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Between The Covers 04

in focus

The key to achieving the apparel sector’s ambitious skilling targets is to create institutions that train trainers and act as Knowledge Management and Resource Centres. ATDC’s Training of Trainers’ (TOT) Academies do just that.



14 -18 news flags l ATDC set to enter Mauritian shores l Enhancing India-Sri Lanka apparel ties lCambodian delegation visits ATDC NHO l Rozgar Melas: Jobs abound: East, West and Centre l Karnataka usher in dynamic ‘Skill’ing Year

Delhi/NCR: Gateway to Growth

l Ariyalur on ATDC-SMART map l SMART enters talent-rich N-E l Bihar to get SMART Bhawan


stories to tell

l Budding entrepreneurs

Honorary Managing Editor: Sh. Hari Kapoor, Vice-Chairman, ATDC

l ATDC, NYKS lead SMART expansion across country l ATDC-Tumkur shines/TN to sponsor 54,000 students

l Turning dreams into reality l Can’t thank ATDC enough

Chief Patron: Dr. A. Sakthivel, Chairman, AEPC, ATDC & IAM

l SMART Innovations

Chief Editor: Dr. Darlie O. Koshy, DG & CEO, ATDC & IAM

l An ode to women




Exclusive interviews with Senior Government Officials and Clothing Industry Training Authority (CITA) experts

SMART NewZine is a bi-monthly publication of ATDC. All rights reserved. Contents from SMART NewZine may be reproduced with permission. Feedback/ suggestion/ articles/ advertisements may be sent to:

in summary ATDC-JUKI Tech Innovation Centre to play a catalysing role in the apparel sector, says Mr. Toshiyuki Yamanaka, MD, Juki India Pvt. Ltd.


Editor: Ms. Aanchal Prabhakar Jagga Content and Design: IANS Publishing

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‘Open’ Dialogue


he ISDS programme is being implemented by over 20 agencies on a PanIndia basis under the Component-I & II so far. When it got started hardly few people were involved in implementation. Today, over 10,000 people are working in various organisations for implementation across the country and 1,00,000 candidates have been trained in less than two years. The scheme has had positive impact on availability of skilled labour force and technology advancement. It has also improved the lives of thousands of people across the country. It has motivated a large number of apparel units to become partners in not only training programmes but also in finding the right candidate from these training institutions for their human resource needs especially that of shopfloor workforce. The pilot project of ISDS by MOT, GOI has, therefore, proved to be successful encompassing a whole spectrum of Government-supported and private players in PPP mode, covering sericulture to handloom and garments. As a Component-I Institute attached to the MOT, the stellar example of ATDC is worth mentioning as it has become the largest vocational training provider in the apparel sector having grown from 25 centres MS ZOHRA CHATTERJI, in 2010 to 160 centres in 2013 and training about IAS, SECRETARY, 4,000 to 5,000 earlier to now over 40,000 per annum. MINISTRY OF TEXTILES, So, both infrastructure for training and scale have GOVERNMENT OF INDIA leap frogged. Component-II had a slower start and will receive further momentum in the plan period. During the pilot project, the Ministry of Textiles has found that there is need for higher quality orientation ‘Open’ Dialogue for which a Textile and Apparel Sectoral Skill Council and Resource Support Agencies are being planned. is an ATDC forum to The RSAs will help to provide the curricula, pedagogy, discuss, debate and learning materials and learner assessment, evaluation disseminate ideas of candidates etc. The Sectoral Skill Council has, in principle, been approved by the EFC recently and it that we hope will will be co-promoted by the Ministry along with the shape the present and National Skill Development Corporation. The 12th plan has an ambitious target of training future of the textile 15 lakh youth and women in the 12th FYP and ATDC and apparel industry in particular is expected to have a target of training 2.50 lakh people through 250 Centres Pan-India. The Training of Trainers’ Academies set-up by ATDC in the 11th FYP would be further strengthened during the 12th FYP. The export performance has contracted owing to the worldwide economic conditions but is now looking up with more raw-material availability and various export incentives offered by the Government. There is also higher level of investment in technology and skilled workforce training and compliance which will lead to more productivity and efficiency. Recently, ATDC has conducted a series of programmes in collaboration with SLITA, Sri Lanka on Industrial Engineering and with CITA, Hong Kong on Sewing Line Management, etc. These advanced programmes are being welcomed by the industry and will help them improve manufacturing competitiveness going forward.

CHAIRMAN’S MESSAGE The New Year 2013 augured well for ATDC with the launch of a significant MoU with the Bruhat Bangalore Mahanagara Palike (Greater Bengaluru Municipal Corporation)-BBMP in Bengaluru, Karnataka and the inauguration of the first in the series of ATDCSMART centres supported by BBMP in Audugodi. Since then, Malleshwaram and Nagarabhavi ATDC-SMART Centres have also been launched, thus ushering in a spate of high voltage initiatives in the first quarter of year itself. Later, in the same month, the ‘ATDC-JUKI Tech Innovation Centre’ was launched in a pioneering initiative to bring the benefit of the rapid progress of Apparel Manufacturing Technology to the exporters and to reduce the gap between vocational training and expectations of apparel industry. Training of Trainers as a mission has been receiving prime attention at ATDC and setting up of three TOT Academies in Gurgaon, Thiruvananthapuram and Chhindwara in such a short span of time indicates the commitment to raise the bar of quality of training across ATDC. During the pilot period of SMART and since the commencement of ATDC TOT Academy in Gurgaon, over 700 trainers have been trained in multiple programmes covering a broad sweep of technology and manufacturing related practices and methodologies. The enthusiasm with which the ATDC faculty have been attending these programmes and the increasing interest shown by the industry have inspired the ATDC’s management to seek out global alliances to upgrade further the contents and delivery of training programmes. With the acclaimed CITA in Hong Kong, a series of three training programmes were launched in collaboration starting with Gurgaon from February 25-27, 2013, in Chhindwara on February 28 to March 2, 2013 and in Bengaluru from March 6-8, 2013. These intensive advanced training programmes not only signified a major change in the evolution of training of trainers but also brought in a close relationship with the requirements of apparel industry units. The new areas like Sustainability in textile and clothing industry launched in Bengaluru generated keen interest among the leaders in apparel industry. Going forward, the project report of setting up of academies in the state of Rajasthan on the request of the State Government has since been received and plans are afoot to set up a TOT Academy in Jodhpur in collaboration with the State Government in new financial year. In the 12th FYP it is envisaged that over 15,000 trainers would be trained in the 4 academies and efforts will be made also to start one or two long-term programmes to train academically brilliant students from various institutes into a teaching career. We are also in dialogue with JUKI management to offer Research Fellowships for improving industry’s competitiveness. The TOT and Applied Research at ATDC are bound to get a major boost in the coming days. I call upon the apparel industry to come forward to nominate your team members to attend TOT programmes for their trainers and also collaborate actively in Applied Research projects with ATDC TOT Academy so that our industry relevant training activities and competitiveness can be further enhanced. — Dr. A. Sakthivel, Chairman, AEPC & ATDC & IAM

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in focus

CITA expert Mr. Chun Wai NG training the trainers at TOT Gurgaon.

‘SMART’er TRAINERS FOR APPAREL INDUSTRY The key to achieving the apparel sector’s ambitious skilling targets is to create institutions that train trainers and act as Knowledge Management and Resource Centres. ATDC’s Training of Trainers’ (TOT) Academies do just that.

