a riot of creativity and colours during workshops organised at its various institutes across India.

Okhla

he ambit of ATDC’s efforts is vast. The latest to notice these pioneering initiatives is the Border Security Force (BSF). ATDC inaugurated SMART-SOA training programme for members of the BSF Wives’ Welfare Association at Frontier Head Quarter, BSF North Bengal, on September 6. The event was inaugurated by Kiran Sharma, President, BWWA (Eastern) in presence of B.D. Sharma, IPS, Additional Director General (East), BSF, and other dignitaries. Sharma said this is an historic moment that ATDC and BSF have come together via this training programme which would improve the quality of uniforms produced by the trained BWWA members for BSF jawans and help them earn better.

ATDC, in association with Pidilite, organised a three-day workshop on tie and dye, fabric painting, glass painting and coffee painting at its Okhla centre recently. While the first day saw students creating beautiful items with tie and dye and fabric painting, the second day was reserved for glass painting. On the final day, the students tried their hands at coffee painting.

he garment industry is estimated to generate one crore jobs by 2022, and ATDC’s pioneering efforts in providing professional job-oriented training programmes will play a key role in the sus-

tenance of the sector,” said renowned economist, career counsellor and Limca Book awardee Dr. J.L. Bhandari. He was addressing a seminar on ‘Job and Entrepreneurship Opportunities in the Garment and Apparel Industry,’ organised by ATDC-Indore on July 16. The seminar aimed at highlighting recent key developments, future potential and entrepreneurship prospects of the apparel industry and provided an insight into the cascading effect of the apparel sector on generating employment. “The Indian market has shown robust growth despite global uncertainties. The Government of India has granted 30 percent subsidy and 0 percent excise duty on garment exports,” Dr. Bhandari said.

From the alumni’s desk

Sensitisation drive

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Bhopal As part of its admission awareness campaign, ATDC-Bhopal organised a day-long workshop on hand-block printing at its campus on June 8, 2013. Thirty students from Women’s Polytechnic College, Bhopal, participated in the workshop.

Bhubaneswar ATDC-Bhubaneswar organised a one-day workshop on fabric painting on June 22, 2013. The workshop began with a basic demonstration of fabric paints used in the apparel industry and went on to focus on the development of various products.

Jaipur ATDC-Jaipur, in association with the Dainik Bhaskar group, conducted a three-day workshop on textile printing, tie and dye and hand embroidery from July 15-17, 2013. Over 120 candidates from the Bhaskar Women’s Club, Jaipur, participated in the workshop.

‘1 crore jobs by 2022’ T

n last two years, ATDC has trained over 65,000 candidates under the pilot project phase who have joined the apparel sector not only in India but abroad. ATDC-Jaipur Centre is inviting alumni to narrate their success stories. One such session was held by Mr. Ashish Tank, HOD, M/s. Hitachu Buying House, Japan, recently. Mr. Tank, who did one-year Apparel Manufacturing Technology (AMT) course from ATDC Jaipur, enlightened students about best practices of Japanese apparel industry.

TDC-Bhubhaneswar organised a sensitisation programme for officials engaged in the formation of a Readymade Garments (RMG) cluster at the Regional Industrial Centre (RIC) Dhenkanal. A group consisting of Santosh Kr. Mishra, GM, RIC, Dhenkanal; Tapan Kr. Basa, Industry Promotion Officer, RIC and Director of Mission — a NGO into garment projects — and 30 youth engaged in the unorganised garments sector participated in the drive.


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AWARENESS PROGRAMMES

ATDC catalysing synergy

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his we can conveniently call marriage between two altogether-different trades. Faced with uncertainties in leather industry, five bright students of M.Sc. in Footwear Technology decided to make a switchover to the apparel sector, courtesy an ATDC-powered counselling session at the Footwear Design and Development Institute (FDDI) campus in Chhindwara, Madhya Pradesh, recently. Convinced at brighter prospects, these FDDI students have joined ATDC’s SMART Operator (Basic) course. This move even left Mr. Chandrasekhar, GM, Shahi Exports surprised and happy as he

visited ATDC campus for placements. The session focused on current apparel scenario and SMART courses. It is, thus, safe to say that this trend — coming from mainstream to garner skilling in other ‘employable’ streams — is mere a start.

More power to women

ATDC-Raipur’s SPARK Day

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n order to mobilise more business acumen among female candidates, ATDCSurat participated in the Women’s Entrepreneur Exhibition (WEE), organised by the Southern Gujarat Chamber of Commerce and Industry, in Sarsana, Surat recently. Candidates approaching ATDC stall were provided with information on careers in the apparel industry as well as given details about ATDC short-term and long-term courses.

eeping up with ATDC's unique initiative where ATDC has branded its Annual Day celebrations as ‘SPARK,’ ATDC-Raipur celebrated its ‘SPARK’ day recently. The event was inaugurated by chief guest Shri Rajesh Munot, State Minister of Commerce and Industries, Government of Chhattisgarh. After delivering keynote address, Shri Munot gave away prizes to students for excellence in academics and other cocurricular activities.

SMART Innovations Let faculty go on the floor!

