7 minute read

Celebrating 10 Years In Business

PEOPLE MOVE A BUSINESS FORWARD. INVEST IN SKILLS DEVELOPMENT TO RETAIN THE BEST PEOPLE FOR GROWTH.

CONTENT

The Journey Begins - Our Story

Enjoying The Journey - Our Progress

Our 10 Most Memorable Moments 

The Road Ahead - We Keep Moving

OUR STORY

It all started with an opportunity in the Automotive industry! Johan Erasmus, founder of A.T.A (Automotive Training Academy) and a qualified Industrial Psychologist used his knowledge, insight and vision to create what we know today as A.T.A. Ever since the opening of our doors on 1 April 2009, the team has carried the vision of “enriching and empowering people through training” and A.T.A has expanded services to all industries. The A.T.A team is self-driven, solution-orientated and has an entrepreneurial flair that promotes positive change within the Training and Human Resource Industry. What has made the difference from the start of the journey is building a solid foundation. The unique skill of both Industrial Psychology and Technical Training ability is rare to find.

“We started the journey on firm foundations.”

The right building blocks has made the 10-year journey possible by establishing the values firstly, deciding this is how we would make the journey worthy, and plough ahead to do business. Our values of encouraging a Solution Driven Mindset, being ethical in decision making by taking Ownership and Accountability, managing difficult situations with Flexibility and Resilience and committing to reach higher with a Passion for Business Performance, whilst striving for performance excellence.

Another firm foundation the business is built on is Faith. If it’s in God’s plan, it works. It is our job to explore and see opportunities. The business started in an economic downturn and any entrepreneur would not have chosen to commit to a start-up and to enter the market based on the environment but A.T.A has thrived with resilience and Faith through challenging times. A.T.A has taken each day as a new opportunity to make an impact and the continued focus is on improving productivity, increasing performance and ultimately developing business teams with the suitable skills for business growth.

OUR VALUES

• Solution Driven Mindset: We encourage one another to find solutions & share ideas, views and to learn from each other to add value and improve business performance.

• Ownership and Accountability: We are responsible in our actions and ethical in all decision making when meeting stakeholders’ needs

• Flexibility and Resilience: Flexibility in management of difficult situations and recovery of these situations.

• Passion for Business Performance: Passion to achieve the business objectives and committed to delivering high standards of service through our performance excellence.

“Finding Training and Human Resource Solutions for business, is what drives us forward.”

Enjoying The Journey

OUR PROGRESS: The journey has been both challenging and rewarding. Many wheels turn to make this journey work.

PEOPLE MOVE A BUSINESS FORWARD.

The growth of our business is attributed to the people of A.T.A. Selecting a team that is the right fit and most suited to the solutions our clients need, this has made all the difference. Our team has grown from 5 to 50 people in 10 years, and the impact the team has had on the growth of the business is why we keep on reaching greater heights. A team that understands the industry with diversity of experience and knowledge.

OUR TEAM BRINGS INSIGHT INTO HUMAN BEHAVIOUR THROUGH INDUSTRIAL PSYCHOLOGY.

A team that understands the industry with diversity of experience and knowledge.

RESILIENCE AND STRATEGY.

The management team and decision making has been based on good business principles. We continuously ensure low debt and fair costing to ensure profitability. We place ourselves in the shoes of the customer by understanding costing requirements in the decision-making process. Challenges are real in the industry but to adapt we focus on minimizing risk by eliminating corruption, signing declarations for workplace integrity and keeping our journey an ethical one.

WELLNESS.

We’ve embarked on a wellness journey for our team and getting our team to “beat their best” is what it is all about. The monthly newsletter encourages team spirit and healthy lifestyles.

PARTNER WITH US.

The client journey began with only one client for a 2- year period and once we proved ourselves in the industry A.T.A enjoyed more client success. Our solution mindset has taken us both nationally and across into African countries such as Botswana, Cameroon, Namibia, Zimbabwe and Uganda.

It has been a collaboration of partners, who have walked this journey with us and we are proud to be associated with these partners who have made this journey possible. To mention a few: AIDC, SATEC, DTI, University of Pretoria, Tshwane University of Technology, SSI, SAQA and SAQI.

IT’S NOT ALL ABOUT US.

As a business, we have a heart to help, giving back is part of our success and the social development we have been involved in to assist non-profit and start-up’s such as Indibano Auto Body Repair, Refilwe Community Project, Feed a Child Project, Jacaranda Children’s and annually we host a Christmas party for the Pinocchio Kleuterskool. It is moments like this that makes our days more purpose-filled.

Our Most Memorable Moments

#1 A.T.A office opening

#2 Fundraising Leadership Dinner with Brand Pretorius for Refilwe Community

#3 Accredited training provider for full qualifications from MERSETA and TETA

#4 Growth in Learnerships 

#5 Blazing trails training across Africa

www.atatraining.co.za

#6 A.T.A lifting equipment expansion

A.T.A Technical Training 

#7 ATA Brand Launch

Brand Launch Event 

#8 Nominated as a finalist as Capital City Business Chamber Member

M.D receiving the nominee award

#9 Level 2 BBBEE status

BBBEE Certificate

THE BRAND JOURNEY.

The A.T.A brand has grown from strength to strength and we keep improving on our brand to keep it fresh and relevant. We will continue to be the Training and Human Resource solution provider of choice that partners with business for their growth.

Our modern office

OUR APPROACH TO THE FUTURE.

Our future is bright! We will continue to create value by customised solutions to ensure that we suit your business needs in both Training and Human Resources. The focus is on Consistent service delivery and differentiating ourselves each step of the way ourselves through service excellence and staying relevant as a leader in the field. We will continue to live the A.T.A values and promote workplace integrity.

“You cannot manage what you do not measure.”

What’s next?

The journey ahead

Join us on this journey to discover the new projects we are embarking on. You can follow us on linkedin. We hold ourselves to a high standard of performance and we keep adapting our strategy to the environment.

A.T.A may have opened doors on April Fools Day but there is no joke that we are continuing our success.

CONTACT US

ATA values your business. Use this informationto contact us.

www.atatraining.co.za

Tel: 27 (0)87 350 3580

Email: info@atatraining.co.za

Office Address:

Corner of Braam Pretorius & Lavender Road,Wonderboom, Pretoria