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in focus


TOTs bring in international expertise ATDC-SMART Training of Trainers’ (TOT) Academies have been set up to bring in global expertise and hold workshops with renowned experts from India and abroad to impart the latest skills to trainers.

ATDC-CITA ATDC-SMART TOT Academy and the Clothing Industry Training Authorities (CITA) Hong Kong has organised a series of training programmes in Gurgaon (North), Bangalore (South) and Chhindwara (West). In Gurgaon, the nine-day programme deliberated on ‘Sim Factory — A Computerized Coaching System for Sewing Line Management’; In Chhindwara, the CITA experts deliberated on the concept of ‘Sewing Training and Engineering’ while in Bengaluru, ‘Sustainability in the Textile and Clothing Industry’ and the ‘Higg Index’ were the topics. A total of 90 participants — 60 from ATDC Faculty Resources and 30 from various Apparel Export Units — were trained under the above ATDC-CITA collaborative training programmes. CITA is an internationally-renowned training and technical service provider for the apparel and textiles industry, providing fast track and cutting-edge programmes to professionals for managing the apparel Industry in a competitive era.

ATDC-SLITA Gurgaon TOT Academy recently organised a five-day workshop titled ‘Work Study Techniques’ in collaboration with the Sri Lanka Institute of Textile and Apparel (SLITA),

Skills and knowledge are the driving forces of economic growth and social development for any country. India has set a target of skilling 500 million people by 2022. Nearly 10 million trained workforce would be required for the apparel sector. To achieve this target, 15,000–20,000 qualified trainers would be required. — Preamble of the ‘National Policy on Skill Development’


t was under the 11th Five Year Plan that India’s skilling mission received its first big thrust, with the government ramping up targets and identifying implementing agencies across sectors to achieve them. In the apparel sector, the mantle fell upon the Apparel Training & Design Centre (ATDC), which was, in October 2010, chosen as the Nodal Agency by the Ministry of Textiles under its Integrated Skill Development Scheme (ISDS). ATDC has made rapid progress, as noted by none other than Minister of Commerce, Industries and Textiles Shri Anand Sharma himself, who recently lauded the organisation for mak-

with 25 ATDC trainers and industry professionals participating. The Gurgaon sessions focused on how to measure work, how to create the production line, assign operations on a scientific basis to minimise loss and maximise output, streamlining production line and enhancing productivity.

ATDC-Juki An ATDC-JUKI Tech Innovation Centre has been launched at ATDC NHO at Paridhan Vikas Bhawan in Gurgaon. It is a collaborative initiative of ATDC-Juki for showcasing the state-of-art technology, latest specialised machines for the industry as well as for better understanding of updated reach for adoption of such technology in Indian condition. The ATDC-JUKI TECH Innovation Centre is a significant initiative to strengthen the Apparel Industry, especially the SMEs, to adopt new technologies for increasing productivity, efficiency and quality for better price realisation and better global competitiveness. ATDC-JUKI TECH Innovation Centre is a platform to build ‘deep dive’ capabilities through advance training, innovative processes, technical guidance and close linkage and interface with the apparel industry. (ATDC going global, see Page 14)

ing “rapid progress by setting up 150 centres on a pan-India basis, covering 22 states (and) enrolling cumulatively over 50,000 candidates in the pilot project period”. Behind this success lies the early realisation at ATDC that it was important to have a pipeline of trainers to train those being skilled, and to create an institution that would operate as a resource centre which sets benchmarks and overall quality parameters for those in the business of skilling in the apparel sector. “The ATDC-SMART Training of Trainers’ (TOT) Academy was envisaged to be just such an institution. It serves the apparel industry by providing skilled trainers and expertise to help it achieve its skilling and modernisation goals — in short, to bring about overall systematic change,” said

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A SLITA expert helping a trainer with the concepts of ‘Work Study Techniques’.

Dr. A. Sakthivel, Chairman of the Apparel Export Promotion Council (AEPC), ATDC and the Institute of Apparel Management (IAM). The first such TOT Academy was set up at the ATDC Headoffice in Gurgaon in February 2011, a second came up in Thiruvananthapuram in Kerala in December the same year, and a third in Chhindwara in Madhya Pradesh in July 2012. A fourth TOT will come up in Rajasthan with the backing of the Rajasthan state government. The very geographical spread of the TOTs allows them to customise their services to regional, even local, requirements.

The TOT Mandate The ATDC TOTs have so far trained over 700 trainers (See Box), but its mandate goes well beyond that. “Apart from pan-India training of trainers, the TOTs play other important roles such as developing curricula and course contents, using technology to create and conduct online and e-training programmes, and undertaking gap analysis between industry demands and the training currently being done,” said Mr. Hari Kapoor, Vice Chairman, ATDC. “The industry interface is important for generating employment opportunities as well,” he added.

The course contents are being developed keeping in mind the different user groups and changing requirements of the apparel industry, said Dr. Darlie O. Koshy, Director General and CEO, ATDC and IAM, who describes the TOTs as “a seed farm for trainers”. It includes development of digital contents in the blended-learning format – both for technical and softskills modules. “The over-arching goal is to upgrade the knowledge base and skill levels of instructors and trainers. Besides, they are encouraged to develop an industryoriented approach in their pedagogy, teaching and instructional methods,” added Dr. Koshy. The ATDC TOTs thus develop Trainers’ Manuals, conduct programmes for training of trainers across the country, hold workshops that expose trainers to experts familiar with the latest technological and engineering innovations in the sector. Such industry-trainer interface, in particular, helps trainers imbibe shopfloor experience that they can, in turn, pass on to their students to produce an industry-ready workforce. Basically, fulfilling the ATDC’s credo of “employ-ability”.

Global Expertise In a sector that is in urgent need of adequately trained personnel, the current output of the TOTs falls short of the requirement of trained personnel as well the trainers needed to train them. ATDC has sought to overcome this problem by tapping into the expertise available with the domestic industry as well as roping in guest faculty from abroad – especially countries with vibrant apparel industries.

The ATDC-SMART Training of Trainers’ (TOT) Academies serves the apparel industry by providing skilled trainers and domain expertise to help it achieve its skilling and modernisation goals — in short, to bring about overall systematic change. — Dr. A. Sakthivel, Chairman of AEPC, ATDC and IAM

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The TOTs play significant roles such as developing curricula and course contents, using technology to create and conduct online and e-training programmes, and undertaking gap analysis of industry expectations and the training programmes. — Mr. Hari Kapoor, Vice Chairman, ATDC It is in this light that ATDC has tied up with bodies such as the Sri Lanka Institute of Textile and Apparel (SLITA) and training and technical service providers like the Clothing Industry Training Authority (CITA) of Hong Kong (See box). Both these organisations have held highly successful training sessions with ATDC TOT trainers as well as personnel from domestic industry. What is more, as many as 229 of the trainers trained by ATDC TOTs have benefited from the tutelage of the renowned international

trainer Paul Collyer from the UK. Other global tie-ups are also in the offing. In fact, as recently as February, CITA, Hong Kong, organised a series of training programme in Gurgaon, Bengaluru and Chhindwara. The nine-day programme focused on ‘Computerised Coaching System for Sewing Line Management’, ‘Sewing Training and Engineering’ and ‘Sustainability in the Textile and Clothing Industry and Higg Index’. And CITA expert Mr. Chun Wai NG