SMARTer deeds

IN ORDER to raise the standards of training at its Institutes/Centres/Skill Camps pan-India, ATDC has launched a first-of-its-kind, unique opportunity for its faculty members — the Faculty-Industry Internship Programme. Under this initiative, faculty members from ATDCs can join two-week internship at a garment factory/export house in their respective areas. The key objective of this internship programme is to help the faculty understand latest state-of-the-art developments in production, quality control measures and merchandising cycle — thus raising the bar of the quality of training and industry relations.

At ATDC, it is our collective responsibility to channelise knowledge and energies towards the larger good of the society. In one such initiative under the SMART Social Accountability initiative, ATDC-Jaipur conducted a CSR-cum-awareness camp at the Durgapura railway station recently. A group of 16 students from ATDC Sitapura centre not only distributed drinking water to passengers but also raised awareness about various SMART courses and admissions.

Career camp in Pink City Continuing with its mandate of making rural youth aware about the prospects in the apparel industry, ATDC-Jaipur, in association with Employment Exchange Office, Jaipur, conducted a career camp at Jamua Ramgarh, 40 km from Jaipur, recently. The camp was inaugurated by Shri Mangilal Garasia, State Minister of Labour and Employment and Mahesh Sharma, Assistant Director, Employment Exchange Office, Jaipur. Over 2,000 aspiring candidates were provided with the details of SMART shortterm and long-term courses.

ATDC bang on skilling Bihar youth Heralding a new professional era for ATDC students, former Bihar minister and BJP leader Shri Janardan Singh Sigriwal distributed SMART tool-kits at ATDC Chhapra Centre in Bihar recently. A total of 50 candidates received tool-kits by Shri Sigriwal, who was all praises for ATDC’s job-oriented curricula and state-of-the-art resources. “Skilling youth is the only way to bring ‘employability,’ especially in rural areas. To help achieve this, ATDC-SMART Centres/Skill Camps are proving to be a boon for the people of Bihar,” Sigriwal told the gathering.


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STORIES TO TELL ATDC-ROHINI

ATDC-KANNUR

All thanks to — ATDC!

‘Star Button’ is born

They had it all — ability, aspiration, passion and a common dream to make it big in the apparel industry. The golden opportunity came knocking at their doors in the form of ATDC-Rohini. Rest, as they say, is history.

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Merchandiser with Jay-Dee ix years ago, Tabassum Exports, Azadpur. wouldn’t have ever Lack of technical knowledge imagined that she was a major hurdle for Pawan would be successfully runKumar. Pawan, who was workning a boutique at Dilli Haat, ing as a finishing-in charge in Pitampura, New Delhi. The an export house, decided to seeds of this turning point in upskill himself by joining PSQC Tabassum’s life were sown in course at ATDC-Rohini. Pawan 2008 when she enrolled herTabassum is today placed with Adegear, self in ATDC’s six-month certificate course in Production Supervision Mayapuri, at a salary of `15,000 p.m. Take the case of Swati Verma, a young & Quality Control (PSQC). “ATDC has provided me with the best technical and and dynamic girl from Gujarat. One-year practical skills, which have been the Diploma in Fashion Design Technology stepping stone for my business,” says an from ATDC-Rohini opened new vistas for her. She got an opening as a fashion deecstatic Tabassum. Archana, after completing PSQC signer with Fashionite Impex Pvt. Ltd, course from ATDC-Rohini, was working Subhash Nagar. Deepika’s story is no different from in a boutique. But she wanted to explore new horizons. Archana further enrolled others. The PSQC course landed her a job herself in one-year Diploma in Apparel as Sampling Coordinator with White Manufacturing Technology programme. Chocolate Export House. Take wings from Today, she is now working as an Assistant these stories!

Women, when empowered, can change a lot in the society and that’s what these five housewives from Kannur have done, courtesy ATDCSMART Operator course. This group started its dream project — a joint venture called ‘Star Buttons’ — with a capital of `4 lakh. ‘Star Buttons’, which started with buttonholing and button attaching orders, is today manufacturing full-fledged shirts and getting bulk orders. An inspiring tale for other women!

ATDC-KOLAR

Life gets a meaning Srinivas and Dhananjaya B.M. were sailing like directionless ships in the job market — this even after having a B.Ed degree. Their lives finally got into the right compass when they came across an ATDC advertisement in a newspaper and enrolled themselves in the Sewing Machine Operator (SMO) course at ATDC-Kolar. Srinivas is now working as a tailor in a boutique, while Dhananjaya has started his own business.

PLACEMENTS WHO’S WHO OF INDUSTRY ATTEND ATDC-GURGAON ROZGAR MELA

SMART TRAINEES OF J’KHAND

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ver 11 reputed export and domestic apparel manufacturers came to screen and hire candidates at the week-long ‘ATDC Rozgar Mela,’ organised on the sidelines of ATDC ‘Skill Conclave’ at Apparel House, Gurgaon, in the first week of August. Over 200 ATDC-trained candidates seeking employment participated in the Mela. Dr. S.S. Mantha, Chairman, AICTE, encouraged the candidates by handing over appointment letters to nearly 25 selected candidates.