Milestones S.No. TRAININGS/WORKSHOPS 1. SMO Training by Mr. Paul Collyer 2. Machine Mechanic Programme by JUKI & Brother 3. Advance SMO Training by JUKI 4. Attachment making by JUKI (Mr. Takahashi) 5. Attachment making by JUKI (Mr. Takahashi) 6. RAMSONS 7. RAMSONS 8. Advance SMO Training by JUKI 9. RAMSONS ( Kolkata) 10. SLITA Training 11. REACH (Bhubhaneshwar)-CAD Training 12. ALT Training 13. REACH-CAD Training 14. REACH-CAD Training 15. Product Speciality-Knitwear Manufacturing 16. Product Speciality-Trouser Manufacturing 17. ERP Training 18. Retail Sales Associates Training 19. CITA Training at Gurgaon, Chhindwara and Bengaluru TOTs

Total Trained (Till Date) *G’Gaon: Gurgaon * TVM: Thiruvanathapuram

G’gaon* TVM* 106 46 20 3 10 20 24 30 15 25 21 25 25 25 25 109 12

28 37

90 531 175 706


was clearly impressed by the ATDC TOTs. Stressing on the need for new training methods, he said: “Traditionally, we are accustomed to knowledge transfer through lectures. But this is a one-way method. Now we want to promote the use of a software that will help interactive training methods.” As is usual with such training modules, the ATDC TOT invited industry personnel to join their trainers in the programme. And the results were clearly beneficial. Said Pramod Kumar Misra, Senior Production Manager at Pee Empro Exports: “The session opened our eyes to the emerging trends in the global apparel industry, especially to the Chinese apparel industry. Mr. Chun has taught us how to develop our observation power, which is key to industrial engineering.” Misra, who intends to share what he has learnt with his team at Pee Empro, understands the importance of such in-

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in focus teractions. “The training of trainers’ programme are attended both by the ATDC faculty as well as industry representatives. Enriching the training of the ATDC faculty members will help in churning out better-skilled people for the industry,” he adds. Mr. Rajeev Kumar, Production Manager at Radnik Exports, concurs. “It was a fantastic experience for me. I learned a lot of new techniques like Six Sigma, Takt Time (or cycle time, which sets the pace for industrial manufacturing lines), Higgs Index, etc. Whatever I have learned, I will try to implement in our factory. The ERP software they showed us is a wonderful product. If applied, it will help the factory in having transparency at all levels.”

Beyond Training

TAKING SOME TIME OFF: Trainees relishing a tribal dance performance at Chhindwara TOT.

What do TOTs do n Course Curricula Development n Trainers and Trainee Manuals n Digital Contents for

Blended Learning

n Product Speciality Centres in Knitwear,

Lingerie, Trousers, Denim, etc. n Workshops by International Experts n Faculty Evaluation and Skill Mapping

Going beyond training, ATDC TOTs fulfil the additional objectives of assessing learners and undertaking quality as well as impact audits. “Learners’ assessment is based on clear pedagogical objectives – what they should learn, what needs to be communicated to them,” said Dr. Koshy, adding, “We need to measure individual achievements or gains from the programme – whether the learner is able to apply what he has learned gainfully. There is also constant evaluation of the courses on offer.” ATDC TOTs have now evolved expertise in auditing training centres for quality and impact. This involves analysis of a host of parameters, including reviews of trainees’ performance, placements achieved, qualification progression and completion rates. The ATDC TOTs have clearly come a long way in a short span of time, gaining expertise in every aspect of training. It has, in effect, evolved into a useful Knowledge Management and Resource Centre that can provide trained manpower needs of the apparel sector — a sector that is targeting $18 billion in exports in fiscal 2012-13.

Because of these trainings, we expect to get skilled people who are up-to-date with emerging technologies and machineries. For skilled human resources at different levels, the apparel industry depends a lot on ATDC. We have been hiring ATDC students for the last 8-10 years. Most of our industrial engineers — Pramod Kumar Misra, Senior Production Manager, Pee Empro Exports are from ATDC.

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‘TOTs to improve productivity, efficiency of apparel clusters’ It is heartening to note that in order to provide qualified and competent trainers, who are the key to providing quality training, four Training of Trainers (ToT) academies are being established by ATDC in Gurgaon, Thiruvananthapuram, Chhindwara and also in Rajasthan. It is noteworthy that the ATDC-SMART-TOT Academies are trying to improve the productivity and efficiency of apparel clusters in respective areas and, in this regard, ATDC entered into an MoU with the Clothing Industry Training Authority (CITA), Hong Kong for providing advance training on apparel production -related subjects. This was a significant move for upskilling apparel sector. — Shri Anand Sharma, Hon’ble Union Minister for Commerce, Industry and Textile, GOI

The Training of Trainers’ (TOT) Academies is a pioneering initiative undertaken to upgrade the knowledge base and skill levels of instructors and trainers and to develop an industryoriented approach in their pedagogy, teaching and instructional methodologies. The Academy has developed the Multimedia Digital Contents and recently launched the ATDC-JUKI Tech Innovation Centre at TOT Academy in Gurgaon. The TOT at Chhindwara will enhance the quality of training in the campus and improve the technical edge in manufacturing and upgrade the skills of human resources employed in the apparel industry. — Shri Kamal Nath, Hon’ble Minister of Parliamentary Affairs & Urban Development, GOI

It is significant to note that the TOT Academies are now extending not only training to ATDC’s own staff but also to professional and personnel of the Gurgaon Export Units. The ATDC-CITA advance training programmes have come at the right time when Indian apparel exports are searching for ways for improving cost-competitiveness and productivity. I am glad to learn that a number of apparel units registered for attending these programmes. I urge the industry to avail of this opportunity for introducing modern techniques and a new approach to apparel manufacturing to improve global competitiveness of this critical industry in our economy. — Ms Zohra Chatterji, IAS, Secretary, Ministry of Textiles, GOI

‘We can share with India more such new training methods’ Many management methods practiced in China are suitable for India. The focus of the apparel industry will increasingly be drawn to reduce carbon footprints and other environmentally-sustainable production practices. Many countries in West Asia are today seeking help from China in implementing green practices in the apparel industry. I think, in the near future, CITA and ATDC can share with India more of such new training methods.

I am really glad to be part of this training programme. I appreciate the arrangements made for the training. The industry visit that was organised further built on the concepts that we had been teaching during this training programme. The ATDC participants have shown a lot of enthusiasm and we hope that this blend of practical and theoretical training will benefit the teaching methodology adopted by the participants both from Industry and ATDC.

— Mr. Chun Wai NG, Project Investigator, Clothing Industry Training Authority

— Ms. Fung Wah CHAN, Project officer, Clothing Industry Training Authority

The world is moving towards social awareness and though some of these norms may not be compulsory for industry to follow today, things like carbon-foot prints, sustainability, DMAIC, Kyoto Protocol Higg Index etc. will become the defining factors for buyers to select manufacturers. ATDC’s initiative to integrate this awareness into their academics and provide a platform to the Industry to build awareness is very important initiative We look forward to partnering with ATDC for more such initiatives. — Dr. Austin Au Programme Director, Clothing Industry Training Authority

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in focus

Officials from Ministry of Textiles, GOI, Juki India Pvt. Ltd and ATDC launching the ATDC-Juki Tech Innovation Centre at the ATDC NHO in Gurgaon.

INNOVATION IN MOTION ATDC-JUKI Tech Innovation Centre to demonstrate leadingedge technologies, showcase state-of-art machines in apparel manufacturing and undertake projects in applied research


t is like stepping into the future: all steel grey, frosted glass and state-ofthe-art equipments — and the hum of quiet efficiency. Welcome to the Tech Innovation Research Centre set up by Apparel Training & Design Centre (ATDC), and Juki, the global leader in industrial and domestic sewing machines. The Centre, housed at the ATDC national headoffice in Gurgaon, showcases cutting-edge technologies in apparel manufacturing and offers a platform for industry and academia to collaborate on

applied research in the field. The Centre was opened by Ms. Kiran Dhingra, Secretary, Ministry of Textiles, on January 17, in the presence of Shri V. Srinivas, Joint Secretary (Exports), MOT; Dr. A. Sakthivel, Chairman, Apparel Export Promotion Council (AEPC), ATDC & IAM; Shri Hari Kapoor, Vice Chairman, ATDC; Dr. Darlie O. Koshy, DG & CEO, ATDC & IAM; Shri Katsumi Nihei, Executive Operating Officer, JUKI Corporation; Mr. Toshiyuki Yamanaka, Managing Director, Juki India; and Mr. Kenichi Motomaru, Director, Juki India.

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in focus


It is a platform where industry and academia can focus on showcasing and demonstrating technology and carrying out applied ‘Research,’ a key word in SMART, with design and innovation. — Dr. Darlie O. Koshy, DG & CEO, ATDC & IAM

Now that it is operational, the Centre aims to help the apparel industry, especially SMEs, to adopt new technologies and increase productivity, efficiency and quality so that it can command better prices and meet global standards. It will also serve as a platform to build “deep dive” capabilities through advanced training, innovative processes, technical guidance and close linkages and interface with the apparel industry.

Underlining the importance of ATDC’s latest initiative, Ms. Dhingra said: “The Ministry of Textiles selected ATDC as a Nodal Agency in October 2010 under its Integrated Skill Development Scheme (ISDS), and the pioneering ATDC initiatives of setting up Training of Trainers Academies in Gurgaon, Thiruvananthapuram and Chhindwara, bringing out Digital Contents for the benefit of trainers and trainees, the introduction of ERP system, and the launch of the ATDC-Juki Tech Innovation Centre are indeed noteworthy.” Touching upon the technological advancements in the production systems of the apparel industry, Dr. Sakthivel remarked: “The apparel industry is now becoming technology intensive. The coming together of Juki & ATDC will certainly help in enhancing the skill-sets and knowledge base of both ATDC’s faculty resources and the apparel industry’s technical personnel on an ongoing basis.” “Technologically advanced manufacturing units for producing garments using better-trained workforce have now become an essential prerequisite for long-term profitability and sustainability. The ATDC-Juki Tech Innovation Centre is expected to bridge the gap between the industry’s technological requirements and the prevalent vocational training programmes,” noted Mr. Kapoor. “In today’s context, where scientific work methods and advanced technology are playing a pivotal role in making the apparel industry globally

The ATDC-Juki Tech Innovation Centre will surely become very resourceful for the industry, offering the latest know-how of apparel industry. — Mr. Kenichi Motomaru, Director, Juki India

competitive, this technology leaderacademia collaboration will go a long way in developing and promoting innovative product concepts and manufacturing practices,” Mr. Kapoor added. Terming the Centre as a potent force in catalysing advancement of apparel production techniques and praxis, Dr. Koshy said: “The Innovation Centre is a platform where industry and academia can focus on showcasing and demonstrating technology and carrying out applied ‘Research’ — a key word in SMART (Skills for Manufacturing of Apparel through Research and Training).” “By this innovation centre, ATDC can provide the right idea of high efficient production for the industry and meet the demand for trained staff. ATDC’s farsightedness and their efforts have already been appreciated in the industry for some while.” “ATDC has given a new dimension to this sector by adding useful resources in terms of manpower at all levels for the industry. Juki has been associated with ATDC as a responsible partner as it equally believes that training is the most important fraction to enhance the apparel industry to reach higher levels,” said Mr. Yamanaka. “ATDC-Juki Tech Innovation Centre will surely become very resourceful for the industry offering the latest know-how of apparel industry,” added Mr. Motomaru. The Centre will showcase such advanced Juki machines as the Lockstitch, Automatic Pin Tuck Machines for Ladies Wear; the Computer Controlled, Highspeed Cycle Machine; and the Semi Dry Head, 3-Needle, High-speed, Flat-bed, Top and Bottom Coverstitch Machine. As the TOT Academies transform to become National Resource Support Agency to serve the training needs of apparel industry, the ATDC hopes to further build on mutually beneficial collaborative partnerships in other ATDC-TOT Academies as well during the 12th Five-Year-Plan period.

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Gateway to Growth With ATDC throwing the gauntlet for preparing skilled workforce for the burgeoning export/ domestic apparel sectors, manufacturers and exporters in Delhi-NCR are upbeat about the future


ndia’s total textile and apparel industry size was estimated at $89 billion in 2011 and was projected to grow at a Compounded Annual Growth rate (CAGR) of 9.5 per cent to reach $223 billion by 2021, says a recent FICCITechnopak study. As a sourcing destination and a gateway to the rest of India’s apparel and textiles sector, Delhi-National Capital Region (DelhiNCR) apparel cluster not only provides unique value in product development and design but also a tremendously flexible supply base. Accounting for about 25 percent share in the country’s current apparel

exports, the apparel and textiles cluster in Delhi-NCR includes locations across four states — Delhi, Haryana, Uttar Pradesh and Rajasthan. Moreover, apparel cluster offers immense employment opportunities in Delhi-NCR, currently employing over 1 million people. Figures are fine but the future requires a mammoth skilled manpower to fill the huge demand and supply gap and here, ATDC Community Colleges and SMART Centres (see box) come as a natural choice. “ATDC should continue to focus on training the labour force for the apparel industry. It should train more merchandisers as the industry needs more merchandisers than designers. Today, the ratio of merchandiser and designer in the industry is 1:20,” says Mr. H.K.L. Magu, Managing Director, Jyoti Apparels, which is one of the oldest apparel players in Delhi/NCR. “It has become very important to explore new markets. We, at Jyoti Apparels, have started exporting our goods to the Latin American markets. The response has been very good so far,” he adds. Listen to Tony Uppal, Managing Director, Pee Empro Exports Pvt. Ltd: “ATDC should further focus on training

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flashlight the people according to the needs of the manufacturing units, especially in Delhi/NCR region. I think lean manufacturing will catch up with the industry and it will help the industry improve productivity.” ATDC understood this early and its first Product Speciality Centre in Knitwear is soon going to be operational at Faridabad. ATDC plans to establish more such speciality centres on Trousers, Denim, Lingerie etc. according to the need of the manufacturing clusters. If Delhi-NCR’s apparel cluster were to be treated as a country, at $2.6 billion (Rs. 12,000 crore) of apparel exports today, it would fall within the top-20 list, ahead of countries such as El Salvador, South Korea, Philippines, Peru and Egypt. Here is a word of caution. “If we play our cards well and utilise our potential to the fullest, there is a bright future for the apparel sector. We have raw materials, but better technologies are available with countries like Bangladesh, Vietnam, etc. Unless we offer products of multiple fabrics and improve our quality, we will lag behind,” adds Uppal. Take a pause and hear it from the man who sowed the seeds of ATDC. “It gives me immense satisfaction that the initiative of setting up ATDC has borne fruit in imparting skills to labour force and, as a result, increasing employment generation opportunity and helping in enhancement of productivity and improving quality in the apparel sector,”