MART courses and SMARTER trainees. A recent example of the huge demand for ATDC candidates comes from Jharkhand where Mr. Gururaj Upadhay, Director, Unitex Apparel, Bangalore, handpicked 85 SMART Operator (Basic) trainees for his company. Mr. Upadhay recruited the candidates from ATDC-SMART Centres in Simdega, Bootymore, Silli and Ranchi in Jharkhand. “We are overwhelmed by the indepth knowledge, passion and genuine concern that ATDC has for the apparel industry,” Mr. Upadhay said.


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IN SUMMARY

Why we need standardised curricula

DR. DARLIE O. KOSHY, DG & CEO, ATDC & IAM

Dr. Darlie O. Koshy, the guiding force behind NCVTand AICTE-approved new curricula for the Garment and Fashion Sectors, firmly believes that standardising the curricula would herald a new era for skilling and bring ‘employability’ to the doorsteps of millions of youth pan-India

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Contact: Apparel Training & Design Centre, National Head Office Paridhan Vikas Bhawan, Plot-No. 50, Institutional Area, Sector-44, Gurgaon-122003 Phone: 0124-4659500/01 Website: www.atdcindia.co.in

The apparel and textile value chains together provide the biggest employment opportunity in India: It has the potential to absorb over 50 million workers over the next decade. Some projections say that, by 2022, an estimated 9-10 million people will be required in the apparel sector alone, of which 8-8.5 million will be at the entry level. Most importantly, these are jobs suited to the rural youth, especially women. In fact, in recent years, women have made up over 82 percent of the workforce joining the apparel industry. Needless to say, skilling is the key to ensure that such huge workforce is ready to face the challenges. The skill levels and educational attainments of the workforce determine its productivity, income levels as well as its ability to adapt to a rapidly-changing environment. Entry-level workers in the sector, for instance, require skill levels of 01 to 03. It is for this reason that the NCVT-approved MES courses and the AICTE-approved NVEQF programmes for the garment/fashion sectors are being seen as a significant “national initiative”. With their focus on “employability”, especially for school dropouts and less educated youth, they give a new direction and thrust to skill development in the labour-intensive apparel sector that now operates in a globally competitive environment where high-speed manufacturing, digital merchandising and designing, and patternengineering, etc., are fast becoming the norm. Old and new curricula Our existing vocational education system suffers from some key failings in regard to employability. Missing are crucial ingredients such as practical exposure, hands-on shop-floor training and apprenticeships, and interface with industry in general. For instance, under the current Skill Development Initiative Scheme (SDIS) of DG&ET, courses like Garment-Packer, Garment-Ironer/TailorChildren, Tailor-Suits/Helper Numbering, Helper–Feeding, Helper–Sewing and Helper–Washing etc., are obsolete, thus failing to attract new candidates. The infrastructure used for training is also obsolete and the course contents have fallen behind the curve of technology advancement in the apparel and fashion industries. The need today is to offer different levels of programmes — foundation level as well as skill upgradation — that meet the needs of different target groups of trainees as well as the specific requirements of industry.  The new curricula allow skill upgradation, multi-skilling and lifelong learning opportunities in a flexible manner — with certification at every level. They also allow recognition of prior learning (certification of skills acquired infor-

mally) and undertaking of courses with higher skills and knowledge levels such as Apparel Manufacturing Technology, Apparel Finisher and Packer, Industrial sewing Machine Operation, Apparel Production Supervision and other need-based courses that are clearly focused on skills and employability. Trainees are provided a holistic view of the industry, and explained their role and responsibility towards ensuring quality garments. They also gain knowledge of the entire process sequence and operations of a basic garment, and learn to sew different types of garments as per buyer specification — maximising needle time and minimising handling time. More than just skills Every employer, of course, looks for certain knowledge and skill-sets in his or her employees. But employers are also looking for employees with the right attitude and soft skills. Hence, under the new and revised curricula, systematic efforts are made to offer soft-skill modules to trainees, over and above domain-specific knowledge. Thus, apart from skill training, a self-development module is included in all the training modules for complete mental and physical development of trainees. The self-development module contains classes on soft skills, thrift management, health and hygiene as well as team-work management. Stress is also being laid on the overall improvement of health and safety standards in the industry. ATDC’s Efforts ATDC is in the process of registering 65 of its Vocational Institutes on pan-India basis as Vocational Training Providers (VTPs) with NCVT and 25 of its Vocational Institutes as Skill Knowledge Providers (SKPs) with AICTE to offer vocational courses for garment and fashion sectors. In the last three years, after the skill development programme commenced, ATDC has been able to enroll and train about 65,000 candidates till August 2013 as part of the Skill Development initiatives. In addition, the Community Colleges have trained around 20,000 candidates in six months to two-year programmes. ATDC’s overall placement in the apparel sector is estimated at over 75 percent (45 percent in apparel export units — large & SMEs — and the rest in domestic garments units, units run by NGOs, self-employment, small fashion business units, etc.). With the new curricula in place, the national skilling mission, especially in the apparel sector, will receive a fillip and ensure that the workforce being trained are completely industry-ready and eminently employable.


Monsoon issue vol 2, 2013