ATDC presence in Delhi/NCR n ATDC Community College, Okhla nATDC Community College, Gurgaon nATDC Community College, Faridabad nATDC Community College, Noida nATDC Community College, Rohini

ATDC SMART CENTRES: Dilshad Garden, Mewat, Palwal, Bhiwani, Manesar, Palam Vihar, Loni, Badarpur, Devli, Narela, Muradnagar and Bilaspur (G. Noida)

says Mr. K.L. Madan of KL Madan & Sons and Founding Chairman, ATDC. “All the stakeholders, including ATDC, should undertake mass training of unskilled labour, even in the premises of the manufacturers and exporters, delivering training at the doorsteps of the industry,” he adds. The future is challenging, though. “The next five years will be great for the Indian apparel exports provided new technologies are introduced in the sector and we should keep innovating to improve productivity. Innovation is important because labour cost is only going to go up in the coming years,” Mr. Vijay Jindal, Managing Director, SPL Industries Ltd., tells SMART NewZine. “The ATDC-Juki Tech Innovation Centre at ATDC Gurgaon is a very good initiative. Such measures will help the


industry improve its quality and productivity in the long run as we need continuous technical upgradation. More machine manufacturers should open such Innovation Centres in the country,” he adds. Mr G.S. Madan of Madan Trading Co. Pvt. Ltd joins Jindal: “The Tech Innovation Centre is a forward-looking initiative. Their R&D efforts should be directed to improve efficiency and productivity. We must encourage people to innovate.” “Because of the new machines and technologies, we are able to save on time and money and improve quality of our work. For example, now we have machines to do embroideries. We also have better dry cleaning and better pressing technologies today,” he says. “Competitiveness has also been improving in the Indian apparel exports industry. But more measures are required. For example, our neighbour Bangladesh has access to duty free exports. If such measures are provided to the Indian apparel industry, competitiveness would improve,” he adds. If we look at Delhi-NCR apparel cluster today, there is an additional growth opportunity of over $5.5 billion (Rs. 25,000 crore) in the near future. To see and make this happen, ATDCSMART initiative is the trusted fabric most of the garment manufacturers are constantly looking at and believing in. Are you the one?

From a modest beginning of 6-7 centres, ATDC has made tremendous strides and it has over 160 Centres today. It has helped the apparel sector and the economy by generating employment and a growth impetus.

Competitiveness has also been improving in the Indian apparel exports industry. But more measures are required. For example, our neighbour Bangladesh has access to duty-free exports. We are optimistic on this.

The apparel exports industry should be given special incentives for a year so that they can come out of the difficult situation. Five percent duty drawback for a year would be good incentive for the industry.

Indian exports have a very good future provided we consolidate our advantage in the new markets and compete properly in the traditional markets. It has become very important to explore new markets.

— Mr. K.L. Madan, Founding Chairman, ATDC

— Mr. Tony Uppal, MD, Pee Empro Exports Pvt. Ltd.

— Mr. Vijay Jindal, MD, SPL Industries Ltd.

— Mr. Rakesh Magu, MD, Jyoti Apparels

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Going global

ATDC set to enter Mauritian shores


ith a view to further enhance the cooperation between India and Mauritius in the field of apparel education and training, a high-level Indian delegation, including Dr. Darlie O. Koshy, DG & CEO, ATDC & IAM, visited the island nation from January 27-31. The Indian team, headed by Mr. V. Srinivas, IAS, Joint Secretary (Exports), Ministry of Textiles, Government of India, and the Mauritius delegation led by Ms. Asha Burrenchobay, Permanent Secretary, Ministry of Industry, Commerce and Consumer Protection, Govt. of Mauritius, signed five MoUs and a Letter of Intent (LOI). The LOI envisages ATDC and the Northern India Textile Research Association (NITRA) to set up training centres in Mauritius and undertake Training of Trainers' (TOT) activities. The island nation requires skilled workforce in the apparel sector because labour rates are going north and there is an acute shortage of shopfloor workforce and even managerial cadre personnel. The Mauritius apparel industry is dependent on labour from other nations including India. Nearly 70 percent of the workforce comes from overseas. “Here, ATDC can play a major role. It can send trained people from ATDC-TOT Academies to Mauritius and can also have Mauritius trainers come to TOT Academies/Tech Inno-

vation Centre/IAM for advance technology/merchandising training, etc.,” said Dr. Koshy. Dr. Koshy also signed an MoU on behalf of the Institute of Apparel Management (IAM) with the Fashion & Design Institute (FDI), Mauritius, for academic collaboration in the burgeoning field of apparel and textiles. The delegation also visited Enterprise Mauritius, Mexa, Bureau of Standards, University of Mauritius, FDI, among others, to gain an insight into the challenges and opportunities that exist in Mauritius. The visit was a “learning experience” with “productive outcomes” and was a follow-on of the earlier Mauritius visit by Shri Anand Sharma, Union Minister of Commerce, Industry and Textile, GOI.



A high-level Sri Lankan delegation recently visited India in order to boost the bilateral cooperation between the two countries in the apparel sector.


The Indian delegation, which included Sr. Officials from the Ministry of Textiles, Sri Premal Udani, Immediate Past Chairman, AEPC, Dr. Darlie O. Koshy, DG & CEO, ATDC & IAM, held talks with the Sri Lankan team at the Metropolitan Hotel in New Delhi on December 14 last year. While the Indian side was led by Smt. Kiran Dhingra , former Secretary, Ministry of Textiles, Government of India, the visiting delegation of Sri Lanka was headed by Dr. P.B. Jayasundera, Secretary, Ministry of Finance and Planning , Government of Sri Lanka. One of the main topics discussed were future collaborations between ATDC and the Sri Lanka Institute of Textile & Apparel (SLITA). ATDC and SLITA have already organised training programmes in India to train the trainers to gain knowledge & skills on productivity, efficiency and quality. In addition, discussions were also held on the Common Compliance Code/DISHA exchange between AEPC & Sri Lankan EPC. In this regard, a power-point presentation on Common Compliance Code Scheme (DISHA) and Skill Development Scheme was made by Shri Premal Udani.

ith an objective to boost the apparel association between India and Cambodia, a delegation from the Garment Manufacturers’ Association Cambodia (GMAC) visited ATDC’s National Headoffice in Gurgaon recently. The delegation was headed by Mr. Choon Yik Thong, Second Deputy Chairman, GMAC, with Mr. Chris Yin and Mr. Raymond Tam, Executive Members, GMAC, Mr. Kaing Monika, Business Development Manager, GMAC and Mr. Albert Tan, Treasurer, GMAC. The delegation deliberated upon following areas of collaboration: Opening ATDC extension Centres in Cambodia to provide trainees with skills for “employability” through short term/long-term courses to the shop-floor level workforce; Training to trainers through its ToT Academies; Upgrade the technical skills to improve quality, productivity and efficiency; training of trainers’ exchange programmes; and placement of trainees in organisations in Cambodia.

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Rozgar Melas: A New Beginning

Jobs abound: East, West and Centre


appy trainees, satisfied employers, growing industry confidence... This was the motto with which ATDC ended 2012, welcomed 2013 and started a pan-India project to further realise its goal of 'Imparting Skills and Improving Lives.' In a first-of-its-kind initiative in the Indian apparel industry, ATDC organised SMART Rozgar Melas in four cities, thus creating a unique platform for employers and job seekers alike. Nearly 1,496 candidates received placement offers from more than 20 companies that participated in the four ATDC Melas. Let’s begin the journey.

At Patna


TDC organised three-day job fairs at ATDC-SMART Centres in Patna, Hazipur and Gaya from December 27-29. As many as six apparel companies — Arvind Mills, Gokaldas Exports, Shahi Exports, Bengaluru, Victus Dyeing, Tirupur, Chelsea Mills, Gurgaon, and Shri Rajasthan Syntex Ltd. — participated in the fairs. Ms. Renu Kumari Kushwaha, State Minister of Industries, Government of Bihar, inaugurated the job fair in Patna in the presence of Mr. Bhogendar Lal, Executive Director, Bihar Industrial Area Development Act (BIADA), Mr. Ashok Singh, Assistant Director, Industries Department, Mr. K.K. Kuila, Project Manager, Bihar OBC Corporation, Mr. Pradeep Tekriwal, Local Committee Member and Ms. Manju Singh, ATDC NHO placement officer. Nearly 629 candidates from nine ATDC-SMART Centres in Bihar received placements as Sewing Machine Operators, Quality Checkers, Helpers and shop-floor jobs in the Finishing Department of various firms. Out of these, 150 were placed with Shahi Exports, 125 with Chelsea Mills, 120 with Sri Rajasthan Syntex Ltd, 85 with Gokaldas Exports, 95 with Victus Dyeing and 54 with Arvind Mills.

At Jaipur

At Chhindwara

The SMART Rozgar Mela was held at the ATDC-SMART Centre in Sitapura, Jaipur, on February 21 and at Rawatsar, Shahpura (Bhilwara) and Chittorgarh on February 22. A total of 640 candidates were selected for the posts of Operators, Checkers, Packers, Supervisors and Designers by companies like M/s. Victus Dyeing, Tirupur; M/s. Pratibha Syntex, Indore; M/s. Mohan Clothing (Blackberry), Gurgaon; M/s. Orient Craft, Gurgaon; M/s.Shree Rajasthan Syntex, Dungarpur (Raj.); and M/s. Somani Fabrics, Jaipur, among others. Mr. Rajesh Yadav, IAS, Commissioner Industries and MD, Rajasthan Skill and Livelihood Mission Corporation, inaugurated the fair in Sitapura in the presence of Mr. G.S. Parashar, As-

M/s Orient Craft Limited. (OCL) participated in the SMART Rozgar Initiative at ATDC-Chhindwara on February 18. Mr. Gaurav, Director (Operations) and Ms. Vandana, Director (Training) from OCL interviewed 180 candidates for the posts of Operators, Checkers, Supervisors and Junior Merchandisers.

At Mewat sistant Director, Textile Committee; Mr. D.K. Sharma, SRM, Rajasthan State Industrial Development and Investment Corporation (RIICO) and others. Lauding the efforts of ATDC, Mr. Yadav said the state government is set to allocate more funds for SMART programmes through the Rajasthan Skill and Livelihoods Development Corporation (RSLDC) in the next financial year.

Nearly 65 students got placement offers by Orient Craft Ltd. and Radnik Exports at the SMART Rozgar Mela held at ATDC-Mewat Centre on February 8. The fair, inaugurated by Chief Guest Mr. Atul Kumar Dwivedi, Additional Deputy Commissioner (ADC), Nuh, Mewat, helped SMART students land jobs with ease.

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New Peripatetic Centres/Skill Camps

Karnataka ushers in dynamic ‘Skill’ing Year


onsidering the huge gap in demand and supply of skilled workforce in the Bengaluru Garment Cluster in Karnataka, ATDC would be expanding its footprints to set up ATDC SMART Centres in and around Bengaluru, Dr. A. Sakthivel, Chairman, AEPC, ATDC & IAM, said. “There is an urgent need to train unskilled workforce and provide training of modern technologies to make Indian apparel products more competitive globally,” he added. In this regard, a new ATDC-SMART Centre was launched at Adugodi, Bengaluru-South, on January 1. The Centre was inaugurated by Mr. Ramalinga Reddy, MLA, B.T.M. Layout Constituency, in presence of Shri Siddaiah (IAS), Commissioner, Bruhat Bangalore Mahanagara Palike (BBMP); Dr. Trilok Chandra, (MBBS, IAS), Additional Commissioner, BBMPSouth, Dr. A. Sakthivel, Chairman AEPC, ATDC & IAM; and Dr. Darlie O. Koshy, DG

& CEO, ATDC & IAM, among others. In collaboration with BBMP, ATDC inaugurated two more centres at Malleswaram and Nagarbhavi in Bengaluru-West. Till date, ATDC has trained over 12,000 candidates in various facets of garment/apparel manufacturing at its existing centres in Karnataka — Anekal,

Tumkur, Kolar, Chikkaballapur, Chinthamani, Ramnagar, Maddur, Hubli, Malleshwaram, Nagarabhavi and Gadag. Other ATDC-SMART Centres/Skill Camps are being proposed at Bellary, Bidar, Gulbarga, Bijapur, Belgaum, Shimoga, Koppal, Davangere, Chitraduga, Hassan, Mangalore, Mallavalli and Mysore.

Ariyalur on ATDC-SMART map

SMART enters talent-rich NE


The first footprints of ATDC in the North-East were seen on March 13 when ATDC inaugurated its first ATDC-SMART Centre in Imphal, Manipur. The inauguration was presided over by Shri Konthoujam Govindas, State Minister of Commerce & Industries. His speech in the local dialect captured the essence of the entire ISD Scheme and vividly explained how it would benefit the youth. The function was also attended by Shri. O. Nabakishore Singh, IAS, Principal Secretary, Commerce and Industries, Govt. of Manipur. Shri. O. Nabakishore thanked ATDC for opening up the Imphal Centre and requested it to add more courses on embroidery and apparel pattern engineering. He hoped that this Centre will grow to become a Community College. In his opening remarks, Dr. Darlie O. Koshy, DG & CEO, ATDC & IAM, said that Manipur, with its rich culture in handloom and embroideries, had a huge potential for the apparel sector.

ith an aim to enhance employability of the most vulnerable and marginalised sections of the society and further expand its network in the hinterlands of Tamil Nadu, ATDCSMART has inaugurated yet another Peripatetic Centre in the state — this time at Ariyalur district. The launch was presided over by Mr. A. Karuppasamy, District Revenue Officer, who formally inaugurated the Centre. The officials, associated with the state government's ambitious Pudhu Vazhvu Project lauded ATDC’s efforts in setting up the Centre at Ariyalur. A total of 50 candidates have already been shortlisted for various ATDCSMART programmes.

77 students receive diplomas, honours The Institute of Apparel Management’s (IAM) second Convocation was held on January 17 with Ms. Kiran Dhingra, Secretary, Ministry of Textiles, as the chief guest. Seventy-seven students, graduating under various undergraduate and post-graduate programmes, were awarded diplomas and honours.

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New initiative

Bihar to get SMART Bhawan T he apparel and textile scenario in Bihar is set for a major boost, with SMART Bhawan. Housing state-of-the-art machinery and worldclass facilities, the upcoming SMART Bhawan at ATDC’s new campus in Patliputra Industrial Area, Patna, will work towards filling the skill gap, thus establishing Bihar as a major hub of apparel industry. A Bhoomi Pujan ceremony, attended by Dr. Prem Kumar, State Minister of Urban Development and Housing, Government of Bihar, was held at the ATDC campus on February 12. Other dignitaries present at the ceremony included Mr. Navin Verma (IAS) Principal Secretary, Industries, Government of Bihar; Mr. Girish Kumar, Joint Secretary, Forest, Govt. of Bihar; Mrs. Sarita Choudhary, Joint Director, Industries, Govt. of Bihar; Mr. Hari Kapoor, Vice-Chairman, ATDC; Dr. Darlie O.

Koshy, DG & CEO, ATDC & IAM; Mr. B.B. Grover, Registrar, ATDC and others. “The apparel sector is facing an acute shortage of skilled manpower and Bihar has been a leading source of manpower in the Indian apparel industry. ATDC already has a presence in nine districts here, and we are planning to establish six new ATDC-SMART Centres this year — at Jhanjharpur, Bhagalpur, Khagaria, Nalanda, Mohanpur in Gaya and Sitamadhi,” said Shri Kapoor. Lauding ATDC’s efforts towards empowering the economically weaker sections of the society, Minister Kumar said: “ATDC is providing brilliant op-

portunities to the unemployed youth under the SMART project. We are working towards establishing Bihar as a major hub of apparel industry.” Dr. Kumar also assured all necessary support from the Bihar Government towards any future expansion of ATDCSMART Centres in the state as well as the sponsorship of the candidates. “With our sustained efforts and long-term vision, we would be able to successfully address the skill deficit being faced by the apparel sector,” Dr. Koshy said. All ATDC-owned buildings across the country will now be named SMART Bhawan, he added.


ATDC, NYKS lead SMART expansion across country


ith a view to further boost its association with the Nehru Yuva Kendra Sangthan (NYKS) and spread ATDC-SMART programmes across Bihar, ATDC Patna participated in the state-level NYKS Coordinators’ Meeting in Patna on December 7, 2012. District Youth Coordinators from 38 districts, along with NYKS-Bihar Joint Director Ms. Jyotsana and Zonal Director Mr. Syed Ali participated in the meeting. During the meeting, representatives from ATDC-Patna showcased ATDC's mission of ‘Imparting Skills Improving Lives’ and explained various prospects of ATDCSMART project. They also highlighted the idea of ATDC-SMART mobilisation and offered participants to become mobilisation partners so that the ATDC movement can further its presence in

a batch of 60 candidates who enrolled in ATDC’s SMART Operator (Basic & Advanced) courses at its SMART Skill Camps at Godhra, Gujarat, on January 17. A total of 60 candidates enrolled in the Operator (Basic) and Operator (Advance) courses were present at the ceremony, presided over by Chief Guest Ms. Manisha Chandra (IAS), District Collector, Godhra. the remote areas. The meeting proved fruitful for ATDC Patna, which received 50 direct enrollments in SMART Operator (Basic) course from NYKS Muzaffarpur and NYKS Chhapra. IN GODHRA, GUJARAT As part of the ongoing collaboration with NYKS, ATDC organised an inauguration-cum-orientation programme for

IN ULHASNAGAR, MAHARASHTRA In a bid to further expand its presence in Maharashtra, ATDC-Mumbai inaugurated a new SMART Skill Camp at Ulhasnagar on January 24. A total of 60 candidates, sponsored by the NYKS, are being trained in Smart Operator (Basic and Advanced) courses at the Skill Camp.

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ATDC-Tumkur shines at Saras New Skill Camps n JANUARY: Haskote, Karnataka; Rae Barelli, UP; Malleswaram, Karnataka; Savda Ghavera, Delhi; Kannur, Dinesh, Kerala; Gangrar, Rajasthan; Palakkad, Kerala; Ullhasnagar, Maharasthra; Hardoi, UP. n FEBRUARY: Adugodi, Karnataka; Yewla, Maharashtra, Borbanda, AP; Bikaner, Rajasthan; Ghusaithi, Haryana; Udaipur, Rajasthan; Murad Nagar, UP; Gandhinagar, Gujarat; Shahjahanpur, UP; Bilimora, Gujarat; Padruana, UP. n MARCH: Bilaspur, Greater Noida; Uthiramerur, Tamil Nadu; Vespa Clothing-Karaikudi, Tamil Nadu; Imphal, Manipur; Dhuri, Sunam (Punjab).


aving proved its mettle in promoting rural products as well as building capacities of rural folks, ATDC-SMART Tumkur participated in the Saras exhibition (National Exhibition of Rural Development) at Tumkur industrial town in Karnataka on December 8-9. The annual event was organised by the Rural Development and Panchayat Raj Department (RDPR), Govt. of Karnataka and sponsored by the Ministry

of Rural Development, Govt. of India . Ms. Vidyashree, Trainer and Ms. Kavitha, Guest Faculty, along with few students, represented ATDC-SMART Tumkur and provided information on various ATDC-SMART programmes to the visitors. Saras exhibitions have opened a new dimension in promotion of rural products and encouraged the participants and other stakeholders in the development of rural products/artisans.

TN to train 54,000 students ATDC-SMART Centre at Erode felicitated the successful candidates by distributing certificates at a function chaired by Dr. V.K. Shanmugam (IAS), District Collector, Erode. Dr. Shanmugam announced that the Tamil Nadu Government will sponsor 140 ATDC-SMART candidates. The Tamil Nadu Skill Development Mission has sanctioned 600 trainees’ initially in six districts and then extended to 9 districts, sponsoring total 5,400 trainees. The state Social Welfare Department has come up with an idea of up-skilling 54,000 tailors in making uniforms and ATDC has been asked to train them.

Skill Development Fair ATDC Bhopal Centre has done a laudable job in training rural youth to bridge the skill gap in the apparel sector in Madhya Pradesh. This was showcased at a two-day Skill Development Fair in Bhopal from January 31-February 1. Madhya Pradesh Chief Minister Shri Shivraj Singh Chauhan inaugurated the fair in the presence of State Minister for Technical Education, Mr. Laxmikant Sharma, and others. The Chief Minister had a discussion with ATDC students on training ATDC-Bhopal Centre is providing.

SMART Innovations

Honouring differently-abled, at Faridabad

Meet the parents



t was a special day for differentlyabled students at ATDC-SMART Ballabhgarh Centre in Faridabad. With the financial support from the National Hydroelectric Power Corporation (NHPC), the National Handicapped Finance Development Corporation (NHFDC) distributed sewing machines to 25 differentlyabled students, who successfully completed the ATDC-SMART Sewing Machine Operator course, on World Disability Day on December 3. Shri A.K. Dey DGM, NHFDC and Shri A.K.Tiwari, Executive Director (HR) from NHPC gave away machines to the beneficiaries. Shri

Tiwari encouraged students to believe in themselves. Along with ATDC, NHFDC offers placements to successful students in the leading garment manufacturing companies in Faridabad and Gurgaon.

ne of the proudest moments in any parent’s life is to see his/her children excel with flying colours. That’s precisely what happened at the ATDC-SMART Skill Camp in Chinthamani, Karnataka, where parents of the successful outgoing students couldn’t hide their happiness. The Skill Camp has trained as many as 54 candidates sponsored by the City Municipal Council (CMC) Chinthamani. In order to felicitate the students, ATDC organised a Parents’ Meet presided over by CMC Commissioner Dr. Rame Gowda. Dr. Gowda encouraged them to spread the news about ATDC-SMART courses so that more unemployed youth and women can join SMART programmes.

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stories to tell

SMART stars of Karnataka Every person experiences a moment that changes his or her life beyond belief. For some of those waiting for an opportunity to knock at their doors in Karnataka, this moment came in the form of ATDC. And how...


ATDC-Kannur An ode to women

ATDC-Kolar Budding entrepreneurs


TDC not only imparts training, but creates entrepreneurs, and the story of students from its Kolar Centre is no different. Just when Suma was about to lose hope, ATDC gave her life a new direction. She joined the Garment Construction Technique (GCT) course at ATDC-Kolar and has never looked back again since then. Leela was all set to join the police force. But the Almighty had different plans for her. She completed the Sewing Machine Technician course at ATDC-Kolar and is now earning up to `20,000- 30,000 per month. Gowri and Radha, who got multi-skilled by completing the GCT and Embroidery & Surface Ornamentation courses respectively at ATDC-Kolar, have turned entrepreneurs. It’s not just about entrepreneurship, but partnership as well. Chandrakala S. and Sujatha V. have set an example for others by fostering a business partnership, courtesy the Garment Construction Technique (GCT) at ATDC-Kolar.


lthough these students were from different backgrounds, they shared a common dream — to make it big in the apparel industry. This common factor brought them to ATDCGuindy, where they started their journey towards a better and successful life. G. Vimala, got herself enrolled in the Pattern Cutting Master Course (PCMC)/

and post that in Production Supervisor and Quality Control (PSQC) course and is now working as a Merchandiser in Magnum Clothing, Chennai. The time spent at ATDC while doing the AMT course gave Kala Dharmaraj the knowledge to set up a unit called M/s. Cosy Industries. Surendra Babu V., another AMT student, is working with M/s. Gokuldas Exports, Bengaluru. There’s no doubt that ATDC has put these youth on the path to success.

ATDC-Hubli Can’t thank ATDC enough


or Chandralekha R., a three-year diploma course in Apparel Design & Fashion Technology proved to be of no use. But it was the Fast-Track ATDC-SMART Training Course at ATDCHubli that reaped the desired results and earned her a good job. “After my diploma, I had applied for jobs but could not suc-

ATDC-Jaipur: Research findings

Saving the eyes

ATDC-Guindy Turning dreams into reality

ooraj E.V. has shown to the world his remarkable embroidery work. The talented second year Fashion Design student from ATDC Community CollegeKannur has used the chain stitch, satin stitch, spider web stitch, fly stitch, running stitch, bullion knot and herringbone stitch, among others, to create his embroidery work titled ‘Journey of a Woman’. This was part of a project under the Traditional Textile & Needle Craft course in the third semester of the ATDC training programme.


ceed. After being trained at ATDC-Hubli, I got selected as faculty in Don Bosco School, Davangere. I can't thank ATDC enough,” said Chandralekha. Chaitrali Chillal, a differently-abled girl, surprised everyone when she not only completed the Sewing Machine Operator (Basic) course from ATDCHubli but also topped her batch. She is now working with Satara Foundation that exports its products to California.

t is ATDC’s social responsibility to ensure a safe work environment for a highly specialised art like surface ornamentation. Under the guidance of Sh. Hari Kapoor, Vice-Chairman, ATDC and Dr. Darlie O. Koshy, DG & CEO, ATDC & IAM, a study on the ‘Effect on Eyes during SMART Surface Ornamentation Course’ was conducted at two ATDC-SMART Centres in Jaipur — Sitapura and Malviya Nagar. According to the action plan of the study, there should be an inclusion of one set of goggle/spectacles, Snellen Chart and eye health awareness programmes in the SMART kit for surface ornamentation training courses. All for those beautiful set of eyes!


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Here comes tech revolution ATDC-JUKI Tech Innovation Centre to play a catalysing role in the advancement of the techniques relevant to the apparel sector

Mr. Toshiyuki Yamanaka, Managing Director, Juki India Pvt. Ltd.

In an exclusive interview, Mr. Toshiyuki Yamanaka talks about how ATDC-JUKI Tech Innovation Centre will become a platform to build “deep dive” capabilities through advance training, innovative processes, technical guidance and close linkage and interface with the apparel industry

These are exciting times for the Indian garment industry. It is witnessing a golden period of continuous growth accompanied by rapid and necessary modernisation. This has, however, thrown up two key challenges: the need for trained staff on the one hand, and, on the other, greater efficiencies in production. Addressing these is imperative if India is to compete in the global apparel market. The Apparel Training & Design Centre (ATDC) has, for long, been at the forefront in helping the apparel industry to meet these twin challenges. Its role in skilling people and providing the industry with trained personnel is already well known and widely appreciated. With the setting up of its Training of Trainers’ (TOT) Academies, ATDC took another purposeful step in ensuring a continuous flow of trained manpower to the apparel sector. The organisation realised early on that the skilling mission would falter in the absence of adequately qualified trainers. In keeping with its focus of “driving industry, instead of being driven by it”, ATDC has also been pushing industry to adopt new technologies to increase productivity, efficiency and quality so as to ensure better price realisation and greater competitiveness globally. Further evidence of ATDC’s farsightedness is its col-

31 x

Contact: Apparel Training & Design Centre, National Head Office Paridhan Vikas Bhawan, Plot-No. 50, Institutional Area, Sector-44, Gurgaon-122003 Phone: 0124-4659500/01 Website:

laboration with JUKI India Pvt. Ltd. — in setting-up India’s first ‘ATDC-JUKI Tech Innovation Centre’ at the ATDC-TOT Academy at Gurgaon. I am certain that the Centre will prove to be an important initiative that will immensely help the apparel industry to adopt new technologies and improve productivity as well as meet global quality standards. The ATDC-Juki Tech Innovation Centre aims to fulfil two functions. For one, it will showcase for the Indian apparel sector the cutting-edge technology and the latest equipment available globally. And secondly, it will be involved in applied research to improve apparel production techniques that can then be adopted by the country’s apparel industry. I am confident that the Centre will play a truly catalysing role in the advancement of the latest techniques that are relevant to India’s apparel manufacturing sector. At Juki, we appreciate and support ATDC’s efforts to strengthen the Indian apparel industry. In just a short span of time, the organisation has built a fantastic infrastructure and network — one that can train and cater to different needs of the industry. We have had a long association with ATDC not only in Gurgaon, but also at the pan-India level, involving each one of our 13 branch offices. Team ATDC is at par with the best in the global business. And we are sure that the ATDC-Juki Technology Innovation Centre will fulfil its charter.


ATDC Smart Spring Issue  

ATDC Smart Spring Issue